I easily say WWE because the storytelling in the company has been phenominal with new leadership by figures who know the wrestling business. They are also more well known and have better promotion than AEW. AEW was good from 2019 until 2022, but their storytelling has been hot garbage and the head of the company doesn't know how to put on a good show and create good storylines. WWE has more history too. AEW doesn't have as good a branding and doesn't sell as much merch as WWE does.