Rebrand Work List 04/2025 by Mike Dorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha en-us 2025-04-17 17:07:37 UTC 2025-04-17 18:25:07 UTC hello@padlet.com Branch items michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414195174 Internal signage

External signage

ATM wraps JN

Furniture

Lighting

Paint / decorating

Road signage / Monuments




]]> 2025-04-17 17:14:10 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414195174 Branch Marketing michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414196677 Digital signage (soft)

Flyer policy

Way finding

name tags



]]> 2025-04-17 17:16:15 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414196677 Headquarters michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414196943 Building signage

Road signage


]]> 2025-04-17 17:16:37 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414196943 Collateral michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414197413 Dokshop items

Marketing material

Branded material

ID Package

PowerPoint Template

Corporate Doc Templates

Marketing Templates


]]> 2025-04-17 17:17:15 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414197413 Digital michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414197649 Website

Mobile App

The Union

Social Media

Dokshop

Apparel portal

Update logos with vendors

]]> 2025-04-17 17:17:36 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414197649 Partners michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414197917 Cardinals

ASU

ASU Arena

Gammage

NAU

]]> 2025-04-17 17:17:55 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414197917 Apparel michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414199153 Vendor

Apparel strategy


]]> 2025-04-17 17:19:39 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414199153 Rollout Ph 1 michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414219800 ⚑️ PHASE 1: Critical Identity Touchpoints (Months 1–3)

Goal: Establish brand authority and minimize brand confusion

  1. Corporate Brand Guidelines (foundation for consistency)

  2. Bank Website & Mobile App

  3. Digital Banking Platform (UX/UI)

  4. Online Banking Login & Authentication Screens

  5. Social Media Profiles & Banners (LinkedIn, Twitter, Facebook, etc.)

  6. Customer-Facing Emails / Email Signatures

  7. Bank Statements (digital and paper)

  8. ATM Interface Screens & Receipts

  9. Debit/Credit Card Artwork Design (for new issues)

]]> 2025-04-17 17:47:18 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414219800 Rollout Ph 2 michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414220695 πŸš€ PHASE 2: High-Visibility Physical Assets (Months 4–8)

Goal: Align the brand in key visual areas & physical spaces

  1. Branch Signage (exterior and interior)

  2. ATM Machines (exterior wrapping & logos)

  3. In-branch Printed Materials (brochures, forms, posters)

  4. Employee ID Badges / Uniforms / Lanyards

  5. Branch Digital Screens / TVs / Interactive Kiosks

  6. Customer Welcome Kits / Onboarding Packets

  7. Checkbooks / Deposit Slips / Envelopes

  8. Legal Documents / Contracts / Disclosures

]]> 2025-04-17 17:48:28 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414220695 Rollout Ph 3 michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414221986 πŸ”§ PHASE 3: Internal & Operational Collateral (Months 9–13)

Goal: Ensure internal brand alignment and operational consistency

  1. Internal Portals / Intranet

  2. Internal Training Materials

  3. Policy Documents / SOPs

  4. HR & Recruitment Collateral

  5. Corporate Stationery (letterhead, envelopes, etc.)

  6. Annual Reports / Investor Presentations

  7. Boardroom Signage & HQ Branding

  8. Marketing Campaign Templates

  9. Email Marketing Templates (CRM system)


]]> 2025-04-17 17:50:09 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414221986 Rollout Ph 4 michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414222835 🌐 PHASE 4: Extended Ecosystem & Vendor Touchpoints (Months 14–18)

Goal: Complete brand ecosystem update and third-party alignment

  1. Partner / Vendor Portals

  2. Branded Merchandise (pens, mugs, folders)

  3. Sponsorship Materials / Community Event Assets

  4. Co-branded Collateral with Partners

  5. Signage at Sponsored Locations / Events

  6. Archive Content / Document Repositories

  7. Third-party Listings (Google Business, review sites, etc.)

  8. APIs / White-labeled Products with Branding

  9. Legal Entity Registrations with Logo Marks (as needed)

]]> 2025-04-17 17:51:32 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414222835 Tactical Tips michaeldorval https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414246854 🧠 Tactical Tips:

  • Use a brand asset management platform to streamline rollout (e.g., Frontify, Bynder).

  • Start with digital-first touchpoints β€” they’re faster, cheaper, and higher visibility.

  • For physical assets, coordinate updates with natural replacement cycles to save costs.

  • Get legal and compliance on board early β€” contracts and disclosures can be time-consuming to update.

]]> 2025-04-17 18:25:06 UTC https://padlet.com/michaeldorval/2oxddo8qm82pc7ha/wish/3414246854