SME Business Strategy Canvas by Ernestina Saarrah-Mensah https://padlet.com/esmensah22/2e94hm4sgvy9 18LLP008 Sections 2 - Student B830798 en-us 2018-11-12 22:01:24 UTC 2026-03-14 18:42:48 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Diskette.png Key Partners esmensah22 https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303501933 Who are the key partners or suppliers?
Investors - the opportunity to invest in a booming market
Mobile App Developers - Suppliers
Map Technology Company
Payment Processors
Advertisers (Distributors/Channel power) ; Social Media Influencers and Social Media Entrepreneurs

what are the motivations for them?]]> 2018-11-12 22:31:34 UTC https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303501933 Key Activities esmensah22 https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303502475 What key activities does your blue proposition require?
App software development and maintenance.
Constant innovation 
Marketing and Advertisement to promote brand
Endorsement of social media influencers and entreprenuers 

What activities are important the most, in distribution channels, customer relation, revenue stream?
The most important activities in distribution are in the distribution channels in creating the awareness of the brand. ]]> 2018-11-12 22:34:14 UTC https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303502475 Value Proposition esmensah22 https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303503322 What core values do you deliver to customer?
Range in prices for same or similar products.
various delivery methods suitable for customer's 
Unique customer experience 
Born global


Which customers needs are satisfied?
Convenient social-mobile shopping experience at varied prices
A platform for young entrepreneurs to sell their goods and thrive.
Convenient deliveries for customers
Varied payment option ]]> 2018-11-12 22:39:07 UTC https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303503322 Customer Relationship esmensah22 https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303504334 What relationship does the target customer expect you to have?
Dedicated personal assistance, reply within 24 hours
customer rating system on each purchase.
Monthly prize draws for random followers (could be money or an item)

How can you integrate that in term of cost and format?]]> 2018-11-12 22:44:20 UTC https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303504334 Customer Segment esmensah22 https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303504990 Which classes are you creating  values for?



Who is your most important customer?
Mellinial ]]> 2018-11-12 22:48:05 UTC https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303504990 Key Resources esmensah22 https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303505515 What key resources does your value proposition require?
User based
Mobile App to be developed with location service and payment system incorporated 
Marketing and advertisement strategy/campaigns
Search Engine

What resources are important the most in distribution channels, customer relationships, revenue stream…?
Most important resources in distribution are the brand image and channels, brand ambassadors and strong customer relations. ]]> 2018-11-12 22:51:11 UTC https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303505515 Distribution Channel esmensah22 https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303506525 Through which channels that your customers want to be reached?
Raising awareness of service mainly on social media; Twitter, Facebook, Instagram, Snapchat (weekly payment of £30 for ads on these platforms)
 Initial launch campaign/ event followed by semi-annual market event for networking opportunities.
Global digital event launch
Which channels work best? How much do they cost? How can they be integrated into your and your customers’ routines?


]]> 2018-11-12 22:56:24 UTC https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303506525 Cost Structure esmensah22 https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303506805 What are the most cost in your business?
Low cost structure
Platform App development cost 
Marketing and advertisement cost.


Which key resources/ activities are most expensive?
The most expensive key resources is the app software development and marketing activities

]]> 2018-11-12 22:58:00 UTC https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303506805 Revenue Stream esmensah22 https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303506940 For what value are your customers willing to pay?
Free app downloas
Low transaction/service fees and deliver fee option
Promoted page/items
data censors
What and how do they recently pay? How would they prefer to pay?
In App transaction with various payment methods; online transfer, mobile money, SME holding funds (a payment system incorporated in the app that hold the funds and are released after delivery)
How much does every revenue stream contribute to the overall revenues?
Fixed price option for different services
Subscription fees for businesses 

]]> 2018-11-12 22:58:53 UTC https://padlet.com/esmensah22/2e94hm4sgvy9/wish/303506940