Veerapatr Lertyanyong 649010141 [ ART TOYS] by Veerapatr Lertyanyong

What I need to research

lertyanyong_v1 — 2024-09-17 14:43:03 UTC

Art toys

what is art toys ?
Selling point
Good/Bad design
Best selling collection

Target Audience

Age
Gender
Occupation

Character Design

Name
Mood
Age
Gender
Fashion
Graffiti
Street

Theme

graffiti
- what is graffiti ?
- Why graffiti ?
Street
- representation of street fashion
- Why street ?
- Street item

Hello

lertyanyong_v1 — 2024-09-24 07:50:23 UTC

My name is Veerapatr Lertyanyong. I'm a BCU student majoring in illustration. I was born and raised in Bangkok, where growing up in the capital city often has a lot of exciting toys. That's where I started to fall in love with toys, so I saw it as a good opportunity to do what I'm interested in. Finally, whether this work comes out good or bad, I will do my best.

Project Backgound

lertyanyong_v1 — 2024-09-24 08:01:36 UTC

The origin of this project comes from the fact that I have been exposed to and loved toys since I was a child. Growing up until now, I have encountered many things and have a passion for skateboarding and street culture. I also studied art, so there is one area of my work that I am particularly interested in. It is a combination of the two things I like, which is "art toys". But the problem for me right now is that currently, there are no art toys that I am still searching for and that match my lifestyle. There are not enough art toys to be an option for men. I want an art toy that is cool in a masculine way and combines street culture into the work. That's why I chose to do this project.

Mood and Tone

lertyanyong_v1 — 2024-09-24 08:06:38 UTC

-street culture

-fun

-Attractive

Color Selection

lertyanyong_v1 — 2024-09-24 08:12:49 UTC

it is a design with many characters, different colors are used for each character. However, when choosing colors for each character, I chose to use complementary colors in my work to make the work feel fun and colorful contrast. It's making the work more attractive.

What is art toys ?

lertyanyong_v1 — 2024-09-24 08:17:35 UTC

Designer toys, sometimes known as art toys, are toys and collectibles designed by artists and designers. They are usually produced in extremely limited quantities, either by tiny, independent toy companies or by self-production. A wide range of materials are used by artists, including plush, vinyl, wood, metal, ABS plastic, latex, and resin. Although most creators have backgrounds in fine art, illustration, or graphic design, many highly skilled toy artists are self-taught. By the early 2000s, Hong Kong and Japan had seen the introduction of art toys in the 1990s. Art toys are collectible figures or sculptures designed by artists, often merging art and play. These toys can range from vinyl figures to plushies and are typically produced in limited editions, making them desirable among collectors. They often feature unique designs, vibrant colours, and themes that reflect the artist's style or vision. Many art toys are part of a larger movement that blurs the lines between fine art and commercial products, appealing to both art enthusiasts and toy collectors alike. Brands like Kidrobot and companies like Medicom Toy are well-known in this space.

Source : https://www.sanook.com/women/241029/

https://fortunetown.co.th/reviews/blind-box-art-toy/

Target Audience

lertyanyong_v1 — 2024-09-24 08:21:25 UTC

The customer groups that I have studied and researched are mostly female and the majority of lgbtq people who are interested in art toys. The reason may be that in this era, Art Toys have a style that is cute and beautiful, rather than presenting coolness that meets the needs of male customers. In the next section, we analysed the results of a survey of the income of customers interested in Art Toys. Most of those who buy will have an income of 10,000 - 20,000 baht. The reason is that customers with this amount of income can buy more Art Toys than other income groups. From exploration and from the interest that I have encountered myself. Art toys will have a starting price of 500 baht and the price will increase after resale or depending on the rarity of the art toy. After the opening price of 500 is the minimum, measured by the model that is mostly played. The price can be raised to thousands or tens of thousands of baht. That is why people who are interested and want to buy art toys must have a stable salary base and have money left over from necessary expenses to buy various works. There are two main reasons for making purchasing decisions among customers. The first factor is liking. The liking of the customer group that arises from seeing, touching and being fascinated with the work pieces creates a desire and desire to own one of their own. This liking can come from many reasons. What I really like from my own preferences is that I like designs, whether they are beautiful, attractive, or the artist who designs that art toy. Favourites from popular trends are those who are influenced by society, whether it be from artists or celebrities or the surrounding society that has their own art toys. The second factor is resale. Because Art Toy's marketing has a sales strategy that is limited production or some items can be hard to find due to random box openings. Competing with each other to buy in front of the store to resell is an interest in Art Toy. In terms of earning money from reselling to make a profit

