Week 9: Ideas Wall (Group B) by DL Support Manual

Hello and welcome to week 9, which signals the start of Brief 2: Society and Purpose

stuart_tolley1 — 2020-02-28 10:07:24 UTC

This week’s workshop challenge is split into two tasks. Click on the titles below for the task details.

Task 1: Research User-Centred Design Processes or Tools.

Research three user-centred design processes or tools that can be used to discover a core need or problem e.g. customer journey maps, service safaris, a day in the life, cultural probe, double diamond.
Select one process and write a short 100-word description to illustrate how it can be used to discover an insight or challenge.

Task 2: Research Existing Campaign or Service Design Project.

Research and select one existing campaign or service design project that tackles a social problem and analyse its effectiveness. Please remember to include information about any user-centred design processes that may have been used and the impact it brought about.
Write a 300 – 400 word description with screen grabs to illustrate your research findings.

Task 2: This Girl Can

ar237330 — 2020-03-22 08:50:45 UTC

I've always found this campaign to get more women into exercise and sport very inspiring because it shows exercise to be something we enjoy, rather than school PE lessons that most people hate. Exercise is for everyone, and is essential to staying healthy. The campaign focusses on different women and reasons why they don't exercise and shows them pushing through that.
For the task I'd like to go more in depth in the campaign to see how they built different personas that lots of people can identify with.

Human centred design

michellelbrooks — 2020-03-22 13:22:46 UTC

Campaigns for good - awards

michellelbrooks — 2020-03-22 14:30:55 UTC

This Is Service Design Thinking book

ha242774 — 2020-03-22 14:58:36 UTC

I liked how the key points throughout the book are already underlined & printed on. As someone who works in a library, I could see that idea being useful across all kinds of textbooks!

This isn't course related

ar237330 — 2020-03-22 17:11:38 UTC

But on a lockdown afternoon, this is how I put the skills I've learnt on this course to good use. (Rabble is a sports community I'm part of).
Thought you might like it.

Now might be the time to listen to Baz Luhrmann's advice on wearing sunscreen (or at least the rest of it)

richard_nash1 — 2020-03-22 17:53:35 UTC

Something relatively new

ha242774 — 2020-03-22 19:16:54 UTC

Upload

sgowhar — 2020-03-23 09:00:30 UTC

Hello, I am trying to upload some stuff here but am unable to. I can write but cannot upload. Is anyone else having trouble uploading?

sgowhar — 2020-03-23 09:03:25 UTC

LIVE!

stuart_tolley1 — 2020-03-23 11:53:43 UTC

Just spotted this. A series of live Instagram talks, with a focus on the creative industries. The line up looks really great. https://livetalkfrom.com/

Task Two

ha242774 — 2020-03-23 15:24:55 UTC

Was thinking about looking at this campaign. It was quite well publicised so there should be information about it: https://www.projecteightyfour.com/

This is the first thing that popped into my head, might look into it a bit further.

cgwstewart — 2020-03-23 18:14:50 UTC

Read about it a while ago in the Guardian, they're essentially tokens you can give to homeless folks so they can exchange them for food & drink. It started in Bristol so it's nice and local :)

Studio tours / Day in the life of

ah239623 — 2020-03-23 21:57:09 UTC

I like to feel connected with designers and creatives by having access to their daily lives e.g. via FreundevonFreunden. in other news, excited about this week's task, I really struggled with the written task these last few weeks.

Hope everyone is doing well considering.

Wow are we really in week 9 already 🤷‍♀️

michellelbrooks — 2020-03-23 22:17:47 UTC

I hope you are all well.
This week I am looking at Empathy Maps, Service Blueprints and Mobile Ethnography.
Task two - following the last task I really liked Battersea's new campaign #rescueismyfavouritebreed putting a more lighthearted spin on things. Still having a browse but might go with this one. :)
Stay safe :)

SD Icons

sgowhar — 2020-03-24 09:01:17 UTC

You can open this icon set in AI and use as per our requirements.

