University and career skills, term 2 by https://padlet.com/1162836198/2f0tn88wuk3e 伴随着创意的狂潮 en-us 2019-01-24 21:25:05 UTC 2025-11-02 00:37:04 UTC hello@padlet.com Section 1, Seminar topics suggestion 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/324159774 Programme link: https://www.rsm.nl/bachelor/international-business-administration/curriculum/]]> 2019-01-24 21:26:09 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/324159774 Topic1, promotions of Burberry 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/324160877 2019-01-24 21:29:52 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/324160877 Topic2, apple's operation management 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/324161174 2019-01-24 21:30:59 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/324161174 Section 2, Seminar question 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/326955655 The seminar is mainly about how marketing management work and why it is important. To prepare, First will find some cases of successful marketing management strategies and find out their common feature. Then I will move to some negative examples, Companies that failed because lack of attention on marketing management or have chosen wrong strategies. Finally, I will try to sum up marketing management from both sides.]]> 2019-02-02 14:16:59 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/326955655 Section 3, Brainstorming 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/326964426 mind mapping (please click the photo to see)]]> 2019-02-02 15:53:32 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/326964426 Section 4, my sources 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/326972208 1.https://www.forbes.com/sites/johnrampton/2016/10/02/5-key-components-to-a-successful-content-marketing-campaign/#2ee17b285ebc
very good points of how to do well in a single marketing action(the audience, the content, the offer, the promotion and distribution, the follow up).

2.https://www.sciencedirect.com/science/article/abs/pii/S0148296316304325
position of social media in new era's marketing.

3.https://www.emeraldinsight.com/doi/abs/10.1108/14635770010378909
good case of how marketing management build a great company and how Six Sigma works]]> 2019-02-02 17:03:43 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/326972208 The most useful searching engine 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/326973943 https://scholar.google.com/
Very academic, easy to cite, convenient to filter articles from different aspects.]]> 2019-02-02 17:20:40 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/326973943 My catalogue 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/326974852 easy to use, clear and well organized]]> 2019-02-02 17:30:58 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/326974852 Section 6, My seminar notes 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/331800095 2019-02-15 16:27:30 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/331800095 Section 7, The importance of reflection 1162836198 https://padlet.com/1162836198/2f0tn88wuk3e/wish/341905300 https://www.edunators.com/becoming-the-edunator/step-6-self-care-reflection-for-learning/the-importance-of-reflection-in-education]]> 2019-03-15 19:03:06 UTC https://padlet.com/1162836198/2f0tn88wuk3e/wish/341905300