Source : https://so09.tci-thaijo.org/index.php/PMR/article/download/4493/2688/21034

Why I Like Art Toys

lertyanyong_v1 — 2024-09-24 08:24:47 UTC

I like art toys because art toys can show the thoughts and personality of the artist who designs art toys. In each work, the artist who designs will come up with a character background that is worth exploring. Whether it's designed in a cute way. In terms of beauty, in terms of art, it can be done creatively. And there are many designs for people to choose and see and like according to the style that interests them. Another passion for Art Toy marketing In terms of marketing, the Art Toy market has a strategy of selling in solid boxes. It's random which one the buyer will get. The buyer will not be able to know what kind of art toy will be inside the box. This is a smart sale and adds fun to finding your favourite products. In terms of collaborating with artists outside of the art world It can also attract a wider group of customers as well. Overall, from what I've researched and what I've seen myself, I feel very fond and passionate about finding art toys that I like.

Character Information

lertyanyong_v1 — 2024-09-24 08:39:31 UTC

Name : Chok

This name comes from Thai language which means good luck in many ways, both financially and work. In Thailand, most people still give importance to naming or even buying things if it enhances their luck in terms of belief in peace of mind. They will increase their peace of mind in deciding to buy products.

https://dict.longdo.com/mobile/?search=%E0%B9%82%E0%B8%8A%E0%B8%84

Age : 21

I chose to make this character this age because it was designed by me, who is 21 years old, so it would be nice if it could portray me at that age through a work that is the same age.

Story

The story of this character is an orphan who grew up on the streets. This character was raised by many people, learning and growing through various street cultures. What this character will convey will be a cool street style that meets the needs of men.

Selling Point

lertyanyong_v1 — 2024-09-24 08:40:14 UTC

The selling point of my work is the distinctive points that I want to have: the nose and eyebrows of the characters are prominent points that give the customer group a symbol that they can remember and indicate who the work is. And another one of my selling points is that each art toy set will indicate the religious traditions of different countries. And I will continue with the original sales concept that is still popular in the market today, which is blind box.

Prominent Point

lertyanyong_v1 — 2024-09-24 08:48:46 UTC

In designing art toys nowadays, every brand and every artist must have a Prominent point that indicates the creator of the work to create a memorable image for customers who see it, making the work familiar and easily recognizable. From the sample images of LABUBU and MOLLY, they will present the appearance of the characters that are designed the same and adjust the outfit or color to make people remember the appearance of the characters, which has made the products sell well and are famous until today.

Image Resource : https://www.baanlookplub.com/product/%E0%B9%80%E0%B8%A5%E0%B8%B7%E0%B8%AD%E0%B8%81%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%84%E0%B8%94%E0%B9%89-labubu-v-2-have-a-seat-art-toys-%E0%B9%81%E0%B8%AD%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B8%99%E0%B8%9F%E0%B8%B4%E0%B8%81%E0%B9%80%E0%B8%81%E0%B8%AD%E0%B8%A3%E0%B9%8C-figures/11000866873003240

Blind Box

lertyanyong_v1 — 2024-09-24 08:51:44 UTC

Toys enclosed in a sealed box are known as art toys or blind boxes. Until we purchase them and open the packaging, we won't be able to see what the toys inside look like. Collectors and toy enthusiasts alike adore art toys. As they open the box and wonder which toy they will get, they will become enthusiastic. Furthermore, secret or special characters—which are extremely uncommon and unique and are only made in small quantities—are also included in art toys. Because of this, the special characters cost a lot more than usual.

