Couldnt agree more with that sentence that Digital Ada are far better than Conventions Ada. Why? Because digital ada could reach every single person that are using their digital device. Nowadays, almost 90% of young people have digital devices such as smartphones and laptops that they almost or even use every day. Conventional advertising can only be in one place while digital advertising can be anywhere and anytime, billboards and banners can be damaged by bad weather, while digital advertising? Even people who are just lying in their rooms can see digital ads. So digital ads are way more better and worth it for local small business instead of renting expensive billboards or spoiling the view on the highway with banners.

Furthermore, conventional advertising can reach audiences who are not active on digital platforms, such as older generations or rural communities. For instance, Telkomsel’s billboards are strategically placed on highways and in city centers, making them visible to millions of commuters daily. A 2022 Nielsen report also revealed that billboard and TV ads continue to have one of the highest recall rates compared to digital ads. While the cost may be higher, the long-term impact on brand awareness and public trust makes conventional advertising a powerful and reliable choice.

Digital ads are better than conventional ads because they can reach a wider audience in a shorter time. Unlike traditional billboards or TV commercials that are limited by place and schedule, digital ads can appear anywhere and anytime through social media, websites, and mobile applications. They are also more cost-effective, since companies can choose targeted advertising that focuses on specific age groups, interests, or locations. In addition, the effectiveness of digital ads can be measured directly through views, clicks, and interactions, something that conventional ads cannot provide. Therefore, digital advertising is not only more efficient but also more powerful in today’s fast-paced, technology-driven world.

No: 5

Class: XI DKV A

my opinion, regarding the digital advertising photo above, in my opinion, this digital advertisement is easy for people to remember. advertisement an effective and affordable way to promote products or services, reach a wide audience globally, and build brand awareness through various platforms on social media. Digital advertising also makes it easier for people to see promotions about discounted products, without having to go to the store. Digital ads don't disappear easily due to the effects of time. If they disappear on social media, you can search again and the ad will appear. Conventional ads, however, will disappear if the trend changes, will be removed and replaced with a new one, but cannot see the old one again.

Online marketing provides more advantages compared to traditional marketing because it allows businesses to interact directly with their target audience. First, online marketing uses platforms such as websites, social media, and email that are accessed daily by people around the world. In addition, it is measurable — business owners can analyze how many people see, click, or buy their products.

For instance, a Facebook advertisement can show special offers to people who live in a certain city, while a printed flyer cannot select its viewers. Moreover, online campaigns usually cost less but give wider exposure compared to posters or brochures.

Therefore, online marketing is more practical, interactive, and suitable for today’s digital era.

Digital advertising is more effective than conventional advertising because it can reach a larger audience in less time. Unlike traditional ads in newspapers or billboards, digital ads allow businesses to target specific groups of people based on their age, interests, or location. This makes campaigns more efficient and cost-effective since companies only spend money on the right audience. Moreover, digital ads provide instant feedback such as clicks and impressions, making it easier to measure success. Therefore, digital advertising is a smarter and more powerful choice compared to conventional advertising.

Anindha Ayu Pramusita P/XI DKV A/07

Conventional ads still have a lot of superiority compared to digital ads, and digital ads is not as good as everyone said. As you said before that anybody could use digital ads at social media platform (including Instagram, Tiktok, etc) and I think that is digital advertisement's biggest weakness, why? because if anybody can use it, it will have bigger chance to get misused. For example, nowadays there is a lot of illegal website or product ads (Gambling web, etc) and even though the product isn't illegal, there IS still no guarantee the ads is true. In the oposite, we got conventional ads. The ads that everybody can believe, maybe not everyone can advertise their product there, and it's more expensive compared to digital ads, but that's the point. Higher probability with longer regulations, and they can guarantee the ads is true. So let's not overated anything, each have their own weakness and strength.

(I wrote this without any AI, so i'm sorry if my English aren't that good sir🙏)

Firstly, digital advertising can only be accessed through electronic media, and many platforms require a stable internet connection. If the internet is unavailable, or if people rarely use gadgets, digital advertisements become less effective in reaching their audience.

Secondly, digital advertising is less secure. This can be seen from the widespread presence of illegal online gambling ads on the internet, which reduces the credibility of digital advertising as a whole.

In contrast, conventional advertising is more trustworthy because it is regulated under stricter rules and supervision. Furthermore, it can be seen by everyone, regardless of whether they have internet access or not. Conventional advertising also tends to be more memorable, as it is displayed in public spaces such as television, newspapers, or billboards where people are more likely to pay attention.

