https://padlet.com/kit_kat_markham/2y4hhq6bdna6 en-us 2018-01-23 10:50:02 UTC 2024-05-19 09:01:32 UTC hello@padlet.com kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/223708599 2018-01-23 10:51:25 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/223708599 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/223708728 2018-01-23 10:51:45 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/223708728 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/223708802 2018-01-23 10:52:02 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/223708802 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/223708923 2018-01-23 10:52:26 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/223708923 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225386718 In what ways does your media products use, develop or challenge forms and conventions of real media products? ]]> 2018-01-28 14:55:01 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225386718 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225386848 2018-01-28 14:56:11 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225386848 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225388287 2018-01-28 15:08:21 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225388287 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225388461 2018-01-28 15:09:56 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225388461 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225388751 In many other types of media, such as books, TV and film, there is a story telling process whereby everything is normal and okay, then there is a problem that disrupts this, and then a resolution where everything is okay again. However Pop music videos do not often follow this same narrative structure. ]]> 2018-01-28 15:12:41 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225388751 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225390021 (For example, in the Disney film Inside Out, it starts off with a happy, settled family, then problems are caused by them moving out, and at the end the problems are solved.) It is a normality - problem - resolution structure. ]]> 2018-01-28 15:23:17 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225390021 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225390975 Many music videos use the singer as both the main character and the main storyteller. For example, Ed Sheeran's 'Castle on a Hill' ]]> 2018-01-28 15:31:27 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225390975 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225391882 (Include different GIFS here)  ]]> 2018-01-28 15:37:51 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225391882 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225392123 2018-01-28 15:39:35 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225392123 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225392573 2018-01-28 15:42:33 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225392573 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225392602 2018-01-28 15:42:51 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225392602 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225392975 Here is an example of a music video where editing is used the whole way through, and below a music video that uses more conventional editing techniques. ]]> 2018-01-28 15:46:17 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225392975 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225395525 2018-01-28 16:06:10 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225395525 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225395568 When the women cease to look at the camera, it makes them appear passive rather than when they look directly at the camera, seemingly deliberately presenting themselves to be looked at. Women are also often presented in skimpy clothing, in order to be sexually provoking for men.]]> 2018-01-28 16:06:29 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225395568 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225396156 I didn't want this to be how our artist was portrayed, as I think it can be disempowering for women. For this reason I am glad our artist in skimpy clothing. In my ancillary products I selected images of the artist which presented her as an individual rather than , in Andrew Goodwin's words, 'an object of male desire'. ]]> 2018-01-28 16:10:55 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225396156 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225397824 2018-01-28 16:22:48 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225397824 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225398055 2018-01-28 16:24:21 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225398055 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225398174 2018-01-28 16:24:26 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225398174 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225398227 2018-01-28 16:24:31 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225398227 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225400019 Is when the visuals of the music video add a new layer of meaning to the song.]]> 2018-01-28 16:34:28 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225400019 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225400054 Is when the meaning of the song according to the lyrics is completely ignored and new meanings are created. This often has abstract results. ]]> 2018-01-28 16:34:44 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225400054 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225400119 Is when a literal meaning to the song lyrics is presented in visual form.]]> 2018-01-28 16:35:01 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225400119 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225400402 Here is a screenshot from the Camtasia video we used in our Pitch, explaining why we chose the amplification style:

]]> 2018-01-28 16:37:04 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225400402 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225403967 2018-01-28 17:04:55 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225403967 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225404039 Carol Vernallis, media theorist, is also well respected for her theories on the codes and conventions of music videos. Here are some of her ideas .... ]]> 2018-01-28 17:05:25 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225404039 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225404838  Close ups are often used repeatedly in music videos, drawing focus to the artist(s) and/or characters featured in the video. ]]> 2018-01-28 17:11:57 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225404838 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225404848 2018-01-28 17:12:02 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225404848 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225405021 Many videos use slow motion, giving us longer to appreciate the on screen motion. 

