Monki Pop up store by Millie

Monki Pop up store by Millie https://padlet.com/40093677/2sw1c9d9kwxak92t en-us 2020-11-05 11:04:39 UTC 2025-10-28 00:43:10 UTC hello@padlet.com Sustainability 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893549024 Project power
Cotton is 100% sustainably sourced
Vegan accessories
Zero waste aim
More energy efficient
Swimwear made from recycled polyester
They use a environmental impact measuring tool to assess the enviromental impact of the denim they sell. It takes into account how much water and energy goes into making Monki’s denim, as well as chemical usage and Heath and safety of staff]]> 2020-11-05 11:09:36 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893549024 Things to remember 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893556217 Make it visual
Use colour to make a statement
Sensory marketing
Multisensory experience
Digitalised enviroment
Enhance emotional condition]]> 2020-11-05 11:13:24 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893556217 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893561000 Carousel to display products- eye catching focal point]]> 2020-11-05 11:15:53 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893561000 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893562071 Range of metalics
Use of tables to showcase products]]> 2020-11-05 11:16:23 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893562071 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893563101 Bright, bold logo
The shop window was brightly lit
Images of body features to encourage body positivity
Confident stance of mannequins]]> 2020-11-05 11:16:47 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893563101 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893563959 2020-11-05 11:17:15 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893563959 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893565013 Rainbow stairs
Reflective]]> 2020-11-05 11:17:40 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893565013 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893566455 2020-11-05 11:18:25 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893566455 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893567181 2020-11-05 11:18:48 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893567181 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893568036 2020-11-05 11:19:17 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893568036 Photographs from visiting a Monki store 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893568995 2020-11-05 11:19:52 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893568995 From visiting a Monki store I learnt: 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893569846 They are promoting body positivity
Funfair themed
Mainly Pastel coloured clothes
Reflective
Gold/silver
Instagrammable
Lots of accessories available
Bright store with lots of lighting]]> 2020-11-05 11:20:18 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893569846 Logo design 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893626390 Monki encourage Female empowerment so to show this in my logo so I used illustrator to create a female symbol and filled it with a girl power sign in the centre, I used the colour pink as I've based my shop window on as it symbolises love and kindness.]]> 2020-11-05 11:53:55 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/893626390 Tunbridge wells 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/914243793 51% female, 49% male
18 to 64 year olds
Large, affluent town
It’s a vibrant desirable place to live
The town has a population of around 56,000 people
Clothes shops in the location include Phase eight, Miss Selfridge, Mint velvet, Topshop and Monsoon

]]> 2020-11-11 20:35:39 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/914243793 Shop window 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/914295751 My design is based on the colour pink. I chose this because it is linked with feelings of love, warmth and is viewed as feminine.
The background is a photography on a group of women embracing their bodies while smiling and having fun. As I'm targeting young girls, I wanted to send a message of being confident with your body as young people struggle with body image.
The pink rose petals on the floor represent grace and elegance.
The pink organza drapped down i used to enhance a focus point on the clothes.
the gold fairy lights i used to create a fairy tale/dream appearance sending the message to young girls to live out their dreams.
the white feather lighting I used as feathers symbolize peace.
I used a clothes rail to showcase outfits for a clean, organised appearance.