Source : https://fahfahsworld.com/blog/what-is-blind-box/

Logo Sketch

lertyanyong_v1 — 2024-09-24 08:52:33 UTC

What is Street culture ?

lertyanyong_v1 — 2024-09-24 09:05:40 UTC

The varied social customs, creative manifestations, and way of life that come from urban settings and are frequently connected to youth and grassroots movements are collectively referred to as street culture. It consists of several components:

-Street art and graffiti are examples of how artists utilize public areas as canvases to express themselves, question social standards, and tackle personal difficulties. This kind of art can range from simple graffiti to intricate murals.

-Hip-Hop: With its roots in the 1970s, hip-hop culture include graffiti, breakdancing, DJing, and rap music. It captures the hardships and experiences of underprivileged groups.

-Beyond only a sport, skating is a way of life and a means of expressing one's uniqueness that is frequently associated with DIY culture and metropolitan areas.

-Fashion: Bold graphics, logos, and informal designs are common elements of streetwear, which draws inspiration from the hip-hop, skate, and punk cultures. Urban identity and fashion come together in brands like Off-White and Supreme.

-Music: Subgenres such as punk, trap, and rap frequently capture the realities of urban life, social challenges, and individual experiences.

-Community and Activism: Street culture and social justice movements often converge, with the former using artistic expression to push for legislative changes and increase public awareness of a range of issues.

All things considered, street culture is a vibrant and changing manifestation of resistance, innovation, and identity that has its roots in urban experiences.

Source : https://groundcontrolth.com/blogs/337

https://jeffreyianross.com/why-is-street-culture-important/

Street Fashion

lertyanyong_v1 — 2024-09-24 09:14:44 UTC

From the information I have found, street style clothing usually includes wearing hats, oversized shirts or sweaters, and pants, both long and short. Shoes and clothing can be purchased everywhere because it is a culture that originated from the community on the street. However, at present, clothing has been developed with the times and has become more modern, but has been adapted to match the present. Bringing a variety of clothing to design to make it look cool and attractive.

Image Resource : https://www.afterglowatx.com/blog/2019/3/26/the-history-of-hip-hop-fashion-how-street-culture-became-fashions-biggest-influence

HIP - HOP Fashion

lertyanyong_v1 — 2024-09-24 09:18:31 UTC

Hip hop dressing is similar to street style but with added accessories. Some of the reasons studied are that wearing jewelry comes from showing off one's own achievements, which is a culture that has continued until today.

Image Resource : https://www.britannica.com/art/hip-hop

Skater Fashion

lertyanyong_v1 — 2024-09-24 09:21:43 UTC

Most skateboarders don't wear clothes that are too loose for the sake of mobility while skating. Pants need to be thick so that if you fall, you have thick pants to protect your skin from the road. Shoes need to be thick so that you have to rub the sandpaper on the skates.

Image Resource : https://www.thesupplynetwork.co.uk/blogs/global-product-news/the-role-of-skateboard-clothing-in-skate-culture

What I Want To Design In My Character

lertyanyong_v1 — 2024-09-24 09:24:14 UTC

What I want to add to my design is to add symbols that make people remember them, namely the nose and eyebrows. I chose these parts because they are one of the most prominent points of interest on the face that are personal to me. I usually recognize people's faces by their eyebrows and noses. And most art toys tend to have the same face for easy recognition. So I thought of this design so that it can be developed in the future. and can design the face in other styles As for the fashion aspect of the characters, I will design them with main street fashion themes to be consistent with the origins of the characters' backgrounds. In terms of hair color, different fun colors will be used for each character. Each character will have different accessories to make the event more exciting and interesting for customers.

Sketch

lertyanyong_v1 — 2024-09-24 09:24:39 UTC

Prop

lertyanyong_v1 — 2024-09-24 09:26:01 UTC

-Microphone : I chose this as an accessory because I saw the expression of hip-hop if it were an element of street wear.

-skateboard : Skateboards are a unique element in their own right, so it’s a good idea to use them to enhance your artwork and make it more street-like.

