Module Four Lesson Three Assignment by Kai'dn Arrington

Page 2

arringka — 2025-09-27 02:57:41 UTC

Psychographic Segmentation is when a company divides customers into groups based on their lifestyles, interests, personalities, and social class. It helps companies understand why people buy certain products

Nike

arringka — 2025-09-27 02:58:47 UTC

A fitness brand like Nike uses psychographic segmentation by lifestyle. People who live an active and healthy lifestyle are targeted with running shoes, workout clothes, and sports gear

Starbucks

arringka — 2025-09-27 02:59:56 UTC

Starbucks targets people based on activities and interests. Coffee lovers who enjoy socializing, studying, or working at cafes are shown ads for drinks, seasonal flavors, and cozy store environments

Tesla

arringka — 2025-09-27 03:00:40 UTC

Tesla uses psychographic segmentation based on social class. Their electric cars are marketed to higher-income individuals who value luxury, technology, and environmental impact

Lego

arringka — 2025-09-27 03:01:20 UTC

LEGO targets customers by personality. Creative and imaginative children (and adults who enjoy building) are attracted to LEGO sets that allow them to build unique designs and explore creativity

Citations

arringka — 2025-09-27 03:02:20 UTC

All the images are from Nike, Starbucks and Tesla and Lego