Report on how COVID-19 affects some formal institutions by LI TIANZI BBA

1 Introduction

lit056354 — 2022-01-16 06:31:05 UTC

COVID-19 is an infectious disease caused by severe acute respiratory syndrome coronavirus 2 (sars-cov-2). Coronavirus is a large viral family that is known to cause severe diseases such as colds, Middle East Respiratory Syndrome (MERS), and Severe Acute Respiratory Syndrome (SARS). The new coronavirus is a new strain of coronavirus that has never been found in the human body before.

The virus is mainly transmitted through oral and nasal secretions. The time from infection to symptom onset is usually 1 to 14 days. The common signs of people infected with coronavirus include respiratory symptoms, fever, cough, shortness of breath, and dyspnea. In more serious cases, the infection can lead to pneumonia, severe acute respiratory syndrome, renal failure, and even death. Since the end of 2019, the disease has spread all over the world, leading to a continuous pandemic.

There is no specific treatment for diseases caused by New Coronavirus. However, many symptoms can be treated, so they need to be treated according to the clinical situation of patients. In addition, supplementary care for infected people may be very effective. Preventive measures include frequent hand washing, keeping social distance, indoor ventilation, covering your mouth and nose when coughing, and avoiding touching your face with unwashed hands. Wearing masks in public places can effectively reduce the risk of transmission.

The outbreak of COVID-19 poses a serious threat to human life and health. It also has a profound impact on the present and future of many sectors of society, especially for aviation, tourism, catering, film and television, education, and other aggregated industries and institutions.

COVID-19 is still continuing. The author has made a summary of the impact of COVID-19 on some of the official institutions in China in terms of politics, law, and economics through careful observation and collection of relevant information on the surrounding environment.

2 Content

lit056354 — 2022-01-16 06:36:58 UTC

2.1 COVID-19's impact on Aviation Institutions

COVID-19 is coming fiercely, which has had a certain impact on all walks of life around the world, especially on aviation institutions. Because almost all international flights were cut off during the whole epidemic period, a large number of airlines were once faced with economic collapse. However, some airlines adjusted relevant strategic planning in time during the epidemic and successfully passed the dangerous period.

2.1.1 Political, legal, and economic impact of COVID-19 on Aviation Institutions

In order to stop the accelerated spread of COVID-19, China has worked together to combat the epidemic and actively taken prevention and control measures such as reducing travel, home isolation, and extending the Spring Festival holiday.

The epidemic has led to a sharp reduction in travel demand. After restricting the flow of people has become an important measure for epidemic prevention and control, the civil aviation industry has been greatly affected: the number of flights has decreased, the seating rate has decreased, air tickets have also begun to be greatly discounted, and the civil aviation industry has suffered huge economic losses. The decline of passenger throughput during the epidemic not only has a negative impact on airport aviation revenue but also has an impact on airport non-aviation revenue. Due to the high proportion of fixed expenditure in the aviation industry, it still needs to bear various expenses such as labor cost, depreciation of fixed assets, and leasing during the epidemic period. The sharp decline in passenger flow has further reduced the consumption of retail catering in the "terminal building", and the overall profitability of the airport has declined. According to the preliminary estimate of the international civil aviation organization, the total operating revenue of global airlines may be reduced by $4 billion to $5 billion under the impact of the epidemic. In the first quarter of 2020, the total number of passengers in China will be reduced by 39% to 41%, equivalent to a reduction of 16.4 million to 19.6 million passengers. This means that the total operating revenue of global airlines may be reduced by $4 billion to $5 billion.

lit056354 — 2022-01-16 06:42:00 UTC

2.1.2 Specific examples of COVID-19's impact on Aviation Institutions

For example, the observer network inquired about the third-party platform and found that Beijing, Shanghai, Guangzhou, and Shenzhen are popular routes, with 10% to 20% of air tickets everywhere. In addition, the lowest prices of one-way tickets from Shanghai to Sanya and from Shanghai to Chengdu are around 100 yuan, and the discount is as low as less than 10%. On March 3, 2020, China Southern Airlines Group held a "publicity and implementation meeting for coping with extreme business difficulties" and several photos were circulated on the Internet. The largest aviation company in Asia fell into the situation of "extreme business difficulties".

On February 6, 2020, the director of the transportation department of the Civil Aviation Administration said at a press conference that from the situation of the recent week, airlines have greatly reduced flights, the total number of flights is only half that of last year, the passenger seat rate is less than 45%, and the passenger seat rate in the same period last year reached 90%. On March 2, 2020, the visiting professor of China Civil Aviation Management Cadre College once said that the revenue loss of China Civil Aviation reached nearly 37 billion in February 2020, and the industry is expected to lose about 35 billion in March 2020. If the epidemic extends further, the total loss of industry revenue may be close to 100 billion.

However, some airlines adjusted relevant strategic plans in time during the epidemic period and successfully passed the dangerous period. Taking the websites of China Eastern Airlines and China Southern Airlines as examples, the following focuses on the impact of COVID-19 on the two airlines in terms of policies and the specific measures taken by the two airlines to save their own enterprises.

lit056354 — 2022-01-16 07:15:35 UTC

1) Introduction to China Southern Airlines Group Co., Ltd

Headquartered in Guangzhou, China Southern Airlines is the airline with the largest number of transport aircraft, the most developed route network, and the largest annual passenger volume in China. In 2021, affected by the epidemic, China Southern Airlines ranked fourth in the loss list.

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China Southern Airlines logo
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Kapok is a unique flower in southern China. In the eyes of people in southern China, kapok symbolizes a noble personality. China Southern Airlines Group Co., Ltd. chose kapok as the main content of the aviation logo, which expresses that China Southern Airlines Group Co., Ltd. has always provided perfect air transportation services for passengers and cargo owners with a frank and enthusiastic attitude.

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China Southern Airlines uniform
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The uniform adopts two basic colors: blue and pink.

Epidemic prevention and control measures of China Southern Airlines

Achieve "zero infection" for all international and domestic passengers when boarding.

Based on the work experience of "zero infection", all employees continue to pay close attention to various prevention and control measures, strictly clean and disinfect the aircraft, do a good job in the self-protection and cabin service management of on-board personnel, take preventive measures and block the transmission channel of the epidemic in the cabin. Carry out passenger epidemic prevention work in strict accordance with the requirements, such as passenger real name ticket purchase, health code inspection, rapid temperature measurement, passenger flow guidance, wearing masks, hand disinfection, taking seats, etc.

A leading group for the operation guarantee of the Spring Festival transportation was established.

During the Spring Festival, in order to reduce the impact of bad weather such as rain, snow, and freezing on flight operation support, China Southern Airlines has specially established a spring festival operation support leading group to hold flight decision-making coordination meetings every day, timely release important weather information and bad weather early warning, and send more personnel on duty to ensure smooth travel of passengers during the Spring Festival.

Develop China Southern Airlines app to check-in and select seats online in advance.

In order to provide passengers with a "non-contact" and convenient boarding experience and avoid crowd gathering, except that some routes have special epidemic prevention requirements, domestic flight passengers of China Southern Airlines can check-in and select seats online in advance through the China Southern Airlines app, and send WeChat applet and SMS before departure. After arriving at the airport, they can use the second-generation ID card to conduct security checks and boarding directly. "One pass" can save counter waiting time and reduce personnel contact. Passengers can check their luggage in zone H, which is convenient and fast.

In 2020, the operating cost of China Southern Airlines was 94.903 billion yuan, a year-on-year decrease of 30.05%.

West China Securities Research Report shows that during the recovery of the epidemic, China Southern Airlines has a strong demand for international freight, which is conducive to hedging the loss of international passenger transport. At present, among the listed airlines, China Southern Airlines has the highest proportion of international freight. In the third quarter of 2020, China Southern Airlines, as the only one of the three major airlines to recover the parent company's net profit within one quarter, made a great contribution to freight transportation.

In order to make the service concept of "affinity and refinement" run through the Spring Festival transportation, realize the normalization of epidemic prevention and control and meet the travel needs of elderly, pregnant women, babies, wheelchairs, and other passenger groups, China Southern Airlines has set up a special passenger service counter at D20 counter of terminal 2 of Guangzhou Baiyun Airport, Provide "Health Code" agent physical examination, manual consultation, and other nursing services for passengers with special needs. If passengers have questions about the health declaration or epidemic prevention requirements at the destination, they can consult the on-site staff of China Southern Airlines at any time.

Reasonably plan travel time.

At present, local airports have taken prevention and control measures such as measuring body temperature and filling out health declaration forms. Since January 28, 2021, China Southern Airlines has adjusted the relevant standards of the VIP lounge, effectively reducing the close contact between people, so as to eliminate the popularity in the cabin and lounge to a certain extent.

China Southern Airlines Group is responsible for comprehensively grasping the whole chain of epidemic prevention and control.

At present, the domestic epidemic has spread to many provinces and cities, and the transmission chain has been continuously extended. The new situation of epidemic prevention and control and the new changes of Delta mutant have brought great pressure to the epidemic prevention and control of China Southern Airlines. China Southern Airlines Group requires all units and departments to fully understand the seriousness of the current epidemic prevention work, re-mobilize and reinvestigate the epidemic prevention work according to the characteristics of multiple links, and further strengthen the epidemic prevention and control measures. China Southern Airlines should further clarify the subject of responsibility and comprehensively do a good job in the whole chain epidemic prevention and control of China Southern Airlines. The outsourcing business of China Southern Airlines shall implement the supervision responsibility, especially strengthen the management of the third-party outsourcing business personnel working in the airport operation area, clarify the management responsibilities, improve the management measures, strengthen supervision and inspection, and spare no effort to do a good job in protection. Employees of China Southern Airlines shall fully grasp the epidemic prevention information, strictly implement the "daily report" system and form an epidemic prevention and control network. Strengthen the training of employees in high-risk positions, strictly implement environmental safety, and earnestly do a good job in on-the-job training and education. Each employee should take their own responsibilities. China Southern Airlines implements closed management for international flight crew and support personnel who have direct contact with international passengers and cargo, strictly implements epidemic prevention requirements, overcomes fluke mentality, and resolutely implements the principle of prevention and control. China Southern Airlines should strengthen self-examination, comprehensively evaluate the risks of the whole epidemic prevention system and rectify problems in time. The responsible units of China Southern Airlines shall strengthen supervision and inspection, and investigate the responsibility of those units that fail to implement the responsibility of epidemic prevention well, have work loopholes, and can not effectively perform their duties according to law.

lit056354 — 2022-01-16 10:19:27 UTC

2) Introduction to China Eastern Airlines Group Co., Ltd

China Eastern Airlines Group Co., Ltd. is a wholly state-owned company directly under the central government of China.