-spray can : Paint cans are another element of graffiti culture that goes hand in hand with street art.

lertyanyong_v1 — 2024-09-26 09:15:54 UTC

lertyanyong_v1 — 2024-09-26 09:16:21 UTC

lertyanyong_v1 — 2024-09-26 09:16:23 UTC

lertyanyong_v1 — 2024-09-26 09:16:46 UTC

Pop Mart Shop Research

lertyanyong_v1 — 2024-10-11 05:01:37 UTC

lertyanyong_v1 — 2024-10-11 05:01:53 UTC

lertyanyong_v1 — 2024-10-11 05:02:03 UTC

lertyanyong_v1 — 2024-10-11 05:02:27 UTC

Information Obtained From Searching In Pop Mart

lertyanyong_v1 — 2024-10-11 05:07:01 UTC

materials for making
transparent material
Details that can be included in the work
use of color
Theme control

Thai Pattern Research

lertyanyong_v1 — 2024-10-11 05:10:33 UTC

Sketch 2

lertyanyong_v1 — 2024-10-11 05:13:40 UTC

lertyanyong_v1 — 2024-10-11 05:13:55 UTC

lertyanyong_v1 — 2024-10-11 05:14:01 UTC

lertyanyong_v1 — 2024-10-11 05:14:26 UTC

lertyanyong_v1 — 2024-10-11 05:53:47 UTC

Blind Box reference research

lertyanyong_v1 — 2024-10-18 02:57:58 UTC

lertyanyong_v1 — 2024-10-28 05:38:13 UTC

lertyanyong_v1 — 2024-10-28 05:38:20 UTC

lertyanyong_v1 — 2024-10-28 05:38:28 UTC

lertyanyong_v1 — 2024-10-28 05:38:36 UTC

Final Character

lertyanyong_v1 — 2024-10-28 05:38:48 UTC

lertyanyong_v1 — 2024-10-28 05:38:54 UTC

lertyanyong_v1 — 2024-10-28 05:39:02 UTC

lertyanyong_v1 — 2024-10-28 05:39:07 UTC

lertyanyong_v1 — 2024-10-28 05:40:44 UTC

ThaiTone is a research that collects and synthesizes knowledge about Thai colors. Thai Tone colors come from stories recorded in literature, compositions, cultures, and beliefs in the past, including the wisdom of Thai craftsmen who select colors from nature, extract, separate, and carefully mix them together to create colors that are charming and have their own unique characteristics.

Research souce :https://www.thaiprint.org/2024/01/vol145/knowledge145-02/

Nora Ceremony Tradition

lertyanyong_v1 — 2024-10-28 05:42:51 UTC

Nora performing arts is an ancient form of southern Thai entertainment. In addition to being performed for entertainment and relaxation, it is also performed to accompany a ritual called “Nora Rong Kru” or “Nora Long Kru.” The purpose of this ritual is to pay homage to teachers or Nora grandparents, which is to express gratitude to teachers, to perform a ceremony to fulfill a vow or to resolve a bad omen, or to perform a ceremony to accept people as new and complete Nora artists.

Resource : https://t.dailynews.co.th/articles/578377/

Poy Sang Long Tradition

lertyanyong_v1 — 2024-10-28 05:44:26 UTC

Poy Sang Long is a novice monk ordination that imitates the life story of the Lord Buddha when he was Prince Siddhattha before he became a monk. Therefore, every action during the Sang Long period is considered as treating the king. In some areas, Sang Long is compared to a young prince. For this reason, Sang Long must be dressed in full elegance. Sang Long is dressed in the style of ancient Burmese kings, wearing a chong kraben, a shirt with a fringe embroidered with silk thread, decorated with diamonds, both necklaces, bracelets and rings. The head is wrapped in silk and decorated with flowers.

