1. (Flavored Bread Preference) Connie prefers flavored breads like butterscotch, suggesting a market for more unique bread options.

2. (Price) She finds the price of $2-3 for the butterscotch loaf reasonable and offers good value, indicating price sensitivity and the importance of maintaining competitive pricing.

3. (Convenience) Connie values the convenience of quick, easy bread for busy mornings, suggesting that highlighting convenience could attract more consumers.

4. (Freshness) Her worst experience was with stale bread, indicating the need for freshness and quality control in product offerings.

5. (Social Media Ads) Connie isn’t aware of Bonjour’s social media presence, showing an opportunity to increase online visibility and engagement through targeted campaigns.

(Convenience)

1. choosing ready-to-go products like bread rolls

2. convenience is important

1. not something I’d buy regularly because it’s a little pricier

2. Take careful note of my budget

-convenience

2. (Affordable) Bonjour is reasonably priced at 3 SGD for a few loaves, but Sunshine is cheaper. Emphasize value for money to compete with budget brands.

3. (Softness & Freshness) Melanie prioritizes soft, fluffy texture and freshness, which should be key selling points in marketing.

4. (Convenience) Melanie buys bread from convenient stores like FairPrice. Expanding distribution in common supermarkets will attract busy consumers.

5. (Shelflife) She prefers bread that lasts 5+ days, suggesting the importance of promoting a long shelf life for busy shoppers.

- variety