Kittens are said to be very fragile at birth, and a slight mishandling of kittens can kill it. It is also blind; hence depending heavily on its mother for protection. 

Mother cats would often transport their kittens to another place when they feeling that the area they are in is threatening the safety of its kittens. During the transportation, the mother cat must be very careful and gentle due to the kitten’s fragility, hence the logo of the company – a mother cat carrying its kitten, signifying the company’s carefulness in handling their client’s items.

The ellipse around the cats gives a sense of completeness, signifying their ability to achieve what is expected of them and to see things to the end, in this case being seeing the parcel delivered into the hands of their clients before they deemed it as they have completed their duty.

YELLOW is the colour of cheerfulness, confidence, optimism and a practical thinker. Yellow is a highly noticeable colour and is said to be a great communicator. This represents the company’s wiliness to maintain good relationships with their clients.

However, as yellow is a colour that is too bright and ‘fast’ for elderlies and people going through tough times, a little of orange is added into the yellow.

ORANGE is a warm colour that radiates happiness and swiftness. Orange gives a sense of an extrovert and social communication. It is a warm and inviting colour, giving people a sense of youthfulness and ease. 

Overall, the colour orangey-yellow shows the company’s eagerness to please and communicate with their clients, their receptiveness to feedbacks as well as their swiftness in delivering parcels.