Female officers of British police forces also wear bowler hats as part of their uniforms. They are also part of the uniforms of female police community support officers (PCSOs).

'She has been applauded for speaking publicly about her struggles with depression.'

retailers started to experiment 

with promotion, navigation and 

tone of voice

tab

They own the trademark and 

10% of their product is made 

with a Levi’s-less tab

The Levi’s® Tab stands for 

quality and craftsmanship, 

synonymous with the brand

brand with all their senses, to get up close and personal with their favourite brands 

in an immersive setting.

Add the logo or icon

Use imagery – Do not rely on written information

Use brand colours

Add a design element that relates to bricks

Use consistent typography

Tone of voice – it must be the voice of your brand, not someone else’s

Videos – digital space lacks the ‘real life’ feel of stores

Use social media and bricks to promote the website // holistic 

approach.

content without.

Social content will get 35 percent more re-shares if it 

contains visual images.

Themes in Windows?

Retailers use these themes to plan and create window schemes and in store display.

A great way for brands to better execute visual merchandising is to implement subject matter into their displays. A theme tells a story that taps into the  customer mindset and creates an urge 

for the customer to buy.Themes generally accompany a new product launch.

 Bring us your old jeans that are no longer wearable.  That simple action will influence others and send the consumer demand signal to the apparel industry to establish a circular economy for our products.

INSTAGRAM:
https://www.instagram.com/_academycreative/?hl=en

 

The retailer aims to cut its store number by a net 250 next year, representing 5 percent of its current network.

01.26.21 · 40 minutes


-Online shopping was the big winner of 2020 and will continue to dominate in 2021.
-Leverage technology for personalisation and speed
-Consider smaller retail footprints
-Make directed navigation a core function
-Priorities: According to Accenture, nearly half of shoppers are more likely to buy online if same-day delivery is an option, while 77% of under-30s make it a key priority. 

The primary feature of the first floor is the Interactive Device Wall that showcases the entire offering of Verizon phones. Each phone is paired with a wall of 46” touchscreen monitors where guests compare phone features. The device wall is made of custom, solid surface materials, custom glass and metal bezel. 

As the pandemic has forced us to become more intimately aware of our lifestyles and health, consumers will take a more proactive approach to looking after their bodies, making sensible decisions around health. This will create new opportunities for brands and retailers focusing on practical health and wellbeing products and services.

-Help shoppers make healthier choices

Cater to empowered consumers through associate experts, apps and tools that educate shoppers about living healthily.

H&M Group’s new affordable subscription-based retail model, Singular Society, offers home and wardrobe essentials to members at cost price. Soft-launched in December 2020, the label has its own flagship showroom in Stockholm, displaying affordable basics in small quantities. The membership fees provide the label's income, aiming to reduce the problem of over-production. The entry-level deal plan costs €9.50 and allows customers to buy five products per month while the ‘Plus’ membership costs €19.50, in which members can buy 25 products. Members receive a slightly discounted rate on even the base price if they purchase an annual membership.

-Inventive use of shapes

http://thebwd.com/gymnast-live-window-display-2007-by-gsos-gymnasts-pupils/

The store hosts a range of different features, from sample business class, first class and premium economy seating, to a virtual reality roller coaster.

- One big problem was the lack of ability to customise directives properly for their different sized stores.
- Through the use of Visual Retailing’s MockShop software, ASDA George can now send completely customised directives for all grades of store
-ASDA George makes use of StyleShoots all-in-one photography machines. Controlled by an iPad
-“It very quickly cuts out the garment"
- “If there’s an opportunity to do something different with the layout, we will mock it up on the Visual Retailing software” Howard gives as an example of the flexibility MockShop offers. 

-We're not programmers with a flair for retail. We're industry insiders who speak your language.

 

-To describe theme

-Campaign title

-Promotions

-Highlight Sales/ season/ product

-Draw customers in

-Branding language/ personality

-Direct customers online. (SHOP ON LINE)-SECONDARY WINDOW

-Current affairs (Waking up in the mind set of your customer)

‘Be kind’ ‘Stick together’ ‘Be kind/ Be safe’

-Keep it short and sharp

Eye catching to a customer’s eye. Colourful and playful with description of product and surrounding. Takes the customer on a journey of the invisible traveller, in and out of dream. The display doesn’t specifically describe what dreams may be depicting: leading the customer access their own interpretation of the display of dreams/ Collective unconscious.

 

 ‘Pursuit of dreams’

Motivated by dreams

 Memories deep within up, ancestors passed down

Being in nature a portal to imagination

Wine or perfume that has spilt

Enter into magical space

 

The brand is branching out into creative concepts channelling the direction of message for products. 

Scene is colourful and lots to look at. Customer may build their own narrative.

Brand is creative but brand message may get lost in translation. Perfume/water? Open to interpretation.

 

 

 

-MATERIALS AND METHODS

-SECOND LIFE PROGRAMME

-END OF LIFE PROGRAMME

 
-Art exhibition, Freda Karo in London V&A museum. Made and designed digitally

https://luxuryretail.co.uk/tree-of-liberty-liberty-christmas-windows/

StudioXAG hand sculpted the vast Tree of Liberty, wrapping it in deep teal velvet. Branches adorned with natural moss to evoke blossoms are scattered with twinkling lights. Rich shimmering terrain creates an organic, earthy landscape. Mythical fruits resembling precious geodes adorn the display, constructed in shattered resin, hand-painted and cocooned in cotton velvet. Magical animals created by Billie Achilleos complete an intriguing and majestical menagerie of colour.

-‘It was hand-carved by scenic artists and had to be done in three lengths because it is so tall,’ explains Liberty’s Visual Concept Team. ‘We used reindeer moss, sourced from The New Covent Garden Flower Market, for the blossom because of its cloud-like texture. The deep pink hue is from a natural dye, added to the soil it is grown in.’

- whilst offering a glimpse into a curious world that is filled with exotic animals, lush foliage and festive treasures.

·      TELLS A STORY

·      MANY LAYERS TO THE STORY

·      ALLOT OF DEATAIL

·      EMOTIVE

·      EYE CATCHING