Consumer Behaviour by Emily Roffey https://padlet.com/emilyroffey/2b4bzqhytskeffji Generation X & Boots en-us 2021-02-05 15:49:35 UTC 2025-11-18 08:39:51 UTC hello@padlet.com emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1168859017 Born between 1965 - 1979/80, currently 41-56 year olds.]]> 2021-02-05 15:56:22 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1168859017 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1168868859 https://www.simplypsychology.org/maslow.html]]> 2021-02-05 15:58:10 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1168868859 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173400969 2021-02-07 12:44:22 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173400969 Applying Maslow's Hierarchy of Needs emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173634115 Cadbury's 2018 advert celebrates their slogan - 'There's a glass and a half in everyone.' The advert conducts all of the physiological needs in the pyramid. Cadbury focuses on the kindness and generosity of society. Cadbury's captures 'the spirit of the nation in a way that individual consumers can relate to.']]> 2021-02-07 14:43:23 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173634115 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173657421 2021-02-07 14:55:39 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173657421 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173916199 https://salesfloor.net/blog/generations-shopping-habits/]]> 2021-02-07 16:53:13 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173916199 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173947524 https://smartasset.com/checking-account/how-different-generations-spend-money-2020]]> 2021-02-07 17:06:43 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173947524 Lifestyle emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173958352
  • Home-owners 
  • Parents, some could be grandparents too
  • Life stage - Married, living with family/partner/alone
  • Peak of their career 
  • Job Level - Managerial, Senior, Executive
  • Degree 
    • ]]>     2021-02-07 17:11:23 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1173958352     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1174024288 'Gen Xers produce 31 percent of total US income despite representing a mere 25 percent of the population.'

    Gen X are known to be more hesitant as a consumer. They are prone to ignoring the extravagant adverts but to focus on the purpose, guarantee, feasibility and product performance.  

    Shopping habits conducted before making a purchase include:
    - Thorough research through search engines
    - Reading online reviews 
    - Social media ]]>     2021-02-07 17:39:24 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1174024288     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1174026019 Email
    Direct emailing with personalised offers based off their previous purchases. Email marketing is their preferred channel (80% agree).

    Customer Service
    Customer service needs to be of quality to retain the Gen X consumer and obtain their brand loyalty.

    Printed circulars and inserts
    Typically found in print, like newspapers. Gen X love discount and offers so to keep their attention brands should use incentives to obtain Gen X in their awareness and search phases of product consumption.]]>     2021-02-07 17:40:17 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1174026019     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1174053557 https://www.quad.com/wp-content/uploads/2017/11/genx-as-buyers-a-quad-consumer-insights-study.pdf]]> 2021-02-07 17:52:37 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1174053557 Characteristics emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1174217370
  • Family-centric 
  • Technologically aware with great understanding
  • Active users on social media, especially Facebook, WhatsApp
  • Independent 
  • Productive/efficient within their professions - good work ethic
  • 'Work hard, play hard'
    • ]]>     2021-02-07 19:10:11 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1174217370     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184470920 Research and analyse a selected brand and consumer generation to identify why personalisation of the customer relationship is critical to your brand commercial success today. ]]> 2021-02-09 20:12:55 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184470920 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184525055 'If you don’t know your customers, you can’t give them what they want. Personalization helps you gain insights into their preferences and intent through data, so you can offer them tailored experiences.']]> 2021-02-09 20:25:20 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184525055 What is personalisation? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184611948 ...offering customers tailored experiences that keep them engaged]]> 2021-02-09 20:45:50 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184611948 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184634715 Customers typically lean to brands that listen, understand and pay attention to their specific wants and needs.

    *QUE PERSONALISATION*

    This is the way a brand can contextualise the messages, offers and experiences they deliver according to each visitor's unique profile.]]>     2021-02-09 20:51:27 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184634715     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184685978 DATA is the starting point to personalisation which leads to an in-depth insight into consumer demographics, interests and behaviours. This will allow brands to create campaigns, content and experiences that connect and attract their target audience. ]]> 2021-02-09 21:04:49 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184685978 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184777100 https://www.sitecore.com/knowledge-center/digital-marketing-resources/what-is-personalization-and-how-to-approach-it]]> 2021-02-09 21:30:31 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184777100 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184798532 2021-02-09 21:37:16 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1184798532 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223790789 https://www.retail-week.com/indicator/how-boots-takes-advantage-of-its-loyalty-card-data/7031986.article?authent=1]]> 2021-02-21 17:51:20 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223790789 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223798533 https://www.decisionmarketing.co.uk/news/boots-owner-reviews-585m-mass-personalisation-brief]]> 2021-02-21 17:54:54 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223798533 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223828156
  • Email
  • App
  • Boots Advantage card
  • Coupons
  • Health & Beauty magazine
  • Exclusive brands to Boots
  • TV adverts
    • ]]>     2021-02-21 18:08:29 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223828156     Email emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223831043 Boots use generalised email marketing as well as direct marketing. It is a quick and easy way to get across your message. Visuals are important to make it an engaging email. Boots direct emails includes your name, how many points you have, as well as 'hand picked offers just for you'. ]]> 2021-02-21 18:09:53 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223831043 The Boots App emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223868036 The Boots App forms an omni-channel experience for the customer. You can shop, order and digitalise your Boots card so you won't go shopping without it. Connecting your Boots card and account to the app, means there are personalised offers customers can load and use in-store and online using their Boots card. At the till you can scan your Boots card connecting your shopping experience to different channels, the app contains your Boots card, which you then use in-store, you can then check your balance on your app after your purchase. ]]> 2021-02-21 18:27:35 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223868036 Coupons emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223874155 Typically based on your purchasing habits, Boots send Advantage card holders personalised coupons to use to obtain more points or money off. For example, a coupon might be '400 points when you spend £40'. This is an incentive for customers to reach that £40 spend limit or more to gain extra points to then spend in store - a good customer retention tactic. ]]> 2021-02-21 18:30:35 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1223874155 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1225945460 https://www.revlocal.com/resources/library/blog/6-surprising-statistics-that-will-help-you-market-to-generation-x]]> 2021-02-22 11:39:08 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1225945460 Health & Beauty Magazine emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1226832247 A print and digital publication available to everyone. The magazine is free to Advantage card holders relating the customer experience back to the advantages of have a Boots card. Bi-monthly magazine that includes printed circulars. ]]> 2021-02-22 15:03:00 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1226832247 Boots Ad card emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1227001010 Boots use personalisation through one of their key marketing strategies, the Boots Advantage card. The Boots Advantage card is a personalisation pioneer. The analytics can see the wants and needs and their consumption behaviour of the individual customer. Boots can then use the data to understand consumer habits. This data can then be personalised for the customer's shopping experience by generating coupons and extra points for your next purchases. This is accessible by the Boots app and direct mail coupons.]]> 2021-02-22 15:30:49 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1227001010 Boots Advantage Card emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1227020500 It was launched in 1997. Known as one of the most generous loyalty schemes - 4 points for everyone £1 spent (equates to 4p). The card creates high retention levels, encouraging consumers to spend more in store and return. The Boots Advantage card is so key to gain insight into consumer behaviour and data to analyse and improve Boots' personalised service to their customer.

