Digital Culture Society by

Digital Culture Society by https://padlet.com/caherne1/2zy89mrnoff5ye9a en-us 2020-12-07 16:41:16 UTC 2025-11-26 00:39:44 UTC hello@padlet.com Who is the maker of this object? Where is/was the object made? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994835907
Apple
Manufactured in China]]> 2020-12-07 16:43:54 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994835907 How is this object used? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994837531 It is used on one hand as a regular watch that tells time. But it also can be used to send message and other things by using the touch screen interface]]> 2020-12-07 16:44:11 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994837531 In what way is the object valuable? To whom does it represent value? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994838006 2020-12-07 16:44:17 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994838006 Who uses this object? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994838340 Active People mostly]]> 2020-12-07 16:44:21 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994838340 How is this object advertised? Show examples. caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994838715 These are examples of the Apple Watch advertisements. They want to show that its more than just a watch that it can do more than just tell the time.
It also says the "the future of health is on your wrist". They really want to target active and fit people to buy the watch. They would be able to track their performance and stats.]]> 2020-12-07 16:44:25 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994838715 Where and to Whom is this object advertised? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994839219 They advertise online on their website and on youtube. They also promote their product every year at their unveiling event.
The object is advertised to those that want to keep active and those who want something that does more than a regular watch.

https://www.youtube.com/watch?v=TCMnrssX1NE]]> 2020-12-07 16:44:30 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994839219 What this object fit into a larger genre of technological objects? Describe. caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994839553 It would fit into the smart watch category. Apple are the leaders along with fitbit but fitbit being more fitness based whereas the Apple watch can do a lot more than just track fitness.]]> 2020-12-07 16:44:34 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994839553 At first glance can you tell what the object does? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994840146 You can firstly tell that it is definitely a watch. You may not know it's a smart watch and what it does until further inspection.]]> 2020-12-07 16:44:41 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994840146 Describe the styling of the technologyIs it necessary for the technology to take this shape and form? Is the styling driven by something else? If so, what? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994841425 The Apple Watch is essentially the watch face which is a touch screen interface. There are many straps that clip onto it so you can customize it for work, Dinner and sport for example.

The styling is driven by Apples premium feel. It has the look of an Iphone Screen albeit on a much smaller scale. It looks like it belongs in the high end category which Apple would belong in.]]> 2020-12-07 16:44:55 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994841425 What were the overarching political/economic/other stories of the day when the object was in use? Is this visible in the look & feel of the object? How is it visible? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994841957 2020-12-07 16:45:01 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994841957 Are there biases in the technology? Does it favour a particular point of view, does it favour one group of people over another, who does it speak to and what does it represent? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994842320 Yes there are biases in Technology.

It favours a more active group of people than someone who just wants to buy a watch.]]> 2020-12-07 16:45:05 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994842320 What materials is it made of? Did these change over time? If so, why? (Improvements in materials or change in societal concerns - eg. environmental factors) caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994842691 On the apple Website the Apple Watch Series 6 is being stated to be made with all these materials.

Apple Watch Series 6

Apple Watch Series 6 (GPS + Cellular) (Stainless Steel) and Apple Watch Series 6 (GPS + Cellular) (Hermès): stainless steel case, sapphire crystal, ceramic back
Apple Watch Series 6 Edition: Titanium case, sapphire crystal, ceramic back
Apple Watch Series 6 (GPS + Cellular) (Aluminum), Apple Watch Series 6 (GPS + Cellular) (Nike), and Apple Watch Series 6 (GPS): aluminum case, Ion-X glass, ceramic back

]]> 2020-12-07 16:45:09 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994842691 Is this a completely new kind of technology, or an improvement/improvisation on an older technology? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994843087 It is an improvement on the Watch. It brings it in to this technological era.

The watch also uses older technology like ECG/EKG and enhances it to be used on the watch.]]> 2020-12-07 16:45:14 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994843087 caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994881158 2020-12-07 16:52:30 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994881158 Compete with friends to see who tracks the most Activity caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994942064 https://support.apple.com/en-ie/HT207014

You can challenge friends to compete in a challenge to see who is doing more exercise.

It will help motivate you to try and do more than your friend. You're able to view your friends activity and try to outdo them. It brings a social element to the watch.

]]> 2020-12-07 17:04:11 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994942064 caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994968458 https://www.apple.com/ie/newsroom/2020/09/singapore-and-apple-partner-on-national-health-initiative-using-apple-watch/]]> 2020-12-07 17:09:12 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994968458 Singapore government partners with Apple caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994976789 The Singapore government along with Apple have introduced LumiHealth.

