CUEGIS by syazwani mohd razali https://padlet.com/syazwanimr03/2dvpwa11q9din4k3 S21C en-us 2021-11-22 07:11:29 UTC 2025-04-05 16:30:14 UTC hello@padlet.com syazwanimr03 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905927819 2021-11-22 12:11:33 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905927819 aimissorfinaa https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905934744


]]> 2021-11-22 12:16:37 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905934744 GLOBALISATION AFFECTING STRATEGY aimissorfinaa https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905935835 2021-11-22 12:17:21 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905935835 aimissorfinaa https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905936517 McD is a franchise that has branches all around the globe, serving a large audience from every culture. To appeal to customers, McD has a strategy to attract locals with their special cuisine menu. This menu is special to each country, fit for the cultural and traditional cuisines of the location. ]]> 2021-11-22 12:17:49 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905936517 CULTURE AFFECTS STRATEGY aimissorfinaa https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905937391 2021-11-22 12:18:22 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905937391 CULTURE AFFECTS STRATEGY https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905937665 2021-11-22 12:18:30 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905937665 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905948903 Samsung believes that understanding and meeting local needs is the principal to create the best possible experience. Samsung plays an active role in each region in which it operates and understands that cultures can be subtly different  Therefore, Samsung creates product based on local need and taste. ]]> 2021-11-22 12:25:41 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905948903 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905949373 2021-11-22 12:25:59 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905949373 GLOBALISATION AFFECTING STRATEGY https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905952022 2021-11-22 12:27:31 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905952022 CHANGE AFFECTING STRATEGY syazwanimr03 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905960569 2021-11-22 12:32:47 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905960569 syazwanimr03 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905973089 2021-11-22 12:40:18 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905973089 Samsung has had to cope with various changes in order to enhance the growth and development of the company syazwanimr03 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905983793 2021-11-22 12:46:10 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905983793 aimissorfinaa https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905985916 McDonalds started out as a barbecue stand but soon evolved to become the largest fast food chain in the world. Through the process of globalisation, the business is able to expand and has branches allover the world with more than half of the premises located internationally. Globalisation of the firm allows them to amend the strategy such as implementing drive thru stations to accommodate different countries ways of getting food. 

]]> 2021-11-22 12:47:15 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1905985916 syazwanimr03 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906003129 2021-11-22 12:56:36 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906003129 GLOBALISATION AFFECTING STRATEGY idlan1 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906054133 2021-11-22 13:20:29 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906054133 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906105191 2021-11-22 13:40:13 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906105191 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906124096 2021-11-22 13:47:24 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906124096 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906149222 In 2011, Sony and Samsung had a joint venture in LCD television technology, Sony pulled out of this agreement, with Samsung buying out the stake in the venture for $939 million. This ended up being a significant positive decision for Samsung as they have gone on to dominate the TV market in both market share and quality following innovations into OLED LCD screen technology.]]> 2021-11-22 13:57:18 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906149222 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906150106 Samsung have entered a strategic partnership with Microsoft, as of 2017. They are working together for the Samsung Galaxy Book, to compete more effectively with the apple iPad product line, allowing for greater effectiveness with Microsoft’s software solutions and marketing power in western countries such as the US. This partnership directly improved the device’s compatibility and connectivity specifications through combining technical knowledge.]]> 2021-11-22 13:57:38 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906150106 https://www.thesun.co.uk/money/13957312/who-owns-cadbury/ idlan1 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906462249 Globalization is the growing integration of countries through increased freedom of global movement of goods, capital and people. Strategy is a long-term plan of action for the whole organization to achieve a particular goal. Globalization has a significant impact on business strategy. This can be seen in the company of Cadbury. Cadbury is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010.  The headquarter is in Uxbridge, London while the products are available in about 50 countries. 

The first step in the globalization of the company, Cadbury accepted an improved £11.6bn takeover bid from Kraft, justified its decision to sell out to the US food group. This is beneficial to the company to ensure the financial source. However, the ownership of the company is no longer secured by the Cadbury family. 

Other than that, to secure a supply of quality cocoa from Ghana, Cadbury is to invest £30m in rural development in the country over the next 10 years. The money forms the bulk of the £45m Cadbury Cocoa Partnership, a decade-long commitment aimed to invest in communities that grow cocoa for Cadbury. Cadbury also had manufacturers in more than 15 countries as of 2017 across the world which helped to reach a wide market.

