Buyer Journey Insights by Erin Streeter https://padlet.com/erin_m_streeter/28675z40kvy4 Share each insight in its own box. en-us 2018-03-06 16:48:29 UTC 2018-03-21 19:41:25 UTC hello@padlet.com Insight #1 erin_m_streeter https://padlet.com/erin_m_streeter/28675z40kvy4/wish/238729866 Jot down your insights or observations in individual boxes (using the pink "PLUS" in the bottom right corner). 

What did you learn about the emotions driving their decisions? 

What surprised you? 

What was validated? ]]> 2018-03-06 16:50:22 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/238729866 Time https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244696870 everyone wants to move really fast]]> 2018-03-21 18:32:52 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244696870 Insights --> Strategy https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697135 Using data quickly to support strategy]]> 2018-03-21 18:33:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697135 Adaptability https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697359 2018-03-21 18:33:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697359 adapt quickly based on data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697508 2018-03-21 18:34:07 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697508 support for specific initiatives mkazarnowicz https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697555 2018-03-21 18:34:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697555 types of data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697908 pull in secondary research, do primary research, focus groups, quant studies

]]> 2018-03-21 18:34:51 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697908 Need to combine data depth with quick action https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697930 2018-03-21 18:34:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697930 Data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697989 Customer loyalty was the first source mentioned]]> 2018-03-21 18:34:59 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244697989 many different data sources to leverage https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698141 2018-03-21 18:35:14 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698141 Have lots of data sources to sift through https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698149 2018-03-21 18:35:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698149 combining data sources https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698259 can match our internal data with third party external data so they can learn more about the customers

how do they join up all this stuff]]> 2018-03-21 18:35:27 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698259 desire to move fast vs traditional slow moving marketing processes...digital enables this, behavioral enables this, but a concern of looking at only the micro moments and not being sure of getting best results overall... https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698305 2018-03-21 18:35:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698305 How Do You Tie Micro Moments of Insight to Overall Strategy? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698373 2018-03-21 18:35:39 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698373 Sources https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698395 Primary and secondary research.
Programmatic -- matching 1st + 3rd party

]]> 2018-03-21 18:35:41 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698395 Speed https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698415 Need to move fast today because of digital]]> 2018-03-21 18:35:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698415 Ability to change things throughout a campaign based on observed behaviors. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698507 2018-03-21 18:35:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698507 match internal insights with external insights https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698618 how to join all of the data together across teams - one source of truth]]> 2018-03-21 18:36:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698618 Activate https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698747 Use insights to buy programmatically]]> 2018-03-21 18:36:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698747 their own behavioral purchase data is very important https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698775 2018-03-21 18:36:28 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698775 breaking down silos https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698776 break down silos across teams, data sources, find one version of the truth]]> 2018-03-21 18:36:28 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698776 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698822 Need to move quickly, while making good/informed decisions.

]]> 2018-03-21 18:36:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698822 Seamlessness https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698947 move from gather data, to identify, segment to buy in programmatic media]]> 2018-03-21 18:36:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698947 adapt based on data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698952 2018-03-21 18:36:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244698952 Future state - want to connect behavioral and attitudinal customer data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699026 2018-03-21 18:36:51 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699026 Loyalty Data is particularly valuable to capture customer behavior https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699050 2018-03-21 18:36:54 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699050 one version of the truth https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699144 2018-03-21 18:37:02 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699144 Custom loyalty data is a key https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699165 2018-03-21 18:37:04 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699165 Time to impact: They need to quickly deliver results to the business because of competitive advantage https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699179 2018-03-21 18:37:06 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699179 one version of the truth -- struggle with all the sources of data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699196 2018-03-21 18:37:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699196 silos https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699248 sounds easy, but it's really hard to do across a large company]]> 2018-03-21 18:37:14 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699248 Need to breakdown the silos in data and insight with a company https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699264 2018-03-21 18:37:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699264 matching first and third party data helps adds value for programmatic marketing https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699283 2018-03-21 18:37:19 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699283 Organizational challenges https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699317 Lots of people own pieces of process, different data]]> 2018-03-21 18:37:21 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699317 working with numerous partners. we use best-in-breed 3rd parties to manage the data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699409 2018-03-21 18:37:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699409 need transparency https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699471 Found out they have to take a bigger role in owning their data]]> 2018-03-21 18:37:40 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699471 Programmatic Data Providers Can Match our 1st Party & 3rd Party Data to provide a more complete view of the customer https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699809 2018-03-21 18:37:58 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699809 Data sources https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699851 Their own loyalty data, primary (focus groups, classic research approach) and secondary research as well as relationships with programmatic data vendors/sources - match first part and third party data to learn demos, purchase behavior, etc. Use these partners to reach those customers. ]]> 2018-03-21 18:38:04 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699851 In-house https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699867 black box of even best of breed oursourcers]]> 2018-03-21 18:38:06 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699867 cost! https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699891 providers were making all the money, but they wanted to make th emoney]]> 2018-03-21 18:38:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699891 Sum of client + 3rd party datasets can be very valuable. Can lead to product development https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699950 2018-03-21 18:38:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699950 customer data + secondary research + primary research, including qualitative is used. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699952 2018-03-21 18:38:19 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699952 Speed https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699998 react to customer insights ]]> 2018-03-21 18:38:26 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244699998 organization silos don't allow us to access the customer data we need https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700007 2018-03-21 18:38:27 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700007 the sum of combined data sets is more powerful https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700018 2018-03-21 18:38:30 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700018 First party data is the anchor of insights. Leverage first party data to understand loyalty and customer behaviors. THEN use secondary data sources. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700022 2018-03-21 18:38:31 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700022 Data ownership https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700083 Need more ownership of our data]]> 2018-03-21 18:38:39 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700083 in-source vs. out-source https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700096 want to in-source strategic thinking, and outsource tech expertise so they guide them]]> 2018-03-21 18:38:40 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700096 So much data, so little time. How to make sense of it all https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700121 2018-03-21 18:38:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700121 We have to take a bigger role in owning our data - we can't just hand it off https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700152 2018-03-21 18:38:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700152 ROI https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700244 demonstrate the ROI of 3rd party data - business outcomes]]> 2018-03-21 18:38:57 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700244 Business model https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700396 Providers making too much money; we want to make the money so we need to bring it in-house]]> 2018-03-21 18:39:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700396 biz in selling their data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700400 data is an asset itself….data selling is a good biz for t hem]]> 2018-03-21 18:39:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700400 Everything valued in terms of ROI https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700436 2018-03-21 18:39:14 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700436 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700504 competition moving so fast -- new competitors..when do you fast follow, when do you ignore?

