2. To make sure the new product be successful in the market by getting new customers and keep the customer buying then get business growth. For example Nintendo company found that people nowadays have very busy work lives and have less time for exercise and family gatherings. So they introduce Wii to enables users solve these problems.

 

2.     It is very importance for Nintendo Wii to understand their customer’s needs so that it can be more adaptable to all users/niche groups or targeted group in term of matching their lifestyle, culture, preferences, behaviors and sex since it was a new advance product. Therefore, through all the positive matching and good performances, it can automatically turn into a resonance that motivated consumers to repurchase their product as Nintendo Wii can also retains their brand recognition easily by giving brand awareness and brand image to consumers at all the time.

2.  It is very important for each of the company to understand their customer needs that fit with the culture, races and also preferences and so that, the company will satisfy their customer from what they can offer and also increase the customer value . When there is an increasing level of customer satisfaction, the retention or rapid buying behavior from the customer will also increase. Thus, the company can increase their profit margin and also expands their product and service.

as air, food water, shelter, clothing and so on.Meanwhile for acquired needs is the social needs which is love and affection among the family members. 

2. Customers nowadays are quite stressful with their daily life activities. Customers need to rest and also exercise after spending their whole day doing their jobs or studying. Therefore, Nintendo produce an indoor game just right for them that can fulfill consumer needs. Nintendo has the motivation to innovate new product adoption when the shipments of Wii exceed 50 million. Therefore, Nintendo innovates Wii sports and Wii fit.

1. The consumer needs that driving the success of the market adoption of Nintendo Wii is the ego needs (prestige,status & self esteem) and the social needs(affection, friendship & belonging)
2. To understand customers needs and motivation in new product adoption are really crucial as the need are changing and never fully or permanently satisfied. Based on the statement of Nintendo Wii America , Reggie Fills-Aime it is simply because of Nintendo customers-driven marketing strategy as Japanese well known as a health-conscious nation however they are very busy and have less time for family and exercises. The Nintendo Wii enable users to solve these dilemmas through exercises by playing the Wii games with their family members  friends after work or on the  weekend and these will fulfill their consumer needs.

 

2.        To ensure the new product is going to be successful between the market, they need to understand their customer needs which is fixed to all culture and races. So that, customer or consumer will satisfied with all the value added in it. When all this happen, automatically the retention of repeat buying will increase and also involve the increasing of profit of the company. 

2. The importance of understanding customer needs is Nintendo Wii are produce indoor game and its user-friendliness because wireless controller. Besides, the motivation in new product adoption is Nintendo enables user to solve these dilemmas through exercise by plying the Wii games with their family members or friends at home, so that social bonds are more effective.

 2.    The importance of understanding customer needs and motivation in new product adoption is customer nowadays are need to confront with many type of problems and they will feel a quite stressful in their daily life. For example, the people will spend most of their time at job working and studying without do something that can be rest of mind. So, the creation of Nintendo Wii games are very effective to their customer and it can release tension and helping to solve what problem they are have. They also can spent more time with family and friends during plays the Nintendo Wii games 

2. It is important for Nintendo Wii to understand the customer needs and wants and make sure that the new product can be successful in the market by getting new customers. For example Nintendo company found that people nowadays have very busy with their work and have less time for exercise and family gatherings. With this video game, this can be able to make them have more time to doing their exercise and at the same time they also able to spend time gathering with their family members by playing together with this video game. This video game not only can satisfy the safety needs and also social needs which is gathering with family members.

2. On the basic of the market success of the Nintendo Wii, understanding customer needs is important since in this fast changing world, human lifestyle changing from time to time, to understand the needs of consumer let Nintendo Company has a direction and motivation to launch their new product. The satisfaction of customer also brings out the production of Wii sports and Wii fit.

 

2)       On the basis of the market success of the Nintendo Wii, are such as understanding customer needs which are important in the urban world as human lifestyles differs from times to times, to ensure that Nintendo Company are just-in-time to release their product and to adapt to the current market’s needs and wants. With the satisfaction of customer’s needs and wants will also enable successful product’s adoption in the market.

(2)   The importance of understanding customer needs and motivation in new product adoption is to satisfied customer needs wants because nowadays peoples is very busy work lives and have less time for exercise and family gatherings. The Nintendo Wii enables users to solve these problems through exercise by playing the Wii games.

