Morrisons Sainsbury's Q3 by Neil Hussey

Text B workers

2024-01-22 14:10:18 UTC

‘Friendly Morrisons service’.

Adverbial makes the staff appear accommodating.

‘Trained butchers and baker’.

Premodifyer and alliteration creates a professional setting.

2024-01-22 14:10:19 UTC

With the four references to 'J. Sainsbury' across the text, the seller is presented as credible & their business as an established institution, as the owner wants his name directly tied to the business. This also creates an atmosphere of trust, as the use of the family name makes the seller-buyer relationship more personal. The repetition of this proper noun creates a sense of this shop being the place to go for all kinds of produce, as it attempts to create a brand identity of reliability and prestige that has since become the contemporary Sainsbury's.

Text B reader

2024-01-22 14:11:01 UTC

Second person pronouns ‘you’ directed to the reader, persuades them. ‘Pack of 6 rolls for every reader’. Makes them feel included.

2024-01-22 14:11:28 UTC

Repetition of the determiner ‘our’ makes the reader seem part of Sainsbury’s, which makes the buyer-seller relationship more personal. This creates the presentation that the establishment cares about its patrons.

Text B workers

2024-01-22 14:12:19 UTC

Assures high quality of workers, as can be seen with the pre-modifier of “trained”

Text B Food

2024-01-22 14:13:28 UTC

Ensures cheapness of their products, they have the comparisons “cheaper” and the dynamic verb “cutting” to reinforce this idea

Text B

2024-01-22 14:13:54 UTC

'Over a Thousand of you favourite products'

Placing customer first

Second person pronoun- repeated throughout (I'm your cheaper Morrisons- personifies the shop)

Statistics- persuasive devices

Text B produce

2024-01-22 14:15:06 UTC

Due to losing in cheaper prices compared to lidl and aldi, there is a focus on the quality of the food products of Morrisons, as seen in the attributive adjective “award-winning”

2024-01-22 14:15:13 UTC

Text A:

'Specially packed for me' personal pronoun 'me' who are they refering to?.

pre-mod 'specially' - suggests that every product wrapped is special for they customer. makes the product quality seem higher.

Text A - Sainsbury

2024-01-22 14:15:35 UTC

The advert makes the reader/buyer feel special when getting their products. It is shown when it mentions "specially packed for me". The adverbial "specially" would imply that the Sainsbury service is personal and completed to a high standard. Furthermore, it would imply that there is more care put in the products as the shops takes an account to each of its customers. The personal pronoun "me" emphasises the customer and the individuality in the products. The personal pronoun also suggests that there is a customer-retailer dynamic, where high quality service is always expected from Sainsbury

Sainsbury's exotic foods

2024-01-22 14:15:45 UTC

Borrowings like 'Gorgonzolas' & 'Port du salut' suggest the exotic variety of produce on offer at Sainsbury's

Text B produce

2024-01-22 14:15:50 UTC

‘The best of fresh’

Superlative, and premodifier. noun fresh makes it more appealing and enticing.

1000 price cuts dynamic verb cuts, they have cut the price but not the quality.

Text A

2024-01-22 14:17:25 UTC

'York, Cumberland and Irish'

Triadic- variety

Text A - Sainsbury

2024-01-22 14:17:48 UTC

Constantly implies good quality of the products, this is evident in "always fresh" when describing the food. The adverb "always" creates reliability and a strong trust in the freshness of the product. The premodifier "fresh" describes the quality of the product, ensuring the customers that their quality is up to, or even higher than the standard