It is a health initiative in the country using the apple watch. It's interesting to see how it's being used in a political aspect by the government.

The LumiHealth initiative rewards you for the more activity done. It pushes users to keep active and also to practice mindfulness. The more they do the more coins they will earn. They can then exchange the coins for real life vouchers to shops and cinemas.

It is boosting a healthy lifestyle in the country. This also will help with less people entering the hospitals for obesity related problems.]]> 2020-12-07 17:10:44 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/994976789 https://www.wired.com/2015/03/apple-watchs-highlow-branding-insane-economies-scale caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995002159 2020-12-07 17:15:34 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995002159 High end and low end caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995004399 They appeal to both the high end and low end market. The high end of the watch market are worth thousands and can be very expensive. Apple is priced at under €500 for the newest model. Its expensive but compared to others it is quite affordable.

It also appeals to the low end as they no have an Apple Watch SE. This is a cheaper model of their watch. Its specs aren't as good as the newer model but as apple says they have are heavy in features. ]]> 2020-12-07 17:16:02 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995004399 ECG/EKG caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995006468 https://www.apple.com/ie/newsroom/2019/03/ecg-app-and-irregular-rhythm-notification-on-apple-watch-available-today-across-europe-and-hong-kong/]]> 2020-12-07 17:16:26 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995006468 Fall Detection Software caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995006899 https://www.cnet.com/news/apple-watch-lifesaving-health-features-read-5-peoples-stories/]]> 2020-12-07 17:16:31 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995006899 Smart watch caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995007565 The apple watch is a further advancement on the historical invention that is the watch. It combines the old with the new adding technology to the watch.]]> 2020-12-07 17:16:38 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995007565 Outselling caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995008297 https://www.cnbc.com/2020/02/06/apple-watch-outsold-the-entire-swiss-watch-industry-in-2019.html#:~:text=The%20Apple%20Watch%20outsold%20the,all%20Swiss%20watch%20brands%20combined.]]> 2020-12-07 17:16:48 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995008297 caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995042272 2020-12-07 17:23:28 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995042272 caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995044914 The Apple Watch has used existing technology used in a hospital setting and implemented it in to the Apple watch.

Users can take an ECG/EKG to check their heart. If their heart reads an abnormal level it will notify you and tell you to get it checked by a doctor.

It has helped diagnose people with atrial fibrillation and saved lives as they would not have known otherwise.]]> 2020-12-07 17:23:59 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995044914 caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995062404 Their new fall detection software is a huge leap in advancement of the watch.

If the user falls and does not tap the I'm okay button the watch will then ring the emergency services to come and help you.

It will also notify your emergency contact that their has been an accident]]> 2020-12-07 17:27:27 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995062404 caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995083805 "The Apple Watch outsold the entire Swiss watch industry in 2019, according to a report from Strategy Analytics.

Strategy Analytics estimates that Apple shipped 30.7 million units worldwide of its smartwatch last year, compared to 21.1 million for all Swiss watch brands combined."

This is a remarkable feat as Apple are a tech company who sell a wide range of tech products.

Swiss watch brands include TAG Heuer, Omega, Patek Philippe. These are huge brands how mostly are only making watches. This shows how much Apple are selling worldwide.

]]> 2020-12-07 17:31:50 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995083805 [In what domain or industry sector is/was this object located?] caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995375032 Technology
More precisely the smart watches sector.]]> 2020-12-07 18:27:38 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995375032 [What was the problem/opportunity/gap in that sector that this object addressed?] caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995380188 There was a gap for wearable tech that could enhance the users life.]]> 2020-12-07 18:28:41 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995380188 How would you describe your project as a thing? caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995404935 A watch that has a touch screen interface and can send messages, track exercise and help with your daily life. ]]> 2020-12-07 18:33:38 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995404935 People spending less time on phones caherne1 https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995484893 https://medium.com/@WarnerCrocker/social-norming-and-the-apple-watch-e53b1fc03470

"The Apple Watch in action intimate that one change it may bring about will be less reliance on a smartphone. This perhaps hints at a return to a gentler and more civil time when technology didn’t interfere as much with our social behaviours. But every generation has its unique distractions."]]> 2020-12-07 18:49:20 UTC https://padlet.com/caherne1/2zy89mrnoff5ye9a/wish/995484893