Customer Journey

sgowhar — 2020-03-24 09:07:32 UTC

Useful Software

sgowhar — 2020-03-24 09:49:50 UTC

Samply: To visualise customer experience, journey maps, stakeholder maps, and personas: https://www.smaply.com/

Experience Fellow: For ethnography research project: https://www.experiencefellow.com/

Week 8

tonyclarkson — 2020-03-24 15:29:44 UTC

Written up and visualised, except for my own text and images…

Context Mapping

mail_ashleigh — 2020-03-24 18:18:49 UTC

The best user centred design tool I have used for product design is Context Mapping. Really rich generative tool that aims to capture the entire user experience.
https://www.koosservicedesign.com/blog/the-power-of-context-mapping/

User Centred Design tools:

mail_ashleigh — 2020-03-24 18:27:00 UTC

Some questions: In using user centred design tools within the graphic design realm are we speaking about a variety of essentially research tools that feed into design process or are they actually design tools? If I am missing the point I'm super curious how these things are used to actively design?

Sorry for dropping out of tonight's tutorial Richard, Anna & Tony

ha242774 — 2020-03-24 21:55:32 UTC

Really enjoyed talking to you all but clearly clicking on the link to the dancing traffic light tipped my internet connection over the edge!

Tackling website emissions and greening the web

ah239623 — 2020-03-24 22:02:41 UTC

The website carbon calculator is a tool to help green the web by measuring a website's carbon footprint.

Workshop Challenge

dairet — 2020-03-24 22:19:18 UTC

For this weeks task I looked at ListeningNYC. I really liked the co-creative aspect of this project. Good variety of tools used to collect data. It even got a 'Right to Know' bill passed in NYC. More on the blog -https://dairet.com/week-9-society-and-purpose/

A dancing traffic light...

richard_nash1 — 2020-03-24 22:19:42 UTC

Some interesting things here perhaps

jnotjay — 2020-03-25 06:10:28 UTC

https://www.canva.com/learn/cause-marketing/

Double Diamond

stuart_tolley1 — 2020-03-25 11:48:39 UTC

Here's some more info about the Double Diamond approach (a 4 step project mapping process, created by the Design Council) if you've not seen it in previous modules.

Field guide to User centred design by IDEO

cgwstewart — 2020-03-25 13:00:16 UTC

They have a copy to download for free when you sign up, i've linked it here for you all it's really extensive. Will be a great resource.

Might be good…

tonyclarkson — 2020-03-25 16:14:57 UTC

Anthony Burrill live talk tomorrow.

Blog post looking at three user-centred research methods

cgwstewart — 2020-03-25 17:35:44 UTC

Also contains my 100 word description of the card sort method. View it here.

The 100 word description in full -

cgwstewart — 2020-03-25 17:38:19 UTC

The versatile nature of using cards allows space for surprising insights to surface. For example when a language or cultural barrier exists, picture cards can help to uncover insights around the values held by different communities. They allow a researcher to understand the mindset and priorities of their users and can act as a prompt to open up conversations and develop rapport with participants. Much of user-focussed design is iterative and by using card sort, researchers can quickly learn a lot about how their ideas might be received & how they can better align their design to the user’s values.

100 Words on Customer Journey Mapping

ha242774 — 2020-03-25 18:27:57 UTC

The process of Customer Journey Mapping falls into the ‘exploration’ stage of Service Design. Conducted from the perspective of the customer, every interaction and touchpoint, every decision and emotion are recorded, whether positive or negative, building up a holistic view of the customer experience. Visually a map can be very interesting as one can include text, images and ephemera however it is a process that can lead to more questions than answers as you identify areas that need to be worked on. It will help to build up customer personas to use in the ‘creation’ stage of your design process.

Some words out of order

jnotjay — 2020-03-25 20:10:57 UTC

http://schokotrunk.com/2020/03/25/week-9-facienda/

Workshop Challenge Service Design Processes

ld239700 — 2020-03-25 23:31:51 UTC

Personas & User Profiles
Businesses can identify and create a number of profiles or personas, which might inform how they design and/or market their product or service. By imagining these 'personas', they can attach traits, likes and dislikes, based on market research. The benefits are that the business is acknowledging that not all customers are the same and thereby catering to a range of needs. However, the downside is that people will always be unique and you can't make a persona to fit every single customer. Also, you run the risk of making sweeping generalisations about customer groups which may lead some to feel disenchanted.

