https://padlet.com/stalhche/2xbxsu163s1x Marketing project en-us 2017-11-30 14:41:46 UTC 2024-06-18 23:01:05 UTC hello@padlet.com stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/211871289 This signifies the manner in which an ad appeal will be represented and a message strategy conveyed.]]> 2017-11-30 14:46:28 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/211871289 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/211877114 It is a popular type of executional framework made with computer programs.
~Rotoscoping - This is the process facilitates digitally painted or sketched figure into a sequence, that allows actors and animations in the same frame.
~ Marketers shied away from using rotoscoping because they thought business people wouldn't take their ad serious.
two examples

]]> 2017-11-30 14:56:01 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/211877114 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/211893294 2017-11-30 15:21:53 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/211893294 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212292591 In these commercials, advertisers provide solutions to the everyday problems the consumers face. 
~ Proctor & Gamble made the format  in the 50s.
~ The format contains four components; encounter, problem, interaction, and solution. ]]> 2017-12-01 15:06:46 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212292591 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212300167 30 second movie with a plot or story suggesting the brand is more at the periphery rather than at the center of the ad. 
~ Subaru is famous for using this type of ad. In one of the commercials, it showed a father giving the keys to his daughter, and then reminiscing the past. 
~ Superbowl Budweiser ads are another great example of storytelling. They showed the relationship of a calf and a dog growing up together and creating a strong bond. 

]]> 2017-12-01 15:19:49 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212300167 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212359279 This is a costumer related a positive experience with a brand offers a testimonial. 
~ Testimonials can enhance a company's credibility.
~Endorsers and famous people are not as effective for credibility, because consumers know they're reading from a script. 

]]> 2017-12-01 17:17:52 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212359279 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212440760 2017-12-01 20:29:53 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212440760 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212440993 The ad seeks to convince viewers regarding a brand's superiority . The ads employes doctors, dentists, engineers, or chemists to compare brands. 
~Many authoritative ads include a scientific  or survey evidence.
~ Consumer reports ranks the company a brand the best. ]]> 2017-12-01 20:31:00 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212440993 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212470407 This when an ad displays how a product works.
~ It is a very effective way to communicate the product's benefits to viewer.
~ A famous example of demonstration is Swifter. In the ad Swifter is able to show what the product does, and what are the benefits of the product. This was very successful. ]]> 2017-12-02 01:22:17 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212470407 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212470655 This lifts the audience beyond the real world by using realistic or irrational experiences. 
~Common fantasy themes include sex, love, or romance.
~ Fantasy is popular among perfume and cologne ads.

]]> 2017-12-02 01:28:53 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212470655 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212470865 Ads present information to the audiences in a straightforward, boring, but mostly in an annoying manner.
~ If there is to much information thrown at the consumer, they will become bored, and tune the ad out. To prevent this, companies make their ads colorful, or eye catching. 
~The placement of an informative ad is very important, because the ad needs to hit their target market. ]]> 2017-12-02 01:34:45 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212470865 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212844028 2017-12-04 14:00:46 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212844028 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212924966 2017-12-04 16:08:06 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212924966 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212926116 2017-12-04 16:09:53 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212926116 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212928931 2017-12-04 16:13:50 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212928931 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212930237 2017-12-04 16:15:51 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212930237 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212931130 2017-12-04 16:17:06 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212931130 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212964828 2017-12-04 17:16:39 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212964828 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212965080 2017-12-04 17:17:09 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212965080 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212966248 2017-12-04 17:19:27 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212966248 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212967169 2017-12-04 17:21:05 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212967169 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212968526 2017-12-04 17:23:28 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212968526 stalhche https://padlet.com/stalhche/2xbxsu163s1x/wish/212968949 2017-12-04 17:24:15 UTC https://padlet.com/stalhche/2xbxsu163s1x/wish/212968949