]]> 2018-03-21 18:39:21 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700504 Aggregating data across all different silos of the business https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700551 2018-03-21 18:39:28 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700551 using data to better develop programmatic marketing https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700620 2018-03-21 18:39:38 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700620 Bring something incremental to us https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700649 2018-03-21 18:39:42 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700649 the data drives marketing experimentation https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700682 2018-03-21 18:39:47 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700682 want to own data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700707 surprised that they want to own more even if they get good return from third party]]> 2018-03-21 18:39:49 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700707 Activation. How can they develop insights and activate them. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700738 2018-03-21 18:39:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700738 product dev https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700754  want to lead product dev with the data]]> 2018-03-21 18:39:54 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700754 large, many sources (primary, secondary) match first party with third party via programmatic ... use same partners to help reach (based on demos)...but how do we join it all up, different teams have different pieces...how do we get one version of the truth https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700764 2018-03-21 18:39:56 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700764 How to choose what customer behaviors to react to https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700780

]]> 2018-03-21 18:39:58 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700780 Need for speed https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700880 digital marketing needs to be much faster. Strategy and clarity is often missing

]]> 2018-03-21 18:40:12 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700880 One version of the truth. Insights are accurate and consistent across functional groups. The "normalization" of insights, so it's consistent. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700997 2018-03-21 18:40:29 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244700997 Tremendous amounts of data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701024 Loyalty data, customer record, primary and secondary research ]]> 2018-03-21 18:40:32 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701024 Want to see how sausage is made, taking a bigger role in owning data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701044 2018-03-21 18:40:35 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701044 data as an asset to sell https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701065 2018-03-21 18:40:37 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701065 risks of behav data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701071 behav can get you in trouble: you can't see what they are doing outside your biz]]> 2018-03-21 18:40:38 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701071 Partnering https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701199 Combining data with someone else that would create even greater value

]]> 2018-03-21 18:40:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701199 We are better at handling the business logic behind queries because we know our business https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701207 2018-03-21 18:40:54 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701207 Transparency. Need to have transparency of data, analytics, and insights. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701511 2018-03-21 18:41:28 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701511 Gaps https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701557 Attitudinal + behavioral]]> 2018-03-21 18:41:32 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701557 Gap https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701575 different teams use attitudinal and behavioral data
Need to bring it together]]> 2018-03-21 18:41:34 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701575 gap in attitudinal behavior mkazarnowicz https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701602 2018-03-21 18:41:37 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701602 moving towards taking on the work formerly done by the outsourced provider https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701638 2018-03-21 18:41:42 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701638 behav data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701663 customers are acting a certain way with you b/c they feel a certain way about you, but what if you need to change that?]]> 2018-03-21 18:41:45 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701663 One version of the truth https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701710 How do we bring it all together]]> 2018-03-21 18:41:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701710 Increase ROI and decrease costs by getting closer to the data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701794 2018-03-21 18:41:56 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701794 what customers tell you vs what customers do https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701833 2018-03-21 18:41:59 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701833 one version of truth across multiple teams in the org, and across multiple data sets https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701927 2018-03-21 18:42:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244701927 Behavioal https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702046 They can't see what customers are doing outside of the business]]> 2018-03-21 18:42:20 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702046 We weren't thinking of data in an asset in itself -- but we can use it to develop new products that create an impact in the market https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702115 2018-03-21 18:42:28 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702115 One version of the truth to make the best decisions https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702172 Very hard to do in a large company]]> 2018-03-21 18:42:35 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702172 Broader view of market https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702175 Behavior data limited to what they do inside your business; want to see outside]]> 2018-03-21 18:42:35 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702175 data selection challenge https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702232 the way they pick data now is suboptimal.  it depends on the team that uses each data source, and their comfort level with it]]> 2018-03-21 18:42:42 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702232 partners need to bring more than the data ... tech expertise or biz process expertise or analytic expertise. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702353 2018-03-21 18:42:55 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702353 executing off of joined up data, by leveraging a range of best in breed outsourcers https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702354 2018-03-21 18:42:56 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702354 Partnerships. The right partners need to bring value. Need to understand the business. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702397 2018-03-21 18:43:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702397 get sharper in brand positioning to specific shoppers mkazarnowicz https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702399 2018-03-21 18:43:02 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702399 Attitudinal & Behavioral https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702404 Even with their sophistication, they still struggle to marry att and beh data together for a comprehensive view of customers]]> 2018-03-21 18:43:02 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702404 Need to take bigger role in owning our data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702523 Leverage from best in breed providers but it was done in a black box. Lack of transparency as to the way their vendors use their data]]> 2018-03-21 18:43:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702523 Establishing single target customer https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702574 As opposed to multiple segments (who will also benefit from strategy focused on single target)]]> 2018-03-21 18:43:22 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702574 monetizing data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702624 2018-03-21 18:43:25 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702624 Value in going beyond just insights https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702671 To help clients reach their customers, activate

]]> 2018-03-21 18:43:32 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702671 best serve the ideal customer and that will have trickle down impact https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702673 2018-03-21 18:43:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702673 data usage https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702736 need a more holistic approach]]> 2018-03-21 18:43:41 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702736 Structurally we're not aligned to make the most of the data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702778 Attitudinal & Behavioral data in separate silos]]> 2018-03-21 18:43:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702778 COST: https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702975 expensive to pull off would like to do this in house. What are the right questions to ask? bring in partners for specific tasks. Insourcing the strategic thinking behind the insights]]> 2018-03-21 18:44:12 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702975 Bring together all this data, bringing together what customers DO vs SAY they want to do. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702991 2018-03-21 18:44:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244702991 Individual teams may be accustomed to their favorite data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703170 (Maybe not as inclined to try something new)]]> 2018-03-21 18:44:36 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703170 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703192 Today teams work within their comfort zone, data they are accustomed to working with]]> 2018-03-21 18:44:41 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703192 used to work with a black box type of resource -- but we need to take a bigger role in owning our data, to own the margin https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703218 2018-03-21 18:44:44 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703218 If we can get people closer to the business into the data - the business logic - then we can generate better returns https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703297 2018-03-21 18:44:54 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703297 Gaps https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703316 Gaps when bringing attitudinal and behavioral data.
Gaps with what customers are doing OUTSIDE of the business
Gaps with understanding how customers perceive your brand
Gaps-understanding the power of the brand and brand positioning. 
Gaps-organizational support.]]> 2018-03-21 18:44:56 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703316 Collaboration https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703358   personalization marketers leverage the loyalty data; brand strategy team does cross-functional, collaboration work]]> 2018-03-21 18:45:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703358 the sum of data sets drives the biggest impact in terms of product development, evolving in the market place, etc. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703582 2018-03-21 18:45:30 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703582 If we can get it right for a big important customer segment, benefits will spill over to other segments https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703590 2018-03-21 18:45:31 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703590 nEED TO take a bigger role in owning data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703681 Transparency, ownership of data