    85% of women in the UK have a Boots card [June 2019]

    The loyalty scheme offers an extraordinary capacity to understand out customer base.]]>     2021-02-22 15:34:07 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1227020500     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1227056533 https://www.sodexoengage.com/blog/consumer-loyalty/why-the-boots-advantage-card-works-so-well]]> 2021-02-22 15:40:18 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1227056533 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1241972251 Do you research a product before buying it?

    Do you read online reviews about your intended product?

    What do you look for in a product? e.g purpose, quality, product performance

    Is customer service key to your shopping experience?

    Do you use social media?

    What is your most used social media platform? e.g Facebook

    Do you like to receive emails from a brand on...
    - Generalised offers
    - Personalised offers
    - New products
    - Events happening with brand in-store and online

    Do you like receiving/finding coupons & money off vouchers?

    If answered yes, does this make you want to go and purchase from that brand?

    Do you prefer shopping online or in-store?

    Do you shop at Boots?

    If answered yes, why, what is your favourite thing about the brand?

    Are there any other shops you use to buy your health and beauty products?

    Do you have a Boots Advantage card?

    What is your favourite thing about the Boots Advantage card?
    - Points to spend in store
    - Extra offers
    - Coupons delivered
    - Free magazine 

    Do you have the Boots App?

    If you answered no, would you download it if you knew you can shop easily via the app, receive personalised offers (extra points/discount) and never forget your card?

    Do you shop with Boots exclusive brands? e.g No7, Soap and Glory

    If answered yes, can you name the brand and what you like about it?

    Do you feel Boots deliver good customer service?





    ]]>     2021-02-25 16:41:17 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1241972251     Demographics emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1254902791
  • 41-56 years old
  • Female/Male/Other
  • Parents, some could be grandparents too
  • 'Sandwich generation' - will have kids to look after but will also have parents to look after
  • Family with adolescent stage and launching family stage
  • Income - £50,000+
  • Occupation - Managerial, Senior, Executive - they are at the peak of their career
  • Educational level - Degree/Masters
  • Martial Status - Married, divorced, single 

    • ]]>     2021-03-01 18:51:40 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1254902791     Geographics emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1254903253
  • Universal 
  • Global
  • Probably live in a town, close by to a city 
  • Urban or rural 
    • ]]>     2021-03-01 18:51:45 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1254903253     Exclusive brands to Boots emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1255006768 One of the most popular brands exclusive to Boots is No7 - a makeup and skincare brand catering for all. No7 cater for the customer's wants and needs. There are recommendations based on your age range (generation) for your skincare regime. 