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China Eastern Airlines logo
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The new logo continues to use the red and blue brand benchmark colors of the original logo, representing hope, excellence, and passion. It means extensive, understanding and preciseness. It skillfully echoes the enterprise spirit of "passion transcendence, preciseness and efficiency" of China Eastern Airlines, and conveys the wishes of harmony and auspiciousness to passengers. The posture of the flying swallow naturally outlines the initials "CE" of "China East", which also looks like a jumping note, showing China East's awareness of competition and cooperation in promoting brands without borders.

Epidemic prevention and control measures of China Eastern Airlines

Promote light dining cars.

Promote light dining cars and optimize the weight of catering and water to reduce fuel costs.

Preventive disinfection shall be carried out for key international (regional) epidemic flights, and passenger temperature detection and information declaration shall be carried out.

China Eastern Airlines International return flight will measure the temperature of each passenger at the cabin door, focusing on monitoring passengers whose temperature exceeds the standard. If suspected cases or fever passengers are found during the flight, the crew shall notify the customs of the destination airport half an hour before the flight landing in accordance with the requirements of the destination port and the current procedures. At the same time, the right seat in the last three rows of the rear cabin is set as the isolation point of the aircraft in flight. Suspected or feverish passengers should be close to the right window as far as possible. The toilet at the rear of the right side is dedicated to isolation personnel to avoid cross-infection. If suspected cases or fever passengers are found on the flight, simplify the service procedures, arrange special personnel to wear protective articles to serve the suspected or fever passengers, and conduct medical isolation observation for the crew members who contact the suspected or fever passengers in-flight according to the epidemic prevention requirements after the flight.

Do a good job in employee protection.

China Eastern Airlines provides N95 and KN95 masks, gloves, disinfectant wipes, protective clothing, and goggles for the crew and employees in direct contact with passengers in accordance with the standards.

On January 29, 2020, China Eastern Airlines Group issued the "notice on resolutely winning the war of epidemic prevention and control", preparing to send aircraft to transport medical personnel, special equipment, and medical supplies to provide a strong guarantee for epidemic prevention front. China Eastern Airlines has taken adequate measures in passenger protection. China Eastern Airlines took the lead in developing the "cloud declaration" system of passenger health information report, and the "aviation department + local" joint prevention and control mechanism, which effectively improved the passenger transportation efficiency, minimized the possibility of contacting and spreading viruses in paper form, realized electronization, networking, and industry initiatives, and was promoted by Civil Aviation Administration of China in the whole industry. At the same time, China Eastern Airlines has comprehensively strengthened the cleaning, disinfection, and protection of the cabin to cut off the possible route of virus transmission.

China Eastern Airlines provides online health declaration service in app and WeChat official account, so that passengers can quickly fill in health declaration without paper and pen. It has realized the seamless connection with Shanghai Health cloud declaration system, avoided the secondary declaration of passengers, and established the epidemic prevention and control mode of "airline + Airport + city", which has been highly praised by the Civil Aviation Administration and gradually promoted in China. All flights of China Eastern Airlines are equipped with epidemic prevention kits.

In 2020, the investment income of China Eastern Airlines was - 77 million yuan, a year-on-year decrease of 445 million yuan, mainly due to the impact of the epidemic and the decrease in the income of joint ventures. In 2020, the operating cost of China Eastern Airlines was 70.803 billion yuan, a year-on-year decrease of 33.95%. China Eastern Airlines began to resume the national enterprise charter business. With the help of the unique design of air transportation safety and aircraft ventilation system, it also specially launched the service product of "special charter flight and domestic shuttle service" to provide comprehensive travel guarantee. At present, China Eastern Airlines has received more than 80 domestic and foreign flight charter intentions. In 2021, with the gradual recovery of work and production in various regions, China Eastern Airlines has not only launched customized charter flights through market research and orders, but also resumed some routes at home and abroad. By the end of February 2021, China Eastern Airlines had resumed 1050 flights, mainly covering the repair routes from Yunnan, Sichuan and Shaanxi to Shanghai, Zhejiang, Jiangsu and Guangdong. By March 28, 2021, China Eastern Airlines has gradually resumed at the speed of about 100 flights a day, with an average of about 1300 flights a day, accounting for 50% of the original plan. On February 25 and February 26, 2021, as the first batch of international flights resumed by China Eastern Airlines, China Eastern Airlines "Kunming--Yangon" and "Kunming--Mandalay" flights resumed one after another. On February 26, 2021, China Eastern Airlines took solid steps in coordinating "epidemic prevention and control" and "economic and social development", and opened a new journey of market-oriented operation of domestic aircraft. China Eastern Airlines Technology Co., Ltd. redeployed the aircraft maintenance plan with significantly reduced flights to allow regular inspection and major modifications. The regular inspection hours from February to March 2021 increased by more than 80000 hours over the same period last year, a year-on-year increase of 53%. By the end of April 2021, China Eastern Airlines had completed in-depth inspection and modification of 581 passenger aircraft in advance, reserving capacity for subsequent flight production.

China Eastern Airlines organizes special training for middle and senior managers through the combination of online and offline.

China Eastern Airlines has developed more than 400 online courses and organized more than 8 million employees to participate in professional theoretical and business training. In addition, China Eastern Airlines also invited experts and scholars from well-known universities and senior executives of central enterprises to give lectures to continue to strengthen the ability of middle and senior managers to control complex situations, deal with complex situations and deal with complex problems.

Eight special working groups, including China Eastern Airlines epidemic emergency response leading group, office, employee protection group, passenger service group, aircraft protection group, operation decision-making group, information and public opinion group and legal support group, quickly formulated prevention and control work plans, proposed and implemented, strengthened employee physical examination and strengthened coordination with relevant departments, Strengthen the allocation and management of prevention and control materials, strengthen duty management, strengthen employees' safety and health awareness, strengthen policy publicity and information management, and strengthen epidemic situation monitoring, communication and coordination. The company always puts the life safety and health of passengers and employees first, strictly implements the epidemic control and protection regulations of the government and relevant industrial units, implements the national and regional management requirements for routes, and strengthens local health and entry-exit inspection. Quarantine departments and public security departments shall actively do a good job in the ventilation and disinfection of aircraft and ground service places, and cooperate with relevant departments in the work of "safety protection", "entry quarantine" and "epidemic prevention publicity".

China Eastern Airlines always puts people's life safety and health first.

With a high sense of responsibility, mission and urgency, the epidemic prevention work has been regarded as the top priority at this stage, and a "aviation defense line" against the epidemic has been constructed. During the epidemic, China Eastern Airlines made every effort to ensure that medical teams and epidemic prevention materials from all over the country arrived at the front line of epidemic prevention. Since the first medical staff charter flight of the whole civil aviation on New Year's Eve, China Eastern Airlines has outsourced 96 flights to Hubei, transported nearly 9610 medical staff from Shanghai and other places, repatriated 539 overseas Chinese from Thailand, Singapore, Vietnam, Indonesia and other places. It is the largest airline in China's civil aviation transportation volume, accounting for more than 40% of the charter transportation volume of civil aviation medical personnel. China Eastern Airlines actively cooperated with relevant departments and overseas institutions, and successfully completed a series of charter transportation tasks of overseas medical materials by using route network and business outlets all over the world. Nearly 3000 tons of emergency supplies, including medical masks, goggles and protective clothing, have been transported from France, the United States, Australia and other countries in the world through the cabins of all cargo aircraft and passenger aircraft. Since the middle and late February of 2020, China Eastern Airlines has launched customized charter flights for the first time, resumed production and work, and effectively solved the problem of enterprises and migrant workers returning home. By the end of April 2020, China Eastern Airlines had carried out nearly 200 return charter flights, carrying 9470 return employees from 22 provinces such as Henan, Yunnan and Guizhou to return to 19 provinces and cities such as Beijing, Shanghai, Zhejiang and Guangdong. China Eastern Airlines' charter flight back home provided a guarantee for employment and poverty alleviation in poor areas. China Eastern Airlines' charter flight back home from Yunnan for the first time carried migrant workers in lincangwa Town, helping the local win the battle of poverty alleviation. As a central enterprise of civil aviation, China Eastern Airlines is a good example company in the whole process of epidemic prevention and control. As of May 20, 2020, China Eastern Airlines has carried out more than 340 epidemic prevention charter flights worldwide, transported more than 23000 medical personnel and more than 10000 tons of medical relief materials. The first "Shenzhen Los Angeles" epidemic prevention transportation flight of China Eastern Airlines was opened. With the rapid spread of the epidemic abroad, China has become the main export source of epidemic prevention materials in the world. China Eastern Airlines has promoted the reform of the logistics industry and established its subsidiary China Eastern Airlines logistics, as the whole process service provider of the logistics supply chain, covering air transportation, land transportation, airport freight station, inspection and distribution, loading and unloading, etc. Under the epidemic situation, many foreign government departments, hospitals and other public institutions need to know how to declare and pass the inspection, and complete a series of relevant procedures. At present, China Eastern Airlines logistics has launched more than 300 international cargo flights per week, more than twice that of the same period last year. The global "cargo transportation" has strongly supported the epidemic prevention work of countries all over the world.

Although the epidemic has brought great impact and heavy losses to the production and operation of China Eastern Airlines, the company still fully focuses on "uninterrupted navigation", earnestly performs its responsibility for the suspension of navigation in some countries, ensures the smooth flow of relevant international routes, and provides the greatest convenience for the exchange of passengers and materials between China and foreign countries.

China Eastern Airlines has sufficient capacity to provide normal travel services for passengers on national and regional routes that have not yet taken measures to prohibit entry. While actively opening up a green channel and comprehensively ensuring the transportation task of epidemic prevention materials, China Eastern Airlines adheres to excellent service quality and provides uninterrupted aviation logistics services for customers all over the world.

