My INP is concentrated on a gap in the market, by collaborating with a photographer, a completely different approach to a collaboration that Allsaints has never done before. Allsaints are well known for their punk style and collaborating with music artists around the world. 

Mission:
As Allsaints have a strong British legacy, I feel that it is important to create a collection with a Military perception. I want this collection to hold history, from the detailing of the boots to their long wool jackets, the allure of bringing the British Military’ uniform and history into today’s trends however maintaining Allsaints’ representation. 

There has been collaborations with other brands previously that have worked well such as Stella McCartney and Ed Ruscha, Raf Simons and Robert Mapplethorpe. 

I wanted something different, something where I could see potential, a gap in the market. I decided to work with a photography Artist: Don McCullin in collaboration, using his work, because I was inspired to use rawness and the events that we cared from, from the Wars, a celebration of our History.

As Allsaints can be seen as expensive their customers usually buy products with an average of £60.81.

(Edited, 2020)

Well developed supply chain.

Direct Communication

Conveniently close to the UK to visit factories for quality checks but also for transport.

CONS: 
Language barrier

Brexit - Import/Export Taxes

Delays

https://www.turkheritage.org/en/issues/technology - PESTEL

Allsaints don't usually promote on social media, and yet Generation Z is one for technology. So this is the first time promoting on only one of the most used social media platforms - Instagram. It is also a good way to promote new collaboration and to test their competitors.

I also made up some links for Instagram and our landing page on our website.

@ALLSAINTSITC

http://ALLSAINTSITC.com

Will be the Saturday 28th August 2021.

An event will take place at the Flagship Store in London for this launch. 

Artists will join from successful collaborations such as Tracy Emin, Merce Cunningham and French photographer Hervé Guibert. 

Don McCullin is going to be there presenting a small exhibition with his work, where people can understand more about how his work inspired this collection.

Wadham, C. and Wadham, C., 2021. Retail Demands Aid During Lockdown 3.0. [online] Drapers. Available at: <https://www.drapersonline.com/news/retail-demands-aid-during-lockdown-3-0> [Accessed 6 January 2021].

https://www.drapersonline.com/news/record-full-year-results-at-allsaints

https://retail.globaldata.com/Company/Swot/allsaints-spitalfields?swot#Shortage-of-Skilled-Labor

the Guardian. 2021. Don Mccullin Review – Witness For The Persecuted. [online] Available at: <https://www.theguardian.com/artanddesign/2019/feb/04/don-mccullin-tate-retrospective-review>

 [Accessed 17 January 2021].

('I Am a Photographer, Not an Artist': Legendary War Photographer Don McCullin on Why the Distinction Matters | artnet News, 2021) - This article shows research on Don McCullins’ work and the famous quotation that I used on my Concept Page 'I Am a Photographer, Not an Artist’.

Tate. 2021. Don Mccullin – Exhibition At Tate Britain | Tate. [online] Available at: <https://www.tate.org.uk/whats-on/tate-britain/exhibition/don-mccullin> [Accessed 3 January 2021].(Don McCullin – Exhibition at Tate Britain | Tate, 2021) - This is one of my main research pieces since I can’t go to the Art Gallery myself due to the Covid-19 restrictions however this is where is had his exhibition and where I tend to gain my research from.
https://www.tate.org.uk/whats-on/tate-britain/exhibition/don-mccullin

https://news.artnet.com/exhibitions/don-mccullin-hauser-wirth-1766997

https://donmccullin.com/#section-0

https://donmccullin.com

Wadham, C. and Wadham, C., 2021. Retail Demands Aid During Lockdown 3.0. [online] Drapers. Available at: <https://www.drapersonline.com/news/retail-demands-aid-during-lockdown-3-0>

 [Accessed 6 January 2021].

Colour references from WGSN

18-0515-TC  - Khaki

CW-0903524-MC CSI - Dark Green

Pantone 9223 c - Beige

CNCSCOLOR 000 30 00 - Dark Grey

Coloro_022_34_11 - Brown

Pantone 539 C - Navy

Coloro 047-91-00 - White

Coloro 000-64-00 -  Light Grey

Pantone Neutral Black C - Black

Pantone 13-0739 TCX - Gold

Koumbis, D. and Shaw, D., 2017. Fashion Buying. From Trend Forecasting To Shop Floor. 2Nd, Rev. Ed. London: Bloomsbury Publishing Ltd. (Koumbis and Shaw, 2017) - I used this book to help me review chapter 3: “Suppliers, sourcing and communication” and it helped me think of my Soucing COO would be and just a really good book to help me think about my brand and how I would source and with which supplier.
https://www.allsaints.com/help-and-support/modern-slavery-act-statement/
https://www.ethicaloo.com/fashion-brands/where-are-all-saints-clothes-made/

PESTEL - https://www.turkheritage.org/en/issues/technology

Jackson, T. and Shaw, D., 2001. Fashion Buying & Merchandising Management. Hampshire: Palsgrave Macmillan. (Jackson and Shaw, 2001. P26-37) - I used this book to get an insight on more of “The role of merchandising” to help with my ‘Merchandising Strategy’ Slides on my range plan as well as using Excel.

The planned turnover is £479,302, with a total purchase cost of £161,564 with a margin of 68%. Collaboration with Don MCCullin will be available online and in-store.

This is going to be a new method of collaborating with Allsaints, as it is not in the film or music industry, so I really want to see how successful this range is, as I have tried to keep it as close to All Saint's well-known image as possible.

'All Saints ITC 

Industrial Timeless Collection' 

Which draws in the dark, edgy, worn image of Allsaints, but which includes both the Military Message and  Don McCullin’s work.

My labels and all packaging are 100% recyclable and have been tailored to this collection as I wanted something different but still kept the rawness visible.

I used this website to create my logo and packaging:
https://www.tailorbrands.com

really do not want to rush it but I want to make sure it’s completed perfectly. The way I have planned my journey is by already creating my slides so that I can see what and how I can layout my INP. By having The Brand, The Range Development, Sourcing Strategy,

Merchandising Strategy, Marketing Strategy, Evaluation and finally my Referencing, this allows me to really concentrate on one bit at a time.

To evidence my research I will of course show my research skills in researching all about my photographer wether thats his referencing his work or quoting his finest words. However, due to Covid-19, I was unable to physically gain research in libraries or visit his exhibition in Tate Art Gallery in London. 

Whilst being about to sketch out my ideas for my products, I think I have chosen the perfect photographer for Allsaints. Don McCullin is very sure and raw and that is what we needed for the inspiration of this collection.To include, I came up with the idea of having a little exhibition at the store on the launch day of Don McCullin’s work, him himself presenting it so that customers can get a real insight in the story behind the collection.

Currently with Covid - 19, the industry is really suffering putting loads of retailers and high street shops at risk. It has shown me that from September the retail industry and massively changed and that there have caused all sorts of problems from delays to cancellations to working remotely and using zoom to communicate with your team. I will have to think differently from the way I present my Critical Path for example; it may take longer to get samples made or get my products shipped from my suppliers as they need to make sure it is being shipped safely, sustainability will always be one to highlight and to constantly work on. As well as leaving the EU things will change within the trade and that is where it will affect the PEST and SWOT analysis that I will be doing on Allsaints.

made me doing it in the end because I felt that I was so far behind however have learnt so much for my INP.

the skills I’ve learnt from this course nor from the INP. 

I feel very happy and proud with the work I have produced. To reflection the past few weeks I would say it was very stressful but once it’s done and you can finally see how your project has come together it’s very relieving yet proud moment.