The strategy used by Cadbury in areas of South East Asia and the Middle East is to connect with consumers in a meaningful and purpose-led way, which focuses on the taste of the chocolate. This taste element is crucial in markets where Cadbury represents an expensive option compared to the local alternatives. Cadbury's strategy also includes unveiling a “healthier” version of its Dairy Milk bar with 30% less sugar. This product development is used to maintain the customer base.

As for the stakeholders, the parties who benefit from this include the employees and managers as they are expected to see a rise in salary and productivity. A large number of cocoa bean farmers also profited from the company's growth by securing their job. However, some customers feel unsatisfied when Kraft Foods changed the old recipe of their chocolate. This is caused by the company's choice to opt for standard, cheaper cocoa mix chocolate.]]> 2021-11-22 16:01:18 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906462249 idlan1 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906464717 2021-11-22 16:02:22 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906464717 GLOBALISATION OF IKEA https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906570652 2021-11-22 16:48:56 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906570652 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906571887 2021-11-22 16:49:25 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906571887 With 230 stores in 33 countries- For example, a balcony section of the store was introduced. Chinese apartments often have balconies, so it was a smart decision to capitalize on this regional difference (Prange 81). This change in strategy shows some of the limits of the global approach Before expanding into the United States, IKEA did not consider the differences between the US and European markets (Mellahi and Frynas 4). As the case study points out “Sofas weren’t big enough, wardrobe drawers were not deep enough, glasses were too small, curtains too short, and U.S. size appliances didn’t fit in the kitchens.” existed in many countries which allowed the firm to gains large economies of scale. Statistic shows that IKEA group is the world’s largest furniture retailer who has more than 301 stores and 30 franchised units. https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906575211 2021-11-22 16:50:56 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906575211 changes adrianasalman02 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906604406 IKEA's digital transformation
strategies:
1.flow of goods 
2.supply mechanism
3.store floorplans
4.how employers and managers need to operate at two speed (while operating from one space)
5.rapidly expanding data and technology ]]> 2021-11-22 17:05:54 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906604406 IKEA'S DIGITAL TRANSFORMATION adrianasalman02 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906611367  “Shop & Go” feature in the IKEA app — available in a few countries — which allows you to use your own mobile device to scan, pay for items and skip the checkout line in the store. STRATEGY: requires a complete modernization and reengineering of all the tech landscape within IKEA. It also requires a different way of operating to fulfill the goods to be bought. ]]> 2021-11-22 17:09:20 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906611367 https://hbr.org/2021/06/inside-ikeas-digital-transformation adrianasalman02 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906612483 2021-11-22 17:09:55 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906612483 changes adrianasalman02 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906662893 IKEA OPEN URBAN STORES
They'll open 30 new stores in city centers, moving from their classic model of being on the outskirts of major cities to one where they're closer to where many of their customers live.

STRATEGY (adapt with new shopping behaviour)
1. no parking lot in the store plans = millennial prefer mobility without car 
2.  smaller-format stores with its urban planning 
3.offers consumer consultation for design smaller area
4.Increase delivery services (more online customer)

]]> 2021-11-22 17:33:53 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906662893 adrianasalman02 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906663992 https://www.retaildive.com/news/ikea-goes-after-urban-millennial-consumers/571310/]]> 2021-11-22 17:34:27 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906663992 CHANGES AFFECTS STRATEGY adrianasalman02 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906680154 2021-11-22 17:43:08 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906680154 changes in product adrianasalman02 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906692488 product according to the region 
=size, materials 

]]> 2021-11-22 17:49:39 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1906692488 EFFECTS OF GLOBALISATION https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907158710 2021-11-22 23:50:00 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907158710 CULTURE IMPACT ON ORGANIZATION wanjunaina030701 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907162812 2021-11-22 23:54:08 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907162812 wanjunaina030701 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907163077 Culture refers to a set of shared values, beliefs and social practices in an organization and strategy refers to a set of action plans to achieve the long term goals of the organization. The impact of culture on the organizational strategy of Cadbury, a British multinational confectionery company owned by Mendelez International is discussed in this essay. An organizational strategy refers to how the company plans to allocate their resources in order to support the business activity of the company such as production, marketing and production.Cultural diversity has great influence in the business organization when it is being seen globally. When business is no more limited to its normal geographical boundary it becomes necessary to involve local people in the workforce along with parent countries, so it becomes very necessary to develop a common culture within the organization to meet the requirements of business objectives. So from other point of view cultural diversity becomes the need for the organizations going globally.


