WEEK6 by Kristen Marshall

Question 3:

2025-12-05 01:41:28 UTC

In my opinion, the campaign attract millions of people all around the world over 10 countries especcially woman. They think they cannot do sport but addidas change their mind.

All woman create posts using the campaign hastag and many of their post are influence to another the woman and it become viral.

In the street billboards, Addidas post all the woman’s face and they’re really excited to take photos on social media platform when they appear on that.

The large number of reach, interaction and likes, shares, loves, prove that the campaign is effective.

Question 1: How did Unilever use AI and digital twins to scale content production for its influencer marketing campaigns, and what was the measurable outcome of this strategy?

2025-12-05 01:43:31 UTC

Unilever used Ai generated digital twins (+nvidia omniverse and other Ai/3D tools) to scale influencer content. As a result they produced thousands of assets every week which gave influencers constant personalised content/visuals to post which ultimately helped them make campaigns like their Dove scented go viral. (3.5 billion impressions to be exact). Using this made content production 2x faster and 50% cheaper.

Tuan Viet Q2

2025-12-05 01:47:02 UTC

The rebirth campaign means athletes, in normal conditions traditional sports advertising defines a professional athlete as someone with a young, fit, model body with a lot of achievements but i’m possible defines an athlete as anyone who practices sports of any age, any body type. By putting people on public billboards adidas has been able to expand the concept of women in sports and affirm their values and stories adidas has influenced OOH by bringing the audience to social media and to billboards from which women can affirm their values and break stereotypes about body shape