]]> 2020-11-11 20:56:46 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/914295751 Analysis of Monki store 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935927268 2020-11-18 10:16:54 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935927268 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935927924 2020-11-18 10:17:08 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935927924 Concept ideas for Shop window 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935928834 I began gathering images I was inspired by and collected them in order to start putting together my ideas, looking at ways to combine them in my shop window.]]> 2020-11-18 10:17:21 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935928834 Shop window design 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935929427 2020-11-18 10:17:31 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935929427 Store layout designs 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935930517 These are my drafts of store layout, I divided the store into sections being Primary, secondary, discovery and destination. I then considered sight lines to layout where I would put my focus points and fixtures. I wanted to ensure my store created a route for my customers to travel in while providing plenty of space to make your way through the store.]]> 2020-11-18 10:17:53 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935930517 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935931135 2020-11-18 10:18:05 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935931135 Final design 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935931972 2020-11-18 10:18:23 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935931972 Exploration of Shop window concepts 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935933438 2020-11-18 10:18:51 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935933438 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935934781 2020-11-18 10:19:15 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935934781 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935935423 2020-11-18 10:19:28 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935935423 Shop window concepts 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935936389 2020-11-18 10:19:45 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935936389 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935937042 2020-11-18 10:19:58 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935937042 Shop floor layouts 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935937851 2020-11-18 10:20:14 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935937851 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935938405 2020-11-18 10:20:24 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935938405 Instore layout 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935969129 I put seating in my store because my aim is to keep customers in the store for longer periods of time in order to spend more time around products resulting in more purchases being made.
At the front of my store I’ve put dresses as they are a strong selling point and fit with the season Spring which I focused my project on.
I’ve included a series of mannequin throughout the store as I want to highlight products I have displayed in that section of the store and show them as outfits encouraging customers to purchase more.
I included multiple tables to display products because its easily visible to customers and means they are able interact with products.
I placed my impulse products next to my cash desks because it encourages customers to make last minute purchases.]]> 2020-11-18 10:30:40 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935969129 1st draft Bag design 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935975122 2020-11-18 10:32:45 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935975122 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935976997 2020-11-18 10:33:23 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935976997 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935978268 2020-11-18 10:33:48 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935978268 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935979695 2020-11-18 10:34:15 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/935979695 Location primary research 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/936029217 2020-11-18 10:51:23 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/936029217 Brand values 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/936128387 Monki is a storytelling brand which combines quirky fashion with modern staples.
They want to inspire girls of all ages to express and be themselves.
Monki is about personality, not nationality, style or age.
Imaginative fashion
Monki stores are always an experience out of the ordinary.
They launched a menstural cup collaboration with Lunette and the Cup Foundation to encourage talking about mensuration

They encourage talking about mental health, identity, mensuration, body positivity and female empowerment.

]]> 2020-11-18 11:31:11 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/936128387 Focus Group 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/936253561 I completed this focus group in order to understand the target audience.
Women, Aged 19, Tunbridge Wells
Do you shop at Monki?
I have occassionally.
What was the shopping experience like? Shop layout?
Yes I always have a good shopping experience in there. I love the fun, colourful displays.
Positives and negatives of the brand:
Positive: The way the clothes are displayed.
Negative: the store can easily become crowded.
Women, Aged 57, Sevenoaks
Have you shopped at Monki?
No
What would you shop there for?
I hope to buy my daughters Christmas presents in there. It's aimed at her age group.
Do you like the appearance of their stores, Logo and packaging?
Yes I really like their branding, its clear and effective.

]]> 2020-11-18 12:19:11 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/936253561 Bag design 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/955929283 For my bag design I chose pink petals for the background because it symbolises gentleness which I wanted to use because it fits with my target audience and colour scheme.
I developed my previous design because I wanted a clean, simple design that customers will want to reuse time and time again.
I used a large logo centrally placed because I wanted the brand to be clear and catches people’s eyes.
It will be a white tote bag because it bring your attention to the focus point being the logo.
It will be made out of natural cotton and the aim is for customers to reuse the bag.]]> 2020-11-24 12:42:14 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/955929283 Label design 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/955932031 When it came to my Labels I wanted to create pink cloud shapes to continue with the deamland aesthetic. On the front I put the logo to showcase where the product was purchased from. I put social media information so that when the customer tries on thier products it encourages them to post pictures and means Monki reaches a larger audience. For the back of the label I put the price, size and barcode which are neccessary aspects and gives the customer important information on the product.]]> 2020-11-24 12:43:20 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/955932031 Final bag and label design 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959313273 2020-11-25 09:59:32 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959313273 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959317412 2020-11-25 10:01:17 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959317412 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959319146 I created this mind map in order to find a brand to base my project on.]]> 2020-11-25 10:02:00 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959319146 Analysis of Monki store 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959396173 I looked at the Monki store near Regent street and I analysed it in order to begin my research into choosing a concept idea and I wanted to learn more about the target audience.