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2. Based on the market success of the Nintendo Wii, they realize the importance of understanding customer needs and motivation in new adoption. Through understanding customer needs, marketers is able to build strong relationship with their consumer and keep them loyalty to achieve a high level of customer retention. The most importance is Nintendo Company will able create customer values to fulfill customer needs and wants as well as increases customer lifetime value.

from our culture and surroundings, also known as psychological needs which is affection, power, learning, prestige and self-esteem. The Nintendo Wii will makes their user improve their self-actualization to become a more confident and successful person.

(2) The importance of understanding customer needs and motivation in new product adoption is to understand the current needs and wants of their customers so that they can satisfied more of their customer by improving their product according to the current technology. By this, it can helps them to engage the relationship with their customer. Hence, it will increase the brand loyalty and customer's retention which their customer will trust the Nintendo Wii and will repeat buying any new product released by them after this. This will helps them to be more successful in the future.

2.       Understanding customer needs and motivation in new product adoption is very important so that the product able to create values among their customers and penetrate through the market. Nintendo Wii had done some researches thus they found that most of the Japan citizen are busy for their work in daily life and have no time no spend for exercise and interaction with their family members. Thus, they created and market a product which have highly value family and social bonds and at their same time they can do exercise by playing the game too. Once they had fulfilled more  one needs of their consumer, they will get a good reputation and recognition of the product will increase especially through word-of-mouth . Lastly , they able to sustain in the market and have ability to compete with their competitors.

      

2)       The importance of understanding customer needs and motivation in new product adoption is to fulfill consumer needs. People nowadays always busy with their works and have no time to going out or take on leave for vacation. So, the Nintendo Wii had fulfilled the consumer needs. Nintendo Wii help the whole family gather in the living room. They can play together without going out. So through this, they can also strengthen the relationship among their family members and also can build good connection between friends. They also can improve their skills by playing these video games.

2.       The importance of understanding customer needs and motivation in new product adoption is to fulfill the needs and wants. By fulfill their needs and wants, it will create satisfaction among customers. Nowadays, Japan citizen are too busy with their work and have less time for exercise and family gatherings. So, the Nintendo Wii solve these dilemmas by the users can exercise and release their tension by playing the Wii games.  Thus, users can practice healthy lifestyle. Besides, the Nintendo users also can close relationship either family members or friends. So, Nintendo Wii were aspect that people need and want to healthy lifestyle and good relationship between family members and friends.

2.      The importance of understanding customer needs and motivation in the new product adoption is to understand what consumers’ needs and wants to fulfil their requirements or expectations with the products. For example, Nintendo Wii able to solve the problems that people nowadays have less time for exercise and family gatherings by innovate Wii sports and Wii fit. This make Nintendo Wii’s customers loyal to their products and make Nintendo Wii success in the market.

 

2.       It is important to understand the customer needs and motivation in new product adoption for achieving the market success of Nintendo Wii. Its country of origin is from Japan that is well known as health-conscious nation and its culture make its members highly value family and social bonds. When people nowadays have very busy work lives and have less time exercise and family gatherings, Nintendo grab this opportunity that they let their customer exercise by playing the Wii games with family members or friends at home after works or on the weekend. It is important because when we understand the customer needs and motivation, we already helps the customer to achieve their goals as well as creating a loyal customer.

Consumer needs

i)Innate needs

- The game console invented to make the users to release their tension 

ii)Acquired needs

- Users can do exercise and increase their health by playing the Wii games

-User can gathering their family members or friends to play Wii games together 

 

2.      On the basis of the market success of the Nintendo Wii, explain the importance of the understanding customer needs and motivation in new product adoption?

The importance of the understanding customer needs and motivation in new product adoption is the new product adoption will be acceptance by many people through fulfills customer wants and needs. Besides that, understanding customer needs and motivation in new product adoption can helps firms and organizations improve their marketing strategies by understanding issues such as the psychology of how consumers think, feel, reason, and select between different alternatives. The firms and organizations can differentiate the market offering to create superior customer value and building brand loyalty by more focuses on meeting the needs of customers and examine how their products can meet the needs of customer.

2. The importance of understanding customer needs and motivation in new product adoption is company must clearly understand the needs and wants of the customers so it can plan a strong strategy and build a strong relationship with the customers. 

2. The important of understanding customers need and motivation in new product adoption is because to understand customers who with a strong achievement and personal accomplishment as an end in itself.