]]> 2018-03-21 18:45:42 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703681 WHO https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703726 Marketing organization, product development]]> 2018-03-21 18:45:49 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703726 marrying shopper and attitudinal data to better understand their customer https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703729 2018-03-21 18:45:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703729 What the customer does vs how the customer feels https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703819 2018-03-21 18:46:02 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703819 we get better returns by being able to adjust structures of how we treat the dat with our own business logic and insights https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703827 2018-03-21 18:46:03 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703827 in house domain teams set the strategy for what data they use, but this isn't looked at holistically across the various teams. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703861 2018-03-21 18:46:07 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703861 trying to monetize data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703866 2018-03-21 18:46:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703866 interrnal research team https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703877 data usage:  internal surveys, focus groups, conjoint, prior 3 yrs of work, secondary sources]]> 2018-03-21 18:46:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703877 strongly held gut beliefs that we need to get over - data driven marketing needs to be from start to finish https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703935 2018-03-21 18:46:15 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703935 Habit/familiarity drives choice of data source erin_m_streeter https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703954 depending on the team and their experience with a certain data source

]]> 2018-03-21 18:46:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244703954 Comfort zone for consuming data -- we get in the habit of using what works vs. asking new questions https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704064 e.g. Marketers are reliant on Loyalty data]]> 2018-03-21 18:46:31 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704064 focus groups https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704170 internal data collection / focus groups vs 3rd party data ... marrying the who sources]]> 2018-03-21 18:46:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704170 challenge: don't see what customers are doing outside of your own business https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704175 2018-03-21 18:46:44 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704175 time https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704358 didn' t  have time to get all the insights from what they had]]> 2018-03-21 18:47:00 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704358 GAP https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704400 Bring together attitudinal and behavioral data]]> 2018-03-21 18:47:03 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704400 GAP https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704515 bring together attitudinal and behavioral data. What customers tell you vs what they do. ]]> 2018-03-21 18:47:15 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704515 Marketers rely on attitudinal data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704549 2018-03-21 18:47:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704549 vendor bring something incremental or can bring the strategic thinking https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704603 2018-03-21 18:47:25 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704603 gaps in how bring together behavioral and attitudinal data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704685

power in bringing these together
 don't know what customers are doing outside of your business
]]> 2018-03-21 18:47:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704685 Behavioral data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704909 "Dont see what customers are doing outside your biz" -- This is a value prop we discuss today with Techno... Customers know a lot about their customers in their domain, but not outside]]> 2018-03-21 18:47:56 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704909 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704924 New tool so recutting the segments we created before

]]> 2018-03-21 18:47:58 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704924 people https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704966  short term and long term initiatives (don't confuse the two)]]> 2018-03-21 18:48:03 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244704966 Need to see what customers are doing outside of your business - benchmark could be key here https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705006 2018-03-21 18:48:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705006 ideal target customer https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705025 best get to know the target customer will drive revenue]]> 2018-03-21 18:48:10 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705025 Problem: holes in their research https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705031 unable to precisely define target customer]]> 2018-03-21 18:48:11 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705031 Time constraints sometimes hold your findings back https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705148 2018-03-21 18:48:21 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705148 Couldn't answer all question after 6 months collaboration around key buyer persona https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705158 2018-03-21 18:48:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705158 can the sum of our datasets be monetized? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705210 2018-03-21 18:48:28 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705210 Mined a mix of focus group data + quantitative surveys over time https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705350 2018-03-21 18:48:44 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705350 process https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705378 Process:  need respect and discipline for long term thinking - need org support for this]]> 2018-03-21 18:48:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705378 GAPS in merging together behavioral + survey data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705444 2018-03-21 18:48:52 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705444 people use data based on their habit/ level of comfort https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705531 2018-03-21 18:49:02 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705531 gaps in bringing together attitudinal vs. behavioral -- two teams; structurally not aligned https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705548 2018-03-21 18:49:04 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705548 tech needs https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705601 technology:  having a way to stick all this together, so you can jump between data sources easily]]> 2018-03-21 18:49:11 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705601 Needs: https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705627 Need to make really fast decisions
Break Down Silos of Data
How to determine best in breed partners to help us bring together.
How do we sell our data assets?
  • Attitudinal and behavioral data:  How do we bring these things together?
    • What customers tell you?
    • What customers do? 
How do we fill holes in customer data when they are not engaging with us?  360 view?

What are the unknowns?  What dont we know and where is that opportunity?







]]> 2018-03-21 18:49:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705627 Need/initiative https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705693 holistic brand strategy - pick a single target customer (segmentation) - working to serve her better and treat her as our growth target. "Get it right for a big customer segment"...it will help grow the business]]> 2018-03-21 18:49:20 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705693 Tech https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705766 having a way to stick it all together, surround sound of customer, know what is fact, probablistic, -- transparency]]> 2018-03-21 18:49:29 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705766 Marketers rely on attitudinal data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705813 Personalization marketers leverage behavioral data]]> 2018-03-21 18:49:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705813 its not just for marketing teams it is also for product development teams. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705827

]]> 2018-03-21 18:49:34 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705827 Innovation happens "Behind the Curtain" aka small groups https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705829 2018-03-21 18:49:34 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705829 beyond data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705891 data can't tell you about things you haven't tried]]> 2018-03-21 18:49:40 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705891 Still More Needed https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705892 even with a sophisticated approach to behavioral and attitudinal data - still have knowledge gaps with follow-ups to explore]]> 2018-03-21 18:49:40 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705892 Different ways to source attitudinal data. Focus groups, data mining, secondary research. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705951 2018-03-21 18:49:47 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705951 Monetizing data oppy https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705970 2018-03-21 18:49:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244705970 problem with behavioral, can't see outside your business https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706085 2018-03-21 18:50:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706085 Mining research led to more research -- to fill holes in customer understanding https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706163 2018-03-21 18:50:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706163 trying new things https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706284 need to try things (but risky)]]> 2018-03-21 18:50:19 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706284 want to know how they differentiate between facts, things that are highly probable, and insights mkazarnowicz https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706285 2018-03-21 18:50:19 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706285 being data driven is in fashion https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706410 data can't tell you about the unknown - just helps improve on the past to build the future]]> 2018-03-21 18:50:28 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706410 speed/time https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706584 speed to answers is really imp]]> 2018-03-21 18:50:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706584 Don't confuse the short term with the long term when innovating https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706617 2018-03-21 18:50:47 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706617 limited by the team, their comfort with the data and what they know to do https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706674 2018-03-21 18:50:51 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706674 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706687 2018-03-21 18:50:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706687 data sets integration https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706876 lining up the data sets to make them actionable]]> 2018-03-21 18:51:12 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706876 marketers rely on attitudinal work, others comfortable with what they know from data sources they are used to https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706992 2018-03-21 18:51:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706992 Be clear in confidence levels https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706995 2018-03-21 18:51:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244706995 boat https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707118 we spend too much time trying to diagnose the holes in the sinking boat]]> 2018-03-21 18:51:38 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707118 Using data for short and long term for people and process https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707157 2018-03-21 18:51:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707157 Need to be able to weight what is 100% true vs. probabilistic vs. directional https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707193 2018-03-21 18:51:48 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707193 brand strategy was a cross functional effort https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707202 2018-03-21 18:51:49 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707202 Internal research team https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707207 Works with outside, quant. FG's, conjoints ]]> 2018-03-21 18:51:49 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707207 How to effectively affect your future offering? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707324 2018-03-21 18:52:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707324 projects work well when the whole team feels confident and gets the c-suite to buy in https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707435 2018-03-21 18:52:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707435 Need for tech that is easy to use and gives full picture of customer, highlighting what is true vs a judgement. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707479 2018-03-21 18:52:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707479 Data can't tell you about things you haven't tried https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707555 2018-03-21 18:52:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707555 People, Process, Technology https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707580 All needed for insights success.
Process: need more discipline for insights.
Technology: Having tools that will allow users to understand different dynamics of the customer.]]> 2018-03-21 18:52:26 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707580 currently attitudinal data is captured via focus groups, quant surveys, conjoint analysis, etc. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707661 2018-03-21 18:52:35 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707661 validated https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707700 clients are working with many many different data sources]]> 2018-03-21 18:52:39 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707700 When you keep repeating the past you won't create a new future https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707788 2018-03-21 18:52:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707788 From gut to data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707798 Need to move from instinct to data drive decisions]]> 2018-03-21 18:52:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707798 Don't rely too much on data and getting it perfect- speed to market and innovation. Testing and failing. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707936 2018-03-21 18:53:02 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707936 when we can bring behavioral and attitudinal, we can get a holistic approach https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707960 2018-03-21 18:53:05 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244707960 must set expectations about what data can do, and how much it can inform https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708200 2018-03-21 18:53:34 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708200 challenge https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708329 data driven media practices]]> 2018-03-21 18:53:48 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708329 Focus on the transformation, not just fixing the issues https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708530 2018-03-21 18:54:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708530 What is working? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708556 Understanding loyalty customers and applying these insights across unknown and non loyalty.