    Other exclusive brands include:
    • Soap and Glory
    • Sleek
    • Champneys 
    • Ted Baker 
    • Liz Earle
    • Soltan 
    • Botanics
    ]]>     2021-03-01 19:10:44 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1255006768     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1255014801 Gen X are going to typically be home-owners and have a family. Their shopping habits will completely vary from Gen Y/Z because they have to cater and buy for more than just themselves, being the highest earner within the household. Buying habits will include what they buy for the house, their weekly food shop, the money spent on their children. ]]> 2021-03-01 19:12:10 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1255014801 Product emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260373649 Beauty & healthcare products 
    • Makeup
    • Haircare
    • Toiletries
    • Electrical (toothbrushes, razors, hairdryers)
    • Perfume
    • Baby
    • Medicine
    • Vitamins
    • Pain relief
    • Sun protection
    ]]>     2021-03-02 19:35:56 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260373649     Price emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260373840
  • Boots offer variety of choice at affordable prices 
  • Boots' own labels are inexpensive and are great quality 
  • Branded items
  • Most expensive item is the Dyson range
    • ]]>     2021-03-02 19:35:59 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260373840     Place emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260374251
  • High street retailer 
  • Flagship stores located in cities and smaller stores located in local communities, towns and villages 
  • Boots.com and the Boots app
  • 2,336 shops in the UK
  • 85.5%* of the UK population is within 10 minutes of a Boots store
  • Accessible is so important due to it being a pharmacy and offering medication and adivce
    • ]]>     2021-03-02 19:36:04 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260374251     Promotion emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260374410
  • The Boots app
  • Instore promotions
  • The Advantage card - '£10 worth of points when you spend £50" instore promotion
  • Social media - Instagram, Twitter, Facebook, Youtube
  • TV ads
  • Health and Beauty magazine and digital blog
  • Youtube collabs
    • ]]>     2021-03-02 19:36:06 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260374410     Psychographics emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260417492
  • Home-owner
  • Family first
  • Interests: exercise, gardening, reading, watching TV, shopping, going on holiday
  • Values: Loyalty, family, responsibility, honesty, equality, sustainability
  • Attitudes: ‘Work hard, play hard.’, good work ethic, family first
  • Opinions: Always up to date with current affairs and society, advocate for sustainability, open-minded, willing to share and discuss opinions with other generations
  • Personality: Productive, independent, focused, sociable, loyal, passionate
    • ]]>     2021-03-02 19:44:34 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260417492     Behavioural emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260418221
  • Ready to purchase due to extensive research in the search phase of consumption
  • Medium price sensitivity - want good value for money but from time to time will make an impulse ‘treat yourself’ buy
    • ]]>     2021-03-02 19:44:43 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260418221     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260594934 Known as the 'sandwich generation' & 'the lost generation']]> 2021-03-02 20:20:26 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1260594934 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1262907239 https://www.familysearch.org/blog/en/generation-x-characteristics-history/]]> 2021-03-03 09:57:02 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1262907239 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1262919386 The 80s and 90s were the years Gen X were coming of age. 'We transformed the Eighties and we owned the Nineties.'  Gen X was heavily influenced by music cultures creating new genres like indie, grunge, techno. In their youth Gen Xers were happy, fearless, liberated and spontaneous. Their youth are the foundations of who they are today, producing an independent, productive and 'living life on the edge' character.]]> 2021-03-03 10:01:07 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1262919386 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1262945613 Generation X have grown up with many technological advancements, with space travel, the modernised computer, mobile phones, text messaging. During their youth, Gen X witnessed the transition of computers becoming personal and having one in your own home. During their lifetime, they have witnessed huge developments in technology. ]]> 2021-03-03 10:10:08 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1262945613 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1262957273 Gen Xers are technologically aware and have developed knowledge and understanding over their youth to now. They have experienced and witnessed life with and without the technology we have today, seeing expansional growth in this market. ]]> 2021-03-03 10:13:55 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1262957273 Demographics emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263020823
  • 30-65
  • Female
  • Income - £10,000+
  • Occupation - Managerial, Senior, Executive - they are at the peak of their career
  • Educational level - Degree/Masters
  • Martial Status - Married, divorced, single 
  • Parent 
    • ]]>     2021-03-03 10:34:54 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263020823     Geographics emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263021061
  • Likely live in a town due to Boots being located on a high street. 
    • ]]>     2021-03-03 10:35:00 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263021061     Psychographics emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263021307
  • Interests: beauty, wellness, exercise, fashion, reading, shopping
  • Keeps up with the trends
  • Personality: happy, friendly, positive, sociable, passionate, independent
  • Opinions: looking after yourself is important, advocate for sustainability, open-minded
  • Attitudes: family-first, caring for the environment, looking after yourself well
    • ]]>     2021-03-03 10:35:05 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263021307     Behavioural emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263022099
  • Ready to purchase 
  • High media usage - the Boots app and Healthy and beauty blog
  • Medium price sensitivity - Boots' offer essentials but also offer 'treat yourself' products like perfume 
  • Occasions - day-to-day, birthday presents, Christmas presents, baby shower 
  • Price needs to match its quality
  • Will shop in-store and online
    • ]]>     2021-03-03 10:35:13 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263022099     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263141729 50 percent of consumers would be more likely to use retailers again if they were presented with personalised offers and information.]]> 2021-03-03 11:17:34 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263141729 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263220128 2021-03-03 11:45:52 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263220128 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263250036 2021-03-03 11:55:59 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1263250036 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1276542757 https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/

    This source shows the Gen X ownership of technological devices. 55% say they own a tablet, leading this category; 90% say they own a smartphone.]]>     2021-03-06 12:26:35 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1276542757     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402838955 https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/]]> 2021-04-10 16:59:03 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402838955 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839118 https://www.herosmyth.com/article/75-eye-opening-statistics-how-each-generation-uses-technology]]> 2021-04-10 16:59:11 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839118 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839320 https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/?sh=1c3688522a94]]> 2021-04-10 16:59:20 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839320 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839567 https://www.forbes.com/sites/shephyken/2017/05/13/recommended-just-for-you-the-power-of-personalization/]]> 2021-04-10 16:59:30 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839567 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839758 https://www.revlocal.com/resources/library/blog/6-surprising-statistics-that-will-help-you-market-to-generation-x]]> 2021-04-10 16:59:39 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839758 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839975 https://risnews.com/top-shopping-behaviors-gen-x-and-boomers]]> 2021-04-10 16:59:49 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402839975 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402840200 https://www.decisionmarketing.co.uk/news/boots-owner-reviews-585m-mass-personalisation-brief]]> 2021-04-10 16:59:59 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1402840200 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1459904525 2021-04-26 14:56:49 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1459904525 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1459951016 https://www.wgsn.com/insight/article/90634?lang=enproduct%3Dinsight&utm_source=newsletters&utm_medium=email&utm_campaign=insight-bulletin&mkt_tok=ODk3LU1CQy0yMDcAAAF8HbGDzsRBnzwLAkgvqkSxPucQxgjMB_1QL0VjIK6IJxQfWdJZBAvq1J6g2tEUcFkaL2jUl8hwEztJmnnlj5gT1W4Z3DhI2QMGTJxwgd4]]> 2021-04-26 15:04:51 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1459951016 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1459953024 The post-pandemic world has shifted Gen X spending habits. Covid-19 has transformed the way they buy, preferring to bargain hunt and source secondhand, as well as increasingly turning to re-commerce sites.]]> 2021-04-26 15:05:12 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1459953024 Wellness and Beauty emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460024889 Gen X are shifting towards the natural look, celebrating grey hair and simplified make-up. They are connecting with their authentic selves, shifting the focus on what is really important in their lives. ]]> 2021-04-26 15:17:33 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460024889 Family emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460290762 In 2020, when schools shut, Gen X parents had to make a shift in their parenting habits. ]]> 2021-04-26 16:05:29 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460290762 Shopping habits emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460305555 Bargain hunting is a major habit for Gen Xers as value for money is a key priority for the generation.]]> 2021-04-26 16:08:00 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460305555 Coupons emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460369944 86% of Xers (ages 40 to 54) said they would try a new brand if offered a coupon or discount.]]> 2021-04-26 16:19:04 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460369944 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460376295 “64% of Xers are purchasing more store brands—34% because items are not available and 33% to save money.”

