Storyboard by https://padlet.com/jake471000/2nxn31ms08eisrvy Post anything anywhere en-us 2024-10-23 04:01:03 UTC 2024-11-01 01:03:30 UTC hello@padlet.com CMHA Edmonton "Throwback Fun Raiser" jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190855828 2024-10-28 16:24:52 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190855828 Social Issue jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190857529 The social issue that is presented is to support mental health and promote awareness. The CMHA's Throwback Dance Party event raises funds for mental health services, which emphasizes the need for accessible mental health resources and building a community that can support each other. Statistics show that one in five adults reported moderate to severe symptoms of depression, anxiety or PTSD (Statistics Canada, 2024).

]]> 2024-10-28 16:25:53 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190857529 Key Message jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190857732 Key message with this marketing campaign is to foster its community engagement and raise funds from valued donors to help support mental health support services within Edmonton!

]]> 2024-10-28 16:26:02 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190857732 Focus jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190857891 Raising funds for mental health services within Edmonton is the main focus with this campaign. There are many other non profits that address mental health but are not the same size as CMHA. Events like the CMHA Throwback Fundraiser are great areas where donations can be at a high.

]]> 2024-10-28 16:26:08 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190857891 Purpose of Campaign jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190858193 Reduce mental illnesses around the world but specifically in the Edmonton area for this campaign itself.

]]> 2024-10-28 16:26:23 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190858193 Effectiveness jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190859729 The extent of this events effectiveness is unknown as there is no past data on this style of event for mental heath. The only measurable data that can be found is their Instagram activity. There posts that are containing other events do not seem to get the same attention as other posts that are stating facts regarding mental health.

]]> 2024-10-28 16:27:29 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190859729 Suggested Changes jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190859991 Areas of improvement can include documenting videos of event and posting results online for everyone to see! With adding videos, this could create more awareness for annual events making the following years perform better.

]]> 2024-10-28 16:27:41 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3190859991 References jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3191375850 Slesrchik, C. (2015). Social Issues Word Cloud. ShutterStock. https://www.shutterstock.com/image-illustration/social-issues-word-cloud-338578616

 

Grey, D. (N.A). The Dangers of Renting Your Audience. Prize Content. https://www.prizecontent.com/blog/the-dangers-of-renting-your-audience


CMHA Edmonton. (N.A). Canadian Mental Health Association Edmonton. https://edmonton.cmha.ca/


Jaro Education. (2024). Understanding The 4 Ps of Marketing. https://www.jaroeducation.com/blog/4ps-of-marketing/


Castanet News. (2017, January 25). CMHA mental health [Video]. YouTube. https://www.youtube.com/watch?v=fSM1U-6CyIs


Statistics Canada. (2024). Let’s talk mental health. https://www.statcan.gc.ca/o1/en/plus/5461-lets-talk-mental-health


Camh. (N.A). The Crisis Is Real. https://www.camh.ca/en/driving-change/the-crisis-is-real




]]> 2024-10-29 00:29:21 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3191375850 Background of CMHA jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3191416987 The Canadian Mental Health Association (CMHA) was founded in 1918 and is one of Canadas oldest mental health organizations. CCHA's mission is is to support individuals with mental health challenges. through programs, education, and outreach. The organizations community efforts and services help individuals achieve better mental health outcomes and foster long term support and recognition.

]]> 2024-10-29 00:50:18 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3191416987 Marketing mix 4ps jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3191519703 Product- A dance party centered around the 90s and 2000s music. The "Product" includes a fun experience and gives people the chance to support mental health in unique ways.


Price- Creating affordable ticket prices can appeal to a wider range of people while still maximizing fundraising for mental health


Place- Union Hall located in Edmonton, Alberta


Promotion- Promotion can consist of posting on social media platforms, engaging influencers related to mental health, and also send out invitations through email marketing to past attendees of local events with CMHA.


]]> 2024-10-29 01:43:09 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3191519703 Video helping describe mental health issues with CMHA's Vernon location jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3195085028 2024-10-30 21:07:02 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3195085028 Priority Audience jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3196794330 2024-10-31 22:31:37 UTC https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3196794330 Article jake471000 https://padlet.com/jake471000/2nxn31ms08eisrvy/wish/3196798161 This article further represents why mental health is still an issue to this day.

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