Focus on the single best customer/persona and develop solutions and opportunities for this single customer at scale.]]> 2018-03-21 18:54:12 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708556 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708591 Data-driven media practices -- get beyond opinion/gut reactiosn to drive decisions]]> 2018-03-21 18:54:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708591 too many decisions are being guided by gut decisions instead of data. mkazarnowicz https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708657 need a more rigorous process around strategic planning]]> 2018-03-21 18:54:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708657 want to be able to say "this is 100% fact" vs. "this is a judgment" https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708658 2018-03-21 18:54:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708658 stakeholder challenges https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708662 have to get the org in line, as there are a lot of stakeholders]]> 2018-03-21 18:54:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708662 there were holes across the profile of our target customer because the work wasn't joined up before - we didn't have all the questions answered. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708667 2018-03-21 18:54:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708667 validates divide between research and analytics https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708718 (quant research and behavioral)]]> 2018-03-21 18:54:27 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708718 end to end data driven https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708752 2018-03-21 18:54:31 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708752 we want data driven media practices -- begining to end -- kicked it off a year ago. eliminate the "gut" decisions https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708778 2018-03-21 18:54:35 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708778 Need to get away from gut feelings to drive decision https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708846 2018-03-21 18:54:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708846 Integration https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708856 data integration is necessary for insights and activation]]> 2018-03-21 18:54:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708856 remove gut decisions https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708870 use data to make processes more rigorous ]]> 2018-03-21 18:54:45 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708870 Getting away from gut/judgement (or at least knowing what is) https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708930 2018-03-21 18:54:52 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708930 platforms today https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708971 feel confident around platforms' technologies they have today]]> 2018-03-21 18:54:56 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244708971 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709081 rigor around planning, analytics, processes]]> 2018-03-21 18:55:06 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709081 Scale https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709153 Deploying at scale is hard]]> 2018-03-21 18:55:11 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709153 attribution data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709275 multi touch attriubtion - had to start over on this one]]> 2018-03-21 18:55:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709275 even with a holistic approach, there was a hole .... becuase we didn't align research with observed from the beginning https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709409 2018-03-21 18:55:38 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709409 Strongly-held opinions and gut beliefs still drive decisions in some areas https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709416 2018-03-21 18:55:39 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709416 Data can't tell you about things you have not tried https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709615 Fail Fast mentality ...speed to data and speed to answers is really important

]]> 2018-03-21 18:55:57 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709615 the right data with the right tech to make the right decisions https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709656 2018-03-21 18:56:00 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709656 End to end leveraging data- not relying on gut https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709727 2018-03-21 18:56:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709727 scaling https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709732 leverage data platforms/analysis at scale - hard to do, but important]]> 2018-03-21 18:56:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709732 important to frame the question to drive business, rather than just use the data to understand why something is happening https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709855 2018-03-21 18:56:20 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709855 rigorous methodology for planning to analytics https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709900 2018-03-21 18:56:25 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709900 Hard to leverage data at scale - so many markets, so many brands across the world https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709925 2018-03-21 18:56:27 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244709925 Understanding the objective of specific marketing tactics https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710122 And then understanding what data you need to measure effectiveness.]]> 2018-03-21 18:56:44 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710122 don't confuse short and long term needs https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710179 2018-03-21 18:56:49 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710179 Summary https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710200 integration data sets
clear on confidence levels
actionable


]]> 2018-03-21 18:56:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710200 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710235 confident about tech and platforms we have in place (except for MTA)]]> 2018-03-21 18:56:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710235 Gap https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710237 How to get the organization aligned.  
Ability to leverage opportunities and deploy at scale. Things move slowly, a lot of meetings about the meetings.]]> 2018-03-21 18:56:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710237 Need to move fast - but some parts of the org (like stores) are inherently slow. Can you move faster than your slowest part? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710313 2018-03-21 18:57:00 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710313 organizational and cultural challenges to deploy at scale https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710348 2018-03-21 18:57:03 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710348 Challenge https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710406 Leverage at scale across brands globallly

]]> 2018-03-21 18:57:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710406 Use data to make the right decisions for your marketing decisions. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710434 2018-03-21 18:57:11 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710434 Seeking integration across data sets https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710436

]]> 2018-03-21 18:57:11 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710436 leverage at scale for a multi-brand company is what we want https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710467 2018-03-21 18:57:14 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710467 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710549 need to be able to jump from behavioral to research usably

