Bound 2 - Kayne West

Everything at once - Lenka

Californication - Red Hot Chili Peppers

Bow - Kasabian

Bittersweet Symphony - The Verve

Clint Eastwood - Gorillaz

My Propeller - Arctic Monkeys

You need me, I don't need you - Ed Sheeran

Stan - Eminem

Sing - Ed Sheeran

Fancy

Sam smith

Jack Sparrow - the lonely island

You'll always find me in the kitchen at parties

Ooh La La - Goldfrapp

Reflektor - Arcade Fire

Sex - The 1975

Video games - Lana Del Rey

Mykonos - Fleet Foxes

Red - Taylor Swift

The fashion in this video is very extravagant compared to the previous eras as it looks like something that will be used in music videos or on stage rather than in everyday life. This is a huge contrast between the 1980's as the clothes shown in that video are considered ordinary, everyday clothes whereas these would not be. The theme of this video is supposed to look futuristic which is why the fashion is so extravagant.

The quality of the footage is the best out of the all the eras as its the most recent therefore the technology would be the best.It's a lot better than the videos from the previous eras as this is the most recent of them all. The video isn't grainy and you can see their faces clearly, as well as it being in colour which is another factor to making it look more modern. the comparison of quality in this video compared to the 1950's video is huge as you can clearly see how advanced the technology is compared to then.

There is a wide range of shots used in this video which make it interesting to the audience. Having lots of different shots makes it more visually interesting as there is more going on which is why it is more engaging to the viewer. This is very different from the 1950's as the the shots were very long and there wasn't a variety of different shots. The 1980's also used different shots to engage the viewer, however this video used many more. It also has a wider range of camera angles which makes it more appealing to watch as its different from the other music video eras. The camera is also rotated at different parts which makes the video look like there is a lot happening which engages the viewer even further.

There are a few editing techniques that have been used in this music video. The video has been cut to the music throughout the entire video which makes it more eye-catching. There are also a lot of lights used in the video which is also timed to the music which was done on purpose during the editing to create the effect of cutting in time to the music. There are special effects used throughout the video but the majority of it is used at the end of the video. This video is the only one to include special effects due to the lack of technology. However as special effects have been created they were an option to be used in music videos and as the theme of this music video is supposed rot be futuristic, it makes sense to include special effects.

The overall style of the video is very catchy and upbeat due to the music itself and the editing techniques used.

No Scrubs - TLC (1999)

The fashion shown in the video suits what would have been worn in the 1980's. The artists themselves are dressed for the right era as are the actors who are also in the music video. If somebody in a recent music video were to wear what is worn in this video, it wouldn't be as unusual as it would be to wear something from the 1950's. This is because the fashion looks more similar to what is worn now, however the clothes worn in modern music videos are usually more extravagant than what is shown in this one.

The quality of the footage is a lot better than previous eras, however it still isn't as good of quality as modern music videos due to the lack of technology compared to now. The video is in colour which makes it look a lot more modern in comparison to the music video from 1957. It isn't as grainy as the video from the 1950's, however you can see the difference between this video and a video made in 2015. The fact that the video is in colour has a big impact on making it look modern as if this quality of video was filmed in black and white it would make it look much more older.

This video has a wide range of different shots, which is very different from the 1950's music video. This video looks much more interesting as there are lots of different shots and more editing has been done. Long shots are used when showing a landscape such as a desert or showing the car driving down the road. They are also used when the two men are dancing. Close ups are used when the artist is singing and to show peoples reactions in the music videos. Mid shots are also used throughout the video to give it variety.

Th editing in this video is much more interesting than the 1950's video as some editing techniques are used to engage the viewer and make it more captivating for the audience. Cross-cutting is used as the video jumps from the artists singing to the story of the video which breaks up the music video an makes it more engaging. The video has been cut to the music which is very obvious halfway through the video where the cutting is faster when the pace of the song gets faster. The music video also uses a lot of fades when transitioning to another part of the video. This looks effective as it isn't as harsh as a cut and suits the pace of the music video, which is something that could not be done in previous eras due to the lack of technology. No special effects were used in this video as the video is quite realistic.

