Comprehensive Lesson Plan: Understanding Public Relations in Professional Settings by sahar iqbal

Identify Key Stakeholders

sahreqbal8 — 2024-09-29 21:28:06 UTC

By the end of this lesson, students will be able to identify and describe the important stakeholders in public relations.

Differentiate PR Types

sahreqbal8 — 2024-09-29 21:28:06 UTC

Students will be able to distinguish between paid and unpaid public relations strategies.

Understand PR in Professional Settings

sahreqbal8 — 2024-09-29 21:28:06 UTC

Learners will comprehend how public relations functions in various professional environments.

Analyze Crisis Management

sahreqbal8 — 2024-09-29 21:28:06 UTC

Students will be able to analyze and discuss basic principles of crisis management in PR.

WHAT IS A “STAKEHOLDER”?

sahreqbal8 — 2024-09-29 21:28:06 UTC

Paid vs. Unpaid PR

sahreqbal8 — 2024-09-29 21:28:07 UTC

Crisis Management Simulation

sahreqbal8 — 2024-09-29 21:28:07 UTC

LEGO was embroiled in a crisis when Greenpeace launched a viral campaign attacking LEGO’s partnership with Shell Oil due to Shell's environmental record. The campaign depicted LEGO toys drowning in oil, and the public backlash was immense. Instead of maintaining the partnership, LEGO cut ties with Shell and announced it with a statement acknowledging the concerns.

Why It Worked:

LEGO chose the long-term brand value of being seen as environmentally responsible over short-term profits.
It strengthened their brand position as a company that listens to its customers and prioritizes ethics.

10 Minutes Brainstorming

sahreqbal8 — 2024-09-29 21:28:11 UTC

Make a hypothetical case study in which you as a publicist help in managing a crisis situation

Amazing Adds

sahreqbal8 — 2024-09-29 21:58:11 UTC

sahreqbal8 — 2024-09-29 22:05:46 UTC

sahreqbal8 — 2024-09-29 22:15:39 UTC