]]> 2018-03-21 18:57:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710549 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710591 global makes it hard to do it in a timely way]]> 2018-03-21 18:57:27 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710591 Struggle to move fast and get information working across the organization https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710623 2018-03-21 18:57:31 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710623 dependent on right data and tech to make right decisions https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710631 2018-03-21 18:57:32 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710631 Seeking to be adaptive based on data. Informed fluidity. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710660 2018-03-21 18:57:37 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710660 Time https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710733 Takes time, alignment, and a lot of effort to get better at using data for marketing efforts]]> 2018-03-21 18:57:44 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710733 meetings https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710744 too many meetings to get everyone on board]]> 2018-03-21 18:57:45 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710744 leverage data at scale is tough, especially in a timely basis https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710751 2018-03-21 18:57:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710751 Loyalty analytics https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710764 behavioral insights of their loyal customer. Build analytics off 1st party loyalty data.]]> 2018-03-21 18:57:48 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710764 bigger company longer decision making process https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710838 2018-03-21 18:57:56 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710838 global planning - scenario planning https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710934 outside US, started annual media/planninng investment workshops (internal, within country)]]> 2018-03-21 18:58:06 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710934 Competitive pressures https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710985 Unclear when to follow fast and when to ignore. Create cognitive and emotional pressures]]> 2018-03-21 18:58:12 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244710985 need to use data to put a more rigorous process around strategic planning, budgeting, tactical approaches, etc. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711057 2018-03-21 18:58:20 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711057 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711087 looking at other analogs via data, you can see what you haven't tried]]> 2018-03-21 18:58:22 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711087 Classical Market Research approaches https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711092 Survey, focus groups, ect...to inform marketing strategy]]> 2018-03-21 18:58:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711092 data can't tell you about things you haven't tried https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711104 2018-03-21 18:58:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711104 Data providers. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711282 Link 1st and 3rd party data sources to gain a deeper understanding of cusotmers]]> 2018-03-21 18:58:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711282 The tech is not the issue- it is aligning the organization and deploying to scale in timely basis. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711312 2018-03-21 18:58:47 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711312 Amount of data is not the problem https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711324 They've got data! All kinds of sources, all kinds of ways]]> 2018-03-21 18:58:48 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711324 Lots of meeting about meetings to get everyone aligned & bought in https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711330 2018-03-21 18:58:49 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711330 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711340 annual planning meeting for media/marketing teams

]]> 2018-03-21 18:58:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711340 data driven media practices from beginning to end https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711491 Gut beliefs drive decisions, remove this and show a rigorous and consistent process and approach.  ]]> 2018-03-21 18:59:02 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711491 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711502 integration across data sets; clear in confidence levels; is this the right quesiton to answer? ]]> 2018-03-21 18:59:03 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711502 integration across data sets - be clear in the confidence levels - make use of data in a smart fashion - help us spend time on the new boat....not why the boat is sinking https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711603 2018-03-21 18:59:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711603 Already have lots of partners when it comes to data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711605 Esp. for programmatic

]]> 2018-03-21 18:59:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711605 leverage insights from other markets https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711608 scenario planning]]> 2018-03-21 18:59:17 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711608 scenario planning https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711676 what can they improve based on what they do in other markets]]> 2018-03-21 18:59:25 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711676 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711686 Scenario planning with data to show options

]]> 2018-03-21 18:59:26 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711686 Scenario Planning https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711689 2018-03-21 18:59:26 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711689 Time is an issue- too many meetings to plan for a meeting. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711715 2018-03-21 18:59:27 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711715 Started running workshops w/ Gen Mgmt & Agencies in each major market https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711781 What's working, what's not, what opptys are out there? Lots of scenario planning -- 2 days F2F can set the path for the upcoming year]]> 2018-03-21 18:59:32 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711781 we want to do more scenario planning https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711796 2018-03-21 18:59:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711796 Providing data-based options for moving forward https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711833 2018-03-21 18:59:37 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244711833 Seeking One Version Of The Truth https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712003 Possible? Break down silos and have everyone using the same source / version / summary.]]> 2018-03-21 18:59:55 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712003 data used https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712104 media agency has Customer Insights tool that drives insights about each product]]> 2018-03-21 19:00:06 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712104 Types of data being used https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712357 Proprietary media agency tool as foundation
-then used for media purchasing
-drive decision-making - can we reach our audience using a less expansive channels]]> 2018-03-21 19:00:34 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712357 our agency has a proprietary tool we use - used to then each brand target, media habits, consumption, and behavioral https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712359 we then use that to bake in what media we buy]]> 2018-03-21 19:00:34 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712359 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712388 Media agency has customer insights tool: media habits, consumption, behaviors]]> 2018-03-21 19:00:36 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712388 "Joined Up Data" https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712395 This the goal, integrating the data across the company and teams]]> 2018-03-21 19:00:38 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712395 planning: media agency has a customer insights tool to drive insights about each brand's target and each model line's target. that is the foundation that gets baked into where they buy the media mkazarnowicz https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712464 2018-03-21 19:00:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712464 combining data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712566 working on an overall a campaign measurement]]> 2018-03-21 19:00:58 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712566 Transparency https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712592 Felt prior providers were too much of a black box. Removed them from owning their own data strategy. They need to own the data strategy. Still need partners who bring an expertise. ]]> 2018-03-21 19:01:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712592 "Baking in" data to all they do https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712723 2018-03-21 19:01:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712723 Behavioral Data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712737 Desire to weave behavioral data with more traditional data]]> 2018-03-21 19:01:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712737 campaign mgmt https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712789 align KPIs, then track throughout, report on this, then feed this into the next round of planning]]> 2018-03-21 19:01:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712789 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712795 data driven media practices from beginning to end -- still areas where gut beliefs drive decisions; we need to remove that and put more rigor in place]]> 2018-03-21 19:01:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712795 Organizational https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712796 2018-03-21 19:01:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712796 deploy at scale in a timely basis https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712944 2018-03-21 19:01:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712944 Data is an asset https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712969 It has value, a currency. Can be used to create new products with other companies' data assets.]]> 2018-03-21 19:01:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244712969 Challenge: Data Driven Media Planning and Practices https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713039 Gut beliefs that drive decisions. Drive discussions that help marketers use data for planning.]]> 2018-03-21 19:01:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713039 investing more in new and different digital channels https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713044 2018-03-21 19:01:54 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713044 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713131 Comparing digital and tradtiional media opportunities for efficiency

]]> 2018-03-21 19:02:05 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713131 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713153 getting organization with different teams and stakeholders all aligned is tough (from data selection and interpretation standpoint)

]]> 2018-03-21 19:02:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713153 data they have https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713164 CI data is panel based, want to tie more behavioral data into this, will enrich the insights]]> 2018-03-21 19:02:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713164 Challenge: Bring attitudinal and behavioral data together. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713263 2018-03-21 19:02:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713263 Agencies providing own proprietary data. As part of retainer? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713396 2018-03-21 19:02:32 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713396 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713418 Track against KPIs throughout campaign]]> 2018-03-21 19:02:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713418 Looking at how customers consume content can help us shift between traditional & digital media channels https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713456 2018-03-21 19:02:37 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713456 timing for analytics https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713474  still early days for them]]> 2018-03-21 19:02:39 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713474 Behavioral data limitation https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713595 You get into trouble not seeing your customer's whole story, only when they interact with you. False sense of the total truth.]]> 2018-03-21 19:02:54 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713595 Behavioral data advantage https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713606 can help sharpen the focus of traditional data]]> 2018-03-21 19:02:55 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713606 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713753 feel confident on platform, technologies in place -- but org aspects and leveraging at scale are difficult to deploy (alignment and timing)