    Spending habits have changed due to the pandemic where Gen Xers are now predominantly buying from store brands i.e Tesco own, Boots own brands due to an emphasis on saving and value for money.]]>     2021-04-26 16:20:11 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460376295     Online Shopping emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460401858 27% of Gen X says their shifts to online shopping are likely to stick

    The pandemic has resulted in Gen Xers turning to online shopping especially for food shopping. ]]>     2021-04-26 16:24:44 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460401858     Family First emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460440154 82% of Gen X rated family as their top priority above any other consideration.]]> 2021-04-26 16:31:42 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460440154 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460473104 2021-04-26 16:37:35 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460473104 Incorporating tech into their shopping experiences emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460484940 Using mobile phones on the go can effect how Generation X shop. Within an instance, Gen X can quickly compare the price with another retailer online and if they see it’s cheaper else where then they’ll go there (they want value for money). Brands need to utilise mobile devices; have an app, a loyalty scheme. Bring omni-channel into the customer’s experience. ]]> 2021-04-26 16:39:46 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460484940 Incorporating tech into their shopping experiences emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460485647 Whilst digital-savvy Millennials lead, Gen X are more inclined to shop on their smartphone/tablet as well as on the laptop/desktop than Baby Boomers showing the importance of not neglecting this generation. ]]> 2021-04-26 16:39:54 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460485647 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460635219 https://www.wgsn.com/insight/article/86847]]> 2021-04-26 17:07:10 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460635219 Gen Z - Their children are a key influence emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460636191 Gen Xers digital habits and technology are heavily influenced by their kids. 

    Gen Xers with kids are more likely to own an Alexa (voice virtual assistant), own a gaming device as well as drive a connected car. They will also watch TV on-demand unlike Gen Xers without children will watch live TV. ]]>     2021-04-26 17:07:20 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460636191     Facebook emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460659416 Facebook remain the most popular social media platform. 81% have an account.
    Since Facebook is the most popular social media site used by Generation X]]>     2021-04-26 17:11:36 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460659416     Instagram emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460663105 52% have Instagram]]> 2021-04-26 17:12:10 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460663105 Twitter emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460664289 49% have Twitter]]> 2021-04-26 17:12:22 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460664289 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460666867 Gen X are most likely to track brands for deals and offers on social media.

    70% are likely to make a purchase from a brand they follow.

    41% of Gen Xers follow brands on social media for contests. 

    58% follow brands for deals/promotions.     ]]>     2021-04-26 17:12:50 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460666867     Research emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460676624 Research before buying means they are particularly looking out for discounts/special offers.]]> 2021-04-26 17:14:31 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460676624 Free Delivery emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460683418 With saving money at Gen X's forefront focus, free delivery is likely to convert them to purchase. ]]> 2021-04-26 17:15:44 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460683418 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460687637 Gen X are the most frequent online shoppers, making over 50 purchases a year.]]> 2021-04-26 17:16:31 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460687637 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460694619 Online shopping is the most convenient for them as there is such a demand on their time, looking after their kids, parents and balancing work life. ]]> 2021-04-26 17:17:47 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460694619 Youtube emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460741428 60% of Gen Xers prefer video when learning about a new brand/product with 52% saying that videos were most helpful when making a purchase decision online.]]> 2021-04-26 17:26:15 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460741428 Social media account ownership and usage of Gen X users worldwide as of 4th quarter 2017 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460755709 https://www.statista.com/statistics/307009/social-media-account-ownership-and-use-worldwide-generation-x/]]> 2021-04-26 17:28:51 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460755709 Summary emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460764895 Gen X's most used social media platforms are Youtube and Facebook. ]]> 2021-04-26 17:30:33 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460764895 Beauty emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460796494 Beauty brands are now personalising their customers’ experience, tailoring products to their specific wants and needs. Here we can see suggestions due to your complexion and skin type something personal and specific to the individual. These recommendations feel personal and valued, increasing the engagement with the brand.]]> 2021-04-26 17:36:15 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460796494 Coca Cola emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460797496 Coca Cola execute personalisation positively with the 'Share A Coke' campaign. You could find bottles with your name on, personalising your shopping experience and making you feel valued. The ‘Share A Coke’ campaign was a clear, successful personalisation engagement with the public. This personalised experience retained consumers as they felt valued and appreciated seeing their name on the front of a coke bottle. ]]> 2021-04-26 17:36:26 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460797496 Nike emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460798843 Personalised services at Nike allow the experience to be tailored to your needs and wants.]]> 2021-04-26 17:36:41 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460798843 Emails emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460800462 Personalised email marketing makes you feel valued to the brand.]]> 2021-04-26 17:36:59 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460800462 Emails emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460802768 A personalised email of the amount of time you haven't visited the website entices you in along with the discount.]]> 2021-04-26 17:37:23 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460802768 Oral B emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460805353 Oral B offer a personalised service by their electric toothbrushes and their app. ]]> 2021-04-26 17:37:53 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460805353 Netflix emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460808639 Netflix personalises your choices and gives you specific recommendations due to your watching habits and what you might like to watch next.]]> 2021-04-26 17:38:27 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460808639 Spotify emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460811082 Spotify offer a personalised experience making a playlist dedicated to your with songs picked just for you.]]> 2021-04-26 17:38:54 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1460811082 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1461252970
  • Authenticity
  • Responsibility
  • Loyalty
  • Honesty
  • Equality
  • Success
  • Courtesy
  • Justice
  • Family
  • Conscience

    • ]]>     2021-04-26 19:05:26 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1461252970     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473328897 UK's no 1 leading health and beauty retailer.]]> 2021-04-29 12:16:18 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473328897 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473330539 Our purpose is to help our customers look and feel better than they ever thought possible. ]]> 2021-04-29 12:16:43 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473330539 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473346499 Customers and patients are at the heart of our business, and we are committed to providing exceptional care to them.  We want to be the first choice for their health and beauty needs.  We also offer innovative 'only at Boots' exclusive brands such as No7, a leading UK skincare brand, Soap and Glory and Liz Earle, all delivered with the great value our customers love.

