FMP by Mya Dewhurst https://padlet.com/40091545/27wdxn1r7r90q1bq en-us 2023-03-03 12:21:49 UTC 2025-10-24 11:52:51 UTC hello@padlet.com LO1 - Research 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554677 2023-03-03 12:24:35 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554677 LO2- Analysis 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554725 2023-03-03 12:24:38 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554725 LO3 - Production 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554779 2023-03-03 12:24:43 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554779 LO4 - Conceptual Development 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554816 2023-03-03 12:24:47 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554816 LO5 - Presentation 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554856 2023-03-03 12:24:50 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554856 LO6 - Self - management 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554903 2023-03-03 12:24:54 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554903 LO7 - Professional context 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554951 2023-03-03 12:24:57 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554951 LO8- Evaluation and critical engagement 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554994 2023-03-03 12:25:01 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2502554994 Presentation Date - 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2520779011 Monday 31st July 
Formal presentation 7th August ]]> 2023-03-17 11:40:10 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2520779011 Upload Date for Presentation: 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2520779177  Friday 4th August by 4pm]]> 2023-03-17 11:40:20 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2520779177 Lounge Underwear Campaign 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2575352741 2023-05-02 15:12:23 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2575352741 Underwear sets 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619230891 3 sets: All mean NO 

  1. 1 lingerie set, sexy and lacy, roughly  £55
  2. 1 casual set, one of lounge's basic comfy sets roughly £45
  3. 1 tank top and boxers, borderline pyjamas £55 
]]> 2023-06-09 10:27:02 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619230891 PR boxes 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619230930 Will include :
  • All 3 underwear sets 
  • Rape alarm 
  • Cup condoms 
  • Strip to test drinks for spiking drugs
  • Tutorial to set up family member or chosen person to be an emergency contact 
  • Personalised pyjamas 


]]> 2023-06-09 10:27:07 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619230930 Influencer list 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619230981 2023-06-09 10:27:13 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619230981 PR event 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619231026 Soho Farmhouse as the location to include the following:
  • Self defence classes
  • Life coach sessions 
  • Yoga and wellbeing session 
  • Healthy lunches with themed decor and photo opportunities 
  • Female team building 
  • Make your own cocktail evening, promoting safe drinking 
  • Cinema with rosé wine to watch ...
  • Rape Crisis charity to come in and speak
]]> 2023-06-09 10:27:18 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619231026 Upload Date for Report: 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619232495 Wednesday 16th August by 4pm]]> 2023-06-09 10:29:52 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619232495 Charity 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619242316 To begin with the donations would be made to rape crisis however as the campaign develops other sexual abuse charities would be welcome to participate.]]> 2023-06-09 10:47:10 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619242316 Podcast 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619242341
  • Podcast would begin with interviewing my sister and theoretically the influencers on the trip would be interviewed however this is not applicable if they wouldn't feel comfortable. 
  • As well as influencers taking part in podcast, rape crisis workers and volunteers would also be included.
    • ]]>     2023-06-09 10:47:14 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2619242341     Brand 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2621234927 https://lounge.com/pages/our-story

    • Lounge are a lingerie brand that were born in 2015, where a couple named Mel and Dan decided to bring comfort made sexy to the world and with that the classic Lounge set was born. 
    • The core values of the brand are the following: make bold moves, positive disruption and celebrate the sexy.
    ]]>     2023-06-12 15:00:19 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2621234927     link to questionnaire to send out x 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629096043 2023-06-21 10:49:53 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629096043 Interview with both founders of lounge underwear- December 2020 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629270763
  • The pair "combined old school work ethic with modern marketing techniques to grow a fast growing e-commerce brand and generate booming sales." 
  • Dan - "we are running on about 350% growth year on year." 
  • Mel - "Community is at the core of our brand. We have 2.5m followers on Instagram alone – we call them our ‘female family’. Growing through the social media landscape, our community is at the core of all the decisions we make. We can listen to their feedback and react almost immediately as a brand." 
  • Dan - "we have grown organically and have never had any outside investment"
  • Dan - "all our marketing is digital first and I think we will still go digital first. We do what you call modern marketing: social media, paid ads and influencer marketing. That is still the key focus."
  • Mel - "The goal is to be not carbon neutral, but carbon negative. That’s a big challenge. It’s a big focus for us now and we can make it happen a lot quicker than the older brands. We can pivot. "
  • Mel - "sticking to the values of the business you are trying to build and not getting distracted."

