DISCUSSION by K59 Bui Ngoc Cat Khue https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x Team 2,4,6,8: Pepsi Team 1,3,5: Coca en-us 2021-09-24 06:48:45 UTC 2025-11-18 10:03:58 UTC hello@padlet.com Team 6 - Duy Thiệu, Quốc Hưng, Công Chánh, Quốc Định, Quốc Thắng, Hoàng Anh https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767022981 Faced with this transformed retail landscape – from changed consumer behaviour, to increased dependence on e-commerce and early Xmas shopping – it’s clear that brands must ensure they’ve got stellar digital marketing and e-commerce strategies in place to remain competitive and relevant this Christmas season.

A simple way of achieving this is by investing in digital marketing that boosts brand awareness and ensures they’re visible even in the early stages of the shopping journey. Early brand awareness will pay dividends when consumers are ready to spend.

With Christmas carrying so much meaning to many people, sensitivity and relevance to the current climate will be key to effectively communicating with consumers.

1. Target customers:
Family

2. Action:
-Gathering newly data, differentiate the data recent from the beginning of the lockdown
-Invest more in the digital marketing campaign, inventing more interesting challenge
- Proposed to the logistics department certain suggestions from the data collected about the number purchased in different distributional channels, including traditional , e-commerce and so on.

3. Campaign media:
- Touching, empathetic or energetic and youthful viral clip.
- Small gift attached to the product in the package for Chirstmas, maybe a mask which decorated beautifully or something else.
- Put the ads in easy and attractive place so that can reach many people. 

]]> 2021-09-25 06:49:27 UTC https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767022981 Team1: Nguyễn Thành Tài, Võ Vi Quân, Hoàng Kim Quốc, Lê Châu Anh, Nguyễn Trúc Lâm - Coca https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767024303 Because covid 19 pandemic, social distancing policy is enforced and applied in many fields. SO, our action:  make a campaign on showing our products by a short video about coca cola and our new customizing packaging suited in christmast day , create a give-away campaign the gifts being your designed products such as a collection of cups (with the requirements such as sharing your posts publicly, tag 3 friends,...)..Plus: You can write a meaningful quote in a card for your customers to thank their purchase ; You may put your products into boxes with Christmas patterns like the snowflake, Santa Claus, or his reindeers. 
   . Our target customer:  social media user, people who are facing covid 19 in common,  .  By this way, we are not only able to advertise new products on the festival, but we are also fostering the people' spirit during this pandemic.]]> 2021-09-25 06:51:48 UTC https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767024303 Team 3 - Quỳnh Lam, Minh Hiếu, Phương Linh, Minh Nghi, Nhật Quang, Nhật Thanh nguyenquynhlam2013345272 https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767026427 Target customer: 
- Coca-Cola takes every customer as a target. Although all age groups are being targeted, the most potential is the age group from 18-25 that covers around 40% of the total age segment
Action: 
- Cherish the moment (having family members sitting and dinning together)
- Mental support with the best wishes to those who catched Covid 
- Mental support to doctors in the front line 
Design the logo’s iconic wavy ribbon into the “fist bump sign”, which celebrates happiness, teamwork, unity, and true friendship.
Campaign media: 
- The campaign should be on social media with family-oriented content
- Covid-19 took many people away from their family ==> Sharing the kindness and love from the local community, inside the quarantine area 
- It is sad that many students become orphanage => Provide support for them as Christmas is the time for final exams.
=> Make into a marketing video

]]> 2021-09-25 06:55:44 UTC https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767026427 Group 8: Vân Anh, Nhật Nam, Hoài Như, Gia Hân, Ngọc An, Kim Anh, Phát Đạt https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767032434 Because of the Covid19 Pandemic, advertising activities for the coming Christmas are extremely difficult, especially doing advertisment or conducting an offline event at a shopping center or a mall. Therefore, online platforms such as facebook, instagram, youtube or tiktok are our priority.
1. Target customer: people from 6-28.
Such ages are really active on mentioned platforms, they are online every moment of a day watching newfeeds and videos, so advertising on such platforms easily draws their attendtion
2. Action:
According to the prevalent movie - Sqid game, making a collapse with main actors as well as generating a game campaign based on the concept of this movie are potential steps in our plan. Additionally, the new packaging is going to be designed that ensures harmony wiith the concept.
3. Media: mentioned media.
Buying advertising slots on videos on youtube, facebook watch or instagram reel is important. Besides, doing KOL affiliate is also considered to be focused on since the KOLs now are more and more popular to the youth.]]> 2021-09-25 07:06:14 UTC https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767032434 Team 2 https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767032970 Target customer: Gen Z

Action
This Christmas, Pepsi brings the gift of loving in spite of the pandemic with a brand new experience. Under the Hashtag # , TikTok users can join the “Pepsi Holidays Dance” Challenge, by recording their own videos dancing to the tune of Viral song “ “.

At the end of each video, attach a special message and Holidays greetings to the one you love! You can tag your friends and families to see their attempt at this challenge.

To increase brand recognition, PepsiCo will also launch a unique campaign, consumers can also scan the QR code found on every Pepsi product to receive special holidays greetings from PepsiCo! 

Social platform: Tiktok

]]> 2021-09-25 07:07:10 UTC https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767032970 Group 4 - Pepsi namgiao9513 https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767033954 Social distance doesn't make us distant.

  • Target customer: consumers from 12 to 25
  • Insight: With the Covid-19 pandemic ranging from May, people now stay indoors because of social distancing. Even if infection rate declines at some points, consumers still need to adjust to the new normal which means more staying at home than going outside. Especially at Christmas, many people will choose to gather with close friends and relatives to celebrate the holiday of the year.  With that in mind, Pepsi wants to be included in everyone's excitement by launching the campaign "Social distance doesn't make us distant."

  • Action: Get the idea from the jigsaw, after putting the small pieces together we get a complete picture.
 I designed a puzzle with Christmas and Pepsi theme
 The packaging design of each Pepsi can is a piece in a puzzle. Once the consumer collects enough cans of Pepsi to form a complete picture, the consumer can contact Pepsi to receive the Christmas gifts as long as it is in the campaign.
Also in each Pepsi can, we have a blank place to consumer to write a Christmas quote when they give their friend, family as a present.

  • Campaign media: 
- Using social media: Tiktok and KOL promotion
- Collaborate with fast-food chains (KFC, McDonald,..) and restaurant chains to spread the influence of the campaign

]]> 2021-09-25 07:08:55 UTC https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767033954 Team 7 - Thanh Thảo, Nguyên Minh, Quỳnh Chi, Nguyễn Đại, Ánh Hương, Thanh Nhã https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767037468 Target customer: Family
- family whose members have been working far away during the pandemic such as doctors, nurses, or people who haven’t come back home since the lockdown .
Action:
-  insight: most families with members working away from home will want to gather together on Christmas Day to eat, drink, and play, but owing to work conflicts, not everyone will be able to do so. Coca was motivated by a desire to bring these families together.
- create Coca booths with Coca products to engage and create the X-mas atmosphere 
- launch campaign of new lines of products for X-mas only
Campaign media:
- We will run the MV with the idea that home is the place to return to the school day on the campaign's web media. Invite a vocalist to perform. Then film a TV commercial and snap photographs of the family eating and drinking (in which coke is the drink of those families)]]> 2021-09-25 07:14:23 UTC https://padlet.com/buingoccatkhue2013315257/2xjzgt5au8m8db7x/wish/1767037468