E 1: Which variables were used in the segmentation strategies that PizzaExpress applied? Justify your answers by making reference to the case text above. by Qureshi Umair

E 1: Which variables were used in the segmentation strategies that PizzaExpress applied? Justify your answers by making reference to the case text above. by Qureshi Umair https://padlet.com/umair_qureshi/2at9n1a7tb07 en-us 2019-09-22 22:24:15 UTC 2025-08-28 15:35:00 UTC hello@padlet.com Guapas <3 cdenka024 https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388077355 Profile:
- Families (loyal to the restaurant chain)
-Females in their 40's
-Kids

Psychographic:

-Weight concious

-Social events(eating out)

Behavioural:
-Go out eating twice a month

]]> 2019-09-23 11:26:47 UTC https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388077355 Group Peach https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388077455 Profile:
- All ages
- Female and Male
- Families with/without kids

Pyschograpic:
- Healthy (weight-conscious)
- Likes to eat out
- Eating out with friends/partner/kids

Behavioural:
- Consupmtion outside home twice a month

]]> 2019-09-23 11:27:03 UTC https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388077455 GROUP 1 >:) https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388078335 2019-09-23 11:29:06 UTC https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388078335 Kapsalon World tychowintur https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388083094 2019-09-23 11:39:19 UTC https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388083094 Maaskantje bam jonge https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388086806 2019-09-23 11:47:25 UTC https://padlet.com/umair_qureshi/2at9n1a7tb07/wish/388086806