Digital marketing by https://padlet.com/hd17673/29zub7798dfw Hollie, Harriet, Abbie and Chantelle en-us 2019-01-27 21:58:58 UTC 2025-11-06 17:14:20 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Send.png PUMA hd17673 https://padlet.com/hd17673/29zub7798dfw/wish/324737561 - Has become synonymous with fashion, style and sport. 
- co-branded and in partnership with celebrities and famous designers. 
- now competes with fashion brand and rivals in the footwear industry. ]]> 2019-01-27 22:03:40 UTC https://padlet.com/hd17673/29zub7798dfw/wish/324737561 Mission: hd17673 https://padlet.com/hd17673/29zub7798dfw/wish/324737946 To become most desirable sport life company - worlds most desired brand in footwear 

CORPORATE STRATEGY:
- Regional expansion 
- expansion of product categories 
- expansion with non PUMA brands]]> 2019-01-27 22:06:28 UTC https://padlet.com/hd17673/29zub7798dfw/wish/324737946 Marketing Mix: hd17673 https://padlet.com/hd17673/29zub7798dfw/wish/324738155 product 

price

place 

promotion 

process 

physical environment   

people ]]> 2019-01-27 22:08:43 UTC https://padlet.com/hd17673/29zub7798dfw/wish/324738155 Customer characteristics/ persona hd17673 https://padlet.com/hd17673/29zub7798dfw/wish/324738387 - Mix of different demographics and psychographics


]]> 2019-01-27 22:11:29 UTC https://padlet.com/hd17673/29zub7798dfw/wish/324738387 Online marketing channels and E-commerce platforms: hd17673 https://padlet.com/hd17673/29zub7798dfw/wish/324738424 - Amazon
- Alibaba

Social Media Channels used to interact with their customers:

- Facebook
- Twitter
- Instagram
- YouTube (over 300,000 subscribers)]]> 2019-01-27 22:11:50 UTC https://padlet.com/hd17673/29zub7798dfw/wish/324738424 How PUMA uses different marketing strategies harrietsmith97 https://padlet.com/hd17673/29zub7798dfw/wish/326277334 - Integrates on and off line marketing
- Online streaming
-  Creates and shares videos]]> 2019-01-31 14:29:12 UTC https://padlet.com/hd17673/29zub7798dfw/wish/326277334 Vision: harrietsmith97 https://padlet.com/hd17673/29zub7798dfw/wish/326280127 “Become fastest sports brand in the world”]]> 2019-01-31 14:34:54 UTC https://padlet.com/hd17673/29zub7798dfw/wish/326280127 Products: harrietsmith97 https://padlet.com/hd17673/29zub7798dfw/wish/326287249
  • Sports shoes
  • Custom made shoes
  • Apparels
  • Fancy shoes
  • T shirts
  • Tracks
  • Boxers accessories
  • Gloves
  • Helmets
  • Water bottles

    • ]]>     2019-01-31 14:48:35 UTC https://padlet.com/hd17673/29zub7798dfw/wish/326287249     Purpose: abbie_colegate https://padlet.com/hd17673/29zub7798dfw/wish/326320356 Designed for athletes competing in sports including: 

    - Football
    - Running
    - Golf 
    - Motorsports. 

    They consider their consumers everyday style when designing their products with the aim of being a fashionable brand as well as being the fastest sports brand.]]>     2019-01-31 15:42:04 UTC https://padlet.com/hd17673/29zub7798dfw/wish/326320356     Customer Characteristics and Target Segment abbie_colegate https://padlet.com/hd17673/29zub7798dfw/wish/326321987 Puma's main target segment is women as they have identified women as being a 'modern female athletic consumer' and have targeting their products for women as 'where the gym meets the runway'.]]> 2019-01-31 15:45:08 UTC https://padlet.com/hd17673/29zub7798dfw/wish/326321987