The style of this video is very upbeat which is also reflected in the editing. The fast pace of the editing in certain parts and the range of different shots make the music video seem very happy and chee

Everybody Wants To Rule The World - Tears for Fears (1985)

The fashion shown in this video is suited to the era that this video was created. If this type of clothing was worn in a modern music video it would look very out of place as the clothes are defiantly suited for the era and would look very odd. The clothes do not look out of place in the video though as it makes sense with the video in the same way the clothes make sense in the 1990's video.

The quality of the footage is a lot better than the 1950's as the video is in colour and it isn't as grainy. The picture is a lot more clearer and looks better in colour as it makes it look more modern. A lot of red has been used which makes the video look dark which makes the quality look worse than it actually is. This is why the black and white camera looked like such poor quality as it makes it harder to see whats happening in the video.

There is a variety of different shots and different camera angles throughout the video. This makes it a lot more interesting for the audience as having different camera angles and shots makes it more appealing to watch. The camera also cuts from the artists playing the song to different images which breaks up the video to keep the audience engaged.

The editing to this video is very basic as there isn't a story to the video so it's just footage of the artists performing the song. The edit does cut to the music however, as the shots change from the singer to the drummer and back to the singer again with the change of each beat. This is effective as the audience feels more involved with the video when the editor cuts to the beat. There are no special effects as the technology wasn't advanced enough.

The overall style of this video is very upbeat and cheery as the song is very upbeat and the editing and music video is very basic so the audience is focused more on the song rather than trying to follow a story in the music video.

Don't Bring Me Down - ELO (1979)

The type of clothes worn in this video is suited to the 1960,s. The clothes that the artist and the audience wears makes it clear that this video was made in the 1960's. This means that if these kinds of clothes were worn in a modern music video it would look strange as you would easily see that the clothes are from a different era.

The quality of the footage is quite poor, much like the video from the 1950's. The footage is very grainy, although it isn't as bad as the video from the previous era. However it is in black and white which makes it look very old.

There are a few different shots throughout the video, with the majority of them being long shots and close ups. This video has a wider variety of shots in comparison to the 1950's video. Having more shots makes it more visually interesting and keeps the audience engaged as it's not just the same shot the whole way through, which would be very boring. This video doesn't have a lot of different camera angles however, which is something more present it newer music videos such as the video from the 1990's.

The editing in this video is very basic as the video just cuts from different camera angles and there isn't much technique used. The comparison between this video and the 1980's one shows just how little editing this one has as the 1980's video has so much more editing, including cutting to the music.

The overall style of this video could be considered quite boring and basic, however the music itself makes it much more upbeat and cheery.

The fashion shown in the video isn't something that would be shown in a video nowadays as it would only be suitable for the 1950's era. Due to the subject of the music video, police men are shown in the music video. The uniform they are wearing would have been what they would have worn in the 1950's which makes the video realistic. If a policeman was shown wearing that uniform in a video from the 2000's, it wouldn't make sense as it's not from the correct era.

The quality of the footage is poor as it was made so long ago. The most noticeable thing is that the video is in black and white which makes it appear old and not as clear as newer music videos. Although nowadays some music videos are edited to be in black and white as that is the image that the producer wants to portray. For example the R U Mine video by Arctic Monkeys is entirely in black and white although it didn't need to be as it could have been left in colour. The difference with that video to this one is the fact that in 1957 they didn't have the option to have it in colour. The black and white wasn't an editing filter it was just the only option they had. Also the footage is very grainy which makes the video look unclear. If a video of this quality was produced nowadays it would be considered very unprofessional as the picture is very grainy.

There isn't a lot of variety in the type of shots used in this music video. Most of them are long shots with a couple of close ups of the artist. The fact that there isn't a lot of variety makes this music video look quite basic in comparison to new music videos. The editing is also very basic. There aren't many cuts in the music video; the only time they are used is when the type of shot or the angle changes. In more modern videos there are lots more cuts used and effects are added to engage the audience and to make it more visually appealing. The editing does not cut to the beat which is something that is done quite often in modern music videos. Also, no special effects were used in this music video due to the era that the video was created. Special effects were not yet created therefore they could not be used in this video.

The overall style of the video and the music is very upbeat which makes the video feel very cheery and happy. Although the video is in black and white which would typically be seen as sad, the video is actually very upbeat as the fact the video is in black and white is not an edit but something that could not be helped.