    Boots has a unique place in the heart of the communities it serves across the UK. For 170 years, we have used our pharmacy-led expertise and support to help improve the health and wellbeing of local communities. We know that our colleagues are our strength, and aim to always be the employer of choice, attracting and retaining the most talented and passionate people who truly care, and want to do life changing work every day.
    ]]>     2021-04-29 12:21:16 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473346499     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473351727 Boots are customer-centric always using innovation to deliver great value to their customers. With exclusive brands, it can drive customers to shop at Boots and retain their loyalty. ]]> 2021-04-29 12:22:46 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473351727 Their vision emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473370244 Be the first choice for pharmacy, well-being and beauty - caring for people and communities around the world.]]> 2021-04-29 12:27:51 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473370244 Their purpose emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473371123 We help people across the world lead healthier and happier lives.]]> 2021-04-29 12:28:07 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473371123 Values emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473372184 Walgreens Boots Alliance takes seriously its aim of inspiring a healthier and happier world, as reflected in our core values:

    ]]>     2021-04-29 12:28:24 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1473372184     What makes you stay loyal to a brand? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1494416796 “When I find a brand I like, I tend to stick with it. I know that it is good quality, I know what I’m getting. It is convenient; I don’t have time to research new products all the time and I don’t want to waste my money on something I might not like.”]]> 2021-05-05 15:43:29 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1494416796 What would make you switch brands? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1494418263 “If I saw something that was better value for money. If the product seemed to be better quality and more innovative, I would purchase that one. Ultimately, I would switch brands if there was an incentive.”

    ]]>     2021-05-05 15:43:44 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1494418263     Do you think loyalty cards effect your loyalty to brands? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1494421682 “Yes, definitely. If two shops had the same product I wanted, but one didn’t have a loyalty scheme, I would go for the one that does. I shop more at Sainsbury’s than Tesco because the Nectar app personalises offers on products I buy on a regular basis.”]]> 2021-05-05 15:44:23 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1494421682 Boots emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495121249 Boots use personalisation to its fullest by the Boots advantage card. Based on previous purchases, Boots use customer behaviour and analytics to personalise offers tailored to each customer. The Boots app offer services like vitamin reminders and prescription services.]]> 2021-05-05 18:04:58 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495121249 What are you most likely to do before you go shopping? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495891040 "I will always browse online before I make a purchase, either that be in-store or online. It is so important to me to compare prices and see what is on offer because saving move is evident to me. I love to bargain hunt and get value for money. I will also make a list and have an idea of what I'm looking for because I have done some research."]]> 2021-05-05 21:58:49 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495891040 What do you do when you are shopping? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495895025 "I will still have a browse in other shops before I purchase anything and make a decision on what I want to get. I prefer to buy things like clothing and toiletries in-store and anything if it is a first time purchase. I like to feel things and see what the fabric is like, how big the shampoo bottle might be."]]> 2021-05-05 22:01:06 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495895025 What is your most used social media site? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495921476 “Facebook.”]]> 2021-05-05 22:15:27 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495921476 Why do you use Facebook? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495923970 “I like to keep up to date with family and friends and to communicate with everyone. I also find out about new things on Facebook.”]]> 2021-05-05 22:16:42 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495923970 Do you follow brands on Facebook? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495925331 “Yes I do.”]]> 2021-05-05 22:17:27 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495925331 Does following brands on social media make you go purchase from them? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495928218 “Yes I have actually purchased from brands by looking at social media, it’s a great way of knowing about new products and offers.”]]> 2021-05-05 22:19:06 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495928218 Consumer Profile emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495955930 Jane
    44 years old
    2 children - 15 & 10
    Married
    Owns a home in a town, hour away from London
    Peak of her career ]]>     2021-05-05 22:34:59 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495955930     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495960532 2021-05-05 22:37:07 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1495960532 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496884770 Use a smartphone, likely and iPhone
    Use a tablet and laptop
    Use social media, predominantly Facebook]]>     2021-05-06 06:26:23 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496884770     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496886669 Watch TV in the evening, dramas like The Bay or Line of Duty
    BBC News to catch up current affairs
    Loves Strictly Come Dancing and Saturday Night Takeaway as she can watch TV with her family]]>     2021-05-06 06:27:08 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496886669     Interests emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496890286 Gardening
    Exercising, going on walks or Joe Wicks workout, easy to fit into there busy schedule 
    Likes to read 
    Going on holiday with family
    Travelling]]>     2021-05-06 06:28:29 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496890286     Do you research a product before buying it? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496908288 2021-05-06 06:35:06 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496908288 Do you read online reviews about your intended product? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496908877 2021-05-06 06:35:19 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496908877 What do you look for in a product? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496909674 2021-05-06 06:35:37 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496909674 Is customer service key to your shopping experience? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496910018 2021-05-06 06:35:46 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496910018 What emails do you like to receive from a brand? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496910449 2021-05-06 06:35:57 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496910449 Do you like receiving coupons and money off vouchers? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496910794 2021-05-06 06:36:06 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496910794 If answered 'Yes', does this make you want to go and purchase from that brand/shop? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496911246 2021-05-06 06:36:16 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496911246 Do you prefer shopping online or in-store? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496911644 2021-05-06 06:36:25 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496911644 Do you shop at Boots? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496980081 2021-05-06 07:01:04 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496980081 Gen X = Thinkers emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496984328 2021-05-06 07:02:40 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496984328 Thinkers emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496987037
  • Plan, research and consider before they act
  • Use technology in functional ways
  • Buy proven products
  • Mature and comfortable 
  • Value, order, knowledge and responsibility
  • Well informed about world events
  • Decent income but practical consumers and will think about durability and functionality
    • ]]>     2021-05-06 07:03:44 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496987037     If answered yes, what is your favourite thing about the brand? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496997090
  • Quality 
  • No7
  • Makeup
  • Choice
  • Convenience 
  • Variety of products
  • A stable high street brand that is familiar and trust worthy
  • Quality
  • Choice
  • Lots of options
  • They have a pharmacy 
  • Reasonably priced 
  • Plenty of choice 
  • Good quality 
  • Reasonable 
  • Choice
  • Quality 
  • Special offers
  • Convenient 
  • Reasonably priced and stocks trustworthy brands I know I like
  • Soap and glory products 
  • Range of products 
  • Has products that I want 
  • Everything in one place 
  • Value for money and good quality 
  • Multiple products in one place 
  • Reliable brand 