]]> 2020-11-25 10:34:13 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959396173 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959477299 They have mastered marketing sustainability to Gen Z through colourful campaigns with meaning.
On trend lifestyle collections for young girls

Imaginative store concepts

Competitive price
Aimed at 16-27 years old women who live in urban areas

]]> 2020-11-25 11:11:28 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959477299 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959636476 Increasing number of people living in Tunbridge Wells]]> 2020-11-25 12:29:04 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959636476 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959643059 More females then Males in Tunbridge Wells ]]> 2020-11-25 12:31:57 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/959643059 Physical concept board 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/965474223 In my physical concept board, looking at inside my store, I wanted to emphasise my focus on the colour pink and the materials that will be seen around the store. I will involve sheer materials hanging in areas of the store which also being seen in a range of the clothes on display. This I layered on my board with gold material, another fabric I will use in my store on the display tables and furniture. I will have potted plants and boutique of flowers around the store adding vibrancy and pops of colour. The feathers and rose petals are aspects from my shop window I will bring into the store placing them around my mannequins and hanging from the celling. I placed the pink colour palette I will involved on the board as well as the wall design I’m inspired by, I want to create the appearance of a funfair ride and a vintage theme park appearance within the store.]]> 2020-11-27 11:21:35 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/965474223 Digital concept board 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/965498254 2020-11-27 11:37:49 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/965498254 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/970783225 Email design, Digital concept board, Digital floor plan and PESTELE analysis.]]> 2020-11-30 11:24:45 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/970783225 Digital shop window 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/970798322 2020-11-30 11:32:19 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/970798322 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926123 2020-12-01 09:45:08 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926123 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926128 Exploration of a role in Visual merchandising looking at positives and negatives, health and safety and VM techniques.]]> 2020-12-01 09:45:08 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926128 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926129 My exploration into a job in Visual merchandising]]> 2020-12-01 09:45:08 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926129 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926137 Looking into Omnichannel branding]]> 2020-12-01 09:45:08 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926137 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926160 Mind map exploring job roles in visual merchandising looking at the skills needed for each.]]> 2020-12-01 09:45:09 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974926160 Explanation of floor plan 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974930960 For my floor plan I wanted to ensure customers would have an easy shopping experience and i wanted to guide customers around the store with my layout. I mainly focused on displaying products using tables as it gives customers the chance to be interactive with the products and means products can be laid out in outfits. I added seating to create a dwell area in the store ensuring customers stay in the store for longer. I will display the products mainly on clothes racks in order to give customers the opportunity to look through products. I have placed impulse next to the cash desks in order for customers to make some final purchases. I added focus points which which i will create displays linking with my shop window concept in such a way it encourages customers to take photographs and it creates an instagrammable area of the store, this will build our online popularity.]]> 2020-12-01 09:47:23 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974930960 Explanation of show window 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974932322 For my shop window I want to encourage body positivity as 1 in 4 UK girls have avoided leaving their house due to worrying about their appearance, I wanted to show young girls that every body is beautiful by placing an image of a group of women different ethnicities, shapes, sizes and imperfections smiling and looking confident. I made this cover the whole back wall as I wanted it to catch customers attention. For lighting I put a pink plastic feather chandelier because feathers symbolise strength and peace which links with the body confidence I’m encouraging. There will be pink, sheer fabric drapped down with gold fairy lights this brings the focus onto the clothes in the centre and the fairy lights create a bright and eyecatching shop window. The clothes I decided to showcase on a clothes rack as I wanted a clean, simple display of the clothes. The floor is covered with pink rose petals and the side walls have pink clouds because I wanted to create a beautififul, appealing look that reinforces the dreamland I’m creating.]]> 2020-12-01 09:48:02 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974932322 Email design explanation 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974944947 For my email design I wanted it to catch the customers attention by placing a smiley, inviting photograph of a young women at the beginning. This is an encouraging image and the happiness seen radiates to the viewer. I placed ‘We are in Tunbridge Wells’ next to her as it is eye catching and gets straight to the point emphasising the new pop up store. The pink clouds around the image I placed there because it links with childhood and youth with it's dreamland connotations, this attracts Monki’s young female audience. At the botton of this image I put details of the opening day of the pop up store to encourage customers to come along, I chose a font that was clear and readable. The pink frame around this image I used to draw your attention in and emphasises the image.

