W3 - Social Media Research - Part A by Vanessa Tran https://padlet.com/tranv1/2hc9km0anqxy en-us 2020-01-13 16:05:25 UTC 2023-05-16 16:31:48 UTC hello@padlet.com In-Class Activity - Instructions tranv1 https://padlet.com/tranv1/2hc9km0anqxy/wish/430833787 1.  Click on the pink "+" (bottom right corner) to create a padlet post for your team, in the Title, put the social media name --> One post per team only.

2. In the body, enter ALL members of your team and roles:
Researcher(s): First and Last name
Leon Shecapio
Brandon Gonsales
Atul Atul
Writer(s): First and Last name
Phoebe Blacksmith-Hester
Presenter(s): First and Last name
Phoebe Blacksmith-Hester


Research on your social media:

3.  Instagram
     Kevin Syserom-2010
     Mike Krieger-April 2012
4.  Number of users (most up to date)
     71,000,000
5.  Revenue generated in 2020-$13.86 billion US
6.  Tell us 3 things that your social media is best at
      1) Adding music to stories
      2) More content than Facebook
      3) Highlight our life events
7.  Tell us 3 things that your social media is NOT so great at
      1) Fake followers
     2) Fake news
     3) Cyber bullying
8.  Search for 3 great examples of how people are using this social media to promote fitness/wellness and why
      1) Fitness trainers are meeting clients through Instagram
     2) Providing workouts & Tips
     3) Diet plans for wellness
9. Take a photo of all members of your group and attach it to the post.  The only purpose of this is to prove that you attended class and participated. :)

NOTE:  be careful not to delete your own post or another group's post.  Padlet is real-time so you can't undo a delete!!!]]> 2020-01-13 16:05:37 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/430833787 Twitter https://padlet.com/tranv1/2hc9km0anqxy/wish/1758360291 Researcher: Jonah Cantor
Writer: Jackson Brunet
Presenter: Raj Patel

1. The founders of Twitter are Jack Dorsey, Biz Stone, Evan Williams, Noah Glass on March 21st, 2006.

2. There are currently 300 million users on Twitter.

3. In 2020, Twitter's revenue reached a total of 3.72 billion dollars US.

4. They are the first social media outlet that releases information from current world events. Twitter's user base encompasses everybody in the world including presidents, celebrities, athletes, etc. Twitter is widely accessible in all regions of the world allowing millions to connect to each other.

5. There is a limited message size capping the amount that one person can write in their post. Lacks a non-formal way to communicate with your friends such as Snapchat with photos. Twitter lacks a proper filter therefore there is plenty of spam and inappropriate content.

6. Gym's and fitness influencers are using work out related hashtags to reach more feeds. Movati and Good Life use Twitter to talk directly to their clients and to offer promotions. Businesses reach out to influencers to collab and promote each other's brands in hopes to reach new audiences.



]]> 2021-09-21 20:39:27 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758360291 Tiktok https://padlet.com/tranv1/2hc9km0anqxy/wish/1758361751 Jake McNamara, Maxime Piquette, Tamsyn DeCou, Abdoulrahman Ali.

3.Tiktok was founded in September of 2016 by Zhang Yiming.

4.Tiktok's estimated users came up to 1.1 billion users worldwide. 

5.The revenue was estimated at 34.4 billion dollars.

6.Tiktok is the best at entertainment, short form content and marketing.

7.Tiktok is not so great at repetitive content, lack of sincerity and restricting content. It is also very fake.

