Marketing Plan by https://padlet.com/981481548/295m10ejyiyw Jocelyn steve kingsle​y Tao en-us 2018-03-08 09:35:51 UTC 2025-10-22 12:53:54 UTC hello@padlet.com which tools are used? 981481548 https://padlet.com/981481548/295m10ejyiyw/wish/239560694
  • A SWOT is a common tool for business analysis and marketing planning. It stands for strengths, weaknesses, opportunities and threats. It is used to help managers to make strategic decisions.


    • ]]>     2018-03-08 09:43:09 UTC https://padlet.com/981481548/295m10ejyiyw/wish/239560694     why is it important to have a planning strategy? 981481548 https://padlet.com/981481548/295m10ejyiyw/wish/239562658 Strategy is a set of key decisions made to meet objectives. A strategy of a business organization is a comprehensive master plan stating how the organization will achieve its mission and objective.]]> 2018-03-08 09:49:02 UTC https://padlet.com/981481548/295m10ejyiyw/wish/239562658 what is a marketing audit 2310416974 https://padlet.com/981481548/295m10ejyiyw/wish/239562715 It is a review or evaluation or examination of the marketing activities of a company.
    It compares the marketing plans of company with its actual marketing performance
    External Marketing environment
    Internal Marketing Environment

    ]]>     2018-03-08 09:49:16 UTC https://padlet.com/981481548/295m10ejyiyw/wish/239562715     What is the planning process? zzzyl158159 https://padlet.com/981481548/295m10ejyiyw/wish/239563272 IKEA's inventory management supply chain strategy.
    • IKEA has a clear vision - providing carefully designed functional household furniture as low as possible, so that many people can afford it as much as possible. Its functions (including supply chain operation and inventory management) work together to support their unique value claims. 
    • The unique products designed by IKEA can reduce the cost of production, while meeting the functions, efficient distribution, quality and strict requirements for environmental impact.
    ]]>     2018-03-08 09:50:49 UTC https://padlet.com/981481548/295m10ejyiyw/wish/239563272     What internal and external factors are considered ? jocelyn19990120 https://padlet.com/981481548/295m10ejyiyw/wish/239563369 Internal factors:
    Human resources.
    Ownership, whether it's for-profit or non-profit will have a big effect on the objectives.
    Internal environment: The size, culture, management.
    Staff's skills and motivation.
    The business's finance.
    Quality of the products.
    Core competences.
    Market potential.

    External factors:
    External  environment: Political, legal, economic, social, technological, competition and environmental factors.
    Present customer composition.
    Market dynamics.


    ]]>     2018-03-08 09:51:09 UTC https://padlet.com/981481548/295m10ejyiyw/wish/239563369     Who is involved? zzzyl158159 https://padlet.com/981481548/295m10ejyiyw/wish/239569089
    • People who will be implementing the plan.                  e.g.Management, staff...
    • People who will be affected. e.g. Consumers
    • People who monitor its implementation.      e.g.Management Committee
    • People who can contribute to its development.                                  e.g.Volunteers, Funding bodies...
    ]]>     2018-03-08 10:08:51 UTC https://padlet.com/981481548/295m10ejyiyw/wish/239569089     PESTEL tool 981481548 https://padlet.com/981481548/295m10ejyiyw/wish/239571558
  •  PESTEL include Political forces, Economical,  Social,Technological, Environmental

    • ]]>     2018-03-08 10:16:41 UTC https://padlet.com/981481548/295m10ejyiyw/wish/239571558     981481548 https://padlet.com/981481548/295m10ejyiyw/wish/239572878 2018-03-08 10:20:28 UTC https://padlet.com/981481548/295m10ejyiyw/wish/239572878 981481548 https://padlet.com/981481548/295m10ejyiyw/wish/239573017 Steve Kingsley Tao Jocelyn]]> 2018-03-08 10:20:58 UTC https://padlet.com/981481548/295m10ejyiyw/wish/239573017