Therefore, compared to digital advertising, conventional advertising is more trustworthy, accessible, and memorable, making it a better option for effectively reaching a wide audience.

Second, digital ads are cheaper and faster. You can post an ad online for a low cost and get thousands of views instantly. Meanwhile, conventional ads need a big budget for printing, banners, or TV slots, and they take more time to set up.

Lastly, digital ads are interactive. People can click, comment, or share, making the experience more engaging. But with conventional ads, you can only look at them, there’s no way to interact or respond directly.

So, with their wider reach, lower cost and interactivity, digital ads clearly leave conventional ads far behind in today’s digital era.

Husna Aminah, XI DKV A (16)

Conventional ads are still relevant today because they provide a sense of trust and credibility that digital ads often lack. Advertisements in newspapers, magazines, and television are usually reviewed and monitored, which makes audiences feel more confident about the information presented. For example, a TV commercial during a popular show can capture the attention of millions of viewers at once and leave a strong impression. Some people argue that digital ads are cheaper and more targeted, but they are also vulnerable to scams and misinformation. Therefore, conventional ads continue to play an important role in maintaining brand reputation and reaching audiences effectively.

1. Wider & More Specific Reach

Digital ads can reach a global audience while also targeting specific groups based on age, location, interests, and even online behavior. Meanwhile, conventional ads (newspapers, magazines, billboards, TV) are more general and difficult to target specific audiences.

2. More Cost-Efficient

Even with a small budget, digital advertising can run. For example, placing ads on social media can start from just a few thousand rupiahs per day, while TV, billboard, or radio ads usually require a large budget.

3. Interactive & Two-Way Communication

Audiences can immediately give feedback, likes, comments, or clicks on digital ads. This is not possible with conventional ads, which are one-way in nature.

4. Easy to Measure & Evaluate

The success of digital advertising can be seen in real-time through data (views, clicks, conversions, engagement). On the other hand, the effectiveness of conventional advertising is difficult to measure accurately.

5. High Flexibility & Creativity

Digital content can take the form of images, videos, animations, or even interactive formats. In addition, it can be changed at any time if it is not effective, while conventional ads are difficult to modify once published.

Digital advertising offers a very high degree of flexibility due to its ability to be paused, modified, or tailored in real-time based on analytics and consumer behavior. This enables businesses—especially small and medium-sized enterprises—to seize promotional opportunities with limited budgets while adapting their content to current trends, audience preferences, and immediate interactive feedback. Moreover, digital advertising allows for more precise market segmentation, message personalization, and accurate campaign performance measurement through metrics such as click-through rate ,engagement rate, and conversion rate,which are not available in traditional media.

In contrast, traditional or commercial advertising, such as billboards, magazines, and television, tends to be static, difficult to modify, and requires relatively high production and distribution costs. These limitations make conventional media more accessible to large companies with strong financial capacity, while also restricting two-way interaction with the audience due to its linear and non-adaptive nature. The effectiveness of traditional campaigns is generally measured through estimated reach and impressions rather than real-time data, resulting in slower strategic responses compared to digital advertising.

1. Topic Sentence

In today’s era, digital methods are more effective than conventional ones because they offer speed, efficiency, and easy access.

2. Supporting Argument 1

First, digital technology allows much faster processes. For example, communication can be done within seconds through emails or messaging apps, while conventional letters take days to arrive.

3. Supporting Argument 2

Second, digital systems are more efficient and cost-saving. Documents can be stored in softcopy without printing, unlike conventional methods that require large storage space and additional expenses.

4. Supporting Evidence / Example

For instance, in education, students can easily access e-books and online materials, while conventional methods require buying or borrowing limited physical books.

5. Concluding Sentence

Therefore, digital methods are clearly superior to conventional ones because they are faster, more efficient, and more practical, although conventional methods still hold historical and sentimental value.

Digital advertising is also more cost-efficient. Even with small budgets, businesses can run effective campaigns across social media and other platforms, making it accessible for both small and large companies.

Another key advantage is speed and interactivity. Ads can be published instantly and allow direct engagement through comments, likes, and shares, something conventional advertising cannot provide. Moreover, digital ads deliver measurable results, enabling companies to track views, clicks, and even purchases in real time.

In conclusion, digital advertising stands out as the superior strategy in the modern era offering global reach, efficiency, flexibility, and measurable impact that conventional advertising cannot match.