My exquisite wall by Thomas Shaver https://padlet.com/141594/2f4s65uuukag Made with the help of a typing monkey en-us 2019-01-08 15:50:29 UTC 2025-11-04 19:21:25 UTC hello@padlet.com http://www.youtube.com/watch?v=CCBnUx5uMqE (author)- Brisk co, i believe its effective. 141594 https://padlet.com/141594/2f4s65uuukag/wish/318373149 I believe that this commercial was effective, one example of this commercial being effective is the fact that the main idol in the video is eminem himself. That alone will attract people more towards brisk iced tea then say the leading competitors arnold palmer or fuze. I say this because it will make fans of eminem want to do more things that he does or be more like him and in this case, drink brisk iced tea.
 This commercial uses pathos. It makes people feel the need to connect to eminem through the drink that they are promoting. It targets the audience members who like him. It also may bring the emotion of happiness or maybe even humor. As this commercial is intended to have a message and some laughs mixed in. pathos comes from the example of when he is in the studio rapping and the guy in the suit is constantly hitting the bleep button. It's supposed to add irony because eminem curses a lot and humor because its funny. 
This commercial also uses ethos. This uses it for the same reason i said that it makes people want to be like eminem and drink the iced tea.  It uses the celebrity endorsement, it makes the viewer intrigued into wanting the iced tea. And i guess you could even say it works as awareness, because at the end of the ad eminem exclaims “damn this really is good!” and that will make the viewer think that it's maybe worth trying and even agree that, yes this drink is good
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