E 3: What do you suggest PizzaExpress to do in order to position the product so that the target group buys the product? by Qureshi Umair https://padlet.com/umair_qureshi/28gvz9v5t810 en-us 2019-09-22 22:45:23 UTC 2019-09-23 13:11:22 UTC hello@padlet.com Kapsalon World benjamincaseym https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388126414 Positioning strategy: PizzaExpress

Functional:
PizzaExpress should market/position themselves as a tasty but also healthy alternative for families who want to eat out and enjoy themselves.

Expressive:
Positioning  themselves as a family brand/restaurant chain since their consumer base consists mostly of this demographic. They already started strategizing and working on this but if they brand themselves this way it would yield great results.]]> 2019-09-23 12:52:19 UTC https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388126414 GROUP 1 >:) https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388126907 Functional - Use
Expressive ]]> 2019-09-23 12:53:01 UTC https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388126907 Deez....🥜 https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388127849 Expressive:
User:
- Middle income woman who are more health conscious families.
Benefit:
- Not cooking at home
- Wide range of options to suit everyone (Low calorie)
- Children's menu
Heritage:
- It's starting a trend leading to a heritage. Cause healthy pizza's is a growing trend. 

Expressive
Price
More expensive to eat out. ]]> 2019-09-23 12:54:17 UTC https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388127849 GUAPAS josephinew24 https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388131437 Functional: 
Product Features 
   --> best of both worlds
        (taste and health)
Use
   --> constant change on menu
        keeps customers interested 

Expressive: 
User 
  --> health and weight conscious
       customers 
Benefit 
  --> not feeling guilty about
       eating out
  --> enjoy social events 

Our suggestion for their market positioning: 

towards more great tasting items that focus on health while keeping the flavor 
--> healthy it

]]> 2019-09-23 12:59:02 UTC https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388131437 Group Peach 🍑🍑🍑 https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388135253 Positioning strategy:
Functional:Product feature:


Expressive
Benefit:PizzaExpress can position themselves as serving the most healthy pizzas. So people can keep eating pizza, and not gaining in weight!djaiwjdiajdiawjdiawwaijdawjdiajwiaiwjdiajdiwajdijawidjaiwjiajwdijawidjawijdiawjdiawjdijawidjwiajdiawjdiwjaidjwaijdiwajdiawjidjawijdiawjdiwajdiwwaijdiawdjijaidwjaidjwiajdiwajidawjidjwaijdiwajdiwjaidjwiajdiwajdijaiwjdwaijdiawjdiwajdiwajdiwajdwiajdiw]]> 2019-09-23 13:04:09 UTC https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388135253 Hit the quan benjamincaseym https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388135765 2019-09-23 13:04:50 UTC https://padlet.com/umair_qureshi/28gvz9v5t810/wish/388135765