Coming up and sticking with a concrete idea was a lot harder as this project has a lot more weight to it than previous projects. 

A unique selling proposition was hard to think of I definitely wanted size inclusivity, sustainability or something that was really current and exactly what people on social media were asking for. Something that really called out to people.

In a way I feel like this will give me better results as it gives people answering the survey more time to think of their answers rather than asking people in store when they probably don’t have time. I could also share the link with people I thought could give honest answers. 

My placement experience really helped with this part, especially the Brand Marketing as we did a lot about Comparison shopping and what M&S could do to better Market their Lingerie. 

I looked at my feedback for the previous project and noticed I had done it by sea freight from Turkey when I should have done it by Van and Ferry as pointed out by Ruth. So I made sure to alter that. 

• evaluate the sourcing policy of your brand and take 1 garment from your range plan  from concept to delivery in the dc

• develop a  clear supplier strategy – garment journey

• create and infographic for your project 

• demonstrate your understanding of concept and trend  

• analyse the pros and cons of the type of supplier that you choose 

• demonstrate your understanding  of the importance of profitability

• add the key margin calculations to your info graphic 

• include a pestel for your chosen sourcing country

• include sustainability measures for your brand 

• evaluate your  chosen country of origin and offer pros and con of sourcing your garment from this region. – garment journey

• demonstrate an understanding of all of the stages in the garment critical path and timing from your chosen coo – garment journey 

 analyse the transport and logistics methods for your chosen coo and demonstrate a clear transport strategy – garment journey 

• write an evaluation that is both reflective and forward looking  explaining why you have made some of your choices  for how does your strategy benefit your retailer, would you change anything in hindsight?