    • ]]>     2021-05-06 07:07:36 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1496997090     Are there any other shops you use to buy your health and beauty products? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497008915
  • Superdrug
  • Supermarkets
  • Wilko 
  • Department stores
    • ]]>     2021-05-06 07:12:03 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497008915     Do you feel Boots deliver good customer service? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497015025 2021-05-06 07:14:14 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497015025 Do you shop with Boots exclusive brands? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497016129 2021-05-06 07:14:40 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497016129 Do you have the Boots app? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497016977 2021-05-06 07:14:59 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497016977 If you answered no, would you download it if you knew you can shop via the app, receive personalised offers and never forget your card? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497017604 2021-05-06 07:15:13 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497017604 What is your favourite thing about the Boots advantage card? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497019381 2021-05-06 07:15:54 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497019381 Do you have a Boots advantage card? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497020467 2021-05-06 07:16:18 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497020467 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497575562 2021-05-06 11:16:55 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497575562 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497826964 2021-05-06 12:43:19 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1497826964 Slogan emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1498336448 'Let's feel good.']]> 2021-05-06 14:22:55 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1498336448 TV ads emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499324413 TV campaigns are prominent at Christmas. They always use emotional marketing to emphasis the love for family and friends. ]]> 2021-05-06 17:29:24 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499324413 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499329870 2021-05-06 17:30:32 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499329870 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499331165 2021-05-06 17:30:48 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499331165 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499342618 2021-05-06 17:32:55 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499342618 Lecture emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499378867 2021-05-06 17:39:55 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1499378867 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503472957 2021-05-07 17:54:17 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503472957 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503478638 This consumer journey map solidifies the fact that Gen X shoppers focus on the quality of products.]]> 2021-05-07 17:55:31 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503478638 Awareness Phase emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503506063 The awareness phase column confirms Gen X's consumer knowledge and awareness of brands. Gen X love coupons and find this is one of the best ways to make them aware of a brand. Direct mail is also really important because it can target the customer individually. TV ads and social media ads also make Jane aware of a brand ultimately fusing the search phase of a product. ]]> 2021-05-07 18:01:41 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503506063 Search Phase emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503562102 The search phase includes an online presence of online reviews and comparison sites. It is important to Gen X to get the best deals and value for money. Gen X like to search for discounts and coupons so finding a voucher is important to capture their purchasing behaviour.]]> 2021-05-07 18:13:56 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503562102 Post-purchase Phase emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503562698 Jane's consumer journey map finishes with a post-purchase phase of increased loyalty. With loyalty schemes as a prominent way to obtain brand loyalty from Gen X, this confirms how Gen X react to their loyalty to brands in the post-purchase phase.]]> 2021-05-07 18:14:04 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503562698 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503568871 The Summer 2019 advert follows Boots' philosophy of feeling good. It celebrates individualism and focuses on feeling confident in your own body. It shows that Boots' can help through their products acting like an accessory to your confident self. ]]> 2021-05-07 18:15:32 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503568871 Purchase and consumption phase emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503642525 The purchase and consumption phase of a Gen X shopper is simple, quick and to the point. Due to their research and planning before, their consumption phase is concise and straightforward. Gen X like salesperson contact as they stay loyal to brands offering excellent customer service. ]]> 2021-05-07 18:33:22 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503642525 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503782856 2021-05-07 19:10:30 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503782856 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503783834 2021-05-07 19:10:46 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503783834 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503784828 2021-05-07 19:11:02 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503784828 Safety Needs emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503786325 With Boots being a healthcare retailer and pharmacy, they offer safety needs like medicine, first aid, baby and children's health, face masks. The healthcare side of the business is tailored to provide help to people in need. They sell the essentials to keep healthy and well.]]> 2021-05-07 19:11:22 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503786325 Belongingness and love needs emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503817822 Boots represent belongingness and love needs in their Christmas campaigns. They follow the love between family and friends and show how their products and services can being happiness and love to customers' lives. Family first is one of Gen X's biggest priorities so it shows how Boots correspond to Gen X.]]> 2021-05-07 19:20:27 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1503817822 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505159534 Responsibility and being conscience are two values of Gen X, this is where their approach to sustainability lies. Gen X seem more motivated to be more sustainable than other generations.
     61% of “Generation Xers” always consider sustainability factors when selecting an investment product, compared with 59% of millennials]]>     2021-05-08 15:47:15 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505159534     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505161944 Gen X are very sustainable when it comes to physical shopping. 87% of Gen Xers always or often take a reusable bag to do their shopping compared to 78% of Millennials. ]]> 2021-05-08 15:49:12 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505161944 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505165494 2021-05-08 15:52:19 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505165494 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505165631 https://www.schroders.com/en/uk/private-investor/insights/global-investor-study/gen-xers-care-more-about-sustainability-than-millennials/]]> 2021-05-08 15:52:27 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505165631 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505167012 Due to being known as the 'sandwich generation', Gen X are influential on their parents and their children. Sustainability can be influenced on all generations through the Xers.]]> 2021-05-08 15:53:36 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505167012 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505168798 Gen X are willing to pay more for sustainable items and due to having a large income and at the peak of their careers this is an opportunity for brands to influence and capture their consumption.]]> 2021-05-08 15:55:02 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505168798 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505172827 Gen X seem to stick with the brands they love as they know what they're going to get, quality and product performance. Xers are less inclined to try new products as they like to see value for money and not waste their money on something they don't end up liking.]]> 2021-05-08 15:58:21 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505172827 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505173946 VALS confirm the approaches taken in all circumstances, purchase and consumption phase, their technological uses, their shopping habits as well as their psychographics and behaviour.]]> 2021-05-08 15:59:19 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505173946 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505176066 Over a third of Gen X shoppers actively choose products with less plastic packaging compared to Millennials.]]> 2021-05-08 16:01:04 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505176066 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505177451 Gen X tend to be more loyal than other generations. They love free samples and coupons. Brands can retain their loyalty by loyalty schemes or exclusive offers.

