Content Analysis & Discourse Analysis by Usic

Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why.

usictech — 2023-11-01 10:10:16 UTC

How do children's toys affect different ideas of genders?

How does news on the television discuss what is happening to the environment?

How does social media present new fashion trends?

How do universities make their courses attractive to students?

usictech — 2023-11-01 10:10:16 UTC

Look at example research questions A and B.

Discuss in your group how the researcher could collect their data.

Might one of the data collection techniques we have already learnt about be appropriate? Or might there be another way?

Remember: There is usually more than one option!

usictech — 2023-11-01 10:10:16 UTC

Groups 1 & 3 - read this section and answer the questions below. Prepare a short presentation of your answers.

usictech — 2023-11-01 10:10:16 UTC

In content analysis, secondary data are often used.

usictech — 2023-11-01 10:10:16 UTC

On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

4. What is the definition of content analysis?

5. What are some advantages and disadvantages of content analysis?

Groups 2 & 4 - read this section and answer the questions below. Prepare a short presentation of your answers.

usictech — 2023-11-01 10:10:16 UTC

Discourse analysis can use secondary or primary data.

usictech — 2023-11-01 10:10:16 UTC

On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

4. What is the definition of discourse analysis?

5. What are some advantages and disadvantages of discourse analysis?

twu57_ — 2023-11-01 15:15:48 UTC

Question A - Observation

Question B - Interview or Questionnaire

Question A

G1anGu — 2023-11-01 15:18:21 UTC

About question A, we can find that male are prefer to post the picture of they face the camera directly and with serious expressions. However, the female like posting the pictures of their smiles or some pictures which can't show their whole faces.

twu57_ — 2023-11-01 15:38:01 UTC

1. What data did the researcher use?

The transcripts of four different middle-income family dinner conversations in Sheffield.

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

Primary data

3. Summarize the data analysis steps that the researcher carried out.

Step1: Transcribing the recordings

Step2: Adding symbols to transcripts
Step3: Looking for language patterns (= data analysis*)

4. What is the definition of discourse analysis?

Discourse analysis ''examines patterns of language across texts'' and ''considers what people mean by what they say, and the way language presents different views of the world and different understandings.''

5. What are some advantages and disadvantages of discourse analysis?

Advantages- Good for making in-depth connections between language and culture

Disadvantages- Very time consuming. Collected data insufficiently visualized.