<?xml version="1.0"?>
<rss version="2.0">
   <channel>
      <title>Wave Soda Research by Lavada Yarde</title>
      <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2019-04-23 15:23:53 UTC</pubDate>
      <lastBuildDate>2026-01-04 10:15:35 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
      <image>
         <url></url>
      </image>
      <item>
         <title>Caffeine Content</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353410757</link>
         <description><![CDATA[<div>Wave soda contains 42mg/can</div>]]></description>
         <enclosure url="https://www.coffeeandhealth.org/wp-content/uploads/2013/12/KAI0327-Caffeine-content-S1.jpg" />
         <pubDate>2019-04-23 15:25:25 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353410757</guid>
      </item>
      <item>
         <title>Flavored vs Un-flavored  (2015 &amp; 2021)</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353412910</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.statista.com/statistics/657013/us-sparkling-water-sales-value-by-type/" />
         <pubDate>2019-04-23 15:29:50 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353412910</guid>
      </item>
      <item>
         <title>Sparkling Water Forecast (2015 - 2021)</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353420512</link>
         <description><![CDATA[<div>Figures for 2015 and 2016 - actual</div>]]></description>
         <enclosure url="https://www.statista.com/statistics/659626/us-sparkling-water-sales-value/" />
         <pubDate>2019-04-23 15:44:34 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353420512</guid>
      </item>
      <item>
         <title>Competition</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353424121</link>
         <description><![CDATA[<ul><li><a href="https://www.ampagency.com/blog/launching-spindrift-first-national-marketing-campaign">Spindrift (No Caffeine)</a><ul><li>Markets: Boston, Los Angeles, New York City, San Francisco and Chicago</li><li>Famous Spokesperson</li></ul></li><li>La Croix ('flavored sparkling water<ul><li>Doesn't market itself as seltzer but it doesn't have minerals (therefore it is)</li></ul></li><li>Bubly<ul><li>Famous Spokesperson (Michael Buble)</li></ul></li></ul><div><br><br><br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2019-04-23 15:52:05 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353424121</guid>
      </item>
      <item>
         <title>Health Benefits of Caffeine</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353428248</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.caffeineinformer.com/top-10-caffeine-health-benefits" />
         <pubDate>2019-04-23 16:01:21 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353428248</guid>
      </item>
      <item>
         <title>Club Soda vs Seltzer vs Sparkling Water vs Tonic Water</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353430502</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.healthline.com/nutrition/club-soda-vs-seltzer-sparkling-tonic" />
         <pubDate>2019-04-23 16:06:48 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353430502</guid>
      </item>
      <item>
         <title>US vs World</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353433248</link>
         <description><![CDATA[<ul><li>Americans prefer seltzer water (no minerals), while the rest of the world drinks mineral water</li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2019-04-23 16:12:37 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353433248</guid>
      </item>
      <item>
         <title>Fun Facts</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353436015</link>
         <description><![CDATA[<ul><li>2012 - 2017, sales of carbonated water have risen 70%</li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2019-04-23 16:19:22 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353436015</guid>
      </item>
      <item>
         <title>Focus Group Comments</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353441658</link>
         <description><![CDATA[<div><strong>Health Related</strong></div><ul><li>"If it had mineral water base or electrolytes"</li><li>Only slightly worse that water</li></ul><div><strong>Caffeine Comments</strong></div><ul><li>Maybe if marketing stressed hydrating factor over 'caffeine content' I might buy it over Poland Spring. It would seem more worth the money.</li><li>Hydration more desirable than caffeine<ul><li>Caffeine for tired feeling</li><li>People already have Caffeine routine</li></ul></li><li>Good for afternoon pick me up, can't tell how good though, I need more time.</li></ul><div><strong>Ascetics </strong></div><ul><li>"I would buy it if I saw it. I love the packaging. I don't like how it tastes though."</li><li>"Looks like a can of beer" (Comment on tangerine flavor)</li><li>Too many words on can</li><li>Love colors</li></ul><div><strong>Taste</strong></div><ul><li><strong>"</strong>Similar to Starbucks 'Refresher'"</li><li>"Would be better cold."</li><li>"I would definitely buy it"</li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2019-04-23 16:32:00 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/353441658</guid>
      </item>
      <item>
         <title>Move Over Soda</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354288171</link>
         <description><![CDATA[<ul><li>Pepsi acquires Sodastream</li><li>Heineken’s Lagunitas brand launched an IPA-inspired <a href="http://fortune.com/2018/06/25/fda-cannabis-epidiolex/">cannabis-infused</a> sparkling water</li></ul>]]></description>
         <enclosure url="http://fortune.com/2018/08/27/seltzer-sales-growth/" />
         <pubDate>2019-04-25 21:33:08 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354288171</guid>
      </item>
      <item>
         <title>No Sign of Fizzing Our</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354288718</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.nielsen.com/us/en/insights/news/2018/no-signs-of-fizzing-out-americas-love-of-sparkling-water-remains-strong.html" />
         <pubDate>2019-04-25 21:35:52 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354288718</guid>
      </item>
      <item>
         <title>Why Wave Should Rethink being Called a Soda</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354289455</link>
         <description><![CDATA[<div>Individuals are looking for 'soda alternatives' </div>]]></description>
         <enclosure url="https://www.eatthis.com/healthy-soda-alternatives/" />
         <pubDate>2019-04-25 21:39:51 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354289455</guid>
      </item>
      <item>
         <title>How Seltzer Water Took Over America</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354290550</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.youtube.com/watch?v=PrJrq4-Jn4Y" />
         <pubDate>2019-04-25 21:47:04 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354290550</guid>
      </item>
      <item>
         <title>&quot;Best Sparkling...&quot;</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354291685</link>
         <description><![CDATA[<div>Prices included</div>]]></description>
         <enclosure url="https://www.bestproducts.com/eats/drinks/g1888/best-sparkling-water-seltzer/" />
         <pubDate>2019-04-25 21:55:19 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354291685</guid>
      </item>
      <item>
         <title>Taste Test</title>
         <author>lavada_yarde</author>
         <link>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354292196</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.cookinglight.com/drinks/what-sparkling-water-flavor-is-best" />
         <pubDate>2019-04-25 21:59:12 UTC</pubDate>
         <guid>https://padlet.com/lavada_yarde/2mgo3kbtasiq/wish/354292196</guid>
      </item>
   </channel>
</rss>
