Mod 3 Reading Notes by Jason Le https://padlet.com/jasonle5/2q4uw446ntiqe8as en-us 2024-09-26 06:29:12 UTC 2024-09-26 15:46:22 UTC hello@padlet.com jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139737923 Typographic traditions are rooted in writing.

]]> 2024-09-26 06:30:35 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139737923 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139741194 The digital format has broken us out of these conventions and forced writing for articles to become more bite-sized.

]]> 2024-09-26 06:32:25 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139741194 Syntax jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139743985 AN ASPECT OF GRAMMAR

The order in which words appear in a sentence. It can get more granular to become letter syntax.

]]> 2024-09-26 06:33:57 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139743985 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139746203 The order a reader sees words affects the meanings they create in their minds.

]]> 2024-09-26 06:34:59 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139746203 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139751349 Following rules gives off a sense of professionalism and not following them is seen as fresh but can annoy people who are used to them.

]]> 2024-09-26 06:37:52 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139751349 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139760055 Too many italics over a text will strain the reader.

]]> 2024-09-26 06:42:30 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139760055 True Italic jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139763701 A specially created font by a type designer to maximize differentiation and minimize visual disruption.

]]> 2024-09-26 06:44:32 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139763701 Faux Italic jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139766213 A font generated by digital programs by resampling and warping the typeface to look diagonal. It can work but not for every typeface.

]]> 2024-09-26 06:46:03 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139766213 Apostrophes jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139767668 Curved, Grammatical Punctuation

]]> 2024-09-26 06:46:59 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139767668 Prime Marks jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139768588 Straight, Mathematical Indicator

]]> 2024-09-26 06:47:33 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139768588 Characters Per Line jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139775030 Standard is 70 CPL

35 CPL for Newspaper Columns


]]> 2024-09-26 06:51:13 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139775030 READING SPACES jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139775823 The artifact within which the typography will appear.

]]> 2024-09-26 06:51:42 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139775823 Simultaneous Reading Space jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139778044 Finite text contained within a defined area presents all content simultaneously in static space:

  • Menus

  • Newspaper Pages

  • Book Spreads

  • Billboards

  • Storefronts

  • Web Pages

]]> 2024-09-26 06:53:07 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139778044 Sequential Reading Space jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139779132 Spans frames in a predetermined order:

  • Books

  • Signage throughout corridor

]]> 2024-09-26 06:53:49 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139779132 Reader-ordered Space jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139783826 Complex, multi-tiered volumes of information:

  • Encyclopedias

  • Internet

]]> 2024-09-26 06:56:31 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139783826 Reading Path jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139785072 How readers' eyes move from element to element

]]> 2024-09-26 06:57:15 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139785072 READING CONTEXTS jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139786782 2024-09-26 06:58:08 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139786782 The Public Context jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139787838 Work for the "public" like a poster on the street.

]]> 2024-09-26 06:58:50 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139787838 The Personal Context jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139789590 Readers filtering the content coming at them for things they connect with.

]]> 2024-09-26 06:59:56 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139789590 The Global Context jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139791620 Thinking about how translation across languages is important here because the expected syntaxes for each language is different.

]]> 2024-09-26 07:01:10 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139791620 The Physical Context jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139793149 Where might someone find the text in real life?

]]> 2024-09-26 07:02:08 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3139793149 I DID THE WRONG READING AHHH jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140649768 2024-09-26 15:20:01 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140649768 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140654341 "Design is problem solving"

]]> 2024-09-26 15:22:24 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140654341 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140669697 2024-09-26 15:30:11 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140669697 Optic Flow jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140674371 Viewers can choose how they enter and exit a design. However, there facts that are generally true for the average reader like people who speak English will look to start reading at the top left of a block of text.

]]> 2024-09-26 15:32:43 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140674371 "Stories ask questions and delay the answers." jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140677724 2024-09-26 15:34:39 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140677724 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140682647 Action drives stories. A story without action and conflict is boring. The same goes for design. How does the audience interact with your product? How can you make that interesting? The story of products isn't going to be the same from manufacturing. Personal histories will be built by users.

]]> 2024-09-26 15:37:11 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140682647 Narrative Arc jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140685300 The typical structure of a dramatic work:

  • Exposition

  • Rising Action

  • Climax

  • Falling Action

  • Denouement/Conclusion

]]> 2024-09-26 15:38:29 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140685300 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140687451 2024-09-26 15:39:42 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140687451 Hero's Journey jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140691673 Like in the Odyssey and Star Wars, stories surrounding a heroic protagonist also follows a certain structure:

  • Ordinary Life

  • A call to action

  • A mentor/sidekick

  • Crossing the point of no return

]]> 2024-09-26 15:41:35 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140691673 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140692689 2024-09-26 15:42:07 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140692689 jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140694617 Mazes slow customers in stores encouraging them to take more time looking at product.

]]> 2024-09-26 15:43:01 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140694617 Storyboard jasonle5 https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140702469 A tool to explain action with a concise series of pictures.

]]> 2024-09-26 15:46:22 UTC https://padlet.com/jasonle5/2q4uw446ntiqe8as/wish/3140702469