    • ]]>     2023-06-21 15:11:05 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629270763     Dan and Mel 30 under 30 forbes 2021 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629271624 2023-06-21 15:12:33 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629271624 Image of the 30under30 achievement 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629271794 2023-06-21 15:12:51 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629271794 article from 2019 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629276504 https://www.telegraph.co.uk/business/export-advice/exporting-case-study-lounge-underwear/

    • "using social media influencers in its target terrorise has helped lounge underwear to quadruple it's website visitors."
    • They sell only through their website direct to consumer
    • They have battled the need for their consumers to try on the underwear before making a purchase with their digital fitting room on their website.
    • "Its is about targeting the right people and building up the trust globally though paid social media." Dan 
    • Their five top tips for global expansion :
    1. Use a bank that comfortably handles different currencies 
    2. Find LOCAL influencers 
    3. Be choosy with couriers 
    4. Your goods must be memorable 
    5. If at first you don't succeed, keep trying 

    • Power of personalisation - something they have mastered:
    • The website has predicitve search
    • Wish list option 
    • Hint hint button so users can send the link to an item they would like 
    • All of the above tailor the consumer experience and will encourage repeated purchases with the consumer.
    ]]>     2023-06-21 15:19:05 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629276504     Case study from 2022- comparing lounge to VS and exploring lounge's marketing and campaigns 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629284690
  • Lounge have a far more interactive social media presence
  • Lounge's dominance on tiktok signifies their presence on modern social media platforms and their knowledge regarding how to reach young audiences using influencers 
  • As well as using social media influencers micro and macro they were even able to partner with ex Victoria secret models, this helped massively to boost their campaign engagement. 
  • “This is a story of two halves. So you’ve got those business foundations and then you’ve got Mel’s side, the brand, and community, and the female empowerment side. But admittedly in the early days, it was about building a solid business, which in turn allowed Mel to build this amazing female community.” - Dan / co founder of lounge 
  • The couple began gifting to micro influencers with products to promote on their social media platforms and as this was a huge success it naturally leaded into partnerships with bigger macro influencers. Whilst this grew, the co founders were able to partner with biog influencers like Victoria secret models while maintaining a great relationship with the smaller influencers in order to reach a variety of audiences. 
  • People before product mentality, it was so important for lounge as a business to create authentic connections with influencers they wanted to work with. Mel and Dan say they built lounge backwards creating the perfect marketing strategy.
  • The brand have been good at driving traffic and monitoring this traffic through the use of discount codes and affiliate links providing the brand with relevant information needed to evaluate campaign performance. 
  • "Lounge Underwear have distinct values as a brand which defines their excellence in the e-commerce marketplace and demonstrates their creative drive to adapt and deliver the best quality products. Being eco-friendly and ethical is one of their strong values that they built a thriving campaign upon."
  • Lounge pride themselves on being "slow fashion" encouraging customers to consider their carbon footprint 
  • They continue the sustainability mindset beyond the purchase with the reccomendation of hand washing the garments or washing them on a cooler setting.
  • "with good morals and a transparency with their audience that presents a genuine and organic approach to fashion."
  • For black friday promotions, Lounge underwear used TikTok's ad format "spark ads" to promote on black friday. 
  • "The campaign provided targeted, objective-winning success and generated an over 72% increase in complete payment events. It also reduced Lounge Underwear’s add to cart cost-per-acquisition by a whopping 73%, proving how popular its underwear and mantra was with the community. "
  • Lounge did unfortunately have a campaign that missed the mark however their social media savvy team came back with a light hearted joke that took away the embarrassment, showing again that Lounge understand their consumer and how to relate to them.
  • "Lounge Underwear’s strategy is successful because they don’t solely focus on sales. Instead the brand places creating an inclusive community at the core of its strategy, ensuring influencer partnerships are authentic and long-lasting connections, not unreliable and artificial one offs." "When influencers are truly passionate about the brand, it nurtures and encourages an engaged audience".- important to use in FMP.
  • Their recipe for success consists of :
  • Knowing their audience 
  • Influencer Marketing Program.
  • A strong community focus (#femalefamily and ‘Loungers,’) putting audience needs at the forefront.  


