Our business, "Hijabiz.scarf," which sells hijabs, was founded on our love of mixing modesty with style. As the market for stylish but modest headscarves grew, we saw a chance to establish a product that honour cultural customs while appealing to a wide range of consumer interests. Hijabiz.scarf marketing strategies emphasis on establishing a powerful online presence on social media, such as Instagram, Facebook, and Whatsapp that accentuates the hijab collection's versatility. Our pricing policy ensures that customers get great value for their money by striking an equilibrium between price and quality. In order to satisfy a range of consumer preferences, we provide both self pickup and cash on delivery(COD) services .For instance, college Brc ,Cempaka and Taz will get a free delivery services but for Sakura and Allamanda there will be an additional charge which is Rm1. This guarantees that our exquisitely designed hijabs get to our customer on time and safely without troubling them.

At Hijabiz.scarf, we have a committed and hardworking teammates that will be able to work together under any kind of situation to make sure that our business strive. We divided the work equally to increase the efficiency. For example, some will handle the advertisement, Then there will be someone to handle the budget, ensuring profitability instead of losses. Someone will be tasked with ensuring that our social media accounts are regularly updated. Last but not least, for the delivery it will be done by all team members. Hijabiz.scarf  has had amazing success since its start and has gotten great reviews from the customers. The business has been improving ever since and the number of customer keep on increasing. Thus, the continued success of our hijab business can be attributed to our dedication to quality, style, and the customer happiness.

The techniques use is Partial Reveals. It show a portion of the product or subject, leaving some aspects hidden. This encourages viewers to speculate and builds anticipation for the full reveal.

Application of AIDCA model:

1. Attention - In order to get our customers' attention, we make a strong statement. For example, "What!! Hijab simple but gorgeous is coming now??"

2. Interest: We draw attention to salient characteristics and advantages that speak to the needs of the client. For instance, " Apa kelebihan Hijabiz Scaff ini?

1) Tudungnya mudah dibentuk.

2) Kainnya lebih lembut dan sesuai untuk dipakai oleh setiap lapisan masyarakat.

3) Kainnya senang digosok.

4) Tidak mudah terkedut."

3. Desire: We provide a clear and compelling illustration of how the product will enhance the customer's life or address a particular issue. For instance, "This hijab is appropriate for any stunning person who is constantly looking for a simple way to look adorable and this headscarf is also appreciate for someone who has recently this begun donning one!"

4. Conviction - In order to establish credibility and trust, we also offer proof or testimonies.

5. Action: In addition, we clearly outline the next steps and instill a sense of urgency to motivate quick action. As an illustration, "Jadi, apa tunggu lagi! Ayuh la beli untuk merasa sendiri keselesaannya!" and " For any inquiries, do PM us at... ".

In conclusion, the cognitive response score of the customers who watched the hard-sell advertisement was higher.

Utilizing the AIDCA model:

1. Attention - To get the customer's attention, we start with a customized greeting and introduction. For instance, ">>MASALAH TUDUNG YANG SERING DIALAMI OLEH WANITA<<".

2. Interest - In order to ascertain our customers' interests, we provide them with some information pertaining to our product. For instance, "Segelintir golongan wanita yang beragama Islam seringkali mengalami masalah dari segi pemakaian tudung mereka. Bahkan, mood mereka juga seringkali bergantung kepada 'kemenjadian' tudung tersebut. Oleh itu, tudung merupakan pengaruh yang besar dalam kehidupan mereka".

3. Desire - In order to elicit a positive emotional response, we share a few success stories. As an illustration, "1) Memilih kain tudung yang berkualiti -

Jika anda ingin merasa ketenteraman dan gembira sepanjang hari, anda haruslah mencari kain tudung yang berkualiti seperti kain yang lembut, mudah dibentuk dan senang digosok".

4. Conviction - We establish trust by offering proof of the dependability and efficiency of our product. For instance, we provide feedback from our previous customers.

5. Action - To make it simple for our customers to take the next steps, we also include CTA (call to action). As an illustration, "Sila like page FB kami iaitu Hijabiz Scarff dan page IG kami iaitu hijabiz.scarff untuk maklumat yang lain".

Higher transportation scores were obtained by participants who watched the soft-sell advertisement.