Marketing Content for School Leaders by Mary-Liz Murray https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19 en-us 2023-07-13 18:32:16 UTC 2025-10-09 16:14:09 UTC hello@padlet.com mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644582750 Marketing Playbook]]> 2023-07-13 18:37:28 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644582750 Sales deck https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644582899 2023-07-13 18:37:49 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644582899 Articles (Ideas this Week posts) https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583024 2023-07-13 18:38:05 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583024 Signs/posters https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583273 2023-07-13 18:38:30 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583273 Social Media https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583335 2023-07-13 18:38:41 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583335 paid advertising mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583475 2023-07-13 18:39:07 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583475 Help leaders share our offerings with others https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583834 2023-07-13 18:39:59 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583834 mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583930 Email Templates (outreach, follow-up, etc)

]]> 2023-07-13 18:40:11 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644583930 Create succinct clarity about what we offer https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584002 2023-07-13 18:40:21 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584002 Case studies https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584057 that include outcomes for Schools/Districts who have worked with us]]> 2023-07-13 18:40:29 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584057 Outline a clear next step for a reader (Call to Action) mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584205 2023-07-13 18:40:54 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584205 FH staff meeting with audience in person; e.g. conference, school visit https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584248 2023-07-13 18:41:01 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584248 Business Cards mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584344 2023-07-13 18:41:17 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584344 Audience coming to our website, following us on social, reading our emails, etc. https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584358 2023-07-13 18:41:19 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584358 Webpages mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584469 2023-07-13 18:41:34 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584469 Meeting schedule tool https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584810 for follow-up sales calls]]> 2023-07-13 18:42:30 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644584810 Webinars/Networking Events mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585010 2023-07-13 18:43:04 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585010 White Papers/Reports/Explainers mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585392 2023-07-13 18:44:16 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585392 Inquiry form for School Leaders https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585422 - with corresponding automated drip email plan]]> 2023-07-13 18:44:21 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585422 Digital Brochures mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585930 2023-07-13 18:45:38 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585930 Sales Call Scripts mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585979 2023-07-13 18:45:51 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585979 Videos https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585995 2023-07-13 18:45:56 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644585995 Onboarding processes and scripts mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644586185 2023-07-13 18:46:38 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644586185 Definition: mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644586647 Externally facing content designed to speak to customers and promote products. ]]> 2023-07-13 18:47:51 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644586647 Sales Staff mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644587895 Use/incorporate marketing content into sales processes/materials

]]> 2023-07-13 18:51:38 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644587895 Customers mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644588692 Use it to help make decisions and also, potentially to share with other potential customers or decisionmakers]]> 2023-07-13 18:53:19 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644588692 Flyers/One-pagers/Rack Cards mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644588896 2023-07-13 18:53:49 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644588896 Persuade people of our value https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644589106 2023-07-13 18:54:22 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644589106 Introduce people who don't know us to our brand mary_liz_murray2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644589197 2023-07-13 18:54:37 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2644589197 pitch deck abby_weiss2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377586 2023-07-18 20:34:19 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377586 +? https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377645 Brand building and content marketing to drive lead generation]]> 2023-07-18 20:34:36 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377645 Email series https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377753 2023-07-18 20:35:00 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377753 presentations/panel participation abby_weiss2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377811 2023-07-18 20:35:14 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377811 FAQ and customer support scripts https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377910 2023-07-18 20:35:40 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377910 conferences abby_weiss2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377954 2023-07-18 20:35:51 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377954 Customer Support staff https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377989 2023-07-18 20:35:58 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377989 Media placement (trade publications +) https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377993 2023-07-18 20:35:59 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647377993 Explain offerings, costs & time committment https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378298 2023-07-18 20:37:00 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378298 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378337 Help leaders understand how our offerings map to their challenges]]> 2023-07-18 20:37:10 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378337 Conferences https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378350 2023-07-18 20:37:12 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378350 research briefs (although I see white papers - so this could be included there) abby_weiss2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378406 2023-07-18 20:37:26 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378406 Shared on social https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378456 2023-07-18 20:37:37 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378456 Shared via email https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378487 2023-07-18 20:37:45 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378487 Leave behind with someone after a sales meeting, for them to share with other stakeholders in their school or district https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378533 2023-07-18 20:37:56 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378533 Create awareness and curiosity about Facing History https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378573 2023-07-18 20:37:57 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378573 Share with school community, school board, parents about adoption decision https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378867 2023-07-18 20:38:15 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378867 testimonials (maybe just embedded in some of what is below) abby_weiss2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378941 2023-07-18 20:38:31 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378941 Explain FH in terms of offering part of the "solution" story https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378955 2023-07-18 20:38:34 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647378955 Email workflow for new leads https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379024 2023-07-18 20:38:52 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379024 Data to inform the whole cycle https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379025 2023-07-18 20:38:53 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379025 Bookmarks to support ELA content with journal/Essential Questions/prompts for students https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379056 2023-07-18 20:39:00 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379056 everyone at FH abby_weiss2 https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379133 2023-07-18 20:39:20 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379133 digital and physical swag as leave behinds https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379536 2023-07-18 20:41:01 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647379536 Try before you buy first-hand experience options (not sure where this fits in w/r/t marketing) https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647380399 2023-07-18 20:44:31 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647380399 Email scripts for sales and follow-up https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647381870 2023-07-18 20:48:50 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647381870 Surveys for intake to help determine needs https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647383471 2023-07-18 20:55:25 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647383471 Associations/Audience Borrowing Events https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647384701 2023-07-18 21:01:09 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647384701 readiness/lead gen forms https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647385624 2023-07-18 21:05:03 UTC https://padlet.com/mary_liz_murray2/2awyflyzc7fsef19/wish/2647385624