    • ]]>     2023-06-21 15:30:48 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629284690     Breast cancer awareness campaign November 2022 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629300484
  • the results of the breast cancer awarness campaign lounge hold have become increasingly higher ever year:
  • The 2022 campaign takes Lounge’s total donations to £610k which has been raised through campaigning since 2019. As part of a long-term initiative Lounge has been raising funds for the last four years, with each breaking records:

    • 2019 – £23,616
    • 2020 – £105,176
    • 2021 – £133,419
    • 2022 – £350,661
  • Lounge donate to a few breast cancer charities as a pledge for this campaign, they donate to Coppafeel, breast-cancer now, future dreams, black women rising, trekstock, and make seconds count.
  • As part of this campaign, lounge release a limited run of pink lingerie sets in support of cancer and women's charities. £272,235 were made for the charities from sales of these sets, a further £30,850 was raised through optional donations lounge customers opted for.
  • "The Boob Box" - Throughout October, in aid of breast cancer awareness Lounge has toured UK universities in their custom-made “Boob Box” giving out free sets of underwear and information to help raise awareness and donations and ultimately contribute to the fight against breast cancer! This year the brand went bigger and better, giving away over 35,000 sets to university students.
  • "Check your breasts "- As part of the campaign Lounge has released life-saving advice in association with CoppaFeel!. About 1 in 7 women in the UK are diagnosed with breast cancer during their lifetime – Lounge’s check your breast video gives expert guidance on ways to check your breasts for early signs of cancer.
    • ]]>     2023-06-21 15:57:48 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629300484     SWOT for idea 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629302988 2023-06-21 16:02:13 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629302988 Chosen Charity - Rape crisis - LOTS OF STATISTICS 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629329110 Rape crisis are my chosen charity for this campaign as I believe they would be a good choice for lounge, they are not a start up and have a well established platform with 39 rape crisis centres. They say together we aim to educate, influencer and make change.
    • The charity have recently been refreshed in 2018 with funding support from the home office.
    • "RCNSS accreditation demonstrates quality and specialism in every aspect of a specialist Rape Crisis Centre’s service provision, including Independent Sexual Violence Advocacy (ISVA) services, emotional support and therapeutic services."
    • 1 in 4 women are abused, 1 in 6 children are abused, 1 in 18 men are abused 
    • The highest amount of cases recorded within a 12 month period was recorded in September 2022 with 70,633 rapes. Only 2,616 perpetrators were charged.
    • Only 1 in 100 rapes recorded by police in 2021 resulted in a charge that same year, let alone any chance of conviction.
    • 1 in 2 rapes against women are by their partner or ex partners, 98% of adults prosecuted for sexual abuse are men and 5 in 6 cases are carried out by someone the victim already knew.
    • 40% of survivors (male and female) do not report their assault due to "embarrassment", 38% of survivors state they don't think that the police can help, 34% said they think it could be humiliating to report it.
    • 6.5 million women in the UK have been raped or sexually assaulted since the age of 16.
    • 1 in 2 survivors of rape have had it happen to them more than once
    • "A sexual violence pandemic"
    • There are high chances that at least 1 woman you knmow
    ]]>     2023-06-21 16:49:06 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2629329110     Executive Summary 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2632443296
  • Title page 
  • Table of contents 
  • Introduction and background
  • Customer persona 
  • Competitor analysis 
  • History of campaigns 
  • Situational analysis - swot / tows and pestle 
  • The problem SA and the solution - collab with the charity
  • Proposed strategy (idea) and the objective / strategy overview
  • 7 P's 
  • Marketing concepts 
  • Financials and KPI's 
  • Conclusion

    • ]]>     2023-06-26 10:53:12 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2632443296     Me too 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2632589211 2023-06-26 14:38:37 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2632589211 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636020817 2023-06-30 15:13:55 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636020817 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636644678
  • By 2025, the UK underwear market revenue is forecasted to reach over six billion U.S. dollars.
  • Today, underwear and lingerie is not only used for function, but also for fashion and for personal expression.
  • The leading womens underwear brands in the UK are M&S, Primark, and Asda.
  • Brexit, commencing early 2020, was forecasted to impact several industries and international trade within the UK. Even throughout all of this, imports and exports of underwear products in the United Kingdom stayed relatively constant
  • As for of womens underwear and lingerie imports, bras represent the largest product category brought to the UK.
  • On average, women have a weekly expenditure of 1.2 British pounds, whereas men have 0.6 British pounds, and children even less. This disparity only increases with increasing gross income.

