Marketing tutorial 8 task by E R I https://padlet.com/erimina373226/2afaveywv3k9o9n1 Group member: Eri Minami, Marisa Lim, Low Yuong Herng, Lim Jia Li, Juzer en-us 2021-10-21 06:12:53 UTC 2024-11-09 02:01:08 UTC hello@padlet.com https://media.designrush.com/inspiration_images/134933/conversions/_1511456189_555_McDonald's-mobile.jpg coupons marisalimcaixuan https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832758244 2021-10-21 07:16:09 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832758244 1984 DISASTER https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832764205 For the 1984 Olympics, McDonald’s had a new marketing idea.  For every medal the United States won, customers could get a free item.  Gold medals meant a free Big Mac, silver guaranteed free fries, and bronze, a soft drink.  At first glance, it seems like a good strategy.  People are likely to buy other food when they come in to pick up just one item.

With Sovient Union boycotting the olympics, US was the only powerhouse remaining. They ended up winning 174 medals that year, 83 of which were gold.

This was a disaster for McDonald’s.  The company was giving away ridiculous amounts of food, it shows how research is very important in marketing.

]]> 2021-10-21 07:19:25 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832764205 online ads marisalimcaixuan https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832767929 2021-10-21 07:21:29 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832767929 flyers marisalimcaixuan https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832769679 2021-10-21 07:22:33 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832769679 Social Media ads erimina373226 https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832770770 2021-10-21 07:23:01 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832770770 kiosk marisalimcaixuan https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832771812 2021-10-21 07:23:36 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832771812 Advantages of Direct Marketing Strategies https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832772415
  • Reaching current customers to increase brand loyalty or stimulate repeat purchases
  • Optimizing your marketing budget
  • Building relationships with new customers
  • Testing responses to current or potential products and services
  • Providing customers with content they can share to increase positive word-of-mouth
  • Increasing sales

    • ]]>     2021-10-21 07:23:58 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832772415     Website ads https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832776567 2021-10-21 07:26:35 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832776567 McDonald's Direct Marketing erimina373226 https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832780215 McDonald's uses tool in the home delivery services in which they directly serve the order to their home. Also they have a website which are more in preference for direct marketing in that they usually mentioned all the new offers along with the contact number of the customer's nearby outlets.]]> 2021-10-21 07:28:47 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832780215 Disadvantages of direct marketing strategies marisalimcaixuan https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832780908 - bad for environment if MCD decided to print flyers
    - customers might find the emails and text messages to be intrusive and annoying, might leave bad impression. 
    - low response rates (if they reached out to consumers who are not interested with their g&s, might be a waste of money as well)
    - high cost 
    - hard to stand out as competitors might use the same direct marketing strategy (consumers receive many emails or text messages, therefore hard for MCD to stand out)]]>     2021-10-21 07:29:11 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832780908     Email ads https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832785250 2021-10-21 07:31:35 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832785250 McDonald's Sales Promotion erimina373226 https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832788070 McDonald's organizes several sales promoting contest and programmes in different retail markets and outlets in which they distributes free discounts coupons.]]> 2021-10-21 07:33:20 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832788070 RECOMMENDATIONS https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832795091 - Getting a mailing list is really important, as it is easier to sell to previous customers Mcdonald's can get the emails and contact information from past customers

    - Making the ads more clearer and easy to follow. The past marketing either had too much text included or no text and only a picture

    ]]>     2021-10-21 07:37:36 UTC https://padlet.com/erimina373226/2afaveywv3k9o9n1/wish/1832795091