Blog post below for research:

100 words on Context Mapping

mail_ashleigh — 2020-03-26 11:23:37 UTC

Context mapping is a user centred design tool developed at the Technical University of Delft, NL. Used primarily rto support an interaction designers’ approach, this is a very tacit and rich data gathering method. Take multiple sources of information gathered from you participants. This is to include the self-presented information from them: long verse interview, survey and personal accounts, but also observation of tasks, observation of daily life for participant, consideration of the user’s personal needs but also of the community around them though stakeholder analysis. Also, the collation of self-presentations through social media accounts and consideration of how people wish to be viewed. All of this rich data comes together in a map of the context, and from all of the sources common themes are identifies. This supports and feeds the concept generation phase.
https://www.interaction-design.org/literature/article/probes-for-context-mapping-how-to-design-and-use-them

Service Design for Community Good. (extract from 400 word blog)

mail_ashleigh — 2020-03-26 12:03:04 UTC

So, you need a ladder to fix a gutter and you don’t have one, but someone who lives two streets over has one, and uses it once a year to trim his trees. So wouldn’t it be better for the ladder to get some use, the man’s gutters to be fixed, and some local connection and community engagement? There are online platforms (a number of them in fact) that are designed to support this idea of community borrowing. It is known by different names: The Community Library of Things, neighbourhood borrowing, peer to peer lending. The idea is that there is not a need for money to exchange hands, i.e it isn’t a hire scheme, though often there are payment schemes like time banks, or a bottle of wine for a day with the power drill etc.

It makes a lot of sense doesn’t it? In a world of AirBnB and renting your driveway for parking, it seems logical that we as a community would start to get more use out of the things we do own, and foster community building at the same time. So why is it not prolific?
BLOG:
https://ashleighsmithdesign.wordpress.com/2020/03/26/service-design-for-community-good/

Week 9, wait what?

jsnarski80 — 2020-03-26 13:57:53 UTC

Can not believe we are here already! Just managed to get through all the content from this week. Loved the watch video from the research material,

'Can Art Stop a War and Save the Planet?'

It's got me thinking about our current virus situation and if there is a way of connecting with people in a similar way. Maybe not as graphic but in a simple illustrative way?
A way to illustrate to people how important the 2M rule is.

2M = Dead
2 close = Spread

The 'dead' part wouldn't mean death to the person but more death to the virus spreading.
(ps. excuse the rough sketch)

Thoughts are very welcome :-)

Thanks, J

User centered or Human centered?

jsnarski80 — 2020-03-26 14:52:01 UTC

Found this great video that refers to user design as human design. The problem with it being that once you call it user design you take away the human part of it.

Worth a watch, hope you enjoy!

Wk:9 WC- 100-word description

jsnarski80 — 2020-03-26 16:40:00 UTC

I decided to go with Prototyping as my process.

Extract;
'A prototype is a rough representation of the final idea, often done to start the creative juices flowing. It is a great way to show an overview of the final outcome using materials like fabric, paper or card...

Here is a link to my blog and the rest of the text.

Enjoy!
Peace out! ✌️

Blog post looking at the Billy Chip in Bristol (research into an existing project)

cgwstewart — 2020-03-26 17:45:05 UTC

Check it out here

Workshop Challenge

ld239700 — 2020-03-26 18:30:52 UTC

Starbucks' #RaceTogether Campaign was pretty much a disaster, however it does illustrate the important of putting the customer first when looking at service design.

Blog: https://lucysmagraphicdesignblog.wordpress.com/2020/03/26/week-9-service-design-campaigns-for-social-change-2/

Just watched the lecture....

Lindsay92 — 2020-03-26 20:28:08 UTC

Still lagging a bit behind, but I'll get there hopefully...

This week's lecture was very interesting. I am really into poster design and political satire. It's a big thing in Malta too, from newspaper caricatures to full-on theatre productions. And I really like the work of art movements that were inspired by political affairs.

Will be talking more about this in my blog. Will be researching quite a bit of stuff too.