I then placed three images in a row, using the rule of three making it appealing to look at as a customer. I placed two text boxes with ‘trending now’ and ‘vegan accessories’ inside. I used this to encourage customers to come to the new pop up store to check out these products. In the bottom of my email I wanted to emphasise the brands key values of sustainability and embracing your own beauty. Then I placed social media icons which you would click to take you onto their social media page, this is because the target audience is very active on social media and this will create further publicity and word of mouth advertising.]]> 2020-12-01 09:54:00 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/974944947 Reflective blog 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/975029513 3D pop up store design Week 8-
This week we got given an exciting task to construct an area of our store using foam boards. I chose to do my transition zone and I wanted to create a visual representation of what customers would immediately see as they walk in. It started off tricky cutting the foam board to shape and getting the walls to match up but when I started getting the hang of it and by designing it section by section, it was taking shape. I feel confident in understanding a customers mindset especially doing research into Monki I knew what a customer would look for and aspects like bold printed images and gold mannequins were the unique touches that Monki is known for successfully doing.

I glued down my images to the side walls, keeping them subtle colours ensuring the printed illustrations stood out. The gold tables and mannequins took their shape using a glue gun. I used nylon string to hang pink clouds and created a stand for my flower bouquet. I was really happy with the outcome.

]]> 2020-12-01 10:32:27 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/975029513 Glossary 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/979426444 2020-12-02 12:26:26 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/979426444 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980258457 2020-12-02 15:45:47 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980258457 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980284054 2020-12-02 15:50:55 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980284054 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980287446 2020-12-02 15:51:37 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980287446 Enviromental impacts 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980309161 2020-12-02 15:56:08 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980309161 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980312326 2020-12-02 15:56:48 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980312326 Fixture layout 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980326249 I placed trends first as it attracts customers in and is what the target audience will aim for.
Bags and jewellery I placed in destination as it is Monki's point of sale.
Jackets and shoes are in my secondary area to encourage customers to travel through the store and make further purchases.
Dresses is in the Discovery area to persuade customers to make their way through the store.

]]> 2020-12-02 15:59:39 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980326249 Ethical factors 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980395667 2020-12-02 16:13:14 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980395667 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980407617 I learnt about a variety of floor layouts and concept ideas. This helped me when looking for a theme and concept for my shop window.]]> 2020-12-02 16:15:37 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/980407617 Customer profile 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1002868555 Monki's target audience is16-27 year old females living in an urban area.
The transition zone will target this audience because it involves bold graphic images on the walls capturing their attention and the metallic gold mannequins make the products displayed stand out.]]> 2020-12-09 16:30:57 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1002868555 Sustainable materials 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1002892086 What objects in my shop design will be made out of:
White wood flooring-
Laminated white wood flooring which is made from natural materials and no harsh chemicals are used in production.
Pink marble rug-
Made from bamboo silk which is sustainable and a renewable resource.
Gold tables-
A recycled wooden table which will be coated with eco friendly chalk-based spray paint.
Mannequins-
100% paper paste making it recyclable and biodegradable and will be coated with gold chalk-based spray paint.]]> 2020-12-09 16:35:20 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1002892086 Monki customer profile research 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1002923931 2020-12-09 16:41:29 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1002923931 Sustainable material research 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1002939461 2020-12-09 16:44:38 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1002939461 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1003050842 2020-12-09 17:06:21 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1003050842 History 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1097589078 In 1831 Benjamin Harvey opened a small linen shop in a terraced house in Knightsbridge.Four years later he expanded into the building next door as the business grew.
In 1841 Harvey employed James Nichols and four years later was promoted to management.
In 1973 Harveys son Benjamin Charles Harvey became the sole partner and quickly set about further expansion.
By the 1980's Harvey Nichols had made a name for itself.]]> 2021-01-18 10:44:14 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1097589078 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1097590920 Harvey Nichols has seven stores within the UK and Ireland, consisting of five large-format stores in London, Edinburgh, Birmingham, Leeds and Manchester, and two small-format stores in Bristol and Dublin.

All the Uk stores have luxury food markets, restaurants, cafes and brasseries.

Harvey Nichols stores offer the ultimate fashion experience. Seen as ‘the place to be’

Harvey Nichols is the club that doesn’t require a membership.

Exclusive, niche and established labels sit alongside accessible everyday collections]]> 2021-01-18 10:44:48 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1097590920 40093677 https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1097592112 many people and that all the different concessions can be confusing for someone that has simply come in to buy one item.
Harvey Nichols realised they needed to differentiate their brand by offering something extra.
Launch of a Harvey Nichols loyalty app]]> 2021-01-18 10:45:12 UTC https://padlet.com/40093677/2sw1c9d9kwxak92t/wish/1097592112