]]> 2018-03-21 19:03:10 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713753 use data for scenario planning - use data to show options, and then have a team (client+agency) discuss https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713788 2018-03-21 19:03:14 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713788 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713870 Planning data is panel based -- startign to tie in more behavioral data.]]> 2018-03-21 19:03:26 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713870 Want better tie in panel/survey data with behavioral data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713895 2018-03-21 19:03:29 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713895 behavioral data is still early days https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713950 2018-03-21 19:03:35 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713950 Getting tangible realtime data to inform value of media decisions https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713960 2018-03-21 19:03:36 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713960 Scenario planning https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713988 get folks together and sets the path for the year]]> 2018-03-21 19:03:40 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713988 behav data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713997 really want insight into the mind of the consumer, feel good about what they have, but behavioral can narrow that down]]> 2018-03-21 19:03:40 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244713997 much of the external data is panel based, but the need is to tie in behavioral https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714008 2018-03-21 19:03:42 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714008 We need more data rigor, more consistency https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714039 2018-03-21 19:03:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714039 "Tying together" https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714057 2018-03-21 19:03:48 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714057 Challenge: Team comfort https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714087 Marketers will always turn to what they are used to, where the muscle memory is]]> 2018-03-21 19:03:52 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714087 want a forum for employees to have a dialogue about data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714146 2018-03-21 19:04:00 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714146 Starting to tie behavioral data into panel data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714259 2018-03-21 19:04:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714259 behav data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714278 we have a good view, but it's fuzzy.  Behav data will help sharpen that]]> 2018-03-21 19:04:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714278 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714286 Behavioral narrows down target from 30 - 54 to Female 40+ who is most engaged]]> 2018-03-21 19:04:17 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714286 SCALE https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714299 Scale is a challenge-deploying insights at scale, across brands.]]> 2018-03-21 19:04:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714299 Need executive support https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714309 This made a big difference, was a signal of success]]> 2018-03-21 19:04:20 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714309 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714402 people know where they need to go ... but things move slowly (b/c of org, emotional elements)...how to balance that with need for speed]]> 2018-03-21 19:04:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714402 Joining attitudinal and behavioral data led to a virtuous cycle of learning despite gaps https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714470 2018-03-21 19:04:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714470 Need flexibility to adjust initial segment expectations to new ideas https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714486 Think I'm focused on 30-54, but NOW let's look at females in a different age range]]> 2018-03-21 19:04:44 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714486 Planning: https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714563 work with agency's tool 
baked into where they buy the media

]]> 2018-03-21 19:04:55 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714563 data alignment https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714584 have disparate systems and data sets, need to get alignment]]> 2018-03-21 19:04:57 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714584 behavioral data can sharpen focus https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714652 more narrow and detailed view of the customer]]> 2018-03-21 19:05:03 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714652 Using behavioral data to refine targeting https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714721 2018-03-21 19:05:11 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714721 Need people, process, and tech https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714770 This short and long term. Break thru marketing takes time. ]]> 2018-03-21 19:05:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714770 Need: More rigor in the planning process? What are some approaches. Planning data>execution>results https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714773 Hardest Part: How do we act on this data after bringing it all together? ]]> 2018-03-21 19:05:17 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714773 data used https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714826 MMM technology used to set budget, optimize channels]]> 2018-03-21 19:05:22 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714826 Refined target market from "Adults 30-54" to "Females 40+" https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714920 2018-03-21 19:05:30 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714920 Tying together https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714943 Hardest part. alignment around different groups who touch data, disparate systems, data sets]]> 2018-03-21 19:05:33 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244714943 alignment across groups https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715071 disparate systems and data sets]]> 2018-03-21 19:05:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715071 Behavioral data helps to sharpen focus https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715091 2018-03-21 19:05:48 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715091 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715150 scenario planning and using data for this -- helps KO year; and get people to feel comfortable and aligned

]]> 2018-03-21 19:05:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715150 opportunity https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715185 put more of a defined process around all the capabilities, need to map this out. big opp for them.]]> 2018-03-21 19:06:00 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715185 Continually refining the process of using the data sets they have https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715224 Need to map out and define the process of utilizing different data sources]]> 2018-03-21 19:06:03 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715224 always refining the process of examining what data sets they look at mkazarnowicz https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715234 2018-03-21 19:06:05 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715234 use consumer data as the foundation, and then assess investment scenarios in order to make a business decision https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715249 2018-03-21 19:06:07 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715249 Challenge: data can't tell you about what you haven't tried https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715255 Undervalue the unknown, makes you keep doing things the old way]]> 2018-03-21 19:06:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715255 tying together the various pieces and types of data is one of the biggest challenges https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715319 2018-03-21 19:06:15 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715319 Wants https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715478 Integration, confidence, org alignment]]> 2018-03-21 19:06:36 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715478 Use case: Marketing scenario planning https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715482 use data to help set the marketing planning path]]> 2018-03-21 19:06:36 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715482 All disparate systems & data sets. We use MMM tech for channel based optimizations but challenge to see beyond just "shift to digital" Where do we invest/ optimize? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715601 2018-03-21 19:06:51 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715601 willing to spend more money into a digital channel https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715710

]]> 2018-03-21 19:07:04 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715710 wish list https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715734 getting everyone aligned in the same direction. tech the have:  multi touch attribution, indiv addressable, all these pieces are in diff platforms. ideally we could tie these together]]> 2018-03-21 19:07:06 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715734 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715854 work with agency and proprietary tool -- that is foundation]]> 2018-03-21 19:07:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715854 Activating insight along customer journey is a HUGE challenge, especially given different silos touching customer https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715897 2018-03-21 19:07:22 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715897 we need a formalized process and rigor as we move to more data based decisions https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715912 2018-03-21 19:07:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244715912 dream list https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716313 Dream:  communicate with each other, or synthesize the data]]> 2018-03-21 19:08:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716313 behavorial data is a need https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716320 insight into the mind of the consumer]]> 2018-03-21 19:08:09 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716320 getting all groups pointed in the same direction is challenging https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716403 2018-03-21 19:08:20 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716403 Defined process around media mix modeling https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716466 2018-03-21 19:08:26 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716466 digital channel framed against traditional https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716532 2018-03-21 19:08:34 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716532 Behavioral data can https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716636 behavioral insights, of that 30-54, female SKU of 40+ understanding that targeting. Helps to sharpen the focus on their targets]]> 2018-03-21 19:08:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716636 Manual processes of integrating data take too much time https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716667 2018-03-21 19:08:47 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716667 Refining/synthesizing data is key https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716693 Data is coming from all over the place]]> 2018-03-21 19:08:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716693 iOT https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716817 would love to take learnings from one data source and input to another]]> 2018-03-21 19:09:04 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716817 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716818 campaign measurement framework; how to track against KPIs ...]]> 2018-03-21 19:09:05 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716818 Challenge: instinct and gut over data based decision https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716960 2018-03-21 19:09:20 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244716960 Synthesize, harmonize data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717228 2018-03-21 19:09:45 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717228 looking at the right thing throughout the process (different data) https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717235 2018-03-21 19:09:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717235 have the data, need the org alignment https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717237 2018-03-21 19:09:46 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717237 its like how we used to have a different app for each appliance in thee house, but now one app controls it all - I want that for our data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717280 2018-03-21 19:09:51 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717280 want https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717362 more formalized process that's similar each time, turnkey]]> 2018-03-21 19:10:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717362 Hardest part is... https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717436 Tying together all the different pieces of data. Who is doing what and providing direction to whom. Disparate systems and data sets. ]]> 2018-03-21 19:10:10 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717436 planning data is survey based -- behavioral is where we want to better tap in https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717447 2018-03-21 19:10:12 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717447 Challenge: Organization slowness. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717448 Feel confident on platforms and tech in place today. Some are old and some are totally new. But how do you do all this at scale and fast. Too many meetings.]]> 2018-03-21 19:10:12 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717448 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717459 Analytics team extracts insights, drives to makreting team and agencies; looking for more turnkey, less time building Excel tables, more time analyzing

