🏋️🍳SustaCoffee Roasters by Haoan

Industrial chain mapping

xkf513_1 — 2025-03-06 10:20:05 UTC

1️⃣Planting

In rural areas, farmers cultivating coffee beans are the starting point of the entire industrial chain.

2️⃣purchasing

SustaCoffee Roasters sources their beans from farmers or co-operatives.

3️⃣Baking

Purchased coffee beans are roasted at the company to obtain specific flavors and aromas.

4️⃣Packaging

Roasted coffee beans are packaged into products suitable for sale.

5️⃣Selling

The packaged beans are sold through local cafes to regional markets. Coffee beans are sold nationwide through the company's website and subscription services.

Identification of all stakeholders in the value chain

xkf513_1 — 2025-03-06 10:20:35 UTC

Coffee bean grower: A farmer or cooperative that supplies coffee beans.

Coffee bean suppliers: There may be middlemen or cooperatives involved in transferring coffee beans from growers to companies.

Employees: including roasters, packers, salespeople, etc., who are involved in the processing and sale of coffee beans.

Local cafes: as a sales channel for regional markets.

Online customers: Consumers who purchase coffee beans through web pages and subscription services.

Government: Provide policy support and regulation, such as agricultural policy, food safety standards, etc.

Environmental organizations: Focus on the company's environmental practices and sustainable development.

Competitors: Other coffee bean roasting and marketing companies

Adjustable Sustainable Development Goals and Sub Goals

xkf513_1 — 2025-03-06 10:23:23 UTC

Environmental sub-objectives:

1. Reduce energy consumption and carbon emissions. For example, adopt new energy technologies.

2. Reduce packaging waste, such as using recyclable packaging.

Social sub-objectives:

1. Improve the welfare of employees and raise wages.

2. Enhance the living standards of coffee bean practitioners.

Economic sub-objectives:

1. Increase production efficiency, reduce costs, and enhance profitability.

2. Expand market share, for instance, by increasing sales channels or enhancing brand awareness.

Some suggestions

xkf513_1 — 2025-03-06 10:27:21 UTC

Environment：Adopting energy-saving equipment such as LED lighting, energy-saving air conditioning, etc. to reduce energy consumption. Meanwhile, consider using renewable energy sources such as solar or wind power to reduce reliance on traditional energy sources.

Society：Establish long-term cooperative relationships with coffee bean growers, provide technical support and training, and help them improve yield and quality. At the same time, consider adopting fair trade principles to ensure that growers receive fair prices and reasonable compensation.

Economic：Optimize the production process to reduce waste and loss. At the same time, consider introducing advanced production technology and equipment to improve production efficiency and product quality.