China Eastern Airlines carries out physical examination and temperature monitoring for all employees. The crew and ground service staff shall fully wear necessary protective articles, such as masks and gloves.

China Eastern Airlines uses professional cleaning disinfectants to deeply clean and disinfect the aircraft, including those passing through the station and staying on the ground for a short time.

The company implements strict sanitary disinfection and personnel flow management for offices and lounges, and cancels all unnecessary gatherings and visits. China Eastern Airlines detailed the employee care plan, strengthened all-round service management and employee health security, and each unit implemented a strict daily "zero report" management system.

China Eastern Airlines takes the initiative to provide services such as other route changes, ticket changes or refunds in the same region, and publishes ticket service information through official websites at home and abroad, social media and other official channels.

On January 24, 2020, China Eastern Airlines cancelled all inbound and outbound flights from China Eastern Airlines to Wuhan. From January 24, 2020, if passengers apply for voluntary refund, China Eastern Airlines will refund tickets free of charge. Previously, China Eastern Airlines has announced that all front-line medical system personnel who cancel their trip due to epidemic work can change their tickets or refund them free of charge. China Eastern Airlines maintains close contact with superior departments and local governments to fully ensure the transportation of medical materials and personnel. China Eastern Airlines has aircraft and crew in various places, which can transport epidemic prevention materials and medical personnel as needed.

lit056354 — 2022-01-16 12:46:16 UTC

2.2 COVID-19's impact on Tourism Institutions

2.2.1 The impact of COVID-19 on Tourism Institutions in the political aspect

With the economic development and the improvement of living standards, people's demand for spiritual culture is rising, and tourism has become an indispensable part of people's life. In the face of the sudden epidemic, the Ministry of culture and tourism and other departments have successively issued a series of notices requiring the suspension of tourism products or inter-provincial long-distance passenger transport services. Therefore, the tourism service projects of travel agencies can not be carried out on time, and the tourism industry has entered a cold winter period due to the impact of the epidemic.

Compared with the SARS period, covid-19 is more infectious, has a wider range of transmission, and is more strict in prevention and control than the SARS period. All provinces and cities have implemented regional blockade, traffic control, and suspension of the opening of scenic spots to varying degrees. Most people are actively or passively isolated from home, which has a serious impact on the tourism industry. Many tourism companies in China are facing bankruptcy.

lit056354 — 2022-01-16 13:34:47 UTC

2.2.2 The impact of COVID-19 on Tourism Institutions in the legal aspect

During covid-19, it is particularly important to guide the whole society to prevent and control according to law and scientifically, and do a good job in the publicity of the rule of law. During the epidemic period, there are many legal provisions on the epidemic situation. For example, Article 77 of the "law on the prevention and control of infectious diseases" stipulates that if a unit or individual violates the provisions of this law, resulting in the spread and prevalence of infectious diseases and causing damage to the person and property of others, it shall bear civil liability according to law. Article 48 of the "emergency response law" stipulates that after an emergency occurs, the government needs to immediately organize relevant departments to mobilize emergency rescue teams and social forces according to its nature, characteristics, and harm degree, and take emergency disposal measures in accordance with the provisions of this chapter and the provisions of relevant laws, regulations, and rules. "Frontier Health and Quarantine Law", "Public Security Management Punishment Law" and "criminal law" all stipulate epidemic prevention and illegal acts.

In the prevention and control of covid-19, the obligations of units and individuals include:

Article 12 of the law on the prevention and control of infectious diseases stipulates that "all units and individuals within the territory of the people's Republic of China must accept prevention and control measures such as investigation, inspection, sample collection and isolation treatment of infectious diseases by disease prevention and control institutions and medical institutions, and truthfully provide relevant information.", Article 31 stipulates: "when any unit or individual finds patients with infectious diseases or suspected patients with infectious diseases, it shall timely report to the nearby disease prevention and control institutions or medical institutions."

Article 54 of the emergency response law stipulates: "no unit or individual shall fabricate or disseminate false information about the development of emergencies or emergency response work.", Article 56 provides that: "Units that are endangered by natural disasters, accidents, disasters or public health events shall immediately organize their own emergency rescue teams and staff to rescue the victims, evacuate and resettle the threatened personnel, control hazard sources, mark dangerous areas, block dangerous places, take other necessary measures to prevent the expansion of hazards, and report to the local county-level government at the same time, Article 57 stipulates: "citizens in the place where an emergency occurs shall obey the commands and arrangements of the people's government, residents' committee, villagers' committee or their subordinate units, cooperate with the emergency response measures taken by the people's government, actively participate in the emergency rescue work and help maintain social order."

lit056354 — 2022-01-16 13:41:06 UTC

2.2.3 The impact of COVID-19 on Tourism Institutions in the economic aspect

If there were no epidemic, there would have been a very lively spring festival tourism golden week in 2020 -- according to the previous prediction of major market research institutions, the number of people traveling during the Spring Festival in 2020 will exceed 450 million, an increase of 8% over the Spring Festival in 2019, and will create a consumption scale of about 555 billion yuan. Due to the sudden outbreak of the epidemic, the above-predicted values lost their value in an instant, which can be fully supported by the data of traffic and travel numbers:

(1) Transportation data: according to the data of the Ministry of communications, as of February 18, 2020, the Spring Festival railway will send 210 million passengers in 2020, a year-on-year decrease of 47.3%; 1.21 billion passengers were sent by road, a year-on-year decrease of 50.8%; 16.89 million passengers were sent by waterway, a year-on-year decrease of 58.6%; Civil aviation sent 38.39 million passengers, a year-on-year decrease of 47.5%.

(2) Number of trips during the golden week: during the Spring Festival "Golden Week" (from January 24 to January 30) from New Year's Eve to the sixth day of the lunar new year in 2020, the number of trips throughout the country is only 152 million. In contrast, during the Spring Festival Golden Week in 2019 (from February 4 to February 10), the number of trips in China reached 421 million, especially the gap.

According to statistics, the direct economic loss caused by the suspension of China's tourism industry during the Spring Festival is about 500 billion yuan. The amount of loss caused by the epidemic is about 22% to 25% of the predicted total value before the epidemic, and the amount of loss is about 1.6 trillion to 1.8 trillion yuan, resulting in negative growth of 14% to 18% from a year-on-year increase of 10%.

lit056354 — 2022-01-16 13:42:02 UTC

2.2.4 Specific examples of COVID-19's impact on Tourism Institutions

Due to the impact of the epidemic, most of the originally determined travel itineraries in China had to be canceled. Many tourist attractions were canceled or even closed during the Spring Festival, such as the Forbidden City, the National Library, Jiuzhaigou, the great wall, and so on. In previous years, the temple fair in Beijing during the Spring Festival was beautiful scenery, but this year, such activities were also canceled. The tourism economy of Hainan Island has also been greatly impacted. Take travel agencies as an example, "the business of The Spring Festival Golden Week means the source of income for travel agencies in the first half of the year." Early investment directly collapsed. A large number of refunds of Spring Festival orders have impacted the cash flow of enterprises. In the foreseeable two or three months, consumers' willingness to travel has collapsed, enterprises basically have no income, and the labor, rent, and operating expenses of enterprises are still happening.

For scenic spots, theme parks, hotels, Bed and Breakfast, performing arts, comprehensive resorts, and other destinations, many enterprises have invested a lot in marketing and publicity activities years ago. Now, most local scenic spots and resorts have been closed, and the investment of enterprises has basically drifted. There are also many scene enterprises, such as parent-child paradise, homestay, camp, theme park, performing arts, museum, research, and training institutions, which are directly affected without exception.

Not only has domestic tourism been blocked recently, but there has been a sharp decline, and inbound and outbound tourism has also basically stopped. Since January 29, 2020, many foreign airlines have suspended flights to China. On the evening of January 30, 2020, the World Health Organization announced that covid-19 was listed as a public health emergency of international concern, which almost stopped inbound and outbound tourism in the form of teams, and greatly impacted inbound and outbound tourism in the form of individual tourists.

In addition, tourism stocks closely related to the holiday economy have also become the object of sharp selling by investors, which has a great impact on tourism-listed companies.

lit056354 — 2022-01-16 13:45:28 UTC

Tourism is not only the most meaningful social activity but also the flavoring agent for people's moods. When the epidemic breaks out and the whole city is closed, everyone can only stay at home and can not resume normal social life for a long time, people's mood will become worse. Tourism around the world has also been greatly affected, and many tourism companies around the world are facing bankruptcy.

However, some tourism companies timely adjusted their relevant strategic planning during the epidemic and successfully passed the dangerous period. Taking the Ctrip tourism website and Qunar tourism website of two famous tourism companies in China as examples, the following focuses on how covid-19 affects the two tourism companies in terms of policy, law, economy, culture, and ethics, as well as the specific measures taken by the two tourism companies to save their own enterprises.

Ctrip

Ctrip is an online ticketing service company, founded in 1999 and headquartered in Shanghai, China. Ctrip has more than 600000 member hotels at home and abroad for reservation. It is a leading hotel reservation service center in China. Ctrip is the largest online travel agency (OTA) in China and one of the largest online travel agencies in the world.

Ctrip group can integrate complex tourism-related information and provide tourism product reservations and services through its advanced mobile app, website, and 24-hour free customer service center to help business and leisure tourism users obtain information and reduce costs.

lit056354 — 2022-01-16 13:49:29 UTC

Operating principles of Ctrip Travel Network

Adhering to the principle of "customer-centric", Ctrip group creates a "win-win" partnership cooperation system with a close and seamless cooperation mechanism between teams, meticulous professionalism, and the cooperation concept of truth and integrity, so as to jointly create the maximum value.

Customer - customer-centered
Teamwork - close and seamless cooperation mechanism
Responsibility - meticulous professionalism
Integrity - cooperation concept of real integrity
Partner - partnership win-win cooperation system

Product logo of Ctrip

It symbolizes convenient and flexible dolphins.
In June 2012, Ctrip group released a new logo, focusing on the dolphin pattern, which is changed from the dolphin outline to blue solid. With the dolphin pattern of eyes and mouth, the overall size has been reduced, and the main tone remains the original blue and orange. Ctrip group explained that the new logo reflects Ctrip's continued convenience, flexibility, intelligence, and innovation in the mobile Internet era.