8.Educate the youth on fitness, grow platforms for professional use and marketing 

]]> 2021-09-21 20:40:22 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758361751 YouTube https://padlet.com/tranv1/2hc9km0anqxy/wish/1758362546 Writer-Link Gilmour
Presenter-Mitchell Chabot
Researchers-Sabaath Mannucci, Mitchell Chabot, Pablo Gonzalez,Link Gilmour

Founders-Jawed Karim, Steve & Chad, 2005
Number of users (monthly)-Over 2 billion
Revenue-19.77 billion USD
3 best things about YouTube-Education, Branding, Entertainment
3 things YouTube isn't great at-Misinformation, Explicit content, Pleasing the audience (ads)
3 ways people use YouTube to promote fitness/wellness-Live workouts, Instructional videos, Advertise merchandise



]]> 2021-09-21 20:40:53 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758362546 Linkden https://padlet.com/tranv1/2hc9km0anqxy/wish/1758364594 Names of the founders Reid Hoffman, Konstantin Guericke, john Vaillant, Allan blue, Eric ly 

740 million people over 200 countries 57% male and 43% woman

Revenue 8 billion in 2020 sponsored connect was up 60% that year

Posting your resume, learning different skills and develope and build strong business contentions 

Lots of spam messages, high prices and contentions are not in real time 

People post gym ads, connect business to consumers which is good for personal trainers, people can give reconditions about you  

Names of people in group 
Ryan McPhee
Graham Clermont
Meghan Vander meulen
Vaishali Barvaliya





]]> 2021-09-21 20:42:12 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758364594 Facebook ellycrow https://padlet.com/tranv1/2hc9km0anqxy/wish/1758368078 Researchers: Roma Patel, Elly Crow, Victoria Conman, Hiamnshu Balani
Writer: Elly Crow
Presenter: Victoria Conman

3. Facebook was founded on February 4, 2004 by Mark Zuckerberg, Chris Hughes, Andrew McCollum, Eduardo Saverin, and Dustin Moskovitz.
4. There are 2.85 billion monthly active users worldwide on facebook.
5. The Revenue for Facebook was roughly 86 billion US dollars in 2020.
6. Facebook is great for business start ups because of how many users it has. With 2.85 billion daily users it is a good platform to use to get high visibility on your page. It also has great messaging services which can be used for group chats for different fitness programs like BeachBody. Facebook is also a very effective platform to use for digital marketing because of the high visibility on ads and that the ads are tailored to personal accounts. Therefore people who search about fitness and wellness will see ads for pages on these topics.
7. Although Facebook can be a very useful platform, there are also downsides to the site. Firstly, there have been many data breaches which means that users information has been leaked. Moreover, Users information which is considered private has been sold for revenue. This is why when you go on facebook you see ads for things that you have been searching for. Lastly, as with many other forms of social media, there have been many cases of cyberbullying.
8.  Facebook is being used by many users to successfully promote fitness and wellness. One example of this is community pages. There is a community page on Facebook called Better Bodies which is a clothing brand. On this page they use the platform for progress photos and for members to post about fitness and health in their own lives which can help motivate other members. Another example is The Grey Lady's Health and Wellness blog. This blog helps to promote making sure fitness is apart of our daily lives. Facebook can also be used for group chats. There is a community of ladies that are doing a fitness program called beachbody. These programs set you up with a coach and through facebook groups the coach keeps you accountable and motivates you to complete your fitness goals while checking in on your progress as well.

]]> 2021-09-21 20:44:31 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758368078 Snapchat https://padlet.com/tranv1/2hc9km0anqxy/wish/1758370126 Name of Founders:

Snapchat was founded September 16, 2011 in Santa Monica by Even Spiegel, Bobby Murphy , and Reggie Brown

Number of Users:

530 Million active users as of April 2021

Revenue Generated in 2020: 

Snapchat generated 2.5 Billion U.S. dollars in 2020.


3 Things Snapchat is best at:

Providing discrete conversation between two people

Providing updates of your daily life and activities through snap stories


Examples of how people are using this to promote social media: 

Snap Stories through public accounts Public stories
Advertisements

Negatives:

Inconvenient to promote fitness and health because it's not the preferred method of intake for this kind of media. Snapchat is seen as more of an app to use with close friends or in a social way to communicate.

Snapchat is more attractive to use for younger people. The demographic for the app is not that vast.

Using this app to talk to clients would be unprofessional. It might be acceptable to promote through stories though. 

Trent Linklater, Nikita Savtchenko, Ana Paula, Landon Prosty






]]> 2021-09-21 20:45:54 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758370126 WeChat https://padlet.com/tranv1/2hc9km0anqxy/wish/1758372028 Eric Conley, Jeff Commerford, Arya Deepu, Tino Johane.