    • ]]>     2023-07-02 19:01:53 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636644678     40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636644968
  •  In 2022, the underwear market in the UK was estimated to be worth about 5.3 billion U.S. dollars, which was forecast to rise to almost 6.8 billion by 2027. The main driver in the market has been revenue generated through sales of women's underwear. 
  •  The same goes for women’s underwear. Overall, the import value of women’s undergarments for various categories was considerably greater than that for men. All categories of women’s intimate apparel included, the UK imported over 340 million British pounds worth of underwear in 2020, with bras being the highest valued item of all.
    • ]]>     2023-07-02 19:03:37 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636644968     40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636645885
  • Despite a return to events, demand for comfort is still strong, with retailers increasing their investment in sports bras by 9% and bralettes by 4% YoY. Push-up bras have experienced a two-year decline, down 15% YoY and 25% vs. 2020. (use this in the report and say Lounge focus on comfgy made sexy)
  • A trend noted for several years now, lingerie styles have evolved away from the bust-boosting bra styles popularized in the 90s to reflect modern consumers' lifestyles centered on comfort and functionality. COVID-19 contributed further to the decline of the push-up bra. With sleepwear, activewear and loungewear’s emergence as the darlings of pandemic dressing, lingerie that straddled these categories became the MVPs. Even in a post-lockdown age, these trends continue to thrive. Across both mass market brands and pure play active retailers, investment in sports bras has grown 9% YoY and 20% vs. 2020. Comfort remains an underlying factor in this product’s success, with non-restrictive attributes driving sell outs. Buoyed by cult brands SKIMS and Gymshark, seamless sports bras have been prominent in 2022's buys, equalling 53% and 48% of sports bras at boohoo and PrettyLittleThing respectively. 
  • As a category synonymous with sex appeal, major lingerie brands have rewritten their narratives to represent a broader audience. There's been a striking shift away from advertising geared towards cis straight men to products designed with comfort in mind, more gender diversity and inclusive sizes. As barriers break down across fashion, the lingerie sector has been one of the fastest adapting categories. In addition to Victoria's Secret’s extremely public image makeover, the brand also increased the proportion of styles stocked in fringe sizes like 2XS and 2XL and introduced options in a 3XL.
  • Underwear is no exception. Its reliance on cotton, which is at a ten-year high, has led to products made with 100% cotton components hiking 10% in the US, and 22% in the UK, YoY (inflation, use in PESTLE)


    • ]]>     2023-07-02 19:08:33 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636645885     Edited Report, graph 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636645928 2023-07-02 19:08:48 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636645928 key words typed by consumer's when looking for underwear - edited 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636646056 2023-07-02 19:09:33 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636646056 Lounge Overview - Similar web 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636647280
  • 60% female and 40% male consumers
  • Main age range is 25-34
  • Top country driving traffic is UK
  • Average visit duration 2.57
  • 44.8% bounce rate


    • ]]>     2023-07-02 19:16:28 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636647280     Lounge underwear competition - similar web 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636648772
  • Gooseberry intimates
  • bouxavenue 
  • yandy.com
  • hunkemoller
  • victoria secret
  • asos
  • sexy shoes
  • pourmoi
  • blushing lingerie 
  • spicey lingerie

    • ]]>     2023-07-02 19:24:47 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2636648772     40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637137604 2023-07-03 11:24:16 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637137604 may i destroy you - series 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637254116 Intro -> Issue sexual assault -> rape crisis -> needs a brand sponsor -> lounge story, why good partner, courageous, marketing for good -> then my idea -> ]]> 2023-07-03 14:52:52 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637254116 Rock and Lola 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637264733 2023-07-03 15:14:53 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637264733 Maya Angelou - quotes 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637265539 2023-07-03 15:16:42 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637265539 Women's Aid 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637266071 2023-07-03 15:17:59 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2637266071 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639576236
  • Despite no significant change in the prevalence of sexual assault experienced by adults aged 16 to 59 years in the last year (2.7%) compared with the year ending March 2020 (2.2%), there has been a significant increase since the year ending March 2014 (1.5%), which aligns with trends seen in police recorded crime.
  • The volume of sexual offences recorded by the police has been increasing over the last decade although the numbers remain well below the number of victims estimated by the survey; the latest figures for the year ending March 2022 show an increase of 31%, to 193,566 police recorded offences, compared with the previous year.
  • Data from organisations supporting sexual assault victims can provide a snapshot of the demands on these services, with data from Victim Support showing an increase in demand in recent years.
  • Office for National Statistics (ONS), released 23 March 2023, ONS website, article, Sexual offences victim characteristics, England and Wales: year ending March 2022

