It is a CRM tool designed for portable devices including tablets and smartphones which allows users to access important business data no matter where they are. I personally find it interesting as you don’t really have to be stuck in your office or wherever, or in case you have to run an errand, you can still run your business on the go. It also allows the sales team to access real-time data when meeting expectations and customers, which is considered as a key advantage.

2. Contact management: 

So this allows the users to categorise their contacts, which will help them collect crucial customer data ,and support their marketing strategies when they introduce new products. This feature can also improve personalization of all customer interactions, making them feel important and is a major factor in customer satisfaction.

3. Testing the environment:

This feature enables the user to test capabilities before it is available to the public. Your staff can get used to managing changes, consumers can browse and give feedback, and you can collect data on all interactions. This will help the user make better decisions and actions, and prevent customer frustration.