The purpose of this music video is to promote the song and his new album. The song will attract a lot of people to buy his album as if people like the song and the video they will be more likely to buy the album.

Extension of Income

Throughout the video, Calvin Klein products are shown which the company has paid for. This is how the music video and the artist makes more money, as they have paid a lot of money for the products to be shown as Justin Bieber endorses their products. If people see him wearing their products people are more likely to buy them =, which is how the company benefits from having their company in the video.

Where does this video outlet?

This video is on youtube under the JustinBieberVevo channel. This is a good platform to have the music video under as lots of people can view the video at their own leisure which generates a lot of views very quickly. This then gives the Vevo a lot of money due to the adverts on the video. It is also shared on social media which is a good way of getting more people to see it. It is also played on music channels such as the top 40 and MTV.

Sales

The song earned a silver certification in the united kingdom and sold 200,000 in downloads.

What Do You Mean - Justin Bieber

The purpose of this music video is to promote the band and the song. The song was not released at the same time as the album, therefore the video was not to promote a new album but just to promote themselves and a new single.

Extension of Income

The music video is not for the purpose of advertising a film and does not contain any product placement. The video is just for the band to promote their new song which would help them to gain popularity.

Where does the video outlet?

The video is on youtube and is uploaded on the official Arctic Monkeys channel. The video can then be shared on social media for it to gain popularity and get more views. It is also shown on certain music channels such as MTV however it's not shown as regularly as other songs.

Sales

The song reached number 2 in the UK indie chart meaning it has sold over 15,000 copies in downloads.

R U Mine - Arctic Monkeys

The purpose of this song and music video is to promote The Hunger Games Mockingjay Part 1. This song is featured in the film, therefore people who watch the music video will be inclined to see the film and vice versa.

Extension of Income

As this song is featured in a film, the music video will generate a lot of money from the film as the song contributes to the films success. However, it also works the other way round as the more people who watch the film, the more people would watch the music video which would gain popularity for the artist.

Where does the video outlet?

The video is shown on many different platforms. The most common one is youtube (vevo) as this is where the video will be viewed most. This is a better platform than music channels (although that is also used) as people can view the youtube video whenever they like which would generate more views. Social media is also used to share the video from youtube as the more people who see the video, the more money they get.

Sales

In Australia where it was originally released it earned a gold certificate and sold over 35,000 copies in downloads. It was then released in New Zealand where it earned a platinum certificate and sold 15,000 copies, also in downloads.

Yellow Flicker Beat (Hunger Games) - Lorde

Artists use their music videos to promote themselves as an artist and/or a new album. The song choice and the music video is important as it will attract a certain type of audience that may purchase the whole album. An example of an artist who has done this is Krept and Konan with their song "Freak of the Week". This song is considered a mainstream song which means a wider range of people will like and listen to it. However, the songs on the rest of their album sound very different to this one, and if one of those songs were made into a music video not as many people would be incised to buy their full album as they would be put off by the style of music.

Purpose

Instead of just to promote a new album or song, there can be a purpose to a music video. For example charities can use music to ask for appeal. At christmas in 2014 the song "do they know it's christmas?" was re-released to ask for appeal with Ebola. The music video featured all of the celebrities who took part in the song. This is a effective way of appealing for a charity as all of the profits from the song went straight to the charity which makes people want to buy the song. It was the fastest selling song in 2014.

Extension of Income

The artist and record company can get more money from the music videos by having brands in the video. For example, the artist Stormy had a lot of adidas products in his music video for the song Shut Up. Adidas was also mentioned in the lyrics of the song which adidas paid them to have in there. This is a good way of getting more money as people will be more inclined to buy adidas products if they see them in the video.

Producers' Strategies

Record companies will use many different platforms to show the music video, as the more platforms they use the more people will see it. The more people who see the video means more success for the video and the artist, which would mean more money which is the most important thing to them. Youtube is the main platform, however other examples are MTV, Vevo, social networks, Muzu and Vimeo.

Synergy

Songs and music videos can also be used to promote films. They do this because if a song is featured in a film people who like the film would also want to listen to the song. For example, the song "see you again" was in Fast and Furious 7. Clips from the film were shown in the music video which makes people want to watch the film and vice vesa.