Ctrip's website concept

Take it from society and use it in society.

Products and services provided by Ctrip

1. Tourism and vacation products

Ctrip provides hundreds of vacation product lines. In addition, tourism is also divided into theme tourism, nearby tourism, domestic tourism, overseas tourism, and other different forms of tourism. In each form, the content is detailed and rich, which can be suitable for guests to make different choices.

2. Private guide platform

Nearly 500 tour guides joined Ctrip's private guide platform. The service released by the tour guide is a walking guide in China, including a 9-hour daily explanation and guide service. Tourists can complete the whole process of service reservation and transaction through the platform: tourists can choose their favorite guide on the platform according to the guide's age, gender, price, service times, comments, etc. After selection, tourists can also communicate with tour guides to preliminarily determine their needs. Before travel, the tour guide will also customize personalized travel routes according to the needs of tourists. After determining the itinerary, tourists can confirm the contract and pay online on the platform.

3. Ctrip Consultant
Ctrip launched a new "B2C2C" personal tourism sharing economic service model in 2016. Ctrip consultants provide tourism consultation and reservation services for guests with the help of the Ctrip brand and product library. Using the Ctrip consultant app, Ctrip consultant can provide the most effective help to consumers who want tourism consulting and reservation services.

4. Hotel reservation service
Ctrip has a leading hotel reservation service center in China, which provides instant reservation services for members. There are more than 32000 cooperative hotels in more than 5900 cities in 138 countries and regions around the world, with more than 2000 hotel reserved rooms.

5. High-speed rail purchasing service and domestic train service
Adhering to the principle of customer service, Ctrip group provides ticket selling services for train tickets (including high-speed railway and bullet train) for nearly three months, ticket changing, and refund services. In addition, it can purchase tickets through small programs on the mobile terminal.

6. Ctrip car rental service
Ctrip car rental opens up the whole ecological chain from financial service providers, automobile manufacturers, car rental suppliers, and users.

lit056354 — 2022-01-16 14:00:50 UTC

During the epidemic, Ctrip Group introduced a series of policies.

January 21, 2020: Ctrip has launched two policies for free cancellation of air tickets, hotels, and air tickets in Wuhan.
January 23, 2020: Ctrip.com launched the "Safety Cancellation Guarantee" program, and more than 400,000 hotels worldwide have joined.
January 24, 2020: Ctrip launched a major disaster prevention fund of 100 million yuan.
January 26, 2020: Ctrip upgraded its major disaster prevention fund to 200 million yuan.
January 27, 2020: Ctrip responds to national policies to provide unsubscription protection for consumers who have previously purchased group tours.
January 28, 2020: In order to avoid customers waiting anxiously, Ctrip announced that it will pay overseas hotel refunds in advance during the Spring Festival.
February 2, 2020: Global hotels "cancel with confidence" guarantee postponed to the end of February 2020.
February 11, 2020: Ctrip Car Rental launched 2000 "epidemic prevention" public welfare vehicles, covering nearly 100 cities across the country.
In the face of the suspension of railway and air transportation services, Ctrip has introduced a free order cancellation policy. Many users expressed support for Ctrip to actively take measures to prevent the epidemic.

Ctrip achieves "self-help" through live broadcast.

①　Ctrip is the first in the travel industry to increase the amount of major disaster protection funds to 200 million yuan. At the beginning of the epidemic, Ctrip invested 200 million yuan to cancel subscriptions. After all, the impact of the epidemic and the unsubscription expenditures exerted real pressure on Ctrip's cash flow. In an attempt to help companies increase their cash flow, Ctrip has taken a new approach to have a "live-streaming with goods" model, and it has become a hot topic for online travel.

②　 Ctrip once broadcasted pre-sale hotel products on Douyin, Kuaishou, and other platforms. As Chairman of Ctrip's board of directors, Liang Jianzhang put down his entrepreneurial figure, turned into Internet celebrity James, and appeared frequently on various social media platforms. This industry tycoon over the age of 50 is proficient in using online language to interact with potential customers in the live broadcast room.

③　Ctrip CEO Sun Jie said that during the epidemic, all members of the company should work together and put the interests of customers first. Therefore, Ctrip firmly believes that Ctrip will be better and stronger after the epidemic.

④　 "Tourism + live broadcast" is not a new path that Ctrip has opened during the epidemic. From the birth of the Ctrip community in 2000 to 2018, the Ctrip Travel Photography Channel was officially launched. Through self-built content and investment, Ctrip has carried out a wide range of content dissemination, information transmission, and transaction decision-making.

⑤　Ctrip has users with the highest conversion rate. Among the 800,000 hotels in China, many leisure and resort hotels have begun to participate in live broadcasts, capturing increasingly discerning users.

Ctrip launches hotel promotions.

①　The main tourism product promoted by Ctrip's hotel promotion is high-end hotels. Based on the advantages of thousands of purchasers at home and abroad, Ctrip can get cost-effective hotel products.

②　 Economic hotels and high-star hotels are incomparable in terms of business form. The income of economic hotels is single, and the income of high-star hotels is more diversified and can be crossed with other businesses.

③　Ctrip has a huge amount of air ticket reservations, which can effectively drive hotel reservations in different places. This advantage is particularly prominent in cross-border travel.

④　Ctrip has packaged many rich products based on the characteristics of different hotels and used differentiated methods to realize the value of the hotel itself during the epidemic.

While exploring the domestic market, Ctrip Group actively serves the overseas market.

At present, in the context of repeated global epidemics, Ctrip timely launched a series of measures to achieve economic recovery. The measures to achieve economic recovery mainly include two aspects: one is to deeply cultivate the domestic market, and the other is to serve the overseas market.

① In the domestic market

On the one hand, starting from its own business layout field, improve the service quality on the supply side of domestic tourism resources.

For example, Ctrip has helped more than 200000 Hotel partners in the hotel business. Ctrip's value-added rights and interests include free cancellation, free breakfast, upgrading room type, delayed check-out, etc. Ctrip saves users more than 2 billion yuan. In fact, tourism is essentially a kind of experience consumption. People's demand for experience remains unchanged. The epidemic may affect the tourism business, but there is also a compensation effect of consumption. Typically, long-distance tourism is gone and short-distance tourism begins to be lively. Taking Ctrip's Holiday Farm as an example, the holiday farm is located in the scenic spot of Jiyuan City, Henan Province, focusing on the unique landscape near mountains and rivers. At the same time, in order to restore and protect the local ecological harmony and environmental protection, the selection standard of building decoration materials in the whole park is not only higher than the local requirements but also all the original trees are retained and regularly maintained during the construction of the park, so as to maximize the restoration of its natural growth environment. It can be said that in the environment of repeated epidemic and the sluggish economy, the construction of Ctrip's vacation farm not only realizes the full excavation and utilization of tourism resources, but also meets people's strong tourism consumption demand for short-distance peripheral tourism and quality leisure tourism, drives the development of local rural tourism, and brings new social enterprise thinking to help rural revitalization.

On the other hand, in terms of platform positioning, Ctrip is gradually developing from a pure trading platform to a "content + trading" platform.

In fact, with the rise of generation Z consumer groups, it has become an indisputable fact that tourism users are younger. However, from the perspective of users, the significance of Ctrip is to provide tourists with a perfect travel scheme, so the tourism experience is extremely important.

In traditional cognition, users' tourism experience is mainly concentrated in the consumption stage, but for personalized and younger generation Z users, the consumption experience has actually started from the travel decision-making stage, and the greatest value of building a content community is to help users shorten the decision-making cycle and improve the tourism experience.

Because the essence of content is information + carrier, tourism resource information is directly transmitted to users through graphics, short video, live broadcast, and other carriers to help users quickly make information screening. At the same time, high-quality content can promote users to change from tourism demand-driven to interest-driven, and finally complete the transformation of Tourism transactions.

From this perspective, driven by the strategy of "tourism marketing hub", Ctrip's "community + live + flagship store" has become a winning magic weapon for Ctrip to attract customers and stimulate young users' travel inspiration.

② In the overseas market

On the one hand, Ctrip continues to strengthen the infrastructure construction of overseas systems and takes the lead in providing platform empowerment for offline partners such as scenic spots and exhibition halls in the Asia Pacific market.

On the other hand, Ctrip actively promotes service to the sea and creates new incremental space in the overseas local tourism market. For example, TrainPal, an innovative product of train ticket business launched by Ctrip, pioneered app online self-help Q&A and manual service in the UK market, which not only solved the problems of high labor cost and difficult management in the UK, but also greatly improved the efficiency of overseas tourism customer service instant messaging system, and truly realized the cost reduction and efficiency increase of overseas tourism services.

In addition, Ctrip also teamed up with Gansu Provincial Department of tourism and culture, China Thailand chamber of Commerce, China Singapore Chamber of Commerce, and other institutions to open a new model of "attracting tourists into Gansu", so that overseas tourists can quickly restore their confidence in tourism in China and promote the recovery of the inbound tourism market.

In fact, under the market background of repeated epidemics, what online tourism enterprises need to do most is to lay a good foundation, accumulate strength, and actively deal with the uncertainty of the future tourism market.

In general, if the economy of the tourism industry wants to develop healthily for a long time, it needs to be "deep" in two aspects: one is the user, and the other is the industrial chain. On the one hand, under the general trend of younger users, tourism marketing must find out the user positioning, take users as the core and products as the means, so that users' sense of consumption experience is greater than the product useability of the platform, and finally achieve high user stickiness and form a benign marketing ecosystem. On the other hand, under the impact of the epidemic, the importance of the basic supply chain of the tourism industry is particularly prominent. Therefore, tourism platforms must extend the industrial chain and realize the exchange of needs between upstream and downstream, so as to complete the localization, in-depth and diversified product management, and the creation of new formats. From this perspective, Ctrip seems to have grasped the key points of the long-term development of the tourism industry.

From point to the area, Ctrip group's ecological empowerment can fight the cold winter of the epidemic.