Resource : https://www.finearts.go.th/chiangmaiarchives/view/33576-%E0%B8%9A%E0%B8%A7%E0%B8%8A%E0%B8%A5%E0%B8%B9%E0%B8%81%E0%B9%81%E0%B8%81%E0%B9%89%E0%B8%A7%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B8%9B%E0%B8%AD%E0%B8%A2%E0%B8%AA%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B8%A5%E0%B8%AD%E0%B8%87%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%80%E0%B8%9E%E0%B8%93%E0%B8%B5%E0%B8%9A%E0%B8%A7%E0%B8%8A%E0%B8%A5%E0%B8%B9%E0%B8%81%E0%B9%81%E0%B8%81%E0%B9%89%E0%B8%A7%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%8A%E0%B8%B2#:~:text=%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%80%E0%B8%9E%E0%B8%93%E0%B8%B5%E0%B8%9A%E0%B8%A7%E0%B8%8A%E0%B8%A5%E0%B8%B9%E0%B8%81%E0%B9%81%E0%B8%81%E0%B9%89%E0%B8%A7%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%8A%E0%B8%B2%E0%B8%A7%E0%B9%84%E0%B8%97%E0%B9%83%E0%B8%AB%E0%B8%8D%E0%B9%88%E0%B9%80%E0%B8%A3%E0%B8%B5%E0%B8%A2%E0%B8%81%E0%B8%A7%E0%B9%88%E0%B8%B2,%E0%B8%A7%E0%B9%88%E0%B8%B2%20%E0%B8%AA%E0%B9%88%E0%B8%B2%E0%B8%87%20%E0%B9%81%E0%B8%9B%E0%B8%A5%E0%B8%A7%E0%B9%88%E0%B8%B2

Buffalo Racing Tradition

lertyanyong_v1 — 2024-10-28 05:46:42 UTC

“Buffalo Racing” is a tradition of Chonburi Province, held every 14th day of the waxing moon of the 11th lunar month, when the rice farming is finished. Farmers will decorate their buffalo with silk, beads, and colors to show their gratitude to the “young buffalo” who work hard for the farmers. It is also a way for the buffalo to rest after plowing the fields all year.

Resource : https://www.bangkokbiznews.com/news/1031161

Phi Ta Khon Tradition

lertyanyong_v1 — 2024-10-28 05:48:21 UTC

Phi Ta Khon is the name of a type of play in which players wear scary painted or painted masks and dress in costumes made from scraps of cloth sewn together. They join the procession and perform various actions to create excitement, fun, and merriment during the Bun Luang festival.

Resource : https://www.museumthailand.com/en/1645/storytelling/%E0%B8%9C%E0%B8%B5%E0%B8%95%E0%B8%B2%E0%B9%82%E0%B8%82%E0%B8%99/

Scale Research

lertyanyong_v1 — 2024-10-28 05:49:28 UTC

lertyanyong_v1 — 2024-10-28 05:51:00 UTC

Blind Box Sketch 1

lertyanyong_v1 — 2024-10-28 05:51:43 UTC

Blind Box Sketch 2

lertyanyong_v1 — 2024-10-28 05:52:19 UTC

Blind Box

lertyanyong_v1 — 2024-10-28 05:52:38 UTC

lertyanyong_v1 — 2024-10-28 05:52:52 UTC

Card Information

lertyanyong_v1 — 2024-10-28 05:54:03 UTC

Changed Theme

lertyanyong_v1 — 2024-10-28 05:57:24 UTC

While working and developing the theme of street culture, it seemed too conflicting to be integrated with the characters who wanted to add Thainess. So I changed the theme from now on to present the cultures of each region in Thailand instead, so that it would be in the same theme as the characters and not be too confusing.

Contest War Brief

lertyanyong_v1 — 2024-10-28 05:59:37 UTC

Brief

CONTEST WAR Under the title "The Buddy"

Concept Art 1 image
Character Sheet no more than 3 images
All images have a resolution of 3508 x 4961 Pixel or A3 size, 300 Dpi.

Resource : http://contestwar.com/contest/17458

lertyanyong_v1 — 2024-10-28 05:59:49 UTC

lertyanyong_v1 — 2024-10-28 05:59:54 UTC

lertyanyong_v1 — 2024-10-28 05:59:59 UTC

“IRIS” Brand Instagram Post Design

lertyanyong_v1 — 2024-10-28 06:01:03 UTC

Collab with Tanaraj Chongsatitwatana