    • ]]>     2023-07-06 10:25:13 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639576236     Figure to use in appendix 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639576303 2023-07-06 10:25:22 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639576303 Figure.2 to use in appendix 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639577097 2023-07-06 10:26:48 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639577097 Characteristics for victims 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639579543
  • The Crime Survey for England and Wales (CSEW) year ending March 2022 showed that a significantly higher proportion of adults aged 16 to 19 years and 20 to 24 years (11.3% and 8.8%, respectively) were victims of sexual assault in the last year compared with those in other age groups (Figure 3).

    • source :  Crime Survey for England and Wales from the Office for National Statistics
    ]]>     2023-07-06 10:31:28 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639579543     40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639579975 source : Data Hub from the Home Office]]> 2023-07-06 10:32:26 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639579975 use in appendix 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639580899 Source: Crime Survey for England and Wales from the Office for National Statistics]]> 2023-07-06 10:34:28 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2639580899 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2644154035 2023-07-13 05:18:33 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2644154035 The husband-and-wife team Daniel, 31, and Melanie Marsden, 30, started this underwear retailer at their kitchen table in Kidderminster in 2015. Now it's reporting sales of £68.5 million in the year to June — helped by its 3.4 million followers on Instagram 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2648763110 The Times - June 2023 ]]> 2023-07-20 19:39:01 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2648763110 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2649156947 Their influencers are usually young women with a following of between 44k-2.5m, this will increase Lounges brand visibility/awareness amongst their target segment, women aged 18–30, Info.Ise tells us “In terms of gender demographics, 68% of Instagrammers are female and 59% of internet users between the ages of 18 and 29 use Instagram”. It makes sense for Lounge to push their business through Instagram as their advertising will be most assessable via this platform.]]> 2023-07-21 10:50:37 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2649156947 Life coach 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2649161030 Rupinder has always been fascinated about the power of our human mind, the motivation, beliefs and thoughts that drive our actions and behaviours. This inspired Rupinder to study BA (Hons) Psychology & Educational Development 20 years ago. Followed by a MSc in Human Resource Management & Business and has led to an 18-year career in the field of HR, leadership training, coaching and mentoring.

    Rupinder founded Asian Women MEAN Business, an online and in person sisterhood that is inspiring, championing and connecting women because she felt starved of the inspiration & community that she was looking for and you know how the saying goes “sometimes you have to create what you want to be a part of!”. So she created AWMB

    Web: https://www.asianwomenmeanbusiness.com/

    Podcast: Asian Women MEAN Business
    https://www.jatinderpalaha.com/best-life-coaches-mentors/
    ]]>     2023-07-21 11:00:41 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2649161030     life coach 2 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2649161454 Transformational Teacher, Akashic Records Reader, Reiki Master and AC Accredited Coach.

    Aloise is the host of the Dharma Life Podcast, and the Creator of the Dharma Life Academy. She is a global speaker and soul purpose coach.

    Aloise says her job is to help you break free of old belief systems and thought patterns, that are holding you back and helping people uncover their Dharma and create personal abundance and lives they deserve …

    Her speciality is helping women unlock their greatest potential, creating their dream life in alignment with their soul.

    Website: https://aloise.life/

    ]]>     2023-07-21 11:02:30 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2649161454     Questions 40091545 https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2650230846 Have you heard of lounge underwear ad their breast cancer campaign? what did you think of it?

    Have you ever shopped at Lounge? What did you buy?

    Have you heard of Rape Crisis and if so do you know what they do? 

    Who are your favourite influencers?

    ]]>     2023-07-24 13:15:39 UTC https://padlet.com/40091545/27wdxn1r7r90q1bq/wish/2650230846