What is Category Management? by

Strategic partners

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Partner to deliver category growth and opportunities

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Managing the ins and outs of a specific category

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The management and understanding of a specific category, the customer, consumer and purchasers needs

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Looking at the category to assess trends, changes and opportunities

Using shopper and customer insights to make recommendations to suppliers and customers to deliver on goals and opportunities

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Exploring and understanding levers that drive category growth- mix, pricing, products, shopper, customer

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Analysis of environment and trends within the category to identify gaps and opportunities while presenting with a category story.

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Bridge between marketing and sales - managing category trends, performance, promo, pack and pricing strategy whilst managing risks and opps with the team

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The planning and organisation of a category that takes into account many aspects - shopper insights, category insights, customer strategy and key metrics such as sales/profitability

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The understanding/balance of consumer, retailer and supplier behaviours, trends & needs

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Internal and external partnership to identify how we mutually grow a category inline with evolving shopper and consumer needs

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Identifying business opportunities

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Strategically driving growth for the supplier and the retailer while delivering triple win (customer, shopper/consumer, supplier)

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Achieving sustainable growth by leveraging market, shopper and customer variables

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Category management refers to the mining of data to deliver a story which shapes and delivers total category growth

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Creating consistent growth for your business and customer through RGM and innovation initiatives

Strategic Consulting

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Working with different functions to bring value and growth to the category