Female Candidates: Female candidates often emphasize traits such as empathy, compassion, and community service, which are traditionally associated with women. For instance, they may focus on policies related to family leave, healthcare, education, or poverty reduction, which are often perceived as caring and nurturing roles. They also tend to frame their leadership style as collaborative and inclusive, qualities linked to femininity.

• Example: Candidates like Alexandria Ocasio-Cortez (AOC) emphasize their backgrounds in community organizing, grassroots campaigning, and their roles as fighters for marginalized groups, tapping into themes of care, service, and social justice.

Male Candidates: Male candidates, by contrast, frequently highlight traits like strength, decisiveness, and leadership, aligning with masculine stereotypes. They are more likely to focus on issues such as national security, economic leadership, and law enforcement, which are traditionally viewed as male-dominated domains.

• Example: A candidate like Marty Dolan might focus on his business experience, portraying himself as a strong economic leader with practical, results-oriented solutions.