]]> 2018-03-21 19:10:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717459 Would love one interface for all different data sources https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717510 2018-03-21 19:10:19 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717510 just starting to tap into behavioral data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717526 2018-03-21 19:10:20 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717526 pain point https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717562 planning misses b/c they don't have systems aligned]]> 2018-03-21 19:10:26 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717562 Hardest Part: Getting people internally to work together. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717611 2018-03-21 19:10:32 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717611 turnkey effort https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717813 leverage the data in the same way every time]]> 2018-03-21 19:10:54 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717813 The less time you spend forcing data into a box, the more time you can spend analyzing the box https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717851 2018-03-21 19:10:58 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717851 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717873 survey = drive initial target; behavioral = narrow it down to micro segments]]> 2018-03-21 19:11:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244717873 Synthesize and harmonize data into one platform https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718021 2018-03-21 19:11:21 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718021 Activation is the hardest part https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718023 Would be great to have ONE source that aggregates relevant data and activates upon it. ]]> 2018-03-21 19:11:21 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718023 behavioral data helps refine targeting/segments https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718150 2018-03-21 19:11:38 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718150 Single solution to synthesize the data into single source https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718366 2018-03-21 19:12:03 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718366 Ideal resource https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718452 getting everyone fully aligned and pointed in the same direction. ]]> 2018-03-21 19:12:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718452 bringing different data sources and journey points together and activating on those insights is the hardest part https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718454 No clear owner here in the organization. These are also all disparate systems and data sets. ]]> 2018-03-21 19:12:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718454 tying data together and getting alignment is the hardest piece https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718467 2018-03-21 19:12:15 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718467 Working: Series of annual media and planning workshops with all key stakeholders https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718476 Get everyone together, client and agency. What's planned and running. What oppy can we learn from other markets or look at data differently. Scenario planning. Get the right folks together for a few days and make decisions. Sets the path for the year. Check in regularly. Can see progress over 3 years. Takes time. Sets a baseline Allows for key dialogs. ]]> 2018-03-21 19:12:17 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718476 Want to analyze data- not create the excel files. Need a turnkey effort. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718579 2018-03-21 19:12:31 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718579 today synthesizing data is very manual and demands resources - ideally, want to have one quick, seamless way to integrate the disparate insights https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718603 2018-03-21 19:12:35 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718603 what are the key things we look at to key into? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718752 2018-03-21 19:12:51 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718752 focus on psychographic rather than demographic views https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718956 2018-03-21 19:13:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244718956 Needs are across board- from very tactical to VERY strategic marketing needs https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719222 2018-03-21 19:13:45 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719222 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719261 multi touch attribution; individual addressable basis -- all in different platform; how to synthesize (not manually)