]]> 2021-11-22 23:54:22 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907163077 wanjunaina030701 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907164540 2021-11-22 23:55:49 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907164540 wanjunaina030701 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907164771 Cadbury relies on organizational strategy in order to plan to achieve its long term goal. The takeover of Cadbury, the 186-year-old British company, especially by an American multinational like Kraft, had caused waves of public protests and The Mail, one of the British newspapers had run a “Keep Cadbury British” campaign. Many people thought that the takeover of Cadbury by Kraft Foods,  an American food manufacturing and processing conglomerate would act as a threat to Cadbury as Andrew Bonfield the finance director of Cadbury states that “Cadbury group culture would be diluted if the company swallowed a large multinational group such as Kraft”. However, Kraft offers a chance for Cadbury to emerge in markets and in higher-growth sectors. Kraft’s chairwoman and chief executive, said “It transforms the portfolio, accelerates long-term growth and delivers highly attractive returns,” and from this Cadbury could also increase their revenue stream which can be reinvested into the company’s subsidiaries. Cadbury is able to set the highest bar making it impossible for other chocolate and confectionery companies such as Hershey.


]]> 2021-11-22 23:56:02 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907164771 wanjunaina030701 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907166123 2021-11-22 23:57:24 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907166123 wanjunaina030701 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907166428 Cadbury also embeds culture as a crucial factor when it comes to branding strategies. Cadbury’s main goal is to focus on the needs and wants of consumers and what differentiates their products from the competition to develop more sales in the market. Confectionary consumers have relatively similar needs but also local cultures can also cause preferences of taste and because Cadbury chocolate is sold all over the world they need to adapt their products to the culture, lifestyle and beliefs of consumers in that area. For example, Cadbury has made flavours such as Durian and Pandan Coconut for Malaysia and Vegemite flavoured chocolate for Australia. Not only does Cadbury celebrate preference in taste but also diversity. In India, Cadbury launched a chocolate bar called ‘Unity’ which has dark chocolate to white chocolate all in one bar.  From this, the consumers from the specific community will be attracted and therefore increasing the sales revenue. However, there would be an increase in cost to promote in order to create a new USP and new packaging. As new Cadbury products are more expensive than old ones, customers often do not acknowledge new products. Therefore Cadbury needs to ensure that their products reach their targeted audience.


]]> 2021-11-22 23:57:43 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907166428 -merging of separated national markets into one global marketplace - The remove of barriers to cross border trade have make the firms can sell their products globally-are many potential markets with the high growth rate especially Asian market -Asian market is viewed as one of the main markets for global economic growth. The market is believed to grow at 6.1% at year 2015 and 6.2% in year 2016 under the forecast-gains large economies of scale-oducts due to the globalization of production. It helps the firms to reduce operation cost by getting cheaper raw materials. Besides, partnering with local suppliers can make sure the supply chain process is smooth and lower the overall production cost. IKEA has more than 43 manufacturing units over 12 countries and opened its first wholly owned manufacturing facility in Jiangsu, China. This factory is producing wooden furniture and interior decoration materials and will supply to most of the stores in China https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907166954 2021-11-22 23:58:14 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907166954 CULTURE OF IKEA https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907171441 2021-11-23 00:02:44 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907171441 they realised that they could not sell identical products in different countries. At the beginning since IKEA didn’t consider these differences and the range of furniture they offered was unsuitable for other countries. As example : Customers in the US purchased flower vases thinking they were American-sized drinking glasses. IKEAs beds and dining tables were not big enough, they did not offer furniture suitable for the “home entertainment centres” common to many American homes, and the sitting room furniture was not durable enough. These examples illustrate how IKEA had to learn to adjust their product range according to national preferences. https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907171954 2021-11-23 00:03:13 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907171954 Samsung recently decided to increase the number of employees in all branches across the globe in order to increase its workforce (Heejin et al. 2005). Having the many branches across the globe, Samsung has continued to employ more and more employees in Korea and outside Korea. syazwanimr03 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907194026 2021-11-23 00:22:45 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907194026 Globalization of Cadbury idlan1 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907201808 2021-11-23 00:28:49 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1907201808 idlan1 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1910941010 2021-11-24 16:15:13 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1910941010 adrianasalman02 https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1915833496 https://www.linkedin.com/pulse/changing-face-retail-digital-transformation-ikea-part-banerjee-1f/]]> 2021-11-28 02:45:38 UTC https://padlet.com/syazwanimr03/2dvpwa11q9din4k3/wish/1915833496