For Ctrip, it is these large, medium and small tourism partners scattered all over the country and even around the world who have built Ctrip's huge tourism ecological network. But now these tourism network nodes and relationship chains have suffered a fatal blow under the impact of the epidemic. If Ctrip wants to achieve rapid economic recovery, it is inseparable from the activation and empowerment of tourism platform partners.

① In terms of air ticket business, in the second quarter of 2021, Ctrip helped 27 domestic airports improve passenger transit efficiency through intelligent passenger ticket comprehensive solutions, and the passenger throughput of 24 airports increased by double digits year-on-year. After the cooperation with Ctrip in air-to-air intermodal transport, the number of segments of the cooperative airport increased by nearly 40% compared with the same period in 2019.

② In terms of business travel business, Ctrip business travel has provided digital empowerment for 520000 small and medium-sized enterprises and 12000 large enterprises, helping enterprises reduce their travel management expenses by up to 30%, and more than 25 million employees can enjoy high-quality travel services without advance payment. In the second quarter of 2021, Ctrip gave fee reduction policies to travel agency stores seriously affected by the epidemic, involving a cost of nearly 80 million yuan.

③ Ctrip also provides diversified marketing empowerment for all platform partners through marketing methods such as content community, live broadcast and flagship store. For example, in the "919 travel stock up and cost-effective Festival" launched this year, Ctrip cooperates with multiple destination governments and gathers large, medium and small brands and merchants on the platform to create a series of "super destination" IP, so as to continuously improve the cash flow reserves of brand merchants and user brand perception, so as to realize the benefits of users, merchants, destinations and Ctrip brands, and work together for win-win results.

④ Ctrip tourism and vacation business department also encourages excellent guides to create independent studios on Ctrip platform through traffic support and IP shaping, so as to further alleviate the business pressure of small and medium-sized travel agency stores. In the second quarter of 2021, the Ctrip platform added 340 guide studios, and the transaction volume of guide studios increased significantly compared with the first quarter.

lit056354 — 2022-01-16 14:06:00 UTC

Repair domestic tourism ecology.

As the head of the domestic OTA industry, Ctrip is also responsible for maintaining and repairing the ecology of the domestic tourism industry while realizing self-rescue from the epidemic. As a service industry-oriented to user needs, the source of all industry ecology is based on users. From January 21, 2020, to February 20, 2020, Ctrip Group issued an upgraded 25 safeguard measures. Air tickets, hotels, homestays, train tickets, car rentals, cars, cruises, and travel and vacation products are all-encompassing. Ctrip Group also released "Travel Recovery V Plan" and so on, fully demonstrating a group's responsibility.

Ctrip takes the initiative to bear the cost of the cancellation loss.

Among many OTA platforms, the best refund for travel orders is Ctrip. Safeguard measures require money, and the major disaster safeguard fund rose from 100 million to 200 million only one day later. In 2020, Ctrip's administrative expenses suddenly increased from the previous 800 million yuan to 1.9 billion yuan. The 1.2 billion yuan compensation paid to the hotel was treated as a bad debt by Ctrip, and it proactively assumed the loss of unsubscription, improved customer experience, and preserved its reputation. Not only individual users but also merchants that have business cooperation with Ctrip. During the epidemic, in the absence of order revenue, various interest parties in the domestic tourism market defaulted on the balance payment or even waived the payment, which caused an increase in transaction costs. And Ctrip has advanced more than 1 billion yuan for merchants, sharing part of the business risks of the merchants. This virtually enhanced Ctrip's brand influence and business reputation.

lit056354 — 2022-01-16 14:06:59 UTC

Ctrip launched the "Travel Recovery V Plan".

It is not only the action plan of Ctrip and Ctrip Ecosystem itself but also an industry revitalization plan that unites the entire industry, tourism authorities, and scenic spots to participate. Through smart investment, refined subsidies, etc., the 1 billion recovery fund can be used to its fullest effect and is committed to the overall revitalization of the tourism economy. Driven by Ctrip's strong industry influence and execution, it has achieved ideal results: Linking more than 200,000 domestic industry partners to invest more than 2 billion yuan in tourism recovery funds, activating more than 20 million users to restart travel. The overall recovery of the travel industry has also contributed to Ctrip Group's two consecutive quarters of profitability and outperforming the global travel market.

Ctrip once again announced the launch of a "Travel Recovery V Plan 2.0".

In this plan, Ctrip not only promised to double the investment in the recovery fund but also committed to seizing the opportunity of the global tourism recovery and leading the entire industry back to the track of rapid growth. In the "2.0" plan of tourism recovery, a key point that Ctrip has emphasized is to reactivate overseas travel and overseas travel business. According to a report from the China Tourism Research Institute, as the scope of vaccination continues to expand, residents' willingness to travel will remain above 85% in 2022. The inbound and outbound tourism market is expected to start in an orderly manner in the second half of 2022, and the number of Chinese citizens traveling abroad is expected to increase by 70% year on year. With the solid foundation of the "Tourism Recovery V Plan" and the favorable conditions that the inbound and outbound tourism market is about to pick up significantly, Ctrip, which is ready to go, will surely achieve great development in 2022.

lit056354 — 2022-01-16 14:13:40 UTC

Ctrip has opened a free self-service ticket cancellation service.

On January 24, 2020, a message plunged the tourism industry into a state of crisis: China's national law requires the suspension of team travel. To this end, Ctrip issued a legal statement on its official website. The legal statement said that the products such as group tourism, semi self-help tourism, and private group tourism that had previously placed orders were returned without damage. After the WHO’s announcement on January 31, 2020, many countries around the world have introduced restrictions on entry to China, involving the cancellation of thousands of flights and multiple overseas hotel orders. Therefore, in this case, Ctrip will not only actively coordinate for guests In follow-up, but it has also increased the scope of protection within the scope permitted by Chinese law, and extended the “cancel with peace of mind” protection for global hotels to the end of February, from the original 18 days to 39 days. At the same time, Ctrip issued a legal statement on Ctrip's official website to its 8,000 stores, announcing the three-month management fee reduction and extension of the task quota. In addition, Ctrip has invested a lot of marketing resources to support and implement the "Hotel Charging Plan" for hotels participating in the "Safe Cancellation Guarantee" program, with the purpose of helping partners recharge and tide over the difficulties. Due to the exemption of refund fees, the consulting volume of the Ctrip ticket business line has increased significantly. On January 27, 2020, Ctrip relies on manual customer service to handle a large number of refund orders. Until February 2020, after both parties confirmed the detailed rules (protected by Chinese law), Ctrip opened a free self-service cancellation booking service, which alleviated Ctrip's workload pressure to a certain extent.

lit056354 — 2022-01-16 14:27:45 UTC

Ctrip has global service capability.

The internationalization route of the Ctrip group is divided into three steps. The first step is to help Chinese tourists explore the world and serve the outbound tourism market. The second step is to help Asia Pacific tourists travel abroad. The third step is to provide international tourism services for global tourists. At present, the most important development stage of the Ctrip group is still in the first two stages. In the late epidemic era, the Ctrip group will make efforts in the third stage.

It can be seen that once the overseas epidemic is fully controlled, Ctrip with global service capability will have the opportunity to become the most popular one-stop travel reservation platform for overseas users.

In short, Ctrip is leading many partners out of a difficult and correct long-term road in the cold winter of the epidemic. With the global spread of the Omicron epidemic, the global tourism industry will face a new round of challenges.

However, while resisting the uncertainty of the market environment, Ctrip has found a definite future for the industry through its long-term economic strategy. Therefore, the whole tourism industry can still be expected in the future.

lit056354 — 2022-01-16 14:34:55 UTC

Ctrip actively cooperates with partners and assumes corresponding responsibilities.

On February 5, 2020, when the wave of cancellation of travel orders for half a month caused by the epidemic stabilizes, Ctrip will provide air tickets, hotels, tourism, and vacation services on its platform within the scope permitted by Chinese law. Partners in this field announced the launch of the "community" plan, including 10 specific measures, investment of 1 billion yuan in partner support fund, and 10 billion yuan in microfinance. For the "team tour" supplier of the tourism and vacation platform, Ctrip group issued a legal notice on the Ctrip official website platform within the scope permitted by Chinese law, indicating that Ctrip agreed to reduce the advertising and promotion expenses invested before the Spring Festival and the order transaction commission during the Spring Festival. In addition, to the extent permitted by Chinese law, Ctrip group also bears the expenses of air tickets, hotels, visas, and vehicles that cannot be reduced in the cancellation orders of the Spring Festival.

lit056354 — 2022-01-16 14:35:36 UTC

Ctrip continues to strengthen its competitive edge during the epidemic.

Let the world see a different Ctrip. Ctrip can choose to continue fighting when most international travel companies are resting. It has been trying various ways to lead the recovery of market confidence and strengthen its own competitiveness. After the epidemic, it can continue its internationalization journey and become the world's leading online travel company. Ctrip seizes the new trend and fully explores the new depth of tourism products, which is a strategic window in itself.

Ctrip effectively protected the consumer rights and interests of customers at home and abroad during the epidemic.

The "Report" shows that as of June 2020, more than 70% of consumer searches for travel products on multiple platforms of the Ctrip Group are concentrated on travel within the Asia-Pacific region. It can be seen that during the epidemic, Ctrip led the large-scale unsubscribing of "OTA", which not only effectively protected the consumer rights of domestic users but also became the preferred brand of overseas users.

Ctrip has global supply channels.

At present, Ctrip Group has successively acquired a number of aviation OTAs with different competitive advantages and has established distribution partnerships with major international hotel brands. In addition, Ctrip Group has signed most of the listings in popular Asian cities through its local sales team, and the overseas listings through third-party agents are mainly distributed in small cities in Europe and the United States. The foundation at the global supply chain level is also fully prepared.

lit056354 — 2022-01-16 15:08:41 UTC

Qunar

Qunar is China’s leading travel search engine. Qunar is the world’s largest Chinese online travel website. It was founded in February 2005 and is headquartered in Beijing.
Qunar.com provides consumers with the real-time search for air tickets, hotels, venues, and holiday products, as well as group purchases of travel products and other travel information services, as well as online technology and mobile technology solutions for partners in the travel industry.