    ]]>     2021-05-08 16:02:13 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505177451     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505181704 Customer service is key to keep Gen X loyal to a brand. 66% of Gen Xers said excellent customer service is the biggest factor in driving brand loyalty.]]> 2021-05-08 16:05:33 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505181704 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505185782 Gen X value honesty and trust so to market towards this generation you need to make sure your brand is transparent and trustworthy. Gen X strive off security so to obtain some loyalty you must be able to offer quality, reliable products. ]]> 2021-05-08 16:09:08 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505185782 Traditional media emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505188157 48% listen to the radio, 62% still read newspapers and 85% watch traditional television.]]> 2021-05-08 16:11:24 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505188157 Search Engines emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505188794 Searching the internet is a common tool Gen X use in their researching phase of brands and products. It is key that the brand or product is listed and maybe paid to be the first result when searched for. ]]> 2021-05-08 16:12:01 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505188794 Direct mail emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505191176 Direct mail is a slow but more personal way to market Gen X. As Gen X like coupons and discount brands should include this in their direct mail strategy.]]> 2021-05-08 16:14:10 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505191176 How do you think Boots corresponds to you and your generation? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505238426 "Boots caters well to me and my generation. It offers products I use and want evolving with me as a person. As I get older the brand can still offer me products to suit my wants and needs. I still want to shop with them because I know I can get quality and great value for money."]]> 2021-05-08 16:55:12 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505238426 How does Boots communicate to you? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505250967 Boots communicate to me via social media and the app. Currently, Boots have a £10 Tuesday offer which comes up on my Facebook. They can have really good deals and value for money and if I see a product I usually buy I will likely purchase to stock up. Seeing the ad on social media inspires me to make a purchase."]]> 2021-05-08 17:05:46 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505250967 How does Boots market themselves to you and influence your purchasing behaviour? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505253877 "Boots send me vouchers in the post which are relevant to the things I buy with the brand. The 200 extra points when you spend £20 voucher cleverly entices me to spend a little bit more to gain some extra points."]]> 2021-05-08 17:07:35 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505253877 Would you say that is one of your favourite things about the Boots card? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505256860 "Yes, I love collecting and spending my points. The Boots card is such a good loyalty scheme, better than its competitors. I can save up my points to treat myself. It would make me buy something I wouldn't usually buy, like perfume or some more expensive make up. It is really rewarding and a good incentive to shop with them."]]> 2021-05-08 17:09:32 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505256860 What is your opinion on personalisation at Boots? emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505265047 "Personalisation at Boots, especially on the Boots app, can mean they can cater to me and tailor my offers on the products I usually buy. If Boots send me a voucher, I will always buy the product from them, even if I can get it somewhere else. Boots also personalise my emails, they sent me a birthday email letting me know I had a double points offer I needed to load to my card for the month."]]> 2021-05-08 17:16:37 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505265047 Values emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505267860 Boots correspond to Gen X by taking their values and consumption wants & needs and embedding them into the brand. 
    • Quality 
    • Variety of products 
    • Convenient 
    ]]>     2021-05-08 17:19:09 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505267860     Brand loyalty emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505269628 The Boots advantage card system allows Boots to tailor exclusive offers to each individual customer to benefit their shopping experience. ]]> 2021-05-08 17:20:39 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505269628 Customer Service emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505270506 Primary research clearly shows 96% of people said Boots has good customer service and with 72% saying it's important to their shopping experience, Boots correspond themselves to this generation. ]]> 2021-05-08 17:21:21 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505270506 Sustainability emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505271688 Boots offer a beauty recycling scheme, allowing Gen X to display their values of being responsible and conscience about their environmental impact. ]]> 2021-05-08 17:22:30 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505271688 Sustainability emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505273980 2021-05-08 17:24:32 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505273980 Beauty and Wellness emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505274359 2021-05-08 17:24:47 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505274359 Boots Ad card emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505274581 Loyalty schemes are one of Gen X's key examples to retain loyalty. Boots can communicate, market, and influence Gen X’s behaviour towards the brand through the card. For every £1 spent, you collect 4 points (equates to 4p). The card creates high retention levels, encouraging consumers to spend more in store and return.]]> 2021-05-08 17:25:01 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505274581 Emails emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505274747 Gen Xers will check their emails daily. Email marketing is a quick way to target the consumer on new products, offers and sales. Boots direct emails include personalised offers, ‘Your hand-picked offers’, e.g. ‘Dear (your name), You have X amount of points to spend’.]]> 2021-05-08 17:25:10 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505274747 Coupons emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505274844 Using the analytics of the Boots advantage card, coupons will then be generated on consumer behaviour. Some are delivered through direct mail, direct email or on the Boots app with money off and extra points. This can entice Gen X as they love coupons, influencing their purchase behaviour.]]> 2021-05-08 17:25:16 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505274844 TV ads emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505275009 Boots’ TV ads focus on their philosophy of feeling good parallel to Gen X’s positive outlook on life. The transparency of the brand is clear in the adverts which Gen X value.]]> 2021-05-08 17:25:22 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505275009 Exclusive brands emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505275076 The Boots exclusive brands can influence how Gen X shop with Boots. Exclusive brands can capture the customer due to its exclusivity; you can’t go anywhere but Boots for No7 or Soap and Glory. Once the customer is hooked, loyalty is formed, and retention is guaranteed. The customer will visit the store for the exclusive item but might also pick
    up some other items on their purchasing journey. As they can’t go anywhere else for these products, Boots can now boost Gen X’s purchasing power by influencing them on other products Boots sell.]]>     2021-05-08 17:25:26 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505275076     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505283976 Generation X fit into the Affluent Achievers category and the Comfortable Communities.]]> 2021-05-08 17:33:13 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505283976 Affluent Achievers emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505294164 Type 2 -“Affluent professionals... large apartments or
    town houses... six figure salaries... significant assets... social networks...read blogs... iPads... second homes...”  - these Gen Xers will be at the peak of their career, earning high income, they will not have children and being very independent

    Type 3 - “Detached houses...
    luxury cars... expensive holidays... focused online activity... significant savings and investments... golf, culture, wine...” - these Gen Xers are very financially stable being able to afford to send their children to private education, their lifestyle will be more relaxed

    Type 6 - “Well-off families... teenage children... managerial or professional... mortgage payments... smart phones and iPads... read, comment on and write blogs... sports equipment eating out
    and entertainment...”

