https://padlet.com/miapatel1/2qmk0wf48xx6 Display techniques en-us 2019-11-22 09:16:36 UTC 2020-04-20 11:03:39 UTC hello@padlet.com miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415169011 This is an example of Aisle end display. This is where products are shown on a display at the end of an aisle within the shop itself. This is useful as it can draw people's attention when they are walking past.]]> 2019-11-22 10:16:42 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415169011 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415307369 Here is a display that has used its window at the front of the store to display its product. This is effective because people will see it when walking past the shop. ]]> 2019-11-22 15:19:15 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415307369 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415309365 This is a display that displays its goods at the store's entrance. This is effective as customers will see it as soon as they enter the shop.]]> 2019-11-22 15:22:11 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415309365 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415315124 This is where products are advertised in the busiest aisles of the shop. This is a good technique as it increases the number of people that will walk past it.]]> 2019-11-22 15:30:12 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415315124 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415325682 Product segmentation is when a business tweaks its product in order to appeal to different markets.]]> 2019-11-22 15:44:06 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/415325682 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/416608785 This is an example of a seasonal display. This is where display are based around what time of the year it is such as winter or summer. This effective as all products advertised will be relevant o the customer.]]> 2019-11-26 11:44:37 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/416608785 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417699639 Here is an example of a display that is based on the theme of back to school.  This is an effective technique at certain times of the year as lots of people will be looking out for it.]]> 2019-11-29 09:11:00 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417699639 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417703710 Here is an example of a coordinated display. This is effective as it makes the products look like they have a purpose in the display.]]> 2019-11-29 09:25:16 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417703710 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417704191 This display uses bright colours in order to attract its customers. This is a very good technique as almost all people will see it when they pass by.]]> 2019-11-29 09:27:24 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417704191 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417709265 This is an example of a repetition display. This is an effective technique as it stands out from other displays. ]]> 2019-11-29 09:44:35 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417709265 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417714428 This is an example of a mass display. This is effective as it shows lots of its products on the display which attracts the attention of customers.]]> 2019-11-29 10:03:00 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417714428 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417735662 This is a display that uses mannequins to display it's clothing products. It is effective as it gives customers a better visualisation of how it will look on them ]]> 2019-11-29 11:25:12 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/417735662 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/418931818 This is an example of product demonstration. This is effective because it shows customers how the product actually works.]]> 2019-12-03 09:13:37 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/418931818 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/418933161 2019-12-03 09:18:50 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/418933161 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/418933224 2019-12-03 09:19:05 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/418933224 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/418934202 This legal requirement make it an obligation to indicate the selling price in sterling on display. This is an important law because it allows customers the knowledge of how much the product actually is. If they did not know this then they could be mislead about how much the product actually is. This effects business's visual marketing as it means that they have to evolve the price when displaying their product. ]]> 2019-12-03 09:22:57 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/418934202 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/419568803 The product labelling act means information about quantity, size, composition and origin must be correct in order to prevent false advertising. This is an important law for businesses to have because it gives customers information about the product. Without this law customers may not know enough about the product and could by it by mistake. This would effect a business's display as they would have to make sure all information on display is correct. ]]> 2019-12-04 11:58:18 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/419568803 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/419609908 The trade description act limits the way in which products can be described in order to protect customers from wrong descriptions. This is an important law as without this they could falsely advertise something and trick customers. This would effect a business as they will have to be cautious about what they put in their descriptions. ]]> 2019-12-04 13:38:02 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/419609908 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420184682 2019-12-05 13:24:12 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420184682 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420188120 There are multiple examples of tangible techniques. Some of these are store location, design, pricing, store windows, transition zones and use of company/brand names.]]> 2019-12-05 13:30:51 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420188120 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420191804 Gucci are a very well known, high end clothing brand. Because of this, one psychological technique that they have used use of their brand name. This is very effective as because they are such a big brand, simply putting their name in front of their shop will attract people passing by. ]]> 2019-12-05 13:37:57 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420191804 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420200563 Aldi is a very popular supermarket. They are known for their cheap prices. A psychological technique that they use to utilize this is by displaying their cheap prices. This is effective because people will more likely come to your shop if they see cheap prices and sales signs. ]]> 2019-12-05 13:52:04 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420200563 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420220917  Some examples of this are atmospherics (music, mirrors, lighting),  sensual environment (sight, touch, scent, taste, sound, temperature), visual effects (light, colour, texture and shape)]]> 2019-12-05 14:19:49 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420220917 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420299113 Gucci use a range of intangible psychological techniques. One example of this is through the use of lighting. This is effective because the bright lights that they use in the store make everything seem more prestige and professional. ]]> 2019-12-05 16:04:47 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420299113 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420305350 Some intangible techniques that Aldi use are bright colours. They do this through the use of bright packaging and signs within the store. This is very effective because bright colours stand out to customers as apposed to dark and dull colours.]]> 2019-12-05 16:12:43 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420305350 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420649200 Some examples of technological techniques are electronic displays to broadcast in-store advertising messages and information on services. This is an effective technique as if there is a big display board in a store, it will catch people's attention that are walking past.]]> 2019-12-06 09:03:38 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420649200 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420651977 2019-12-06 09:17:43 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420651977 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420652174 Another example of a technological technique is demonstrations of new products and services. This is also a very effective technique as people get a visualization of how the product will work.]]> 2019-12-06 09:18:42 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420652174 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420654925 The last main technological technique is interactive/touch screens. This is an effective method as if people can interact with staff, then they can get any questions answered. ]]> 2019-12-06 09:31:46 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420654925 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420657330 As Aldi is a discount supermarket, they don't really use many technological techniques. This probably suits Aldi though as customers of a discount shop are probably not expecting big expensive technological displays. ]]> 2019-12-06 09:42:54 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420657330 miapatel1 https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420664146 As Gucci are a very high-end brand, it is expected that they will have some sort of high end technological techniques. One example of this is by using electronic displays. This is an effective technique as it is very eye catching. As well as this it also increases the general experience of the customers.]]> 2019-12-06 09:59:22 UTC https://padlet.com/miapatel1/2qmk0wf48xx6/wish/420664146