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      <title>Review and reflection: persuasive appeals in advertising by Victor Perez</title>
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      <description>By Victor Perez</description>
      <language>en-us</language>
      <pubDate>2017-01-30 17:14:36 UTC</pubDate>
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         <title>Ethos</title>
         <author>182378</author>
         <link>https://padlet.com/182378/3036l8skve0w/wish/150312206</link>
         <description><![CDATA[<div><strong>Ethos</strong> is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. </div><div><br></div>]]></description>
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         <pubDate>2017-01-30 17:20:08 UTC</pubDate>
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         <title>Pathos</title>
         <author>182378</author>
         <link>https://padlet.com/182378/3036l8skve0w/wish/150312470</link>
         <description><![CDATA[<div><strong>Pathos</strong> is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response<br><strong>Pathos</strong> is a quality of an experience in life or a work of art that stirs up emotions of pity, sympathy and sorrow. <strong>Pathos</strong> can be expressed through words, pictures or even with gestures of the body. <strong>Pathos</strong> is an important tool of persuasion in arguments.</div>]]></description>
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         <pubDate>2017-01-30 17:20:50 UTC</pubDate>
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         <title>Logos</title>
         <author>182378</author>
         <link>https://padlet.com/182378/3036l8skve0w/wish/150312560</link>
         <description><![CDATA[<div><strong>Logos</strong> is an appeal to logic, and is a way of persuading an audience by reason.<br><strong>Logos</strong> is a Greek word <strong>meaning</strong> logic. <strong>Logos</strong> is a <strong>literary</strong> device that can be defined as a statement, sentence or argument used to convince or persuade the targeted audience by employing reason or logic. In everyday life, arguments depend upon pathos and ethos besides <strong>logos</strong>.</div><div><br></div>]]></description>
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         <pubDate>2017-01-30 17:21:03 UTC</pubDate>
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