    Type 9 - “Larger detached houses... school age children... outskirts of towns and cities... online shopping... golf, exercise, wine, eating out, cinema or theatre...”
    ]]>     2021-05-08 17:41:35 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505294164     Comfortable Communities emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505299597 Type 24 - “Modern detached houses... three or four bedroom... average incomes... investments... might have built up sums in savings accounts... interests might include golf, gardening...”

    Type 26 - “Terraced houses... edge of towns... a broad mix of people... well educated... mortgages... practical use of the internet... prefer traditional channels...”

    Type 29 - “Well established areas... semi-detached... middle management... manage
    to save regularly... leisure activities include golf, computer games, going to the cinema, and watching TV...”]]>     2021-05-08 17:46:21 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505299597     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505303553 2021-05-08 17:49:43 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505303553 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505312228 2021-05-08 17:56:53 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505312228 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505312352 2021-05-08 17:57:00 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505312352 Esteem needs and self-actualisation emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505312453 Boots are built to assist in achieving your fullest potential. The Summer 2019 campaign follows Boots' philosophy of feeling good. The campaign looks at celebrating who you are and boosting your esteem. Boots’ products emphasis this philosophy in the campaign, they are essentially an accessory to building self-actualisation.]]> 2021-05-08 17:57:06 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505312453 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505313936 2021-05-08 17:58:24 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505313936 Consumer board emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505315105 2021-05-08 17:59:26 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505315105 Personalisation emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505315603 2021-05-08 17:59:49 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505315603 Consumer Behaviour emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505315833 2021-05-08 18:00:00 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505315833 GROUP 4 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505317958 2021-05-08 18:01:48 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505317958 ACORN emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505318537 2021-05-08 18:02:22 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505318537 WEEK 1 - INTRODUCTION emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320073 2021-05-08 18:03:44 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320073 WEEK 1 SEMINAR emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320240 2021-05-08 18:03:54 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320240 WEEK 2 - INTRO TO MASLOW emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320374 2021-05-08 18:04:01 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320374 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320508 2021-05-08 18:04:08 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320508 WEEK 4 VALS emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320646 2021-05-08 18:04:15 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320646 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320749 2021-05-08 18:04:21 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320749 WEEK 5 CUSTOMER JOURNEY SEMINAR - DEBBIE emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320840 2021-05-08 18:04:27 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320840 WEEK 6 - SEGMENTATION emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320934 2021-05-08 18:04:33 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505320934 WEEK 7 - FOOD & DRINK/ ACORN SEGMENTATION emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505321014 2021-05-08 18:04:38 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505321014 WEEK 8 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505321105 2021-05-08 18:04:43 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505321105 WEEK 10 - PERSONALISATION RECAP emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505321263 2021-05-08 18:04:52 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505321263 WEEK 11 - THE FUTURE emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505321418 2021-05-08 18:04:59 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505321418 Offers emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505325143 Boots always have something on offer, e.g., 3for2 on vitamins. Gen X are attracted to affordability and value for money. Offers can influence their purchasing behaviour to shop with Boots and not their competitors.]]> 2021-05-08 18:08:20 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505325143 Boots app emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505329488 The Boots app can personalises the customer's shopping experience by:
    • Identifying your local store
    • Tracking your prescription
    • Booking appointments, this being
    • pharmacy or beauty related
    • Setting vitamin reminders
    • Accessing Boots.com and
    • shopping on the go
    • Accessing your Boots card and all
    • Your personalised offers, 'My offers' section
    ]]>     2021-05-08 18:12:06 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505329488     Direct emails emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505330853 Boots use direct email marketing to capture a more individual response from Boots. It is a quick and easy way to target the customer with their personalised offers and points. On every email you can see your points balance and might entice you to go and spend it in store. The direct email always uses your name to address what is in the email and your 'handpicked offers'. ]]> 2021-05-08 18:13:24 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505330853 No7 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505333036 No7, a Boots exclusive brand, uses personalised beauty services.

    No7 Personalised Skin Analysis
    Uses AI technology to understand your skin and complexion. Personalises the recommendations on products that you might want to use due to your concerns or skin type.

    Match Made service
    The match made service can give you recommendations based on your skin colour and complexion. It will tell you your shade and personalise recommendations due to this like what lipstick shade will suit you best or blusher shade. It tailors the products to you and your complexion. ]]>     2021-05-08 18:15:31 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505333036     emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505343834  80% of women in their 40s and 50s felt ignored by the mainstream media, and yet for beauty brands, Gen X should be a key target.]]> 2021-05-08 18:25:36 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505343834 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505344045 Boots correspond with Gen X through addressing skincare and beauty regimes for ladies in there 40s/50s. No7 tailor a whole skincare regime for ageing concerns, they also do foundations and concealers in the Lift and Luminate range which is targeted for Gen X (45-60). 40% say they have a personal goal of preventing signs of ageing.]]> 2021-05-08 18:25:47 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505344045 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505346205 Gen X, along with Millennials, are the most frequent users of all skincare products.]]> 2021-05-08 18:27:49 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505346205 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505347689 They are looking for convenient, quick solutions which simplify their life. Boots offer simplified skincare routines to focus on corners of ageing. A day cream, serum and night cream are all effective together and is a simplified routine. ]]> 2021-05-08 18:29:06 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505347689 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505350019 Gen X want quick, convenient services and clear messaging that cuts through the noise. They are highly loyal to brands that serve them well and save them time.]]> 2021-05-08 18:31:11 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505350019 emilyroffey https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505351190 With excellent customer service to keep brand loyalty, No7 offer makeovers, consultations and match made services to help people curate their make up and skincare regimes and pick the right products for their wants and needs. ]]> 2021-05-08 18:32:16 UTC https://padlet.com/emilyroffey/2b4bzqhytskeffji/wish/1505351190