2. Writer and presenter: Eric Conley
Researchers : Jeff Commerford, Arya Deepu, Tino Johane.

3. Allen Zhang founder of we chat
2011

4. Over 1.25 billion monthly active users on WeChat

5. Revenue 108.2 Billion RMB 2020

6. The three best things are instant messaging, social media, mobile payment app. WeChat is popular in china because it is the all in one app because it has online shops, instant messaging, mini-programs, mini games and developers WeChat is popular in china because it is the all in one app because it has online shops, instant messaging, mini-programs, mini games and developers

7. it issued by the Chinese authorities for the purpose of censorship and mass surveillance on a global scale. Another bad thing about we chat is that hackers can invade peoples privacy. And lack of end to end encryption.

8. 3 examples of using we chat to promote fitness and wellness websites within the app can be able to get people to visit your brand. Also, motion tracking to share the number of steps taken each day. Finally, we chat sports
WeChat mini programs- YOGA TUTORIALS.



]]> 2021-09-21 20:47:17 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758372028 Pintrest https://padlet.com/tranv1/2hc9km0anqxy/wish/1758383391 Researcher- Ian Hunter, Erich Phang- Lyn,Moshu, Hirani, Shamar SKerritt

Writer- Shamar Skerritt

Presenter- Erich Phan-lyn, Ian Hunter 

The names of the Pinterest Founders are Ben Silbermann, Evan Sharpe, Paul Sciarra. Founded in 2010. Pintrest has 450 million users as of mid 2021. Pinterest as of 2020 has 1.6 billion dollars in revenue. 3 things our social media is great at is making inspiration boards, DIY home decor ideas and Art sharing. Pinterest's drawbacks are being not a video based platform, Aimless design to make it hard to find specific stuff, If you have a brand its hard to promote yourself. Ways that we can promote health promotion and fitness are , finding recipes for meals we can eat, Finding motivational quotes to give you the inspiration you needed and lastly you can find quick little workout areas if you don't have the space for it in your home ]]> 2021-09-21 20:54:51 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758383391 pinterest https://padlet.com/tranv1/2hc9km0anqxy/wish/1758384054 1. founders - ben  Silbermann
Evan Sharp
Paul sciarra
2.  researchers - Moshu Hirani
Ian Hunter
Shamar  Skerrit
Erich phang lyn
3. Best things about pinterest - decor ideas 
DIY hacks
motivational quotes
4. pinterest isnt good at 
videos based environment
not business oriented 
not one in all application 
5. revenue 2020 was $1.6 billion
6.  pinterest as fitness app works wonders as it show small tabs and posters for easy workouts 

]]> 2021-09-21 20:55:17 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758384054 WhatsApp Messenger https://padlet.com/tranv1/2hc9km0anqxy/wish/1758497808 1. Researcher - Vaidehi modi
   Writer - Vaidehi modi

2. Founder - Brain Acton, Jan Koum
    Initial release - January 2009
    In 2014, Facebook, Inc. announced it was acquiring WhatsApp for US $ 19 billion, its largest acquisition to date.

3. No. of Users - 2 billion monthly active users worldwide
    India has more WhatsApp users than any other country (390.1 million monthly active users)

4. Revenue generated in 2020 - US $5.5 billion

5. 3 things best about it:-
  a. The calling feature (voice/video)
  b. No Advertisements
  c. Simple and quick chat facility, allows to create group, share images, etc.

6. 3 things that is not so great:-
  a. By calling through WhatsApp, hackers figured out that they could infect phones with spyware called "Pegasus".
  b. No option to hide from particular users.
  c. Limit of 256 persons in a group

7. People can use this app in many ways to promote Fitness/Wellness:-
  a. Trainers can do video chats or voice calling with their clients
  b. Can share exercise schedule my messaging
  c. In a group can share different links of certain workout videos, also can share diet plans.


]]> 2021-09-21 22:26:14 UTC https://padlet.com/tranv1/2hc9km0anqxy/wish/1758497808