The main service of Qunar.com

Qunar.com provides tourists with the in-depth search of domestic and foreign air tickets, hotels, conference venues, vacation and visa services to help Chinese tourists make better tourism choices. Through its search technology, Qunar integrates information such as air tickets, hotels, holidays, and visas into the Internet to provide users with price queries and comparison services of tourism products. Qunar's goal is to help consumers find the most valuable airline tickets, hotels, visas, vacation routes, and other tourism services.

lit056354 — 2022-01-16 15:36:36 UTC

Epidemic prevention and control measures of Qunar.com

According to the "Daily Business News" report, on the afternoon of January 21, 2020, Qunar's online travel platform released the latest emergency measures in response to the epidemic and introduced a refund and reform protection policy. The content mainly includes the following three points:

Users who are diagnosed with COVID-19 or are quarantined at the airport (port) due to suspected COVID-19, as well as companions who are close contacts, can cancel all products booked on the platform for free.
For hotel, ticket, and car orders in Wuhan during the Spring Festival from now to January 31, the platform provides a free cancellation guarantee. At present, most hotels in Wuhan accept coordination and can unsubscribe without damage. For the loss of hotel orders that cannot be coordinated, the platform will bear the loss for users. Regarding various orders for public transportation (air tickets, railways), the civil aviation and railway departments have not yet introduced a special refund and reform policy for the epidemic. For users who need to unsubscribe, the platform will do its best to cooperate with airlines and other product providers. Communicate and coordinate for users to unsubscribe for free or reduce losses.

lit056354 — 2022-01-16 15:47:49 UTC

3. Qunar.com issued a legal statement on its official website on January 21, 2020, saying that the company took the lead in providing travel product unsubscribing services without any time and place restrictions for front-line workers such as medical personnel and journalists. By the end of March 2020, we and our partners have provided free unsubscribed products for this part of the population, with a total amount of nearly 20 million.

4. Qunar.com has strong team cooperation and execution ability. Qunar.com gives up all holidays, transforms the system, and follows up the implementation as soon as possible. Within the scope permitted by Chinese law, qunar.com takes the lead in launching the "civil aviation and railway passenger inquiry system", "entry-exit inquiry system", "Hubei passenger Hotel reservation system" and "epidemic radar" in the mid-term industry of the epidemic, The ability of information collection and coverage surpasses and maintains absolute advantages, providing effective solutions for users' travel during the epidemic.

5. Within the scope permitted by Chinese law, Qunar's human-technology team deployed preparations for working at home in advance. The proportion of working at home exceeded 80%, and the attendance rate reached 97%, basically reaching the efficiency of the collective office.

lit056354 — 2022-01-16 15:56:42 UTC

Continuous growth driven by "quality + low price"

Chen Gang, CEO of Qunar.com, introduced that the number of trading users in qunar in 2020 increased by tens of millions year-on-year in 2019. Among the new users, users in cities below the third tier accounted for 46%, and those born after 1995 accounted for 40%.

Qunar integrates upstream and downstream resources, relies on platform technology and data advantages, and provides comprehensive support to partners through Commission exemption, marketing fee return, marketing assistance, efficiency assistance, service assistance, etc.

It is expected to achieve profitability throughout the year

Affected by the epidemic, the tourism industry has ushered in unprecedented challenges this year. In the unforgettable 2020, Chen Gang said that the epidemic broke out at the end of January, and the travel demand fell to the freezing point. The sweeping refund pressure made the tourism platform bear great service pressure, and Qunar.com invested huge human and material resources to reconstruct the system.
Since the second quarter, with the gradual stabilization of the domestic epidemic, Qunar's core business began to grow steadily. Chen Gang said that in June, the whole platform had realized the profit and loss balance of the current month. In August, domestic air ticket bookings showed positive growth for the first time since the epidemic. In September, the number of domestic hotel reservations exceeded that of the same period last year. In October, the travel demand of tourists suppressed for more than half a year was finally released, and the tourism industry also ushered in the largest wave of travel since the epidemic. Qunar data show that during holidays, the booking volume of tourism products in 15 provinces and municipalities directly under the central government exceeded that of last year.
"According to the current recovery rate, we will be profitable by the end of December. We are a leader in the whole industry in terms of recovery level and speed." Chen Gang said that the impact of the epidemic on the tourism industry can not be avoided, but in the face of huge travel demand, Qunar is still full of opportunities in the future.

lit056354 — 2022-01-16 16:00:00 UTC

In order to combat the epidemic situation, Qunar network has protected the rights and interests of users by means of 6 withdrawal, reform, guarantee, and upgrading, "preventing" users from placing orders in all links, and scientific and technological means to help "fight the epidemic".
In addition, at the special moment of the national fight against covid-19, qunar and all its partners are under great pressure to preserve their own company. With everyone's joint efforts, qunar.com has recovered the losses for passengers to the greatest extent. For example, involuntary refunds that affect the refund speed used to rely on manual work because of their small volume and complex audit. The epidemic forced airlines, agents, GDS systems, and platforms to establish an automatic processing system. Qunar not only took the lead in completing but also opened its functions to partners to help them improve processing efficiency.
Qunar.com shares data and technology to airlines, scenic spots, hotels, and other partners free of charge to help them resume production.

lit056354 — 2022-01-16 16:02:49 UTC

The epidemic has changed the ranking of users' travel needs. Users who used to take price as the first choice now put safety needs such as contactless service and disinfection in the first place. How to quickly find the adjustment of demand and quickly select among many choices for users is the value of the platform.

The new driving force of Qunar's growth is concentrated in the consumer groups born after 1995 in small and medium-sized cities.

Chen Gang said that Qunar's future direction is very clear and firm, that is to adhere to "low price + quality". On the one hand, maintain the pursuit of the absolute low price on high-quality and standardized products such as air tickets and high star hotels. On the other hand, for those products with low customer unit price and fragmentation, the Qunar platform will help upgrade the supply side and increase the sense of acquisition of each unit of currency paid by users.

Qunar.com also took the lead in launching the secure living series, creating a safe and secure environment for users from searching, booking, checking in and checking out, and providing convenience for these users who just need to travel.

Under the epidemic situation, in addition to the decline in travel costs this year, users' tourism consumption habits are also undergoing irreversible changes. According to Qunar platform data, this year, the recovery speed of platform ticket business exceeded that of train tickets, the full room rate of high star hotels exceeded that of the low star, and the popularity of high-quality tourism products such as high-quality homestay and minority destinations increased throughout the year. While pursuing low prices, tourists also have new requirements for personalization, quality, and safety.

lit056354 — 2022-01-16 16:16:39 UTC

2.3.2 The impact of COVID-19 on Catering Instructions in the legal aspect

2.3.2.1 Legal issues between catering enterprises and employees during epidemic prevention and control.

(1) Employment problems of catering enterprises under epidemic prevention and control.

Due to the outbreak of the epidemic, the human cost and management cost of the enterprise can not match the labor results, and its business pressure continues to increase with the development of the epidemic. In order to control costs, many catering enterprises may take measures such as layoffs, suspension of payment, or reduction of salary, but if they do not distinguish the situation and do not take reasonable measures, it will lead to legal risks.

(2) Whether employees of catering enterprises infected with COVID-19 at work can be considered as work-related injuries.

According to the provisions of Article 15 of the regulations on industrial injury insurance, those who die of sudden illness during working hours and posts or die of invalid rescue within 48 hours shall be regarded as an industrial injury. That is, if an employee dies from covid-19 infection during work or service or dies after ineffective rescue within 48 hours, it can be regarded as an industrial injury.

(3) If a worker is infected with covid-19 for non-work reasons, whether the employer has specific legal obligations during the treatment period.

If a worker is infected with covid-19 for non-work reasons, he shall enjoy the corresponding treatment in accordance with the relevant provisions of the "provisions on the medical period for enterprise employees suffering from illness or non-work-related injury".

(4) How to deal with employees who cannot return to their posts due to the epidemic situation.

For pneumonia patients, suspected patients, and close contacts of covid-19 who cannot provide normal labor during their isolation treatment or medical observation, as well as due to the implementation of isolation measures or other emergency measures by the government, the enterprise shall normally pay the work remuneration of the employees during this period.

For other employees who cannot return to work due to the epidemic situation (such as employees worried about infectious diseases, etc.), the enterprise may require them to work at home, arrange their annual leave, or overtime compensatory leave (if applicable). For employees who do not agree to work at home, take annual leave or overtime compensatory leave, the enterprise can negotiate with employees to arrange job waiting or personal leave, and clarify the salary during job waiting and personal leave, etc.

lit056354 — 2022-01-16 16:20:14 UTC

2.3.2.2 During the epidemic prevention and control period, whether the catering enterprise has the right to request the lessor to exempt or reduce the rent.

Affected by the epidemic, if the catering enterprises are required by the government and relevant departments to close or suspend business, resulting in the inability of the catering enterprises to operate normally, the catering enterprises may claim that the epidemic is force majeure, require the application of the legal exemption system of force majeure, and request to exempt the rent during the epidemic prevention and control period.
If the epidemic situation leads to a serious decline in the income and functional benefits brought by the possession and use of the leased property by the catering enterprise, and the continued performance of the contract will be obviously unfair to the lessee, the catering enterprise may claim that the epidemic situation constitutes a change of situation and apply to the court to reduce or reduce the rent during the epidemic period according to the principle of fairness.
Affected by the epidemic situation, the store is required by the lessor to close, suspend business or shorten normal business hours, resulting in the inability of the restaurant to operate normally. The catering enterprise can claim that the lessee cannot use the leased property normally due to the lessor, so as to claim a reduction or exemption of the rent during the suspension of business, and even claim compensation for the losses during the suspension of business.

lit056354 — 2022-01-16 16:22:22 UTC

2.3.3 The impact of COVID-19 on Catering Instructions in the ecomomic aspect

The hitherto unknown COVID-19 has brought unprecedented damage to the catering industry.

(1) During the outbreak of the epidemic, most catering enterprises are unable to operate normally. While causing significant losses in operating income, they still have to bear fixed expenses such as rent, labor cost, water, electricity, and depreciation. These are even worse for catering enterprises.