]]> 2018-01-28 17:13:31 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225405021 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225405133 To draw attention to the artist or to make the video visually interesting and engaging - not discreet like in films where the audience are not supposed to notice them too much.
 

]]> 2018-01-28 17:14:30 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225405133 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225405206 Edits in music videos are usually much more frequent than in film, many stand out as disjuncture (little connection to what is going on in the song) and match the song's timing. ]]> 2018-01-28 17:15:06 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225405206 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225405891 2018-01-28 17:20:35 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225405891 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225406793

]]> 2018-01-28 17:27:23 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225406793 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225439707 2018-01-28 21:41:32 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225439707 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225984004 We explained to our teacher that we would like to show our artist journeying through London, so she recommended we watched two videos that show the artist/ band journeying through a place: Bittersweet Symphony - The Verve and Unfinished Sympathy - Massive Attack ]]> 2018-01-30 09:20:50 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225984004 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225985359 Unfinished Sympathy - Massive Attack]]> 2018-01-30 09:25:13 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225985359 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225985732 2018-01-30 09:26:29 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225985732 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225985985 Bittersweet Symphony - The Verve]]> 2018-01-30 09:27:17 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225985985 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225986349 We decided it wasn't quite what we wanted to go for, because while these videos showed the artist/ band walking down on ongoing street, our aim was more to show the artist exploring a few different/ separated locations around London. We found these music videos too simple/plain for what we wanted - which was different, exciting locations, different costumes and fast paced editing/ obvious edit opportunities. ]]> 2018-01-30 09:28:33 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225986349 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225988042 It had lots of different locations and included a simple narrative! ]]> 2018-01-30 09:33:57 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225988042 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225990018 Group 15 - Shannon, Martyna, Rhiana, Esther (2015 - Candi Sixth Form) ]]> 2018-01-30 09:40:26 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225990018 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225991470 And considered using many of the same locations they use in theirs when we made our planning list of potential locations
Those locations were:  King's Cross light tunnel, St Paul's rooftop garden and God's own junkyard 
And in our final shortlist we included: God's own junkyard and King's Cross light tunnel (however, we were unable to film at God's own junkyard in the end due to an adjustment in their filming policy). ]]> 2018-01-30 09:44:50 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225991470 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225997418 2018-01-30 10:02:03 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225997418 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225998285 2018-01-30 10:04:45 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225998285 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225999193 2018-01-30 10:07:21 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/225999193 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226002130 For example, in the song Call Me Maybe - Carly Rae Jepsen, everytime the chorus repeats she is shown signing in the garage, using long shots, mid shots and close ups.]]> 2018-01-30 10:15:48 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226002130 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226002835 The narrative may be loose/ open ended, or it may be complete but less complex to the narrative in films and books, (which is understandable considering that music videos are much shorter than books/ films in terms of how much time they take to be consumed, so there is often less content. ]]> 2018-01-30 10:17:40 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226002835 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226003845 2018-01-30 10:20:21 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226003845 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226003977 2018-01-30 10:20:41 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226003977 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226004931 2018-01-30 10:23:52 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226004931 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226006264 2018-01-30 10:28:23 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226006264 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226006898 2018-01-30 10:30:29 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226006898 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226007259 2018-01-30 10:31:51 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226007259 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226008270 2018-01-30 10:35:33 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226008270 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226023777 In many of Sia's music videos, we see this iconic wig: ]]> 2018-01-30 11:34:05 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226023777 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226023949 2018-01-30 11:34:43 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226023949 kit_kat_markham https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226291227 There is an inkling of an idea of the artist fancying someone and we see her in various London locations hinting she is exploring London however there is not a set and structured normality - problem - resolution to narrative. You can see what I mean by this by watching our music video. ]]> 2018-01-30 19:29:01 UTC https://padlet.com/kit_kat_markham/2y4hhq6bdna6/wish/226291227