On a different note... I hope you guys are all good and healthy <3

Task Two and blog

ha242774 — 2020-03-26 20:41:34 UTC

I've been writing this post in bits this week so it might seem a bit rambling but if you skip to the end, you can find the Workshop Challenge https://theworkshedoes.wordpress.com/2020/03/26/service-design-and-saving-the-world/

Chosen process or tool: Mozilla's Open Innovation Toolkit

ah239623 — 2020-03-27 16:39:03 UTC

This design process by Mozilla is a community-sourced set of best practices and principles, that is best used within the field of UX design. This process is similar to the Agile methodology, in that human testing is at its foundations. This process is a three-step process: Gather insights, Ideate, and Prototype & test. Through immersing oneself in a problem to better understand new perspectives, insights build up a brief. Using well-proven methods and prompts the designer can then ideate collaboratively upon the brief. The models or prototypes then made can be tested in the real world. This loop can then start again to iterate, improve and move the design forward.

Workshop Challenge Tasks 1 & 2

ar237330 — 2020-03-28 11:43:51 UTC

This Girl Can (and so can you)

The relevance of Satire today

Lindsay92 — 2020-03-28 18:04:28 UTC

During my research I came across this AIGA article about satire. The artist collective Slavs and Tatars are analysing the relevance of satire today "where reality is stranger than fiction".

In the article they talk about how the role of satire has changed through the years and there research aptly named Pickle Politics.

Task 1 and 2

RachelWise — 2020-03-29 16:46:47 UTC

Task 1 blog post here: https://rachelwise240483.wordpress.com/2020/03/27/user-centred-design-processes-and-tools/

Task 2 blog post here:
https://rachelwise240483.wordpress.com/2020/03/27/service-design-and-social-issues/

Task Two

LittleA92 — 2020-03-30 14:06:57 UTC

Catching up!! For Task 2 of the Workshop Challenge I am looking at the recent Cadbury & Age UK collaboration to tackle loneliness – removing the words from the chocolate bar wrappers to raise both awareness and money for the charity.

This campaign highlighted the fact that around a quarter of a million elderly people in the UK regularly go a whole week without speaking to anybody. The words were removed from the wrappers to make a statement and catch people’s attention, hoping to remind them to reach out to an elderly friend or relative who may be lonely.

Cadbury also donated 30p from the sale of each of the limited edition bars to Age UK.

Workshop Challenge

LittleA92 — 2020-03-30 21:06:30 UTC

My week 9 blog post is now up – had a lot of fun looking into the Cadbury campaign and was particularly pleased that their brand manager responded to me reaching out 😊

https://alicemarlow.home.blog/2020/03/30/week-9-service-design-and-saving-the-world/

Workshop Challenge

sm227805 — 2020-04-02 19:37:09 UTC

Looking into the Double Diamond and 'Empowering SAP to lead the revolution against plastic' project by DK&A

Week 9 workshop challenge

Lindsay92 — 2020-04-02 20:31:36 UTC

Just finished uploading my response to Week 9's challenge.

For the first part of the challenge I chose the '3-hour brand sprint' whereas for the second part I looked at Dove's Real Beauty campaigns.

Link to blog here: http://lindsayaquilina.com/how-can-graphic-design-bring-about-change-to-society-for-the-good/

Enjoy <3

Task 2

michellelbrooks — 2020-04-05 17:00:16 UTC

Wk:9 WC Task 2

jsnarski80 — 2020-04-13 16:33:16 UTC

Here's my 300 – 400 word description about Karma Cola and how I think they have used service design. There is a mockup at the end of the blog.

Full blog here.

Thanks and enjoy!

Peace out! ✌️

Week 9 Challenges

jazzishere — 2020-04-18 20:48:16 UTC

In my post, I have my 100 word task about journey mapping and my chosen campaign. I had 3 I was interested in exploring, but I felt the last one was the most human centred and relatable to current events.
https://jazzstew.wordpress.com/2020/04/18/service-design-society-purpose/

WK9: Lecture Review

KrisMiller — 2020-04-23 21:43:00 UTC

Starting a new brief is always exciting. I enjoyed learning more about Service Design and deeper dives into the offerings of IDEO.org an agency here in San Francisco and one that I've been a fan of for a long time.

WK9: Workshop Challenge

KrisMiller — 2020-04-23 21:45:15 UTC

I chose to explore Empathy Maps and the empathy experience for the design tool task for this week's workshop challenge. And for the social campaign, I looked to creative agency, Mother New York and their collaboration with the New York Public Library's Insta Stories. You can find both of my write ups on my blog: https://bit.ly/2zqRQMC

Still a social problem?

tonyclarkson — 2020-04-28 19:46:42 UTC

Adolf’s Online Strategy