(2) Most catering enterprises have to bear the loss of expired food materials stored in advance. The loss of catering enterprises whose main business is to make and sell new and fresh ingredients is even heavier.

(3) Since the outbreak of the epidemic, many catering enterprises have actively mobilized resources to purchase a large number of protective materials and strive to meet the supply of epidemic prevention and control materials such as masks, temperature measuring equipment and disinfection products, which is not only to protect employees, but also to ensure that stores still open can provide reassuring catering services for consumers, which undoubtedly increases a cost expenditure.

(4) In order to alleviate the cash flow crisis, the first thing catering enterprises think of is to apply for loans from various financial institutions. However, for traditional financial institutions, catering enterprises, especially small and medium-sized catering enterprises, do not belong to high-quality and stable customers. It is difficult for catering enterprises to obtain loans from financial institutions. In the current crisis, there are few other channels for the catering industry to borrow money.

According to the statistics of the National Bureau of statistics, the national catering revenue in 2019 was 4672.1 billion yuan, of which 15.5% came from the traditional peak consumption season during the Spring Festival. The catering industry suffered serious losses during the Spring Festival in 2020. According to the survey, compared with the Spring Festival in 2019, 78% of catering enterprises lost more than 100% of their operating income during the epidemic period; 9% of enterprises have lost more than 90% of their revenue; 7% of enterprises lost 70% to 90% of their revenue; The loss of revenue below 70% is only 5%. According to the data of Evergrande Research Institute, the epidemic has caused a loss of about 500 billion yuan to the retail sales of the catering industry in only seven days of the Spring Festival.

In addition, according to the survey, 53.6% of the takeout merchants in business at the beginning of February 2020 accounted for more than half of the operating revenue, of which 42.9% accounted for more than 70%. In the short term, takeout has become an important way for catering merchants to tide over the epidemic crisis. In the long run, the epidemic has accelerated the online process of the catering industry to a certain extent. The combination of online and offline will become the new normal for the development of the catering industry during the epidemic period.

lit056354 — 2022-01-16 16:42:26 UTC

2.3.4 Specific examples of COVID-19's impact on Catering Institutions

(1) During the epidemic: expand online business channels.

Since the outbreak of covid-19, Chinese catering enterprises have been directly and greatly impacted. The majority of catering enterprises (especially small and medium-sized enterprises) are facing great challenges such as a sharp decline in customer sources and a shortage of capital chains. During the epidemic period, although the offline operation of the catering industry was affected, the online business of many catering enterprises, such as takeout, continued to be carried out, and even further improved and improved the takeout service quality to strengthen consumer recognition and implement "self-help". Although Haidilao stopped the takeout business in this epidemic, for more small and medium-sized enterprises, on the premise of ensuring the safety of products and employees, they still need the online business to ensure their own operation and seek new profit points with the help of online business.

With the popularity of Internet technology and mobile terminals, catering enterprises can actively choose to cooperate with online ordering and distribution platforms such as "meituan" and "ele. Me", use the platform to obtain passenger flow and realize sustainable profits during the epidemic. At the same time, catering enterprises can also independently develop online trading platforms according to their actual situation and the characteristics of customer groups, such as building exclusive brand programs or establishing user groups and then arranging personnel distribution by themselves.

In addition, during the epidemic period, consumers' attention is relatively surplus, which is also a good opportunity to improve the reputation of catering brands. For example, inventory products can be donated to areas with the serious epidemic situation or sold at a discount for public welfare, so as to enhance public favor with the help of public welfare. Catering companies can also develop relevant programs and design small games on this basis to improve user brand stickiness.

lit056354 — 2022-01-16 17:04:51 UTC

(2) Some catering companies represented by Haidilao, a famous catering company, adjusted relevant strategic planning in time during the epidemic period and successfully passed the dangerous period.

Introduction to Haidilao

Haidilao, founded in 1994, is a chain brand mainly engaged in Sichuan hot pot, founded by Zhang Yong. Haidilao always adheres to the material selection principle of "pollution-free, one-time" and strictly controls the food materials. After more than 20 years of market and customer testing, Haidilao has successfully created a hot pot brand with a high reputation and Sichuan hot pot characteristics. After 20 years of hard work, continuous progress, unity, and hard work, Haidilao has gradually started from an unknown small hot pot shop and now has nearly 20000 employees. Haidilao has a group of experts and professional technicians in food, diet, nutrition, engineering, storage, and management. Haidilao has 117 Direct stores, which have obtained HACCP certification, QS certification, and ISO9001 international quality system certification.

lit056354 — 2022-01-16 17:23:35 UTC

During the epidemic, Haidilao issued a series of policies.

Before the Spring Festival

January 3rd

Haidilao issued the "early warning notice on the prevention of norovirus and other epidemic diseases in winter" to Chinese stores to remind customers to avoid going out to crowded places.

January 9th

Haidilao asked employees to learn and began to pay continuous attention to the news of unknown pneumonia and the physical state of store employees.

January 23rd

Haidilao released the epidemic prevention knowledge of covid-19, and then Haidilao established the headquarters epidemic prevention and control headquarters.

During the Spring Festival

January 24th

Haidilao requires employees to wear masks to provide services and strengthen the inspection and disinfection of employees and the store environment. Meanwhile, Haidilao has established headquarters in six cities including Beijing, Shanghai, and Guangzhou.

January 25th

Haidilao donated 5 million yuan to the Charity Federation of Hubei Province, and Haidilao has set up several on-site headquarters around the world.

January 26th

Haidilao announced that all stores in mainland China would suspend business from now until January 31, and also suspended all takeout services.

January 27th

Haidilao released the work briefing of Haidilao epidemic prevention and control headquarters, and reserve candidates were set up according to steps in the organizational structure. Haidilao has carried out epidemic prevention and set up a team of epidemic prevention expert consultants.

January 28th

Haidilao once again donated more than 16 tons of fresh vegetables to Wuhan Charity Federation, and Haidilao once again released relevant knowledge on the prevention and symptoms of covid-19.

January 30th

Haidilao announces the production plans of Shuhai and Yihai. Shuhai supply chain, an affiliated company of Haidilao, carried out epidemic prevention and control drills in Beijing.

January 31st

Haidilao announced to extend its business suspension, and the subsequent business hours will be notified separately according to the epidemic development and national regulations. Haidilao publishes the list and division of work of Haidilao epidemic prevention expert consultants, and Haidilao circulates notice of criticism to the relevant responsible persons who have neglected their work during the epidemic prevention period.

After the Spring Festival

February 11th

Haidilao donated 40000 boxes of "self-heating hot pot" to Wuhan Jinyintan hospital and the people's Hospital of Wuhan University. Meanwhile, in order to expand production capacity, the Anhui Yihai factory recruited 30 volunteers.

February 12th

Haidilao donated 20000 boxes of "self-heating hot pot" to the front-line medical staff in Hubei every day.

lit056354 — 2022-01-17 01:08:14 UTC

"Substantial price increase"

During the occurrence of covid-19, the catering industry was greatly impacted by the long-term closure. According to the data released by the China National Bureau of statistics on March 16, 2020, China's catering revenue was 419.4 billion yuan from January to February 2020, a year-on-year decrease of 43.1%. With the adjustment of "epidemic prevention and control" emergency response, many citizens began to eat out. However, many people have found that the price rise has come in advance.
For example, Haidilao's signboard "diced shrimp" has increased from 50 yuan to 62 yuan, rice is even 7 yuan a bowl, and the per capita consumption is more than 200 yuan.

Haidilao launched a hot pot takeout service

A Haidilao hot pot restaurant in Chongqing launched a hot pot takeout service. The online order quantity exceeded 30000 within 10 days, with a total sales of nearly 9.5 million.

Haidilao's share price fell

Since the epidemic prevention and control was officially launched on January 20, 2020, the Haidilao stock market has decreased significantly. Although the share price rebounded after the Spring Festival, it still fell by about 4 yuan per share on average compared with that before the epidemic. The fluctuation of Haidilao's share price has become the content of most media reports. As a leading enterprise in the catering industry, Haidilao's stock market performance reflects the overall performance of the catering industry to a certain extent. Starting from the report on the decline of Haidilao's share price, and then analyzing the economic impact of the epidemic on the catering industry has become a hot topic among many media. Many media said that the impact of the epidemic has exacerbated the operating pressure of the catering industry that is already facing "three high and one low" (i.e. high rent, high labor cost, high food material cost, and low gross profit).
Since the beginning of February 2020, Haidilao's stock price has shown an overall upward trend. Many media said that this is due to Haidilao's strong market performance in recent years - continuous expansion in the world, good reputation of consumer groups, and rapid performance growth, which has strengthened the stock market's confidence in Haidilao's future development to a certain extent.

Haidilao analysis estimated the number of losses

On January 26, 2020, in order to better cooperate with the prevention and control of covid-19 and ensure the health and safety of Haidilao customers and employees, Haidilao announced that all stores in mainland China would be closed until January 31, 2020. It is one of the enterprises in the catering industry that responded to the epidemic prevention and control earlier.

On January 31, 2020, Haidilao announced again that it would extend its business suspension time, and the subsequent business resumption time is uncertain. Affected by the "complaint" of "Xibei can not last three months" issued by Jia Guolong, chairman of Xibei, the media began to focus on the specific losses of Haidilao. In view of the fact that Haidilao did not disclose relevant loss data, according to the analysis of Haidilao's performance and various research reports in the first half of 2019, many media believe that during the epidemic period, Haidilao lost about 57.896 million yuan of revenue every day and paid about 20.29 million yuan of employee cost every day.

For Haidilao's decision to suspend business indefinitely, some media analysts believe that this is because Haidilao, which was listed in September 2018, is still in the dividend period of listing, and its cash flow and capital status are good enough to deal with the impact of the current epidemic.

In addition to ranking the epidemic prevention and control measures within the enterprise, Haidilao has also contributed to the social epidemic prevention and control. Among the materials donated by Haidilao at present, in addition to conventional cash and vegetables, Haidilao also donated a large number of self-heating hot pot products produced by itself and announced that from February 12, 2020, it would donate 20000 boxes of self-heating hot pot to the front-line medical staff fighting the epidemic in Hubei every day. Haidilao's move has not only made real contributions to the personnel in the epidemic area, but also improved the public's preference for the brand with the help of public welfare behavior to a certain extent from the perspective of brand publicity, and won benign exposure for its products.

