This report will be on how the business, Mayphilfly selling Drawstring bags, bracelets and phone charms are done by a group of students in MPU3222. Furthermore, this report will also discuss the business model canvas (BMC), business pitching, and how our group sells the products to the customer. In BMC it is already explained that nine criteria express the importance of character traits for our business project. Then, for business pitching, we explained how our project operates to the lecturer. We explained the financial, marketing, sales, product, and management. Lastly, we explained how we as a seller of the product promote it online and offline.

Sharifah is the group leader for this project. She guides and motivates her teammates to achieve the projects goal. Besides that, the groups treasurer is Monaliza. She handles with the financial stuffs in our project. Next, Aisyah is our product manager. With her past experience in this project, she has the knowledge of how to handle with the quality and quantity of our products. Furthermore, Richael analyzes the prices of our products to make sure the prices of our products can gain profit for our business while stillbeing affordable for our customers to buy. Finally, Ericka promotes and and does the editing of our posters for our social media.

Instagram: https://www.instagram.com/mayphilfly?igsh=MTJ2dDF0dGRzZngzZA==

Tik Tok: https://www.tiktok.com/@mayphilfly?_t=ZS-8t6u4JvQaH4&_r=1

Whatsapp: https://whatsapp.com/channel/0029Vb2T56EI1rceGk13d01Z

Our customer's problems are :

• Students want to be fashionable in affordable ways

• Affordable gifts for friends, partner or family member

• To keep up with the trend

Our key partners include the online shops where we source our products and raw materials, as well as our drawstring bag supplier. This collaboration helps us maintain the quality of our handmade products/products.

Key Activities

First, production focuses on creating our unique accessories, ensuring each piece reflects high quality. Next, promotion is vital for getting the word out about our products whether through social media, face-to-face promotion to attract our target audiences. We offer various payment options to make it easy for customers to purchase from us which enhances their shopping experience. Finally, delivering orders to ensure that our customers receive their products on time and in great condition.

Key Resources

Our key resources include marketing devices like smartphones for online promotion while face-to-face promotion helps build personal connections and trust with our customers. Together, these resources enable us to effectively market our unique products and reach our target segments.

Value Propositions

Our value proposition is centered around providing a diverse range of unique and trendy accessories that enable customers to make the most satisfactory choice. We understand that everyone has their own personal style so we offer various types of products ensuring that there's something for everyone's personal style. We also provide sample products so the customers can see and feel the quality of our products which builds confidence in their buying decisions.

Customer Segments

Our customer segments primarily consist of youngsters, university students, and fashion enthusiasts. We focus on making trendy and unique accessories that resonate with their lifestyles. Youngsters and students are often looking for styles that reflect their individuality and fashionable yet affordable options that can transition from campus to social events. Fashion enthusiasts, on the other hand, appreciate distinctive pieces that allow them to express their personal style. By understanding the needs and preferences of these segments, we can create products that truly appeal to them and enhance their fashion experience.

Customer Relationship

We build strong relationships with our customers by engaging with them through social media such as Instagram and Whatsapp. We will share information about our business on social media so the customers can know more about our business. The customer can know about our product and when we start to sell our product through social media so they would not miss the chance to order our product. We also promote face-to-face interactions in UNIMAS so they can see our products up close and personal. We encourage feedback to understand their needs better to make them feel valued. By creating a community around our brand, we ensure that our customers feel connected and appreciated.

Channels

We reach our customers through social media platforms such as Instagram and Whatsapp. These platforms allow us to interact with our customers and provide a smooth shopping experience. We also rely on word of mouth as happy customers often share their experiences with friends and family.

Cost Structure

Our cost structure includes the expenses related to the production of our bracelets and the raw materials needed for our phone charms, which primarily consists of beads and threads. By managing the costs effectively, we can maintain the quality of our products while also ensuring reasonable price for our customers.

Revenue Streams

Our revenue streams come from all product sales. The money we make is primarily from selling our products like phone charms, bracelets and drawstring bags. We also provide cash on delivery service for all college as free of charge.

Understanding what customers want was another important lesson. By looking at trends and asking for feedback, we were able to improve our designs. We faced some challenges, like running out of materials or needing to fix mistakes, but these problems taught us how to think quickly and solve issues.

Selling the products also has taught us how to present them in a way that catches people’s attention. This included packaging and pricing them correctly. We also worked as a team that makes us realize how important it was to communicate and share tasks so that everything went smoothly.

Overall, this project helped us learn about creativity, problem solving, teamwork, and even some business skills like budgeting. It was a fun and rewarding experience, especially when we saw people enjoying the items we made.