]]> 2018-03-21 19:13:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719261 Balance of art and science https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719330 2018-03-21 19:13:58 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719330 Types of data used https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719408 Planning / media. Customer insights tool proprietary offered by agency. Media habits, consumption, behavioral characteristics. Bake into where they buy the media, past vs. gaps. What's planned and where that consumer actually is. Model diff scenarios - e.g., digital vs. TV]]> 2018-03-21 19:14:08 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719408 need understanding of what's happening in store vs. online https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719480 2018-03-21 19:14:17 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719480 Layering Data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719526 Still is a challenge to tag and layer in different types of data]]> 2018-03-21 19:14:22 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244719526 Omnichannel marketing plans https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720301 How to they create these including all their different vehicles]]> 2018-03-21 19:15:47 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720301 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720427 harmonize the data]]> 2018-03-21 19:16:00 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720427 Newsletters https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720564 surprised at how important newsletters can still be important to understanding the landscape]]> 2018-03-21 19:16:14 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720564 Put the consumer in the heart and center of what they do https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720579 2018-03-21 19:16:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720579 Challenge: KPI rigor https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720675 Not always done]]> 2018-03-21 19:16:28 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720675 Consumer data types https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720794 Planning data has been panel based. Now starting to tie in behavioral data. Just starting. 2019 planning. ]]> 2018-03-21 19:16:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720794 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720906 data and analytics vs. planning teams now...but if the analyses can be more turnkey, then things are simpler and able to move faster]]> 2018-03-21 19:16:56 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244720906 Art to science https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721117 Use the tools that exist to make decisions]]> 2018-03-21 19:17:21 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721117 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721227 marketing is a balance of the art and science]]> 2018-03-21 19:17:36 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721227 Consumer data wants https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721275 Behavioral data shows higher engagement from certain sub segments, more narrow. "Fuzzy" now, beh data helps you sharpen]]> 2018-03-21 19:17:41 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721275 customer first https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721402 we put the consumer at the heart of what we do]]> 2018-03-21 19:17:55 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721402 we need to be more dynamic to what is changing on any given day https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721433 2018-03-21 19:17:57 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721433 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721620 scalabilty -- how to craft plan that incorporates from tactical to integrated and strategic plan]]> 2018-03-21 19:18:12 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721620 understand what makes the customer tick https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721633 2018-03-21 19:18:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721633 need a technology to aggregate insights from all their systems/technology. ideal state would live with the data & analytics team - need them to stop doing manual reports to save time https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721742 2018-03-21 19:18:26 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721742 How layer all the data on top of each other https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721754 2018-03-21 19:18:27 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721754 What DRIVES behavior? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721757 2018-03-21 19:18:27 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721757 need a technology to aggregate insights from all their systems/technology. ideal state would live with the data & analytics team https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721760 2018-03-21 19:18:28 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721760 Need to understand what is driving their target customer - what makes that person tick https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721780 2018-03-21 19:18:29 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721780 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721868 online is the purest relationship with the customers b/c they can underrstand exactly what she is doing]]> 2018-03-21 19:18:39 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721868 Don't lose sight of offline https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721871 2018-03-21 19:18:39 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721871 rely on psychographic https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721898 not just demographics]]> 2018-03-21 19:18:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721898 balance art and science https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721939 creative with the data]]> 2018-03-21 19:18:47 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244721939 challenge: what drives buying decisions in store and out of store? and, how to deploy marketing dollars to drive sales across multiple channels? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722015 2018-03-21 19:18:57 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722015 Challenge: Tie data together and act on it https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722146 Hardest part. Getting alignment on who is doing what and who is providing direction. All disparate systems and data set. Refine the process. E.g., use MMM to set budgets. Hard to tell if the MMM is recommending a shift to digital. Where? ]]> 2018-03-21 19:19:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722146 social https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722156 social channels are a great way to engage with their customers]]> 2018-03-21 19:19:14 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722156 Take different consumer approaches based on channel, geography https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722215 2018-03-21 19:19:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722215 How aggregate all the data and trends and apply to specific marketing need https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722374 2018-03-21 19:19:42 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722374 gap in data needs https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722462 what is happening in store vs. not]]> 2018-03-21 19:19:52 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722462 social channels https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722469 engage via social media channels]]> 2018-03-21 19:19:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722469 we focus on pyschographics not demographics which leads use to social data. https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722472 2018-03-21 19:19:53 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722472 Don't define customer by demographics alone https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722580 2018-03-21 19:20:05 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722580 Physical purchases https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722645 What is happening in store?]]> 2018-03-21 19:20:13 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722645 gaps https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722744 what are the right drivers and how do they deploy their marketing drivers to build sales]]> 2018-03-21 19:20:23 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722744 how do we ultimate drive our customers' purchase behaviors https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722758 2018-03-21 19:20:24 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722758 How communicate insights across organization and offer transparency https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722845 2018-03-21 19:20:35 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722845 We don't have free standing stores so our ecommerce site is the ultimate destination https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722858 2018-03-21 19:20:36 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722858 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722922 purest relationship is via our online assets ... b/c we can test and adjust]]> 2018-03-21 19:20:43 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244722922 challenge: how to marry data together when it comes from different sources? how to layer it in a meaningful way? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723021 2018-03-21 19:20:55 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723021 Our target customer is a Millennial but we focus more on a psychographic vs. a demographic https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723025 2018-03-21 19:20:55 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723025 Challenge: combine art and science https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723078 2018-03-21 19:21:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723078 Tying together https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723238 Instore and outside of store]]> 2018-03-21 19:21:22 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723238 what's happening in store versus not https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723273 2018-03-21 19:21:25 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723273 omnichannel mktg https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723308 how do they layer the data sources to optimize for customer journey]]> 2018-03-21 19:21:29 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723308 challenge: which marketing trends are worth paying attention to? there is SO much information - where should marketers focus? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723325 2018-03-21 19:21:31 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723325 Priority / Important: Getting everyone aligned https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723411 2018-03-21 19:21:42 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723411 still trying to figure out what are the best drivers so they can best deploy their marketing dollars mkazarnowicz https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723412 2018-03-21 19:21:42 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723412 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723517 not getting siloed in ecomm; understanding how we should and can transcend boundaries]]> 2018-03-21 19:21:55 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723517 cust journ https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723536 how do you marry programs you're doing with someone else with what you have?]]> 2018-03-21 19:21:56 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723536 Marrying all their information together in a cohesive way https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723561 2018-03-21 19:21:59 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723561 challenge https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723879 such a wealth of info, hard to keep abreast of trends]]> 2018-03-21 19:22:29 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723879 data should be visible to broader org so there is transparency around who the customer is, and there can be a dialogue about how to reach her https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723915 2018-03-21 19:22:35 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723915 how do we layer the data on top of each other? what is the best source of data? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723942 2018-03-21 19:22:38 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723942 layer all the data sources on top of each other https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723945 2018-03-21 19:22:38 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244723945 how others help https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724063 media agency does a trends roundup each week, very helpful!]]> 2018-03-21 19:22:54 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724063 Media planning agency sends round up, but sales is not seeing those https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724148 Communication is key, work together to create programs. ]]> 2018-03-21 19:23:05 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724148 seeking aggregation of all the data https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724255 2018-03-21 19:23:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724255 transparency https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724284 need to increase transparency within the team so they can collaborate]]> 2018-03-21 19:23:22 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724284 ability to understand in store vs digital https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724285 2018-03-21 19:23:22 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724285 How do you best layer all the types of data on each other in a meaningfully action oriented way https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724362 2018-03-21 19:23:32 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724362 Need to stay on top of trends https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724479 2018-03-21 19:23:49 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724479 challenge https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724483 media mix decisions]]> 2018-03-21 19:23:50 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724483 how to aggregate all of the different data sources to drive effective marketing https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724492 2018-03-21 19:23:52 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724492 Need to know what to pay attention to (and what to tune out) https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724517 2018-03-21 19:23:55 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724517 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724555 what are the "right' tools? and how do you marry the information together?


]]> 2018-03-21 19:24:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724555 Private group (internal marketers) on Instagram https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724563 to store all that inspiration in 1 place. ]]> 2018-03-21 19:24:02 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724563 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724650 Subscribe to 20 newsletters -- how to stay on top of trends, really know what is going on in the retail industry, sharing out, communication is key]]> 2018-03-21 19:24:10 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724650 Need to feel like I'm not missing anything https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724659 2018-03-21 19:24:11 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724659 20 different newsletter sources -- how do you aggregate data to spot trends and see what you need to pay attention to? https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724663 2018-03-21 19:24:12 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724663 Want: turn key systems https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724675 Free up time from excel and spend more time analyzing data]]> 2018-03-21 19:24:14 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724675 challenge https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724706 curating input to stay current]]> 2018-03-21 19:24:18 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724706 how do we layer the right data on top of each other? need a tool to bring data together https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724847 2018-03-21 19:24:39 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724847 The interviews is consistent with feedback I get from marketers about their challenges and use cases for marketing analytics--Tina https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724990

]]> 2018-03-21 19:25:01 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244724990 need to collectively work together to create successful marketing programs https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725032 2018-03-21 19:25:06 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725032 curation https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725087 insta group where they post stuff they find….good curation tactic]]> 2018-03-21 19:25:16 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725087 Sharing https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725147 Have an instagram board to share on our team]]> 2018-03-21 19:25:27 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725147 Challenge: be both strategic and tactical https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725173 Have a plan yet be flexible and able to change. ]]> 2018-03-21 19:25:29 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725173 I appreciate the weekly trend roundup my agency provides that I can share with my team https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725221 2018-03-21 19:25:36 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725221 https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725447 what should you pay attention to vs. not? what are the trends that matter?]]> 2018-03-21 19:26:05 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725447 Challenge: balance art and science https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725458 What is driving customer's purchase. what makes her tick. How do we serve that?]]> 2018-03-21 19:26:06 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725458 something may catch your eye that doesn't catch my eye. Instagram in our mktg dept helps curate ideas https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725646 2018-03-21 19:26:26 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725646 Biggest gaps https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725751 What drives decisions? So many blind spots. E.g., print advertising. What are the right drivers and deploy marketing dollars the best way.]]> 2018-03-21 19:26:39 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725751 need to collaborate and work together as an org more https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725860 2018-03-21 19:26:52 UTC https://padlet.com/erin_m_streeter/28675z40kvy4/wish/244725860