In general, the epidemic prevention and control work-related to Haidilao is more proactive, and the implementation of its work is more efficient. More importantly, its epidemic prevention and control work are relatively difficult to focus on thinking from the perspective of employees, effectively reflect the human feelings in the corporate culture and do not forget to seek medical help to make its prevention and control work more comprehensive and professional.

lit056354 — 2022-01-17 02:31:48 UTC

2.4 COVID-19's impact on Film And Television Institutions

2.4.1 COVID-19's influence on Film And Television Institutions in terms of politics and law

Since January 2020, the film and television industry has been affected by COVID-19 and has taken a series of urgent measures to prevent and control such problems as the nearly full withdrawal of the Chinese New Year movie, the reduction of entertainment programs on TV stations such as Hunan satellite TV, and all kinds of offline entertainment activities.

lit056354 — 2022-01-17 02:32:56 UTC

2.4.2 The impact of COVID-19 on Film And Television Instructions in the ecomomic aspect

On The first day of the Chinese New Year on Jan 25, 2020, the country's box office took in 1.81 million yuan, while in 2019, it raked in 1.45 billion yuan, the highest one-day box office in mainland film history, according to Maoyan Movie Professional Edition. Looking back at the 2019 Spring Festival period, the single-day box office from the second day of the Chinese New Year to the fifth day of the Chinese New Year reached more than 800 million yuan, compared with 2.845 million yuan from the first day to the sixth day of the Chinese New Year in 2020. During the Spring Festival in 2020, cinemas will still screen IP Man 4, Sheep Without A Shepherd, Adoring, which were released at the end of 2019. The three films earned 519,700 yuan, 470,700 yuan and 306,300 yuan, respectively, on the first day of the lunar New Year. According to Maoyan, the Spring Festival box office revenue of 2019, 2018 and 2017 reached 5.859 billion yuan, 5.77 billion yuan and 3.42 billion yuan, accounting for 14.2 percent, 15.2 percent and 11.4 percent of the total box office of domestic films in those three years, respectively. After the outbreak of the epidemic, the Spring Festival, the most important season in 2020, has been collectively withdrawn, which means that the box office revenue in 2020 will also suffer a significant loss. The film and television industry has suffered from the chain impact of the Spring Festival, such as the withdrawal of all lines, the suspension of filming of films and TV dramas, and the reduction of recording of variety shows. All kinds of contracts cannot be performed normally, and it is difficult to recover funds. As a result, many small and medium-sized enterprises have entered the winter, and some film and television institutions have begun to turn from cinema films to network broadcasting to seek self-rescue.

lit056354 — 2022-01-17 02:36:08 UTC

2.4.3 Specific examples of COVID-19's impact on Film And Television Institutions

With the spread of the epidemic and the continuous upgrading of prevention and control measures, the seven films Detective Chinatown 3, Lost in Russia, Legend of Deification, Duo Guan, Vanguard, Boonie Bears, which were originally scheduled to be broadcast in the Spring Festival in 2020, have successively announced their withdrawal from the file since January 23, 2020, which is undoubtedly a major blow to the film market. Each major online ticketing platform will then announce the refund rules. All removed films can be unconditionally refunded in full, and all offline cinemas will be suspended from January 24, 2020. Following the collective withdrawal of Spring Festival films, Valentine's Day films have also been officially withdrawn. At present, more than Valentine's day, the epidemic may cause a long-term gap. Some experts predict that the annual box office of the film market may decrease by nearly 10 billion during the epidemic.

However, some film companies timely adjusted relevant strategic planning during the epidemic and successfully passed the dangerous period. For example, China Beijing zhenledao Culture Communication Co., Ltd. has taken many positive measures to save its own enterprises.

lit056354 — 2022-01-17 02:49:13 UTC

China Beijing Zhenledao Culture Communication Co., LTD.

Zhenledao culture is a cultural communication company in China. Headquartered in Chaoyang District, Beijing, it was jointly founded by Xu Zheng, Tao Hong, and Liu Ruifang.

Beijing zhenledao Culture Communication Co., Ltd. was established in 2012. The company's business covers the project development, production, distribution, and marketing of film and television works. He has successfully produced and produced film and television works such as Lost In Hong Kong, Dying To Survive, and My People My Homeland.

Lost in Russia is the third work of the "embarrassing series" directed by Xu Zheng. It is starred by Xu Zheng, Huang Meiying, Yuan Quan, Jia Bing, Guo Jingfei, and Shen Teng. Liu Ruifang is the producer and producer. The movie was broadcast free on January 25, 2020, with TikTok, Today's Headlines, Watermelon Videos, and other online platforms. The total volume of the movie on line three exceeded 600 million. The film tells the story of Xu Yiwan, the boss, who is entangled in family crisis and business disputes, but accidentally gets on the train to Russia with his mother.

lit056354 — 2022-01-17 02:55:55 UTC

During the epidemic, Beijing zhenledao Culture Communication Co., Ltd. launched a series of policies.

Snack and beverage innovation to realize the diversified market operation.

Film and television companies have launched e-commerce businesses. Users can buy goods through microblog and WeChat in local studios, such as coffee, fruit juice, ice cream, dried fruit, as well as a combination package of snacks and movie vouchers.

Enable "click broadcast" mode.

In this special spring festival, a total of seven films announced their withdrawal. Lost in Russia, directed by Xu Zheng, premiered free of charge on the first day of the new year on the online platform after the withdrawal of the file. The exploration of this new model has had a great impact on the traditional cinema model.

Xu Zheng is the biggest winner in Lost In Russia because he not only gets benefits but also gets the support and love of the majority of netizens. It can be said that he has both fame and wealth. In the future, online broadcasting replace the traditional film viewing mode, and the cinema should present a new face in the future. Change is imperative.

Customers can save movie tickets by watching movies online for free. They can effectively protect their health and safety and avoid close contact with strangers. Film companies have good ethical standards and gain reputation and wealth.

lit056354 — 2022-01-17 02:59:45 UTC

There will be a great space for the development of online movies.

When the cinema was closed, the film "Lost in Russia" was transferred to file for online premiere distribution. In addition, the film "Enter The Fat Dragon", originally planned to be released on February 14, 2020, was also released in iQIYI because it could not be released in domestic cinemas in a short time. The online release of "Lost in Russia" has become a new round of hot spots, and there will be a lot of room for the development of online movies in the future.

lit056354 — 2022-01-17 03:02:14 UTC

2.5 COVID-19's impact on Educational Institutions

2.5.1 Impact on primary and secondary school institutions

The epidemic has brought a huge impact on China's economy and even the world economy. It has not only affected the national economy, but also the education of primary and secondary school students. The Ministry of Education has called for the suspension of classes during the epidemic and organized online classes for children. But online classes for primary and middle school students have two major harm: Firstly, an online class can not leave electronic devices, mobile phones, computers, and so on, every day to see mobile phone screens affect children's eyesight. Secondly, after all, children have poor self-discipline. They play games and watch Tiktok or videos in class. Thirdly, online classes will face many problems, not all regions and families have access to the Internet. Some families don't even have mobile phones, and they don't necessarily have Internet or WiFi. However, children are the future of the motherland, and schools are crowded places. At present, online classes have become the best way for primary and secondary schools to solve children's learning problems.

lit056354 — 2022-01-17 03:16:42 UTC

2.5.2 Impact on education and training institutions

In order to prevent the spread of the epidemic and reduce personnel gathering, the state expressly prohibits offline classes of education and training institutions. Affected by this, thousands of educational and training institutions have transformed online, but in the short term, the transformation also brings many problems. For example:

(1) Many offline education and training institutions like to receive "advance payment", that is, to charge the fees for the next semester in advance. However, from the perspective of economics, the advance collection is neither income nor profit. Advance receipts are actually "liabilities". The epidemic broke out, and during the winter vacation, education and training institutions are bound to face the problem of refunds. If the education and training institution has no other cash flow except advance collection, it is likely to break the capital chain due to a large amount of refund.

(2) Affected by the epidemic, the future enrollment is not clear.

(3) In the absence of revenue, the costs of teachers' salaries, venue rental, and management expenses have not decreased or may even increase. Offline teaching and training institutions must have sufficient cash flow to tide over the crisis.

(4) The impact of the epidemic has brought fire to online education. Compared with the regionality of offline education institutions, online education breaks through the limitations of time and space and has unique advantages. Some online education giants have launched free courses to seize market traffic, which is undoubtedly a major impact on offline education and training institutions.

3 Conclusion

lit056354 — 2022-01-17 03:18:28 UTC

To sum up, COVID-19 not only poses a serious threat to the life and health of human beings all over the world, but also brings enormous difficulties and influences to many formal institutions in the world in terms of politics, economy, and law, but we firmly believe that COVID-19 will surely be defeated if the people of the world fight together.

I am looking forward to taking off our masks and going outdoors as soon as possible to enjoy the beautiful scenery, birds, and flowers of nature!

lit056354 — 2022-01-17 03:48:19 UTC

In addition, according to the official wechat account of China Film and Television Production, the Television Production Committee of China Federation of Radio and Television Social Organizations and the Actors' Committee of China Federation of Radio and Television Social Organizations jointly issued a notice on the suspension of filming of Films and TV Series during COVID-19 on February 1, 2020. During the epidemic prevention and control period, all film and television production companies, film and television crews and actors should suspend filming in accordance with the relevant regulations of the state, and if the suspension of filming caused the spread of the epidemic during the period, relevant units will be held responsible.

lit056354 — 2022-01-17 06:50:25 UTC

2.3 COVID-19's impact on Catering Institutions

2.3.1 The impact of COVID-19 on Catering Instructions in the political aspect

In this epidemic, many provinces and cities in China have launched the first-class response to major public health emergencies and successively issued management measures. Since January 25, 2020, many large shopping malls in China have been closed, many chain catering brands have announced the closure, and some regional governments have also issued an emergency notice prohibiting the business of all catering stores. Many restaurants and barbecue stalls in China have closed down.

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lit056354 — 2022-01-17 10:03:56 UTC

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