The Research Behind the Personalization Principle by Evelyn Mayer https://padlet.com/evelyn_mayer/2rh5rvkehr7r EDAP 690 en-us 2018-02-07 16:36:38 UTC 2025-12-28 02:46:42 UTC hello@padlet.com Research evelyn_mayer https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229200654 You should be able to learn better with a human voice than a machine voice. The additional research provided by Nass and Brave (2005) shows that characteristics of the speaker’s voice can have a strong effect on the learners. (Clark and Mayer, 2011).     
   
Clark, Ruth C, and Richard E. Mayer. E-learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning. 2016.]]> 2018-02-07 16:58:19 UTC https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229200654 Research evelyn_mayer https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229202623 According to Clark and Mayer (2011), pedagogical agents are on-screen characters who help guide learning during a multi-media presentation.  You can show agents visually as virtual images or as cartoon-like characters; you can  represent them verbally through human recorded voice or printed text . An on-screen character can be use to promote learning.
Clark, Ruth C, and Richard E. Mayer. E-learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning. 2016.]]> 2018-02-07 17:01:46 UTC https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229202623 Research (Direct Quote) evelyn_mayer https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229203973 "The Personalization Principle People learn more deeply when the words in a multimedia presentation are in conversational style rather than formal style. The rationale for this technique is that conversational style can prime a sense of social presence in the learner, which causes the learner to try harder to make sense of what the instructor is saying by engaging in appropriate cognitive processing during learning, leading to learning outcomes that are better able to support problem-solving transfer. This principle was supported in 14 out of 17 experimental tests, yielding a median effect size of d = 0.79." 

 Research-Based Principles for Designing Multimedia Instruction Richard E. Mayer University of California, Santa Barbara
https://hilt.harvard.edu/files/hilt/files/background_reading.pdf

 

]]> 2018-02-07 17:04:14 UTC https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229203973 Research evelyn_mayer https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229354986 As you can see from the stated research there is a strong and consistent evidence for the personalization principle.  You will learn more deeply when words are presented in conversational style.The personalized principle was supported in eleven out of eleven test.  A median effect size of 1.11

Mayer, Richard E. "Personalization Principles." Multi-Media Learning, 2nd ed., Cambridge UP, 2009, pp. 242-255.]]> 2018-02-07 22:12:59 UTC https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229354986 Research evelyn_mayer https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229359751 The table below lists scripts for a personalized and non-personalized lesson.  Instruction for both versions were the same--how plants grow.  In lines three through seven you will note that the personalized group had a greater transfer test performance than did the non-personalized group.Large size effects were yield in all cases.

Mayer, Richard E. "Personalization Principles." Multi-Media Learning, 2nd ed., Cambridge UP, 2009, pp. 242-255.]]> 2018-02-07 22:31:04 UTC https://padlet.com/evelyn_mayer/2rh5rvkehr7r/wish/229359751