• Bacardi is the largest privately held, family-owned spirits company in the world.
• The company was originally known for its Bacardi white rum, but it now has a portfolio of more than 200 brands and labels.
• Founded in 1862, and family-owned for seven generations, Bacardi employs 6,000 people, manufactures at 29 facilities in 16 markets on four continents, with sales in more than 150 countries.

• The ideal consumer is males or females from the ages 19 to 60. 
• Most advertisements market the product white rum.

• Social responsibility; 
• Revolves around The Consumption of Alcohol 
• Bacardi is committed to educating legal drinking age consumers about responsible drinking to ensure they can make informed choices about how they consume alcohol. 
• The Company has had a strong heritage of promoting responsible drinking since its first advertising campaign focused solely on this topic in Mexico in the 1930s - long before social responsibility was on the radar.

  

• This advertisement markets the idea of drinking responsibly 

• Their award-winning global responsible drinking campaign, “Champions Drink Responsibly”, is a multi-media campaign launched by family-owned Bacardi Limited in 2008. 
• This campaign titles Rafael Nadal as the Bacardi Limited Global Social Responsibility Ambassador and demonstrates the Bacardi commitment to communicating important social responsibility messages relating to the consumption of its products.
• As the Global Social Responsibility Ambassador and face of the “Champions Drink Responsibly” campaign, Rafael allows Bacardi Limited to capture the world’s attention. 
• Rafael is a known professional tennis player with an instantly recognizable and admired personality to take the social responsibility message even farther than before. 
• With Rafael, “Champions Drink Responsibly” focuses on its core responsible drinking message, inviting consumers to follow the “Champions Way,” making responsible choices to ensure everyone’s safety and enjoyment.

• We think Bacardi Limited introduced their social responsibility revolving around drinking responsibility because they want people to enjoy their alcohol but to be responsible at the same time. This shows that they care about all of their customers instead of caring about just the money. 
• They benefit from this because consumers realize that the company cares for themselves and drink from that company instead of another one.
• We think this company is doing a good job because they have reached a wide audience by this worldwide. since the “Champions Drink Responsibly” launch, the campaign has already engaged more than 37 million consumers. Bacardi is reaching a larger audience by launching new advertising featuring Rafa as the Champion and having these advertisements illustrate aspects of responsible drinking. This campaign successfully engages consumers through a variety of traditional media, as most consumers are online and very social. This includes YouTube®, with its own dedicated channel and a Facebook page. It is also supported by its own website, where consumers can learn recipes for alcohol-free cocktails and discover useful tips on enjoying a night out responsibly. 
  
  

• They Are making a lot of there products and even apps on the App  store  red in order to support aids
• They are donating 1 dollar from every purchase towards aids research.
• Up to this date, Apple has raised up to 120 million dollars and continue to raise more to try to prevent this disease.

• Overall, Toyota’s advertising strategies have been fairly successful over the years, with it being one of the most influential car companies on the market. 
• Although their advertisements are not too unorthodox, they are inoffensive, sometimes funny (car genie ad series), but also very telling of the product. 
• We think that Toyota’s internet advertisements are doing well because of their efforts to relate with the millennial market. 

https://www.youtube.com/watch?v=7wt5FiZQrgM

• From 1957-1991 Dove used to advertise their soap as a beauty product, saying that it would make you prettier because your skin would be softer or it would help you stay younger looking.
• In 1991 to the present date dove turned their campaign around and started advertising to all women and making them feel beautiful for who they are.

• Dove’s target market and their ideal consumer are all women. Dove promotes equality and that all women should feel beautiful all the time. Although their main target audience is women, they also have some products that are meant for men such as soaps, shampoo, etc..

• Doves strategy is to know their customers, personalize their campaigns and collect more data. Dove advertises to women of all ages, shapes, colours and sizes and makes them feel beautiful, this gives them a very large audience which leads to a lot of consumers for their products. 

• Customers and consumers become informed of Dove’s products because of their advertising on TV, Twitter, Instagram, Facebook etc… Their commercials are very powerful in terms of equal rights among women and making them feel appreciated and worthy. Dove proves that women don’t need makeup or photoshop to feel beautiful, but that they are more beautiful in their own natural skin.

• In our opinion we think this company introduced this marketing campaign because it stands out from all other beauty campaigns, dove focuses on young girls and how they will feel, they focus on making everyone feel beautiful and they encourage women to love themselves. They benefit from this because it makes the consumers feel like they really care. We think they are doing a very good job with their ads and the way they present their business, it makes us want to purchase their products and makes women feel personally loved by the company.

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• Human rights
• Environmentally friendly 
• Caring about the planet and animals
• Natural 
• Social and environmental benefits
• Activate self esteem - equality 
• Mono brand retail: you can only purchase these products in their own stores
• The current “trend” that many people are following or taking interest in is veganism. Products that are environmentally friendly, cruelty free, and natural are becoming increasingly popular among consumers so The Body Shop is an inexpensive and trendy location to acquire products that hit these elements. 
• This is part of their strategy they have taken an organic stance to differentiate themselves 

  

  Promotion
• The body shop does little advertising on their product's because they regard stores as the most effective platform to advertise themselves. 
• Their marketing campaigns and promotions do not focus on promoting the products, they focus more on global issues and helping the environment, nature, animals etc. 
• Promoting awareness for global issues 
• Focuses a lot on ethos
• They promote their products by using the friendly, good-for-the-environment, natural stance 

• They introduced this initiative to make themselves different
• The organic industry and natural, healthy living is a huge current trend
• Big industry (cosmetics)
• They lead in the natural cosmetics industry because of their strong core values and strong brand image
• They are the originals
• They have good publicity 
• Consumers recognize their genuine care for the environment which makes many of them brand loyal and spread word of mouth 
• They benefit from little product advertisement because, they are showing that they care a lot about the environment and global issues rather than a business that is money driven. Other businesses may claim that they produce natural products to help the environment but only use this angle to gain customers and sell.
• Despite little promotion and advertising they are succeeding in the market and have many loyal customers. We believe that they are doing well, however, we also believe that in the future they should focus more on marketing and advertising in order to become even more successful. This could be advantageous for their company. They should also ensure that promotions do not interfere with the foundation of values that they are built upon, doing so may result in loss of loyal consumers.